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PIF Recipient: Te Kaihau Ltd

Te Kaihau Ltd, based in the Hutt Valley, is the organisation behind the Global Enterprise Experience (GEE), a well-known social enterprise proposal competition. For years, GEE has brought together eight-person virtual teams from around the world. Their challenge: to work together on a six-page business case for a profitable, self-funding business venture that addresses a United Nations (UN) Sustainable Development Goal (SDG) and can get off the ground with limited capital.

In 2022 alone, GEE placed 1,100 participants from 131 universities and 98 other organisations across 72 countries onto global teams. Although many participants are tertiary students studying business or other courses, GEE teams are open to anyone, anywhere in the world, looking for a cross-cultural challenge.

From a highly successful foundation, Te Kaihau Ltd is planning to upgrade the Global Enterprise Experience into an even more impactful programme that builds lifelong links between Kiwis and emerging global learners, while making a real contribution to sustainable development. Thanks to an award of funding from the International Education Product Innovation Fund, managed by Education New Zealand Manapou ki te Ao (ENZ), the upgraded GEE programme is on the way to becoming a reality.

The new ‘GEE Peer-Leader Plus’ programme is designed to supercharge the impact of the existing programme, which already develops an impressive set of skills in its participants: cross-cultural communication, teamwork, entrepreneurship and innovation to name a few.

Future GEE learners who opt into GEE Peer-Leader Plus will benefit from one-on-one leadership coaching, peer-group interactive webinars, online learning modules, and a microcredential in peer-leadership which will be assessed on performance.

As Te Kaihau Ltd explains, the upgraded programme aims to transform learners into peer-leaders. Instead of being passive recipients of knowledge, peer-leaders step up to make a difference where they can, no matter their ‘designated role’ in a workplace or other organisation. Peer-leaders are confident, can influence others, are action oriented, and can support designated leaders to make change.

A deeper, more immersive learning experience through the GEE Peer-Leader Plus programme will also leave learners in a better position to bring their sustainable business concept to life, or take other meaningful action on the UN SDGs.

Woven throughout the new learning experience is a uniquely New Zealand theme, which draws attention to New Zealand’s efforts on sustainable development and positions New Zealand as a leader in ‘manaaki leadership’, which uplifts and supports the mana of others.

To complement the upgraded GEE experience, a microcredential will be developed and offered to universities and other education providers. A microcredential – a short course that offers certification on completion – recognises achievement in a specific set of skills, competencies, and knowledge. The GEE Peer-Leader Plus microcredential will provide a way for education providers to incorporate peer-leadership into their international-focussed course offerings.

Over time, and using the GEE Peer-Leader Plus microcredential as a stepping stone, Te Kaihau Ltd hopes to build a full qualification in global leadership and innovation by 2025, with the GEE Peer-Leader Plus experience serving as one module. With GEE participants coming from 800 universities around the world, Te Kaihau Ltd has built a valuable network of learners and education providers. Now, with support from ENZ and the International Education Product Innovation Fund, the stage is set for the New Zealand-led GEE programme to supercharge its impacts, building peer-leaders around the world with the skills and capability to take action for a better future.

More information:

Learn more about the Global Enterprise Experience (GEE)
ENZ Agent Seminars in China make a strong impact for rebuilding connections

China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.

Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.

In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.

Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.

Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.

To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.

Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
- The key drivers of the consumer
- China’s media/digital/social media landscape
- The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
- ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.

ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.

Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.

Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.

87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”

The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
Growing offshore interest in NZ through onshore ‘Famils’

‘Famil’, short for ‘Familiarisation’, are visits organised to literally familiarise invited groups of people with a product, or in our case, New Zealand as an international education destination. The intended purpose is that those who attend famils will become valuable advocates for a New Zealand education and therefore drive preference for New Zealand in market.

During Covid-19 these visits were stopped due to border closures. Now that borders have been fully open for some time and our international education sector is recovering, this summer provided the perfect opportunity to show off New Zealand, including our regions and unique culture, and the wide range of educational and experiential offerings to representatives from various international markets.

The summer of showcasing New Zealand started in November with two media famil groups from India and Viet Nam. This was followed by three groups of education agents from Brazil, Germany and South Korea visiting in March and most recently, a famil co-hosted by ENZ and Air NZ bringing Japanese school teachers to regions in the North Island. ENZ subsidises these programmes with other costs covered by participants, regional economic development agencies, and education providers.

The University of Otago provided a campus tour with a Korean student and didn't miss the opportunity for a classic picture with its famous Clock Tower.

ENZ’s General Manager International, Lisa Futschek said that careful planning goes into facilitating these visits to ensure the famil groups are exposed to a range of subsectors that are relevant to the visiting country while also leveraging the visits to benefit as many providers as possible.

“While we’d love to showcase every New Zealand provider, this is obviously not possible. Much consideration is given to the source market and to the subsectors that we know are popular with that country.

“This ensures we are targeted in our approach and our visitors go back to their countries equipped with the most relevant information that helps build that pipeline of future students," said Lisa.

The Brazilian agents attended a networking event hosted by AIS for Auckland-based English Language providers.

“We also look for opportunities in which we can make introductions to several providers in one go. For example, a networking function was held at Auckland Institute of Studies (AIS) with Auckland-based English Language Schools invited to meet the agents from Brazil, cultivating many new connections while strengthening existing ones,” added Lisa.

As well as showcasing the various subsectors, promoting the destination is also hugely important and famil itineraries also include time spent seeing what the regions have to offer international students. This is often organised with the help of the regional economic development agencies.

A perfect example of cross sector collaboration was seen in Ōtautahi Christchurch where Christchurch Educated, an international education organisation based in the region, hosted a networking dinner with the regional economic development agency, ChristchurchNZ. They hosted the Brazilian and German agent famil groups and education providers from various sectors in the Canterbury region.

The German agents are pictured here at the Christchurch Educated networking event with a group of Christchurch based education providers (mainly high schools). The event was hosted at Ara’s Visions on campus restaurant with the Brazilian agents in attendance too.

Stefi Porter, International Education Partnership Manager for Christchurch Educated said that bringing everyone together to mutually share the benefits of studying in Ōtautahi Christchurch was a wonderful thing.

“There is certainly strength in numbers and a perfect example of where collaboration between providers and regional economic development agencies can really deliver greater bang.

“Instead of competing against one another, we are sharing resources, time and energy to show the best of our region and the breadth of study options we can offer international students.”

A key outcome of the various famil groups visiting New Zealand is that they become advocates for New Zealand as a place to study, ensuring a steady pipeline of students for years to come. In the post-famil survey, all attendees reported they were either much more likely (87.5%) or somewhat more likely (12.5%) to recommend New Zealand as a place to study for prospective students.

Other positive outcomes, include the positive media articles and social media posts produced by visiting journalists and individuals to their networks in their home countries. This positive coverage not only showcases the quality of New Zealand's education system but also shares the New Zealand education experience with prospective students in their home countries through stories featuring students and alumni.

The India media famil has achieved five in-depth stories to date in Education Times, India's largest newspaper supplement (circulation 500,000). The stories showcase the research prowess at New Zealand universities, including in biotechnology, managing climate change related disruptions, and feature the New Zealand education experiences of a range of students from India.

In Viet Nam 10 articles and four social media posts have been published so far, reaching an audience of 557,000, with more coverage expected in the coming months. Of note is HHT, the top teen magazine in Viet Nam has created a column “letters to New Zealand”, which shares weekly articles about New Zealand written about alumni.

An example of some of the coverage these visits receive. Featured is a compilation of posts that Brazilian agent, Juliana Viana Silveira, owner of CI Intercambio in Juiz de Fora, made on Instagram to her followers during March while in New Zealand. The role of agents in Brazil in international student recruitment is becoming increasingly more important as reported by StudyTravelNetwork here -https://studytravel.network/magazine/news/0/30492

ENZ would like to extend a huge thanks to the education providers and regional representatives for hosting our international visitors and leaving them with a strong sense of New Zealand’s education offerings. The way in which ENZ is able to work collectively with providers and the regional economic development agencies to collaboratively plan the famil is ideal to ensure a good mix of experiences and a balance of activities. This approach helps regions feature strongly in any future famil plans and also helps develop the regional international education ecosystem.

We look forward to hearing about more connections with education representatives at the ICEF ANZA conference in Christchurch.

Check out our image gallery of the famils which shares further details of each of the groups including who attended, where they went and who they met with.

The Japanese All Girls School Teachers participated in a kapa haka class at New Plymouth Girls High School in New Plymouth. Here they are pictured playing the Tītī tōrea Māori Stick game, a traditional New Zealand game which has been played for generations.
Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.

Thank you for adding to our diversity and vibrancy!

More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.

Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.

The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.

Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.

A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.

Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.

Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.

Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.

“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”

Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.

Former University of Waikato International Student sharing a message of encouragement to the new international students.

She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.

A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.

Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.
Networking starts at home
Space is limited to 50 people so be in quick.
“Wellington is the only location where all three agent groups will cross-over and be in the same place, at the same time,” says Sarah Gauthier, ENZ Regional Project Manager.
“This is your chance to meet and introduce yourself and your institution to 10 highly engaged agencies, without having to leave New Zealand.
“It will be a matter of first in, first served!
“It will be a great evening of networking and worthwhile conversations about New Zealand’s unique education experiences.”
While subject to change, the list of agents includes:
From Korea:
- Chongro Overseas Educational Institute (C.O.E.I)
- DnA Education
- Ilsan Uhak Centre
- EDM
From Saudi Arabia:
- IDP (Saudi Arabia)
- Pillars in Bloom
From Colombia:
- LAE International Studies
- Go Study Work and Travel
- Information Planet
- New Zealand Option/Australian Option Education
If you can’t make the Wellington event, fear not. The agents will travel separately across New Zealand on different programmes, which are still in development. We’ll be in touch if we are coming to your region or institution.
Sarah says one of ENZ’s biggest challenges is to sustainably grow the number of students choosing to study in New Zealand from a broader range of countries, and to see students study in a broader range of our cities and towns. This networking event is part of that endeavour.
Date: Friday 27 May
Time: 6:00 – 8:00PM
Cost: $30.00 pp
Venue: Shed 5, Queens Wharf, Wellington
Register here: http://enews.educationnz.govt.nz/events/_ET152EXHkeGnQjTdbEypQ
Marketing development
Education New Zealand’s international staff network works to raise the profile of the country’s education system in priority markets.
Team members can support education organisations with a range of activities, including organising media visits, providing introductions to key contacts and carrying out market research.
On this page:
International media and key opinion leader visits
ENZ raises awareness of New Zealand in priority markets by organising or supporting visits from international media and key opinion leaders to different regions, locations and organisations.
International public relations
ENZ’s international public relations activities may include helping to launch new programmes, leveraging in-market visits, promoting scholarships and highlighting student successes.
Introductions and contacts
Introductions and contacts from ENZ’s domestic and international staff network can help match institutions with recruitment agencies.
Staff can also assist organisations to connect with:
- potential partners or customers
- relevant foreign regulatory agencies and authorities
- local market or industry experts
- other specialist external service providers.
Ministerial and education trade missions
Education organisations may have opportunities to profile flagship initiatives during ministerial visits and education trade missions, depending on objectives and scheduling.
In-market support
In-market teams can help support education providers by providing information on the market, leading arrangements for ENZ marketing and promotional activities, and facilitating introductions with local stakeholders.
In-market initial fact finding
ENZ’s international staff network may be able to help with initial fact verification of foreign partners. They may also be able to refer organisations to in-market third parties if more detailed due diligence is needed.
Identifying new business opportunities
International staff may be able to scout for new business opportunities for organisations seeking to develop partnerships or sell products and services.
Market research
ENZ sometimes carries out market research for sector groups or consortiums, or for individual organisations investigating high impact and high growth initiatives.
In-market events and conferences
Education organisations may be given ENZ help to take part in in-market conferences, seminars and events with external partners.
Countdown to conference
It’s being held at the Viaduct Events Centre in Auckland on Thursday and Friday, 18-19 August.
We expect to release the programme and open registrations in the coming weeks.
In the meantime, here are some key updates on New Zealand’s international education event of the year:
Help us celebrate 25th anniversary
2016 marks the 25th year of the New Zealand International Education Conference being held. We’d love you to help us celebrate 25 years of international education networking, sharing and capability development. If you’ve been around in the industry for “a while”, we’d love to hear from you.
We want to showcase how our industry has grown and changed over the past 25 years. So if you have some interesting memories, stories, records or recollections, please drop us a line. It would be great to feature your memories as part of our 25th celebrations.

BPO Intelligence comes to the party again

A big thanks to our Platinum Sponsor, BPO Intelligence, who are sponsoring NZIEC for the third consecutive year. We’re grateful for their support of NZIEC – as well as the support they provide to international education providers across the country.
BPO Intelligence offers a wide range of services for international education providers. Check out what they offer at www.bpointelligence.com and be sure to check out their booth at conference.

Official media partner
We’re excited to announce that we’ve partnered with The PIE (Professionals in International Education) as our official media partner for NZIEC 2016. The PIE team will be exhibiting at and reporting from the conference. If you haven’t already, you can sign up for The PIE News here.
Gold and silver sponsors
We’re pleased to announce that Hotcourses and QS World University Rankings will be joining us at NZIEC 2016 as Gold Sponsors.
Southern Cross Travel Insurance will feature at NZIEC as a Silver Sponsor.
Find out more about our sponsors at the conference website and be sure to check out their booths at the conference exhibition hall.

Exhibitors
We have an array of exhibitors confirmed for NZIEC 2016:
- ASB Bank
- BPO Intelligence
- Education New Zealand
- Hotcourses
- ICEF
- MBIE Immigration New Zealand
- New Zealand Police
- New Zealand Qualifications Authority
- PTE Academic
- QS World University Rankings
- Schools International Education Business Association (SIEBA)
- The PIE.
Stay tuned
We’ll be releasing the programme and opening registrations for NZIEC in the coming weeks at www.nziec.co.nz. You can also stay tuned via E-News and LinkedIn.
Brazilian science scholarship opening
Education New Zealand is now working with New Zealand Institutes of Technology and Polytechnics (NZITP) on an agreement to include ITPs the SWB programme.
The inclusion of New Zealand universities in the national call for applications for the SWB Scholarship follows the signing of an agreement between Universities New Zealand and the National Council for Scientific and Technological Development (CNPq) which was witnessed by Prime Minister John Key and Brazilian President Dilma Rouseff, during Mr Key’s visit to Brazil in March 2013.
The SWB programme aims to send 100,000 Brazilian students on undergraduate “sandwich” courses; PhD “sandwich” courses; full PhD and post doctorates programmes to study science, technology, engineering, mathematics and creative industries at top universities around the world.
The SWB also offers opportunities to foster relationships between institutions under a Special Visiting Researcher scholarship scheme. This scheme aims to attract recognised international researchers in priority areas set by the SWB programme to conduct projects with Brazilian research groups and visit Brazil for up to three months each year over a period of two to three years.
Information and applications for study at New Zealand universities is now available to Brazilian undergraduate and postgraduate students at this link.
Schools: roadmap workshop summary
Download the school sector summary paper.
ENZ is facilitating the Strategic Roadmap programme to help each sector, and New Zealand’s international education industry overall, to outline what success will look like in the future and develop a plan to get there.
Everyone, regardless of whether you attended the workshop, is invited and encouraged to read the summary document and send comments, questions or ideas to Greg Scott, Project Manager for the school sector.
Greg, who has been seconded from Middleton Grange School for this project, says the workshops were designed as the first of many opportunities for schools to provide input into the Strategic Roadmap process.
“During the workshops, participants reported a wide range of motivations for and benefits from enrolling international students. An exciting array of ideas emerged of what might be possible by 2025 – our roadmap destination – and the workshops demonstrated that our sector has the vision and ideas required to make a significant difference in the next 10 years.”
Greg says he was particularly impressed by the high level of creative thought: “The ideas put forward by the participants are well worth reading and reflecting on.”
Advisory Groups have been formed for each sector to provide advice and feedback to Project Managers and the sector roadmap development team during the roadmap process. These groups are tasked with representing the views of the sector throughout the process, and will also act as a communications conduit between their sector and project managers.
Growth in the outdoors
The Outdoor Education New Zealand (ODENZ) cluster has been working since 2002 to develop this niche, and enrolments are rising from northern Europe.
ODENZ chief executive Ian Reedy says the participating schools from across the country are united by two things: passion for the outdoors, and awareness that joint marketing efforts are the way to go.
ODENZ is growing the international outdoor education business through a concerted multi-year campaign, with support funding from Education New Zealand. The aim is to end up a self-sustaining organisation with a regular ‘in-market’ presence in northern Europe.
In 2012 there were 184 international students recruited to outdoor ed programmes at participating schools. Figures for Term 1 2014 show an encouraging trend, with 20 percent growth against the same time in 2013. This year they come from Germany, Norway, Switzerland, Austria and Luxembourg.
The aims for 2014 and 2015 are to increase the number of schools in the cluster, and to increase the numbers of students on the ground – or the water, or high on the rockface…
ODENZ is one of several clusters supported by Education New Zealand. Others include independent schools, faith schools and regional groupings. Email us for more information about our support for clusters.
For information on the outdoor cluster, email info@outdoorednz.co.nz or see www.outdooreducation.co.nz.