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• Think New enters India

  India is currently the second largest and fastest growing source of international students to New Zealand. Education New Zealand (ENZ) is looking to build on this positive momentum with a new marketing campaign. 

  While New Zealand is well known in India for cricket, tourism and to some extent movies such as The Lord of the Rings and The Hobbit, there is still work to do to improve awareness of New Zealand as a high quality education destination.

  Kathryn McCarrison, General Manager Marketing and Channel Development, says: “Those who know New Zealand like New Zealand but there is a lack of awareness about us as a high quality international study destination. This campaign aims to help fill this knowledge gap.”

  The campaign challenges prospective students who are already thinking about study abroad options to take the next step and convert their general interest in New Zealand into active consideration.

  Visitors who register their interest in studying in New Zealand on the Education New Zealand (ENZ) campaign website will be contacted by a pool of New Zealand specialist education agents who can provide more information about the courses, the criteria and support with the application process.

  Popular Indian Premier League (IPL) coach of the Chennai Super Kings and former New Zealand cricket captain Stephen Fleming is fronting the awareness raising campaign.  By expressing interest, prospective students will be automatically “in to win” an exclusive dinner date with Stephen Fleming. Fleming’s team is having a great IPL season and he is highly regarded in Indian as among the best captains the Black Caps ever had.

  “The New Zealand tertiary education sector has a huge range of programmes available. As well as being specialists in a number of areas we also offer niche and vocational courses which are less developed in other countries so New Zealand really stands out from the crowd.

  “We want to continue to grow the number of high quality Indian students studying in New Zealand and for them to secure meaningful jobs, particularly in industries experiencing skill shortages such as I.T, Engineering, Agriculture and Forestry and Construction. We hope that this campaign will help us to achieve this goal,” Kathryn says.

  ENZ is working with ten of the top Indian agencies on this campaign. These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.

  The campaign will run from 12 May to the end of June, building on a strong public relations strategy that ENZ has been running in India since October 2013.

  View the campaign website

• ANZA workshop

  Education New Zealand’s Channel Development Manager Kaye Le Gros presented the Think New brand and the New Zealand Education Story to agents in a seminar that showcased New Zealand. Immigration New Zealand also presented immigration updates at the seminar. 

  Almost 100 education institutions attended the three day workshop, including 44 from New Zealand, along with around 60 work and travel organisations and service providers. 

  Agents from 50 countries were there, all focused on sending students and youth travellers to our side of the world.

  For the first time, Brazil was the top agent country, reflecting the popularity of New Zealand and Australia as study destinations for Brazilian students.

  Next year’s workshop is coming to New Zealand – mark 28-30 April 2015 in your diary for the workshop at Sky City in Auckland. Kaye says this will be a great opportunity for regions and groups to consider familiarisation visits for agents visiting New Zealand in 2015. 

• PM’s Scholarships for Asia announced

  The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six week to two years at undergraduate or postgraduate level at top Asian institutions.

  At an event to mark the programme’s first year, Prime Minister John Key and Tertiary Education, Skills and Employment Minister Steven Joyce congratulated recipients.

  Successful recipients include a student from Otago University, who will study chemistry and pharmacology at the National University of Singapore, and a group from the New Zealand Institute of Fashion Technology who will deepen their design and manufacturing knowledge working on a collaborative project with Indian students at a partner institution in Tamil Nadu.

  The inaugural awards were made in December 2013, with many recipients still completing their studies throughout Asia. This next round of scholarships will enable 103 people to study overseas.

  Peter Bull, Education New Zealand’s General Manager International, says the scholarship programme was established to give New Zealanders the opportunity to experience what it's like to operate in a different country and culture, and build all important people-to-people networks with our trading partners.

  “Listening to returned students talk about their experiences; it’s clear it’s an opportunity that’s had a significant impact on those involved. One recipient got in touch recently to report her experience studying in Hong Kong had an immediate impact – helping her to secure a job with a top law firm who were very interested in her overseas experience.”

  “I’m delighted at how quickly people have leaped at this opportunity to develop their international outlook and act as ambassadors for New Zealand education in parts of the world where there’s generally very low awareness about our country, let alone our way of thinking, learning or teaching.”

  Mr Bull says the scholarships demonstrate reciprocity in New Zealand’s education relationships, something that’s very important as ENZ works to intensify education recruitment, business development and government relations activity throughout the region.

  Applications are open for the next round of the Prime Minister’s Scholarships for Asia and close 28 September 2014. Applications can be made by individuals or groups.

  Mr Bull says overall, the quantity and quality of applications greatly exceeded expectations; a fantastic outcome for a programme that’s only just begun.

  “I encourage future applications to take the time to prepare high quality applications – the bar is only going to go up.”

• ENZ to increase investment in South East Asia

  General Manager International Peter Bull says New Zealand’s historic ties with the ASEAN region leave New Zealand well placed to grow and deepen its education activities as its nations develop and prosper at rapid pace. 
  “Recent fairs, events and several other business development initiatives in South East Asia have been very successful, with many leads for New Zealand’s institutions and business in progress. We want to build on this momentum by investing in more highly skilled and capable locally-based employees to support the fantastic team there already.”

  Previously managed as two regions by South Asia Regional Director Ziena Jalil and South East Asia Regional Director Izak Human, the new regional structure will take effect from 30 June and be led by Ziena Jalil, based in Delhi.

  Izak Human, who is based in Kuala Lumpur, will assist with the transition until September 30.  All the staff in ENZ’s offices in Delhi, Mumbai, Jakarta, Kuala Lumpur, Bangkok and Ho Chi Minh City will remain in their current positions.

  “I thank both Regional Directors for their significant contributions to our industry to date. Izak has supported, advised and helped to develop New Zealand’s international education activity in South East Asia for the last four years, and Ziena has played a major role in turning New Zealand’s second largest source of students, India, into our fastest growing market.”

  “I look forward to the opportunities ahead for ENZ’s newest region, but I also ask for your patience and support during this time of transition.”

  The location and role descriptions for the new South East Asia positions are still being determined and further updates will be provided in future issues of International Education News.

• Generation Study Abroad

  Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.

  Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.

  “New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”

  In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.

• Thai travel advisory

  On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.

  The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.

  Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.  

  Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.

  This includes increasing investment in search engine marketing and building our Facebook activity.

  If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.

  Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.  

  We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.

• Positive trends signal growth

  "While the effects of increasing competition linger, hard work by many across the industry is turning the tide," says ENZ Chief Executive Grant McPherson.

  Overall, there were 97,283 international students enrolled at a New Zealand education provider in 2013 – 1.8 per cent less than in 2012.

  "This figure is the result of a really hard start to 2013, where from January to April numbers were 5 per cent down on 2012.  Growth since then helped offset some of the decline; from May to December student numbers increased by 4 per cent on the same period in 2012."

  "There’s no doubt numbers do vary sector by sector and market by market, but I’m confident we’re at a point where they’re heading in the right direction. As an indicator for this year, total student visas approved from January to March 2014 are up 22 per cent on 2013," says Grant. 

  Highlights from the report include growth in students from China and India, with both countries increasing by 3 per cent on 2012.

  "These are countries where ENZ has made a significant investment. This investment is reflected in increasing awareness of New Zealand education – our brand awareness is trending up in China and India and preference for New Zealand as a study destination is level with Australia. We’re starting to get noticed, although we’re still well behind UK and USA.

  "In Japan, where enrolments grew 7 per cent between 2012 and 2013, we have also seen our consideration levels increase from 33 to 39 per cent."

  In conjunction with the snapshot report, the Government released another report – the Business Growth Agenda Leadership Statement for International Education Progress Update. 

  The report sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education. It outlines key actions by government, and ongoing work to support the growth of international education.

  "International education is New Zealand’s fifth largest export industry, contributing $2.6 billion to the New Zealand economy annually, and building links of lasting benefit to our communities."

  "As an industry, we are working together in many ways to increase that contribution. For example, with more than 1,200 people now subscribed to The Brand Lab we’re telling a unified education story internationally. This can only strengthen our brand as a country, paving the way for providers to promote the distinctive strengths of your region and institution."

• Growth in EdTech great for NZ exports

  “Some of the major trends are now working in our favour,” says Mr Meade, Head of Strategy for Designworks in Wellington. “We are no longer isolated from new markets and increasingly students and consumers prefer to interact remotely, on their terms. This all presents a great opportunity for market growth.”

  The national EdTech for Export Conference (eT4e 2014) is on in Wellington on 19 and 20 June. It aims to connect the education sector with tech businesses to ensure New Zealand enjoys growth in this sector – now worth $86 billion globally and forecast to grow to $257 billion by 2017 and is organised by Grow Wellington and Education New Zealand. You can still register for the conference at www.edtechforexport.co.nz

  eT4e 2014 will be opened by Hon Steven Joyce, Minister for Tertiary Education, Skills and Employment and feature international speakers including;

  • Jennifer Carolan, head of NewSchools Venture Fund in California

  • Jan Zawadzki, founder of Hapara, a company which has already attracted investment from NewSchools from its work in New Zealand

  • Lee Wilson, the CEO of Wisconsin-based Filament Games

  • Dr Erkki Sutinen, head of the edTech Research Group at the University of Eastern Finland.

  An exciting range of speakers from New Zealand include;

  • Chris Meade, Head of Strategy for Designworks in Wellington

  • Dr Sue Watson, the founding CEO of Summit Education Asia Pacific, a division of the Commonwealth Education Trust

  • Silvia Zuur from Chalkle

  • Chris Bulman from CustardSquare

  • Noeline Anderson, director of digital publishing company Pixelhouse

  • Adrian Sallis from Vital English

  • Maru Nihoniho from Metia Interactive

  • Dave Moskovitz from WebFund.

• Joint India New Zealand Research Grants Awarded

  Last month Minister Steven Joyce announced the seven successful recipients of the inaugural New Zealand Higher Education Research Grants, with seven winning proposals selected from over sixty applications.

  From considering the impacts of climate change on ocean acidification to exploring new chemotherapy treatments, all projects will strengthen academic ties with a country that is New Zealand’s second largest source of international students.

  All research proposals have at least one Principal Investigator based in New Zealand and one in India, and the projects clearly indicate the potential for further collaborative research in the future.

  Full list of joint India New Zealand Higher Education Research Grant awardees: 

  • The University of Waikato collaborating with Jamia Millia Islamia university in New Delhi. Joint research project: India at Leisure: Media, culture, and consumption in the new economy.  

  • The University of Auckland collaborating with Anna University in Chennai. Joint research project: Ploy-ethylenedioxythipphene/nitrogen doped grapheme composites for high performance supercapacitor applications.

  • The University of Auckland collaborating with Madurai Kamaraj University in Tamil Nadu. Joint research project: The impacts of climate change induced ocean acidification process of the physiology and calcifying rate of sea urchins between temperate (New Zealand) and tropical (India) species.

  • The University of Otago collaborating with the University of Delhi. Joint research project: Vitamin D and calcium intakes of young Indian children living in the slums of South Delhi.

  • The University of Auckland collaborating with the University of Calcutta. Joint research project: Organmetallic 2- pyridinecarbothioamide complexes as potential inhibitors of cyclooxygenases in anticancer chemotherapy.

  • University of Canterbury collaborating with the University of Delhi. Joint research project: Health, labour, migration and the formation of Indian diasporas in the South Pacific, 19-20th centuries.

  • Victoria University of Wellington collaborating with Guru Nanak Dev University in Amritsar. Joint research project: Managing India New Zealand institutional challenges for success.

• Activity in India

  Shopping mall campaign

  Crowds flock to the shopping malls to avoid the summer heat and monsoon rains, and through the use of highly branded booths and several promoters we were able to connect with India’s growing middle class in these key metros.

  The shopping mall promotion coincided with our digital campaign in India, and secured more than 1,000 campaign registrations across both venues.

  Whitireia opens new office

  

   

  Whitireia New Zealand announced the opening of its Bangalore office in India in July, adding to its existing office in New Delhi which opened in 2012. 

  Whitireia aims to use the new Bangalore office to service its key stakeholders in South India, as well as developing new relationships. The office will support Whitireia’s strategy to grow student numbers and business development opportunities in South India. 

  New Zealand High Commissioner Grahame Morton and Education New Zealand’s Regional Director South and South East Asia Ziena Jalil officiated at the ribbon cutting and plaque unveiling ceremony. Gavin Young, Trade Commissioner-Mumbai was also present at the occasion. The office opening was followed by an agent briefing session, a media round table and a networking reception. There has been significant media coverage of the opening. 

  “We are delighted to see the establishment of a southern Indian presence for yet another New Zealand education institution and we commend Whitireia on this move.

  "Education New Zealand is committed to growing the number of students New Zealand receives from south India and seeing the active participation of our institutions in this market it is an excellent endorsement of that goal,” said Ziena.