Market opportunities

Europe presents a wide range of opportunities for New Zealand education providers looking to expand into the market.

Almost half of all European enrolments in New Zealand are in the Private Training Establishment (PTE) sector, and they are predominantly English language students.  Other PTE enrolments by students from Europe are in niche areas such as media and design, performing arts and alternative therapies.

Around a quarter of New Zealand’s European enrolments are currently in secondary schools – mainly German students doing a one or two semester lifestyle experience, coupled with the chance to improve their English language skills.

English language learning offered alongside sports programmes (e.g. rugby) are attractive to students from a number of other European countries, such as France, Italy, etc.  and there is scope for New Zealand to offer more of these.

New Zealand and European universities have strong academic and research relationships, meaning doctoral students are likely to have greater awareness of the opportunities offered by New Zealand universities. This, along with the scholarship opportunities and the work rights available to these students make New Zealand an attractive option.

Tertiary education fees in England have been on the increase in recent years, resulting in a greater number of students considering studying overseas.

Agents are an important channel throughout Europe and it is important to diversify recruitment between agents and direct enrolments.

The 2014-2020 Erasmus + programme, whereby the European commission pays the travel and living costs for New Zealand and European participants, has seen a 42 percent increase in funding and an greater opportunity for countries outside Europe to participate. As a fee waiver exchange of students and academic staff, it is a useful programme for profile raising and relationship building for New Zealand universities.

The 47 member countries of the European Higher Education Area aim to have 20 percent of all higher education students completing part of their study abroad by 2020, providing an opportunity for New Zealand institutions. 

Most Scandinavian governments allow recipients of their study grants to use them for studying abroad. The degree of mobility with these grants varies depending on the government.

What's in it for me?