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Bringing Us Together – TVET in the Asia-Pacific
The Global COVID pandemic has put skills issues and innovation on the center stage, as governments, industries, and educators alike work to upskill and reskill workforces disrupted by the pandemic and ensure strong working futures.
The APAC TVET Forum will bring together the necessary key groups for effective TVET: Governments, Industries, and Educators. The Forum will offer Government to Government (G2G), Business to Business (B2B), and System-to-System content streams, then “bring us together” for a cross-system conversation across the APAC region.
The Forum will be free to register, and held over two Fridays (5 November and Friday 12 November, 2021) across the following local times:
- Bangkok, Thailand 09.30-14.00
- Beijing, China 10.30-15.00
- AEDT 13.30-18.00
- Samoa 14.30-19.00
- New Zealand 15.30-19.30
We will hear from senior government officials, major companies, international agencies and organisations, and TVET sector leaders from around the APAC region.
The New Zealand partners include New Zealand government’s international education agency, its largest private sector vocational education consultancy, and New Zealand’s new national institution for Vocational Education and Training.
We look forward to welcoming colleagues from around the region for this high quality and not-to-be-missed event: stay tuned to our social media channels for call for abstracts, registration, and speaker information in the coming weeks, or visit our website: www.apactvetforum.com
Grant McPherson | Chief Executive
Grant is our Chief Executive at Education New Zealand.
He leads ENZ in taking New Zealand's education experiences to the world for enduring economic, social and cultural benefits for all New Zealand.
In response to COVID-19, Grant chairs the International Education Chief Executives' Group. Together with peers from other government agencies with interests in international education, the group helps drive the Government's Recovery Plan for our sector.
He also lives and breathes international education - he is an international student himself, his children have international study experience and he has hosted students in Wellington with his family.
Prior to his role at ENZ, Grant was Deputy Chief Executive and General Manager, Strategy at New Zealand Trade & Enterprise (NZTE), following extensive experience as Regional Director, South/South East Asia and Group General Manager, Business Solutions on the NZTE Leadership team.
Fiona Cameron | General Manager, Office of the Chief Executive
Fiona has an extensive mix of private and public Human Resources/Organisation Development (HR/OD) experience. She has worked in globally-based organisations and in many of the New Zealand education sector agencies. Fiona has a Diploma in Teaching, an MA (hons) in French Literature and recently completed a Graduate Diploma in Commerce specialising in commercial law.
Fiona’s team focuses on making ENZ a great place to work. This starts from day one, with an induction experience that attracts rave reviews. The HR/OD team regularly works with ENZ managers to ensure staff are offered a range of development opportunities while they’re here. The team leads work in building a ‘one team’ culture at ENZ, where being passionate, innovative, knowledgeable and business savvy are highly valued.
Paul Irwin | General Manager, Partnerships and Marketing
Paul joined ENZ from advertising agency FCB Wellington, where he led the Wellington office for almost five years. He has extensive experience in marketing strategy, digital marketing, international marketing and team management, honed during the past 15 years in a range of management roles.
Recent award-winning campaigns at FCB include Inland Revenue’s Overseas Based Borrowers student loans campaign and the Electricity Authority’s Whats My Number campaign. He worked with the Ministry of Education to launch the inaugural Prime Minister’s Education Excellence Awards, and with the Open Polytechnic on their Learning for an Open World brand repositioning campaign.
Prior to these New Zealand-based roles, Paul worked for the Economist in London and then Asia, setting up the marketing department in Singapore and growing revenue from their publishing products.
Throughout his career Paul has worked with numerous government clients including NZTE, SSC, ACC, and the Reserve Bank, and other organisations such as Forest and Bird, Public Trust and Fairfax Media.
Matt Penney | Chief Financial and Information Officer
Matt joined ENZ in October 2014. He previously held Financial Controller roles at Bathurst Resources and Contact Energy, and has worked in New Zealand, the United Kingdom and Ireland for various listed companies and a state owned enterprise. Matt is a Chartered Accountant and has a Bachelor of Commerce and Administration from Victoria University of Wellington.
Matt’s team carries out the finance functions of ENZ, including budgeting, financial planning and strategic planning. Matt’s team is also responsible for ensuring ENZ’s IT systems and processes
Lisa Futschek | General Manager, International
Lisa joined ENZ in 2013 after an 18-year diplomatic career with the Ministry of Foreign Affairs and Trade which included five years as the Deputy Head of Mission at the New Zealand Embassy in Berlin, and three years as First Secretary and Consul at the New Zealand Embassy in Santiago.
As General Manager International, Lisa leads a global team of 30, based across 17 locations around the world, focussed on profiling New Zealand as an education partner and ensuring international education contributes to New Zealand’s international relations goals.
Lisa has been instrumental in expanding ENZ’s offshore network in Asia and establishing a permanent presence in North America. She brings a strong internationalisation lens to ENZ’s work, emphasizing the critical role of relationships and partnership for mutual benefit.
A graduate of Otago and Auckland universities, Lisa and her husband Regan are based in Wellington with their two teenagers, a son in tertiary studies and a daughter in Year 11 at high school.
Great ideas from schools
The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop.
ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…
“This reference group is really benefitting our work to support the industry,” Mary says.
“Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”
“It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”
Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC – held in Wellington on 21-22 August 2014.
Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:
Collaboration – looking at different collaborative business models, eg regional, niche
Homestay systems/ processes, building your homestay community, sharing ideas
Alumni – using them effectively
Agent perspectives – what are they looking for? (panel)
Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.
Student ambassadors appointed in Christchurch
“The Student Ambassador programme is one of several initiatives aimed at better supporting international students so that they make the most of their time in Christchurch and perhaps encouraging them to stay longer in the region,” said Richard Ashmore, International Student Pathway Coordinator with Christchurch Educated.
“It is also a great personal development opportunity for the new ambassadors who will receive training and the chance to expand their own international networks.”
The inaugural group of ambassadors is made up of 14 students from New Zealand, Australia, Afghanistan, India, China, Japan, Malaysia, Russia and the Philippines.
“Some of the New Zealanders in the group benefitted from similar programmes during their own overseas study experience and want to help others in the same way,” said Richard.
Izzie Guo arrived in Christchurch in 2009 totally unprepared for the shock of landing in a foreign environment with only a limited understanding of the language. She was fortunate to have amazing support from her homestay mum and senior classmates to help her adjust to a lifestyle, language and living environment vastly different to the one she had left behind in China. Now Izzie is looking forward to helping other international students faced with the challenges that come with embarking on a learning experience in a new country.
“I have always wanted to help students new to Christchurch. I remember when I first arrived. I had many difficulties and so many people helped me in many ways. I want to give a little help and hopefully that can make a difference,” said Izzie.
The student ambassadors are studying at mostly tertiary institutions including the University of Canterbury, Christchurch Polytechnic Institute of Technology, Southland Institute of Technology, along with Middleton Grange and Kaiapoi high schools.
The student ambassadors were received into the programme by Christchurch Mayor Lianne Dalziel in mid-October. In addition to their mentoring duties, the ambassadors will represent Christchurch Educated and the city of Christchurch at official functions and international education visits and events. They will start in their roles as fully trained ambassadors in January 2015.
Interest in the roles was so high that a second group of ambassadors will be inducted into the programme next year.
Education publishers to go to TIBE 2015
New Zealand is Guest of Honour at next year’s event and we are part of a wider sponsors group that includes the Ministry for Culture and Heritage, Creative New Zealand, MFAT and the Publishers Association of New Zealand.
Six educational publishers – Lanky Hippo, ESA Publications, Wendy Pye Publishing, MJA Publishing, NZCER and Clean Slate Press – are attending the book fair to promote their educational products and services.
“This is the largest offshore presence of education publishers since the Frankfurt Book Fair in 2012,” said David Glover who is managing the project for the Publishers Association.
“Research shows that one third of New Zealand’s education publishing income is earned from exports and TIBE is a valuable opportunity for publishers to make connections in the Asian market.”
“TIBE is also a big public fair that attracts almost half a million visitors. With New Zealand as Guest of Honour we should be able to raise the profile of both New Zealand publishers and our education system in general.”
Over the past 28 years the Wendy Pye Group has worked in many Asian countries, including Taiwan and China.
“Our flagship product, Sunshine Classics, has already been sold into mainland China and will be released as a celebration package for the Chinese New Year, in Chinese and English in both print and as apps for Apple iPads,” said Wendy Pye.
“While in Taipei, the company will be involved in a discussion for a collection of the best of Margaret Mahy titles in picture book format for translation into Chinese.”
Clean Slate Press also have experience in Asia but are looking to get into Taiwan specifically.
“We are currently selling in China through an agent and have distributors in Singapore and Hong Kong but are keen to expand our base,” said Sandy Roydhouse of Clean Slate Press.
“PANZ are doing the groundwork around TIBE and getting Taiwanese publishers on board which should make all the difference this year.”
“Along with our range of maths and literacy books, we are the exclusive education publisher of Joy Cowley titles and she is well-loved in Asia.”
For David Ellis of the New Zealand Council for Educational Research, TIBE is the opportunity to test the water in Asia.
“NZCER Press is a small publisher with a long history publishing research-informed content for the education sector in New Zealand. We need to strengthen our international reach to continue to attract the best authors and to ensure the sustainability of our organisation.”
“We are particularly strong in teacher education, with a lot of interest internationally in our indigenous and early childhood education publishing programmes.”
“It is difficult to build relationships from a distance and so going as part of a group to this major fair should make it easier for us to meet with the right people and establish connections.”
“We will also be meeting with the Taiwanese Education Research Association which is a similar organisation to our own. We hope they can help us to understand the market in Taiwan and wider Asia, including partnership opportunities involving our new online assessment platform", said David.
For more information and news about TIBE 2015 visit http://www.publishers.org.nz/news/
Meet ENZ’s team in South-South east Asia
The team’s Regional Director, Ziena Jalil, has been working with senior management at ENZ to build the capacity of the team to best contribute to New Zealand’s international education goals.
The team’s approach to strengthening New Zealand’s presence and engagement in the region has included the recruitment of staff to manage changes but also to fill gaps in experience and skills critical to success in five key markets for ENZ in the SSEA region which are currently India, Indonesia, Malaysia, Thailand and Viet Nam.
Late last month Jane Goh joined ENZ as Marketing and Strategic Relations Manager, Malaysia, based in Kuala Lumpur. Jane came to ENZ from Mondelez International where she was the Communications Manager, having previously worked for Draft FCB and Taylor’s Education Group also in Kuala Lumpur. While at Taylor’s, Jane led a major project to re-energise alumni relations as well as looking after advertising and promotions across the group, and so she is well placed to boost New Zealand’s education profile, with the right skills to also strengthen important channels.
In early January ENZ also appointed Marketing and Strategic Relations Managers in Thailand and Indonesia.
Chortip Pramoolpol is based in Bangkok. Most recently Chortip was Zespri International Limited’s Marketing Manager - Thailand. She oversaw overall sales, marketing, customer relations and operations of the Zespri business in Thailand and drove considerable growth.
Prior to Zespri, Chortip worked for Grayling Thailand, Keppel Thai Properties and New Zealand Trade and Enterprise in corporate communications, marketing, business development and international investment roles. Chortip has also worked at a marketing research company in Australia and a property company in Singapore. She holds a Master of Business in International Marketing from the University of Technology, Sydney, Australia.
Karmela Christy is ENZ’s Marketing and Strategic Relations Manager based in Jakarta. Before joining ENZ Karmela worked as a Business Analyst and Marketing Manager for Lloyd Morgan Executive based in Shanghai. She developed marketing, branding, events, PR and communications strategies for five Lloyd Morgan offices across China.
Prior to Lloyd Morgan, Karmela worked for the Global Supply Chain Council, Essential Group, and the University of Pelita Harapan in events and marketing roles. She holds a Bachelor Degree in Marketing from the University of Pelita Harapan, Indonesia.
The Marketing and Strategic Relations Managers have responsibility for establishing and managing key relationships in market including those with government and the education industry. They also provide information on market opportunities for New Zealand, lead arrangements of ENZ marketing and promotional activities, and facilitate introductions and discussions with local stakeholders, with a view to growing awareness and student numbers.
Chortip, Karmela and Jane join the wider SSEA team of:
Margaret Low, Education Assistant in Malaysia
Dinh Duong, Market Development Manager in Viet Nam
The India team in Delhi, Jugnu Roy (Lead Events and Channels SSEA & Marketing and Strategic Relations Manager South Asia), Monika Chaudhary (Market Development Manager) and Shahbuddin Khan (Driver and Administration Assistant) and Mumbai based Shailaja Vora (Market Development Manager).
The SSEA Wellington based team of Lead International Market Manager South-South East Asia, Francesca Hilbron, and International Market Manager South East Asia, Johnny Tramoundanas-Can.
The SSEA team is led by Ziena Jalil, ENZ’s Regional Director South-South East based in New Delhi.
The SSEA team welcomes collaboration with the New Zealand education industry, to work together on SSEA’s two key goals of growing student numbers and facilitating introductions that will lead to education business. The team sits within ENZ’s wider International team and works closely with ENZ’s Marketing and Business Development teams.
A media education
In late May I had the great pleasure of taking five journalists from South East Asia on a tour of New Zealand. The journalists – two from Thailand, two from Viet Nam and one from the Philippines – all have a special interest in education, and were part of a bigger group who were hosted by NZ Inc as part of a range of events to mark the 40th anniversary of the relationship between New Zealand and the Association of South East Asian Nations (ASEAN).
While the other journalists went on a trade and tourism circuit, our group travelled on their own education-focused itinerary. Apart from meeting up with the others at a cocktail event held by the Prime Minister at Auckland Museum, we did our own thing.
Above: The journalists were engaged right from the get go!
Most regrettably, a blizzard interfered with our plans to visit Dunedin and Queenstown, but the hastily-arranged alternative schedule of Canterbury-based events made up, in some measure, for the missed opportunities further south.
Once we got the basics – such as dressing appropriately for the cold – sorted, we were on a roll and the week raced by in the intense, humour-filled, lost-in-translation way they do with such visits, and with a good measure of sheep shearing, eye-dog marvelling, pie eating and hobbit-home wonderment thrown in.
Above: They saw cakes being iced in Canterbury…and a robotic guitar in Wellington.
From schools to English language centres, ITPs to universities the journalists were impressed by the range and quality of the programmes and facilities, intrigued by the Intermediate School concept, very interested in our homestay set ups and excited by the many opportunities to hear directly from students currently in New Zealand.
Above: They met with a group of Thai health professionals undergoing executive development in Waikato...and rubbed shoulders with the Prime Minister in Auckland.
For my part, it was a hugely informative trip – providing me with valuable insights into the three South East Asian countries via the journalists, as well as me to make connections with members of our industry and to become more familiar with what you have to offer. Many thanks to those who took part, and arranged tours and gathered students to talk to the journalists.
As I bid farewell to them all at Auckland airport, Nirunsak, one of the Thai journalists who had been a bit of lone wolf during the week, but who I discovered was a music-loving, short story-writing romantic, said: “I will carry New Zealand in my heart with a song.’ Magic.
And yes, we went to Hobbiton!
The follow up questions are coming through now and we look forward to the stories in their media that the visit will generate.
A new group of US Kiwi Ambassadors
Welcome Kiwi Ambassadors!
It was so difficult that ENZ decided the group of runners-up would be offered the chance to be ‘Honorary’ Kiwi Ambassadors. This meant they could still share their semester experience in New Zealand through the Study in New Zealand Instagram.
The #StudyinNZ page will therefore shortly welcome the next round of Kiwi Ambassadors, the 13 award recipients, and a further group of 29 Honorary Kiwi Ambassadors when they arrive in New Zealand in July.
The Instagram page has quickly become a hit with the US students and has already attracted almost 15,000 followers. Certainly, as you can see if you view the page, the current Kiwi Ambassadors have had no trouble finding picturesque opportunities during their semester in New Zealand! Images of nature, food, sunsets and wildlife predominate.
ENZ’s staff in the US, Amy Rutherford and Alanna Dick, have found the #StudyinNZ Instagram page a powerful tool in promoting New Zealand as an education destination.
“When I suggest students and study abroad advisors follow Study In New Zealand on Instagram, the conversation about studying abroad in New Zealand continues long after the study fair or campus visit is over,” says Alanna.
“It’s one thing me telling students what it’s like studying in New Zealand, it’s another when the students can see it in real time for themselves!”
More about the Awards
Education New Zealand partnered with the eight New Zealand universities and six institutes of technology and polytechnics to offer these awards as part of their support of the Institute of International Education’s Generation Study Abroad initiative, and its aim of doubling the number of US students who study abroad.
For Semester Two this year, ENZ awarded four US students the $2,000 Generation Study Abroad Travel Award to cover their airfare. The students are attending the University of Auckland, the University of Otago, and EcoQuest, a Private Training Establishment.
The universities awarded nine US students New Zealand Universities Excellence Awards (NZUEAs) which cover $500 of tuition fees and other associated costs. The students come from universities all over the US, from University of Florida to California Polytechnic State University.
Auckland Agency Group progresses student well-being initiatives
AAG Chair Isabel Evans, Director of the Ministry of Education (MOE) in Auckland, says more than 60 per cent of international students currently study in Auckland.
“The AAG group was established to build cross-agency government leadership in the Auckland region,” she says.
“We also wanted to ensure that agencies on the ground in Auckland are collaborating effectively.”
Education members of the AAG include the MOE, Education New Zealand (ENZ), New Zealand Qualifications Authority (NZQA) and Tertiary Education Commission. Other government agencies include New Zealand Police, Ministry of Business, Innovation and Employment (MBIE), Immigration New Zealand, Ministry of Foreign Affairs and Trade, Ministry of Social Development and Office of Ethnic Communities, Waitemata and Auckland District Health Boards and the Human Rights Commission. Auckland economic growth agency ATEED also plays an important role.
Ms Evans said the AAG was involved in stakeholder engagement in August which contributed to a draft International Student Wellbeing Strategy.
“From this engagement, we identified a number of action areas. Since then, group members have been working on ways to improve the overall international student experience in Auckland, with the potential to roll these out nationally if successful.”
Below are some of the initiatives underway.
- ATEED and NZ Police are working on a refresh of a safety video for international students. While it will be filmed in Auckland, its messaging will apply to students nationally, and should be available from early 2017.
- ATEED is developing an International Student Experience programme in partnership with ENZ and industry partners.
- Several agencies are looking at ways to improve the information available to international students and their families. Students are seeking more information on such topics as the true cost of living, insurance and what it covers, employment rights, health services and New Zealand culture.
- Agencies are also looking at ways to provide more volunteer and internship opportunities for international students. ATEED and MBIE will also launch phase two of their job-ready graduate programme working with ICT grads specifically.
- Several agencies are looking at ways to better support international parents, particularly those accompanying children who are studying at primary school here. These parents can be isolated and lonely. This support can also extend to the homestay parents who host international students.
“These initiatives are a start, and the AAG members are enthusiastically collaborating to make sure that opportunities to enhance the international student experience are progressed,” says Ms Evans.
She says the AAG’s work is aimed to enhance the service that international students receive from their education provider, rather than replacing it.
For further information, please contact ENZ Acting Director, Student Experience, Sahinde Pala at Sahinde.firstname.lastname@example.org.
Japan and New Zealand celebrate long education partnership
To acknowledge the 25th anniversary of the first school visits by four Japanese schools, ENZ partnered with Air New Zealand and Tourism New Zealand to host a reception in January, thanking the schools for their continued support of New Zealand. The event received positive media interest in Japan and resulted in almost 30 articles.
The event was opened by a powerful kapa haka performance by local group Nga Hau E Wha to showcase Māori language and culture.
Misa Pitt, ENZ’s Senior Market Development Manager – Japan, said Māori language and culture has been a popular subject for school trips to New Zealand.The event was opened by a powerful kapa haka performance by local group Nga Hau E Wha to showcase Māori language and culture.
“I learned that Yokohama Senior High School has its own kapa haka group,” she said.
After the performance, Misa officially welcomed the guests before Stephen Payton, New Zealand Ambassador to Japan, and awarded the school representatives a certificate of appreciation, signed by ENZ CE Grant McPherson. They also received plaques and airline tickets from Clovis Peryer, General Manager of Air New Zealand Japan.
Both Ambassador Payton and Clovis emphasised that New Zealand is a safe and welcoming environment for international students, with Misa adding that support starts from a government level.
“I explained our code of practice for the care of international students, assuring them that New Zealand has a robust support system for the well-being of students,” said Misa.
Ambassador Payton also noted that both the upcoming Rugby World Cup and 2020 Tokyo Olympics are opportunities to further promote an education exchange between the two countries.
“We look forward to continue working closely with the awarded schools to promote New Zealand as a study destination,” said Misa.
The Japanese schools awarded were:
Osaka Kunei Senior High School – 25th anniversary
Have sent 3,800 students on an academic study programme
Tama University Hijirigaoka High school and Junior High School – 25th anniversary
Have sent 2,770 students on an academic study programme
Urawa Reimei Senior High School – 20th anniversary
Have sent 5,000 students on a school excursion
Yokohama Senior High School – 25th anniversary
Have sent 690 students on an academic study programme