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Successful agent engagement and student recruitment drive in Malaysia

The events aimed to gauge student interest in studying in New Zealand and deepen collaboration with education agents and schools. 

To kick off the series, in early March, ENZ and representatives from New Zealand universities co-hosted a morning tea information session and focus group for Malaysian education agents in Kuala Lumpur.

The session promoted the ENZ resources available to support agents, and representatives from University of Auckland, University of Canterbury, Massey University, University of Otago, and University of Waikato led a discussion exploring key messages that resonate with Malaysian students and parents, understanding the factors influencing destination choice and brainstorming strategies to strengthen New Zealand’s brand visibility.

The event brought together 11 agencies from across Kuala Lumpur.  

Co-funded agent activity

ENZ supported three key education agencies from across Malaysia to undertake co-funded student recruitment activity.

In Selangor, AECC Global Malaysia and ENZ hosted a mini-booth fair at HELP International School – giving students the opportunity to interact directly with representatives from Auckland University of Technology, the University of Auckland, the University of Canterbury, University of Otago, and the University of Waikato.

The mini-booth fair at HELP International School.

The mini-booth fair at HELP International School.

Over to Shah Alam, SELSET Education partnered with INTEC College to host an information session showcasing eight of New Zealand’s tertiary institutions.

INTEC College students heard from the Auckland University of Technology, the University of Auckland, University of Canterbury, University of Otago, University of Waikato, Southern Institute of Technology, Nelson Marlborough Institute of Technology and pathway provider, University of Canterbury International College.

Around 100 students were in attendance, and the session was followed by an opportunity for students to chat further with the study providers on show.   

Students at INTEC College exploring New Zealand tertiary education study options.

To close out the co-funded activity, ENZ made its first official visit to East Malaysia since before the pandemic.

ENZ and JM Education partnered to lead a series of school visits in late April Kota Kinabalu, Sabah.

Around 400 students attended information sessions across three schools. The events were led by the University of Auckland and University of Otago at Kota Kinabalu High School, Sekolah Menengah Sains Sabah, and Maktab Nasional.

Attendees of one of the information sessions.

ENZ Market Manager for Indonesia and Malaysia, Naluri Bella, said that partnering with agents for co-funding targeted activities helps enhance both agents and students’ awareness and understanding of New Zealand’s unique education offering.

“These collaborations not only build trust and commitment among agents but also positions New Zealand as a competitive and credible choice for Malaysian students,” she said.  
Why country preference matters for international student experience
The 2025 International Student Experience Survey has recently closed. Many thanks to all providers who encouraged participation from their current or recent students.

As we grow our timeseries we aim to look below the topline findings for additional nuggets of information. For example, in our analysis of the 2024 International Student Experience Survey we looked at how a first-choice preference of study destination may impact eventual student experience.

Summary of findings
- 78% of international students currently or recently studying with a New Zealand provider reported that New Zealand was their number one choice of study destination.
- Of the 22% of respondents for whom New Zealand was not their first choice, Australia was most preferred (32%), followed by the USA (17%), Canada (15%), and the UK (14%).
- The most common reasons people gave for selecting a country other than New Zealand as their first choice of study destination was that their preferred country has ‘a good standard of living/is a developed country’ (26%), good institutions/education providers (24%), ‘a high quality of education’ (23%), and ‘good employment opportunities’ (23%).
- Country preference matters for student experience: Overall, experience scores were higher for those who reported that New Zealand was their first-choice destination for international education (median score 8 out of 10) compared to those for whom New Zealand was not their first choice (median score 7 out of 10). This effect persisted controlling for age, gender, subsector, and home country.
ENZ’s Director of Insights, Marie Clark, says that her team will be looking to focus on more of these sorts of insights for the coming year.

“With global policy changes impacting student decision making around country preference, it is important to understand how this might flow on to influence student experience and, even more importantly, actions providers can take to improve the experience of students for whom New Zealand may not have been the first choice for a study destination,” Marie says.

Recommendations for education providers to ensure a positive student experience

Irrespective of whether New Zealand is a prospective or current international student’s preferred study destination, education providers can take the following actions before and during the student application phase and after enrolment to ensure a positive overall student experience.

Prospective decision-making phase

1. Clearly articulate the benefits of studying in New Zealand, followed by benefits offered by specific locations and education providers to ensure that students have a broad idea of the New Zealand way of life.

2. Identify the key drivers of choice for your target students and if those drivers focus around country, course or provider choice.

3. Ensure that those supporting student decision-making are equipped with the same knowledge as well as how New Zealand compares to the alternative destinations that the prospective student may be considering.

Application and enrolment phase

4. Invest in pre-arrival communications, take the time to reinforce the choice of destination with both the international students and their influencers.

5. Ensure pre-arrival communications address common challenges or challenges regularly highlighted by international students of a similar demographic.

6. Consider how international students can begin to build their networks and local connections to ensure a smooth transition.

During study

7. Identify if there are a group of students at your institution, who may have been actively considering an alternative destination.

8. Look at which aspects of student experience have the most impact on overall experience and invest your resources there. For example, enhancements to living experience scores are likely to have the most impact on overall student experience.
Incheon Metropolitan Office of Education deepens links in New Zealand
The delegation from Incheon Metropolitan Office of Education East Asia Global Education Institute (Incheon MOE) travelled to Ngatea, Wellington, Canterbury and Otago – visiting providers from the schools, university and vocational education sectors.

The visit began with a visit to Ngatea to connect with Hauraki Plains College and Ngatea Primary School.

Observing the Agriculture Academy and trades-based courses at Hauraki Plains College.

A key aspect of the delegation’s time in Ngatea was the signing of a Memorandum of Understanding (MoU) between Hauraki Plains College and four schools from Incheon: Sunin High School, Shinsong High School, Geomdan High School and Youngwha International Tourism High School.

The intent of the MoU is to strengthen educational ties between the schools, which includes a reciprocal exchange program.

The first of these exchanges will see 28 students from across the four Incheon schools visit Hauraki Plains College in October 2025, 28 students from Hauraki Plains College will then travel to Incheon in April 2026.  

The delegation was formally welcomed to the Wellington with a Mihi Whakatau hosted by ENZ Chief Executive Amanda Malu, local staff and the Ministry of Education (MOE).

In Wellington, the delegation received a detailed briefing from the Ministry of Education and visited Scots College to observe the school in action.

Scots College Junior School Principal, Rachael Huggins, showing the Incheon delegation around a primary-level classroom.

Down to Christchurch, the Incheon delegation visited Lincoln University to fine-tune the details of an MoU signed in January this year. The partnership arrangement will support five Incheon students to study at Lincoln University each year.

Incheon delegate members with Lincoln University staff from the Faculty of Agriculture and Life Sciences, Faculty of Agribusiness and Commerce, Academic Preparation and Pathways and International Operations. 

Waitākiri Primary School Principal Mr. Andrew Barker introduces a Year 6 long-term international student from Korea to the delegates. She shared how much she has enjoyed her time at Waitākiri Primary School and expressed her sadness that her year at the school is coming to an end. 

The group visited Shirley Boy’s High School and Avonside Girls High School in Christchurch, with a side-visit organised with Waitākiri Primary School.

Further South, a visit was arranged with Otago Polytechnic in Cromwell to understand the pathways to vocational education in New Zealand.

Director of Incheon Metropolitan Office of Education East Asia Global Education Institute, Jooyong Kim, said visiting New Zealand schools was a truly meaningful and deepened delegates understanding of the education system.

“We hope this visit will help strengthen the relationship between schools in New Zealand and Incheon”.

“We look forward to future collaborative projects with New Zealand institutions,” he added.

Several of the schools visited have expressed interest in deepening these new relationships, with planning underway to keep up the momentum and connect again at ENZ-led fairs and agent seminars in Korea later this year.
Networking starts at home
Space is limited to 50 people so be in quick.
“Wellington is the only location where all three agent groups will cross-over and be in the same place, at the same time,” says Sarah Gauthier, ENZ Regional Project Manager.
“This is your chance to meet and introduce yourself and your institution to 10 highly engaged agencies, without having to leave New Zealand.
“It will be a matter of first in, first served!
“It will be a great evening of networking and worthwhile conversations about New Zealand’s unique education experiences.”
While subject to change, the list of agents includes:
From Korea:
- Chongro Overseas Educational Institute (C.O.E.I)
- DnA Education
- Ilsan Uhak Centre
- EDM
From Saudi Arabia:
- IDP (Saudi Arabia)
- Pillars in Bloom
From Colombia:
- LAE International Studies
- Go Study Work and Travel
- Information Planet
- New Zealand Option/Australian Option Education
If you can’t make the Wellington event, fear not. The agents will travel separately across New Zealand on different programmes, which are still in development. We’ll be in touch if we are coming to your region or institution.
Sarah says one of ENZ’s biggest challenges is to sustainably grow the number of students choosing to study in New Zealand from a broader range of countries, and to see students study in a broader range of our cities and towns. This networking event is part of that endeavour.
Date: Friday 27 May
Time: 6:00 – 8:00PM
Cost: $30.00 pp
Venue: Shed 5, Queens Wharf, Wellington
Register here: http://enews.educationnz.govt.nz/events/_ET152EXHkeGnQjTdbEypQ
Our board
Tony Gray | Acting Chair

Tony Gray has had a career in education spanning over 37 years across New Zealand and the United Kingdom. Tony is a former Chief Executive of NMIT and Ara Institute of Technology.

He is currently the Chief Executive of Nelson Tasman Hospice Trust. His governance portfolio includes Chair of the Tertiary Accord of New Zealand, where he worked towards establishing a shared online learning platform across member institutes. In 2023, Tony was appointed as a Member of the New Zealand Order of Merit for his services to education.

Lyn Provost | Board member

Lyn Provost was Controller and Auditor-General from October 2009 until 2017. From 2001 to 2009 she was the first female and civilian Deputy Commissioner of New Zealand Police. Lyn recently completed a six year term on the International Auditing and Assurance Board. In 2016 she received the Global category award in the nationwide Women of Influence awards. In 2017, as part of the Queen's Birthday Honours List, Lyn was made a Companion of the New Zealand Order of Merit for services to the State.

Daniel Wilson | Board Member

Daniel Wilson started his career in Auckland as a music teacher. After positions at several schools in Auckland and London, Daniel was appointed to the Leadership team at Manurewa High School in 2007, firstly as Deputy, then Associate Principal.

In 2015, Daniel moved to Nelson to take up the position of Principal at Nayland College. Daniel has extensive knowledge of international education from a secondary perspective, with Nayland College hosting approximately 80 international students from around the globe in 2020. Daniel also has a very good understanding of a range of markets and marketing approaches, having overseen a 40% increase in international numbers since joining Nayland College.

As well as leading Nayland College, Daniel is also the Lead Principal and Governance Chairperson for the Top of the South Trades Academy. He has also acted as a Regional Engagement Lead for the recent National Certificate of Educational Achievement (NCEA) review. Over the years Daniel has, and continues to work with various national and regional advisory groups. In his spare time Daniel is an accomplished brass musician, playing trombone in a variety of musical groups around Nelson and serving as President of Nelson City Brass.

Dr Therese Arseneau | Board Member

Dr Therese Arseneau has wide ranging governance experience including as Chair of the Board of ChristchurchNZ, Ara Institute of Canterbury, Regenerate Christchurch and the Christchurch Symphony Orchestra; and as a Director of J Ballantyne Company Ltd, The Open Polytechnic of New Zealand Ltd, Enterprise North Canterbury and the Social Sciences Research Council of Canada.

Therese has over 30 years’ experience in the tertiary education sector, including as a university lecturer in Canada and New Zealand. A specialist in elections and New Zealand politics, she is currently an Adjunct Senior Fellow in Political Science at the University of Canterbury and in 2011 she received a UC Teaching Award for excellence in teaching. Therese holds a DPhil and MPhil from the University of Oxford, which she attended as an international student and Commonwealth Scholar.

Dr Linda Sissons | Board Member

Dr Sissons has considerable experience in the tertiary and vocational education sector. Previously she was Chief Executive for the Universal College of Learning (UCOL), Taratahi Agricultural Training Centre, Wellington Institute of Technology, Hutt Valley Polytechnic and Primary ITO. She was also a member of the NZIST Establishment Board from 2019 to 2020.

Recently, she completed two terms as Chair of the Board of Governors of Commonwealth of Learning, an intergovernmental agency delivering technology-mediated learning for sustainable development throughout the Commonwealth.

In 2006, Dr Sissons was made a Companion of the New Zealand Order of Merit for services to tertiary education.

Dr Erik Lithander | Board Member

Dr Erik Lithander has had a career in higher education spanning over 20 years across New Zealand, the United Kingdom, Ireland and Australia. He is a former Pro Vice-Chancellor and Vice-President (International and Outreach) at the Australian National University in Canberra and Director of International Affairs at University College Dublin.

Dr Lithander is currently the Deputy Vice-Chancellor Strategic Engagement at the University of Auckland. Prior to commencing this role in 2021, he was the Pro Vice-Chancellor and Vice-President (Global Engagement) at the University of Bristol in the United Kingdom. Dr Lithander has an internationally focused governance portfolio, with oversight of the Auckland Confucius Institute and previously the North Asia CAPE (Centre for Asia Pacific Excellence). He also is Chair of the Advisory Boards for the New Zealand Centre at Peking University and the New Zealand Centre at the Indian Institute of Technology (Delhi).
Our team
The ENZ team works together to grow awareness of New Zealand as a study destination and to support New Zealand education providers and businesses to take their services and products overseas for enduring social, cultural and economic benefits.

Through development of a world-class international education sector, we contribute to building a thriving and globally connected New Zealand.

We have approximately 100 staff in 18 locations around the world. In New Zealand, we have offices in Wellington and Auckland.

Our values, Ngā Manapou strive to create a culture of Aroha at ENZ; a place where we all value the beliefs and culture of ENZ staff. This culture of Aroha is underpinned by four values: Manaakitanga, Be one, Kaitiakitanga, Be Bold.

ENZ is structured into three business groups:
- Strategy, Capability & Performance
- International & Sector Engagement
- International Marketing, Brand & Scholarships
To get in touch with a member of the team, click here.
Marketing development
Education New Zealand’s international staff network works to raise the profile of the country’s education system in priority markets.
Team members can support education organisations with a range of activities, including organising media visits, providing introductions to key contacts and carrying out market research.
On this page:
International media and key opinion leader visits
ENZ raises awareness of New Zealand in priority markets by organising or supporting visits from international media and key opinion leaders to different regions, locations and organisations.
International public relations
ENZ’s international public relations activities may include helping to launch new programmes, leveraging in-market visits, promoting scholarships and highlighting student successes.
Introductions and contacts
Introductions and contacts from ENZ’s domestic and international staff network can help match institutions with recruitment agencies.
Staff can also assist organisations to connect with:
- potential partners or customers
- relevant foreign regulatory agencies and authorities
- local market or industry experts
- other specialist external service providers.
Ministerial and education trade missions
Education organisations may have opportunities to profile flagship initiatives during ministerial visits and education trade missions, depending on objectives and scheduling.
In-market support
In-market teams can help support education providers by providing information on the market, leading arrangements for ENZ marketing and promotional activities, and facilitating introductions with local stakeholders.
In-market initial fact finding
ENZ’s international staff network may be able to help with initial fact verification of foreign partners. They may also be able to refer organisations to in-market third parties if more detailed due diligence is needed.
Identifying new business opportunities
International staff may be able to scout for new business opportunities for organisations seeking to develop partnerships or sell products and services.
Market research
ENZ sometimes carries out market research for sector groups or consortiums, or for individual organisations investigating high impact and high growth initiatives.
In-market events and conferences
Education organisations may be given ENZ help to take part in in-market conferences, seminars and events with external partners.
Countdown to conference
It’s being held at the Viaduct Events Centre in Auckland on Thursday and Friday, 18-19 August.
We expect to release the programme and open registrations in the coming weeks.
In the meantime, here are some key updates on New Zealand’s international education event of the year:
Help us celebrate 25th anniversary
2016 marks the 25th year of the New Zealand International Education Conference being held. We’d love you to help us celebrate 25 years of international education networking, sharing and capability development. If you’ve been around in the industry for “a while”, we’d love to hear from you.
We want to showcase how our industry has grown and changed over the past 25 years. So if you have some interesting memories, stories, records or recollections, please drop us a line. It would be great to feature your memories as part of our 25th celebrations.

BPO Intelligence comes to the party again

A big thanks to our Platinum Sponsor, BPO Intelligence, who are sponsoring NZIEC for the third consecutive year. We’re grateful for their support of NZIEC – as well as the support they provide to international education providers across the country.
BPO Intelligence offers a wide range of services for international education providers. Check out what they offer at www.bpointelligence.com and be sure to check out their booth at conference.

Official media partner
We’re excited to announce that we’ve partnered with The PIE (Professionals in International Education) as our official media partner for NZIEC 2016. The PIE team will be exhibiting at and reporting from the conference. If you haven’t already, you can sign up for The PIE News here.
Gold and silver sponsors
We’re pleased to announce that Hotcourses and QS World University Rankings will be joining us at NZIEC 2016 as Gold Sponsors.
Southern Cross Travel Insurance will feature at NZIEC as a Silver Sponsor.
Find out more about our sponsors at the conference website and be sure to check out their booths at the conference exhibition hall.

Exhibitors
We have an array of exhibitors confirmed for NZIEC 2016:
- ASB Bank
- BPO Intelligence
- Education New Zealand
- Hotcourses
- ICEF
- MBIE Immigration New Zealand
- New Zealand Police
- New Zealand Qualifications Authority
- PTE Academic
- QS World University Rankings
- Schools International Education Business Association (SIEBA)
- The PIE.
Stay tuned
We’ll be releasing the programme and opening registrations for NZIEC in the coming weeks at www.nziec.co.nz. You can also stay tuned via E-News and LinkedIn.
Brazilian science scholarship opening
Education New Zealand is now working with New Zealand Institutes of Technology and Polytechnics (NZITP) on an agreement to include ITPs the SWB programme.
The inclusion of New Zealand universities in the national call for applications for the SWB Scholarship follows the signing of an agreement between Universities New Zealand and the National Council for Scientific and Technological Development (CNPq) which was witnessed by Prime Minister John Key and Brazilian President Dilma Rouseff, during Mr Key’s visit to Brazil in March 2013.
The SWB programme aims to send 100,000 Brazilian students on undergraduate “sandwich” courses; PhD “sandwich” courses; full PhD and post doctorates programmes to study science, technology, engineering, mathematics and creative industries at top universities around the world.
The SWB also offers opportunities to foster relationships between institutions under a Special Visiting Researcher scholarship scheme. This scheme aims to attract recognised international researchers in priority areas set by the SWB programme to conduct projects with Brazilian research groups and visit Brazil for up to three months each year over a period of two to three years.
Information and applications for study at New Zealand universities is now available to Brazilian undergraduate and postgraduate students at this link.
Schools: roadmap workshop summary
Download the school sector summary paper.
ENZ is facilitating the Strategic Roadmap programme to help each sector, and New Zealand’s international education industry overall, to outline what success will look like in the future and develop a plan to get there.
Everyone, regardless of whether you attended the workshop, is invited and encouraged to read the summary document and send comments, questions or ideas to Greg Scott, Project Manager for the school sector.
Greg, who has been seconded from Middleton Grange School for this project, says the workshops were designed as the first of many opportunities for schools to provide input into the Strategic Roadmap process.
“During the workshops, participants reported a wide range of motivations for and benefits from enrolling international students. An exciting array of ideas emerged of what might be possible by 2025 – our roadmap destination – and the workshops demonstrated that our sector has the vision and ideas required to make a significant difference in the next 10 years.”
Greg says he was particularly impressed by the high level of creative thought: “The ideas put forward by the participants are well worth reading and reflecting on.”
Advisory Groups have been formed for each sector to provide advice and feedback to Project Managers and the sector roadmap development team during the roadmap process. These groups are tasked with representing the views of the sector throughout the process, and will also act as a communications conduit between their sector and project managers.