19 July 2017

Japanese schools look to New Zealand

Nearly 100 Japanese schools attended seminars in Osaka and Tokyo in late June in an effort to facilitate relationships with their New Zealand counterparts.

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Led by ENZ, the seminars provided an opportunity for schools from the Wellington and Whanganui regions to meet their Japanese counterparts and discuss how they could partner together.

ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said while initial expectations from New Zealand providers was that the demand would primarily be for short-term group visits, the Japanese schools showed enthusiasm for a variety of programmes including group visits and long-term students.

“As awareness of New Zealand education grows in Japan, so does the demand – as seen by the school market showing year-on-year growth,” said Misa.

"Japan is a market where school-to-school relationships deliver outcomes for both parties."     

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From left: Christine Pugh (Wellington Region Economic Development Agency), John van der Zwan (SIEBA Executive Director), Misa, Masaru Yamada (JAOS Chairman), Yukari Kato (JAOS Executive Board member) and Richard Kyle, ENZ Business Development Manager, at the SIEBA-JAOS workshop for education agents.

“These opportunities will only continue to grow as the Japanese government accelerates plans to promote internationalisation as we get closer to the Rugby World Cup in 2019 and the Tokyo Olympics and Paralympics in 2020.”

Air New Zealand partnered with ENZ on the seminars, and will sponsor 10 Japanese schools to visit New Zealand to progress school relationships.

The seminars were also an opportunity for John van der Zwan, Executive Director of the Schools International Education Business Association (SIEBA), to provide an overview of its work and value to Japanese schools, especially if looking for a New Zealand school to receive groups through SIEBA’s placement service.

SIEBA also partnered with the Japan Association of Overseas Studies (JAOS), a peak body for Japanese agents, to answer questions from Japanese agents, and to present on what the new Code of Pastoral Care means for them.

The agents welcomed standardised templates produced by SIEBA, including enrolment forms and agent contracts, which agents said will make their business more efficient. 

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