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• Scholarship certificate ceremony

  The morning tea event was hosted by Will Tregidga, the University of Otago’s Regional Marketing Manager – North America and Europe, and six of the seven US students attended.

  There were three scholarships awarded, including US Generation Study Aboard-New Zealand Universities Excellence awards (worth NZ$500 each); Education New Zealand Study Abroad Travel Awards (worth NZ$2000 each); and the University of Otago’s Go Overseas Scholarships (worth $2000 each).

• Scholarships open for students from Europe

  A new scholarship programme designed to increase awareness of New Zealand as a study destination to students in Europe is open.

  The “Dream NEW” scholarships target confident, adventurous European university students who are competent enough in English to undertake study at a New Zealand university. The scholarships will appeal to students who like to travel and experience different cultures, while improving their English language skills.

  Jointly funded by Education New Zealand and Universities New Zealand, “Dream NEW” offers eight scholarship places – one at each New Zealand university.

  The scholarships are valued at up to NZD$ 12,500 (approx. 7,500 €) and will cover tuition fees for eight students undertaking a Study Abroad programme in Semester One, in February and March 2017.

  More information on the scholarships can be found on the Study in New Zealand site here.

  Information and application details are available in English, French, Italian, Spanish and German.

• Thinking regionally, acting globally, at ANZA

  Education New Zealand (ENZ) extended its presence this year by creating a New Zealand pavilion, featuring 11 regional international education organisations hosted by regional representatives.  The Immigration New Zealand team, lead by Celia Coombes, joined the pavilion along with the ENZ team.  

  In addition to the pavilion, ENZ organised additional wrap-around events to both create a spirit of collaboration amongst the regional representatives, and maximise the networking with agents, New Zealand education providers and the team from ICEF.

  ENZ’s Regional Project Managers, Jo Keane and Sarah Gauthier, believe the regional approach boosted the  profile of New Zealand education as a whole, with Sarah commenting, “Each New Zealand region has its own distinctive characteristics and it’s important to raise awareness of these to agents so they can, in turn, promote them to international students.

  “ANZA was a great forum to showcase the diversity of our study options and the regional learning, living and working opportunities, and share the New Zealand Story with our agent audience” said Greg Scott, Programme Manager for the Regional Partnership Programme. 

  This year’s innovative approach to ANZA was regarded as a great success by the regional representatives, with Learning Hawke’s Bay’s Business Development Manager, Stephanie Kennard, commenting, “The Pavilion made a huge impact and was a talking point amongst many of the agents.  The stand, the ENZ presentation on the Wednesday afternoon and the networking event on Friday night were all brilliant!”

  Susanna Leisten, an ANZA attendee from Thames High School, says, “I felt so proud to be a Kiwi and am very grateful and appreciative of all your efforts and really enjoyed the ENZ Friday evening networking event. I have made some very useful contacts and am positive that the event you hosted made a big difference.”

  “We think that these types of collaborative platforms are essential – to strengthen the New Zealand education story with regional input and opportunities. We hope to do more of this in the future,” said Greg Scott.

  ENZ is now considering ways to incorporate regional international education organisations into other events and activities, demonstrating so effectively the learning, living and working opportunities for international students across all of New Zealand.

• Market insights from Saudi Arabia

  The most notable changes have included restrictions to the Saudi scholarships programme, and a renewed focus on increasing the provision of private education to meet future growth in demand. As a result, opportunities ahead will be found in in-country education provision, while changes to the scholarship programme provide an opportunity to position New Zealand well for favoured specialist disciplines.

  Saudi Arabia is a ‘promote’ market for Education New Zealand. In 2014, 3,246 Saudi students enrolled with New Zealand providers. Saudi students often progress through English language, foundation courses, bachelor degrees and postgraduate qualifications here. Many New Zealand organisations also offer education services in-market.

  Scholarships changes

  Saudi Arabia has implemented the largest study-abroad scholarship programme in the world, with up to 180,000 Saudi students being sponsored at any one time.

  Students have traditionally entered the scholarship programme either by undertaking three to four months privately funded English language study and then receiving a scholarship from the in-country Cultural Mission (the private-entry pathway), or by receiving a full scholarship in Saudi Arabia (the Saudi-entry pathway).

  • Private entry pathway changes: In February the Saudi Government announced restrictions on the private entry pathway, which had accounted for the majority of scholarship students globally. This restriction requires students to attend a top-100 university (Shanghai JiaoTong rankings) before being admitted. This route had been paused since 2015 – a factor reflected in New Zealand’s first time student visa statistics, which show a reduction in first-time student numbers from March 2015 onwards (brown versus blue line below).

  

  • Saudi pathway changes: The Ministry has also reformed the Saudi pathway in 2015 by establishing 'your job your scholarship' which links the scholarships to future employment. The timeframes for this scholarship allocation process has been extended to provide for the central management of scholarships by the Ministry of Education (which merged with the Ministry of Higher Education in 2015).

  In sum these changes will increase the entry criteria for the scholarships and therefore the overall calibre of Saudi scholarship students, and position New Zealand well for specialist disciplines that are in-demand in the Saudi labour market.

  Increasing international and private education within the Kingdom

  The recently appointed Minister of Education, Mohammed Al-Isa, has signalled that the Ministry is to review a long-standing ban on foreign universities. The Minister has also signalled in Arabic media that ‘private education will drive growth in the education sector’.

  These signals may see growth in the number of private international operators established in the Kingdom. There will also be increasing opportunities for New Zealand providers to meet in-market demand for high quality education provision. Reflecting the importance that the Saudi authorities are placing on international investment, the theme of the April 2016 Ta’leem Exhibition, sponsored by the Ministry of Education, is ‘Investment in Education’.

  Education New Zealand’s activities in Saudi Arabia in 2016 include a three-pronged approach to these changing market dynamics:

  • Targeting promotions towards private students, e.g. through the English-language promotional campaign which will focus on students studying abroad over the extended Saudi summer

  • Working directly with the Ministry of Education in Saudi Arabia, Saudi Arabia Cultural Mission in New Zealand, and sponsor agencies to offer places through the ‘your job your scholarship’ programme, and

  • Supporting New Zealand education organisations to increase the delivery of education services in Kingdom, as the Government tilts its investment towards more ‘in-market’ education solutions and delivery.

  For further information, please get in touch with your key ENZ contact. 

• New Zealand School Story released

  The New Zealand School Story comprises a video, posters and photography available via The Brand Lab. (Head to the ‘Marketing’ tab and scroll down to ‘Sector Stories’.)

  Central to all collateral is the theme ‘Proud Parents’. The video itself tells a genuine, heart-felt and emotive story about how children from all around the world can have the opportunity to flourish in our schools.

  It shows we understand the importance of choosing the right study destination, especially for young children, and how much is invested in that the decision. Like the New Zealand Education Story, the School Story has a strong emotional connection, while also reinforcing key messages that promote New Zealand schools. Its target audiences are parents, as key decision-makers, as well as students.

  Education New Zealand led the development of this story with guidance from an industry working group comprising the SIEBA Establishment Board and the ENZ School Sector Reference Group. Advertising agency Clemenger BBDO produced the material.  

  The story was launched at ENZ’s seminar series in March at locations around the country. If you haven’t seen it yet, head to The Brand Lab now and have a look. 

• Confidence in Christchurch

  Murray Strong, Chair of the Canterbury Leadership Accord, joined Christchurch Educated Chair, Mike Hadley, in opening the day with a reminder of the Strategy vision and 2025 targets to lift student enrolments to 25,000 and economic value to $937 million. Murray noted that good progress is being made in a range of product and market development projects.

  The Chief Executive of the Canterbury Employers Chamber of Commerce, Peter Townsend, indicated that, with $100 million additional investment each week, the Christchurch rebuild will maintain its momentum for some time to come. Drawing on material produced by the Canterbury Earthquake Recovery Authority, Peter emphasised the bright future for the city as a place to learn, live and work.

  Peter noted that; “The future of this region depends on the way we apply technology to our natural capital on a platform of product and service integrity”.

  He challenged our industry to ensure that “service integrity” is central to all we provide for our customers.

  Carl Everett, International Director, Christchurch Boys’ High School, commented; “There was a lot of talk about innovation, being flexible and thinking of new ways to approach the market, and then sharing all of that information together – especially here in Christchurch, where we are particularly good at sharing.” 

  Deanne Gath, International Director, Kaiapoi High School, particularly liked the definition of collaboration suggested by keynote speaker, Education Consultant, Chris Clay; “I like the idea that collaboration is working together to an end goal, but not necessary all doing the same thing.  It’s about not putting all our eggs in one basket, but trialling different things to see what works – with the end goal being that we all want to increase international student numbers in the Canterbury region,” she said.

  The Conference was closed by Christchurch City Councillor Jimmy Chen, representing Mayor Lianne Dalziel, who emphasised the contribution of international education to the region and the commitment of local government to support future growth aspirations. 

  Above: Conference attendees

• Student visa approval rates available

  The list of approval rates for student visas is updated every year by Immigration New Zealand and relates to the change to Rule 18 of the Programme Approval and Accreditation Rules, which was implemented in October 2015. Only relevant student visa categories are counted to produce this list, which covers offshore student visa applications only.

  The rule change brought in to effect different programme entry requirements for international students from countries with a student visa approval rate below 80 per cent. English language entry requirements for international students from countries with a student visa approval rate of 80 percent or above remained the same.

  Organisations have until 2 March 2016 to reflect the updated approval rates. 

• Pathway visa pilot update

  That is, an International English Language Testing System (IELTS) test (or equivalent test) must be submitted by students who:

  • intend to undertake a study pathway that begins with an English language course leading to a programme of study at levels 5 to 8 on the New Zealand Qualifications Framework, and

  • are from a country that has an annual decline rate of more than 20 per cent for student visa applications.

  These students must demonstrate that they only need an improvement of an IELTS 0.5 band score (or equivalent) to gain entry to their intended level 5 – 8 course. For example, if a level 5 course has an English language entry requirement of IELTS 5.0, an IELTS test (or equivalent) must be submitted with a student’s application with a minimum overall band score of 4.5. 

  The English language course must also be completed within a 16 week period.

  Students from countries with a visa approval rate of above 80 percent no longer need to demonstrate IELTS levels.

  Find out more here.

• Kiwi fashion talent on show at New Zealand Fashion Week in Malaysia

  Students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic, WINTEC and Christchurch Polytechnic Institute of Technology (CPIT) are competing.

  They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits, which will be judged by leading New Zealand footwear designer Kathryn Wilson and Malaysian celebrity designer Bill Keith. Each collection will be based on the theme of ‘rejuvenation’ and be inspired by the rebuild of Christchurch city - this year the Week’s theme is the reconstruction of Christchurch.

  The second annual New Zealand Week (11-15 March) in Kuala Lumpur aims to raise New Zealand’s profile in Malaysia including in investment, tourism and education. The week coincides with major education fairs in Kuching, Penang and Kuala Lumpur which will have a strong presence from New Zealand education institutions.

  It is being branded RESTART to raise awareness, and attract Malaysian involvement, in Christchurch’s reconstruction.

  Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand.

  More than 2000 Malaysian students studied in New Zealand last year. “The competition is an amazing way to showcase both New Zealand and Malaysian talent, and the fabulous opportunities made possible through the infusion of education and cultural diversity. It’s great to see Education New Zealand using creativity to market New Zealand education. These students represent the next generation in the fashion industry so I am really excited to see what they come up with,” says Kathryn Wilson.

  For New Zealand Week, Education New Zealand worked closely with the Ministry of Foreign Affairs and New Zealand Trade and Enterprise. Seminars will also be held to promote South Island tourism and investment in the Christchurch rebuild.

   

   

• Upcoming VAC openings in Jakarta, Singapore and Bali

  From 18 March in Indonesia, and 25 March in Singapore, Immigration New Zealand offices in Jakarta and Singapore will no longer receive visa applications.
  
  All applications that were previously received by these offices should be sent by mail or courier to the New Zealand Visa Application Centre (VAC) in Jakarta from 18 March, or Bali from 22 April, and from 25 March in Singapore.
  
  Applications can be submitted to the relevant VAC by mail or in person.
  
  INZ has more information, including contacts and fees, here.