Market overview

India is New Zealand’s second-largest and fastest-growing source country for international students. It is a priority market for Education New Zealand, offering significant opportunities in student recruitment as students actively seek opportunities not offered in India, and India’s industry calls for work-ready graduates. With the increasing inflow of Indian students, providers are advised to focus on attracting those students who have the best chances of success.

India also offers business development opportunities as the Indian government seeks to skill 500 million people by 2022 with help from international partners. New Zealand is challenged by a low business development profile in India which Education New Zealand is actively building.

The Education New Zealand team in India has had significant success in promoting New Zealand in the Indian media through ‘good news’ education stories – this remains an important channel for telling the New Zealand education story.

New Zealand’s profile continues to grow in India following a sustained and comprehensive marketing and media campaign in the market, using multiple channels to amplify positive education messaging about New Zealand as a high-quality education destination.

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