30 August 2017

NZIEC trends in New Zealand

By the middle of the first day of NZIEC, #NZIEC was in the top five trending topics on Twitter, and by the start of day two, it was the top trending topic in New Zealand. 

twit

This was no easy feat, especially during a time of increased political activity both here and abroad, a solar eclipse and some intense Game of Thrones chat!

This year’s conference attracted a record number of delegates, so Education New Zealand’s Social Media team embraced the opportunity to build awareness of and join conversation about NZIEC 2017.

During the Conference, 10 ENZ staff members worked on a roster to share news, insights and information from the Twitter handle #NZIEC during each of the plenary and breakout sessions. Our Twitter crew also engaged with delegates who were tweeting about the event.

A Twitter wall was set up during plenary sessions to share tweets in real time during the sessions. This allowed for delegates at the conference to read and also engage on our Twitter platform with tweets currently circulating at that moment.

Over the two days, tweets shared about NZIEC gained: 

  • 31,700 impressions (the number of people who saw tweets about NZIEC)
  • 2.1 percent engagement (double the 1 percent benchmark cited for success)
  • 2,742 visits to the NZIEC Twitter profile
  • 80 new followers on the NZIEC Twitter page

A massive thanks to everyone who helped to make NZIEC such a social success – we look forward to 2018’s conference in the Capital!

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