10 May 2017

Say hello to the new, improved Brand Lab

BrandLab screenshot

Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May. 

ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.

“The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.

The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork. 

“The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.

What’s new about the Brand Lab?

  • New range of videos (across different markets and languages)

  • New range of brand imagery and stories (Think New)

  • New range of university imagery

  • 30 new student stories (case studies)

  • New infographics (for social media)

  • Translated sector stories

  • Users can download low resolution or high resolution versions of images, and preview videos before downloading

  • Users can share assets between users and send assets to non-users

  • Users have increased access to a wider range of assets without needing to request permission 

All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.

If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz 

What's in it for me?