Market overview

The outlook for growth in the­­ Malaysia market is optimistic, but it is a complex, and sometimes challenging, market. As Malaysia begins to implement reforms in the education and higher education sectors it will become increasingly difficult to recruit Malaysian students.

The Malaysian Government is focused on increasing the capability of its universities so as to improve their rankings and attract more domestic and international students, in a drive to make Malaysia the education hub of South East Asia.

Malaysia is predominately a university market for New Zealand with over 80 per cent of Malaysian students studying at university. Despite declining student numbers, the opportunity for New Zealand universities is collaboration activities with Malaysian universities. In particular, joint research activities and twinning or joint programmes as Malaysian students hope to balance their studies between Malaysia and New Zealand.

The Malaysian Government is also working towards getting more students into technical and vocational education and training (TVET) to meet growing skills needs. While Malaysia has not been an Institute of Technology and Polytechnic (ITP) market in the past, there is an opportunity for ITPs to partner with Malaysian institutes to deliver programmes in market in key areas such as tourism and hospitality programmes.

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