Market overview

There is high awareness of New Zealand in Germany. While career development and a quality education are important to German students, they are also looking for the outdoor and adventure lifestyle experiences that New Zealand can offer. German students will typically go overseas for short term study abroad experiences rather than for the entirety of their degree.

Germany actively participates in the Erasmus+ programme whereby study periods abroad – for both New Zealand and European students – are funded in approved exchange agreements.

The German government provides grants (Auslands-BaföG) and scholarships (through the German Academic Exchange Service) for German students to study abroad and has a goal of increasing the number of students studying overseas from 30 percent to at least 50 percent by 2020.

Germany has a well-developed agent market which has been characterised by a clear distinction between agents who work in the secondary school sector and those who deal with tertiary study. There are more than 40 school agents/agencies in Germany and, until recently, only five larger agent bodies operating in the tertiary sector. A growing number of school agents, however, are starting to tap into the Institute of Technology and Polytechnic (ITP) and Private Training Establishment (PTE) markets.

As with other European countries, Germany is a rather price-sensitive market. Germany offers education for free – that is, with no, or very low, tuition fees. This presents a challenge when proposing fee-paying study options to German students!

Here is an infographic on the German education system from World Education Services. 

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