Market overview

While each country in Europe has its own opportunities and challenges, the establishment of the European Higher Education Area (EHEA) has provided some coherence to the systems and policies relating to the higher education sector. The 47 EHEA member countries aim to have 20 percent of all higher education students completing part of their study abroad by 2020, providing an opportunity for New Zealand institutions. 

The Erasmus+ programme is an integral part of the European Union’s internationalisation strategy. The programme funds study periods abroad for both New Zealand and European students in approved exchange agreements.

Students tend to be credit mobile, rather than degree mobile. They are looking for safe, high quality English language experiences in an exotic location with courses that can be credited to their home qualification.

In general Europe is a rather price-sensitive market. Most European countries (except for the UK) offer education for free – that is, with no, or very low, tuition fees. This presents a challenge when proposing fee-paying study options to European students!

What's in it for me?