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Alumni gather in Tokyo for the launch of NZACJ
ENZ celebrated the launch with a reception in Tokyo, joined by nearly 100 NZACJ members as well as Ambassador Stephen Payton.
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Alumni stories are a powerful way to promote an authentic study experience, and offer practical advice to prospective students
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, and NZACJ’s Executive Director, Tomoyuki Amano, outlined ways members can support local education fairs, and give career counselling and guidance on university admissions for high school students.
Misa was pleased with the turnout and level of interest and support from the members.
“It was a fantastic occasion to connect former students of New Zealand and Kiwi residents of Japan, who share the same passion for promoting New Zealand as a study destination,” said Misa.
“Some of our guests travelled from Fukuoka, Osaka and Sendai to attend the reception and I was very inspired by their enthusiasm.”
Ambassador Peyton acknowledged the Japanese and Kiwi guests in the room, including members of the Australian and New Zealand Chamber of Commerce in Japan, Kea, the Japan Exchange and Teaching (JET) programme and the Prime Minister’s Scholars for Asia, for their contribution in promoting New Zealand in Japan.
Ambassador Payton addressing the room

Misa said the highlight of the evening was keynote speaker Sotaro Kawada, who received the dux award at Garin College in 2016 despite speaking very little English when he moved to Nelson five years ago. He will start a Bachelor’s degree in business at University of Edinburgh in September.
“Sotaro emphasised the opportunities and assistance he received at Garin College, which gave him the self-confidence to achieve his academic and personal goals,” said Misa.
“We had a videographer film the event and look forward to sharing these inspiring alumni stories soon.”

For details on membership and registration, visit the NZACJ webpage.
L-R: Yucheng Su, JET Programme Coordinator for International Relations, Ambassador Payton, keynote speaker Sotaro Kawada and ENZ’s Misa Kitaoka.
Education agents receive ‘ultimate’ tour of Wellington
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A little in-country experience goes a long way with agents, giving them insights into the experience they are promoting to students back home.
The competition offered agents a chance to experience the best of Wellington’s education and lifestyle offerings to help in their student marketing efforts. The promotion proved popular, with over 500 agents from more than 47 countries vying for a spot.
The four lucky winners received return flights and accommodation in Wellington, and had the chance to visit local schools and explore the region's awe-inspiring landscapes and urban lifestyle. The agents enjoyed a guided tour of the national museum Te Papa, interacted with native wildlife at eco-sanctuary Zealandia, and received a behind-the-scenes look at The Lord of the Rings and The Hobbit trilogies at Weta Studio.
The tour’s literal highlight was a helicopter ride over the city, where the agents had a bird’s eye view of South Wellington Intermediate School (SWIS) students spelling out the name of their school.
The agents said Wellington was bigger than expected, and they were impressed with the friendly people, ease of public transport and the many events and cultural activities available to students.
WREDA Education Programme Manager Brook Pannell said the competition had been overwhelmingly successful at building Wellington’s profile amongst agents.
“Experiencing Wellington on the ground and in-person is the best way to fall in love with the place and really see what life here is really like.
“Familiarisation trips are a great way for us to show that – we just wish we could’ve brought more agents to visit!”
Through the competition, nearly 300 agents signed up to Wellington’s quarterly newsletter for agents to learn more about study options, as well as lifestyle and career opportunities.
Thai delegation visits New Zealand
In light of the Thai government’s new plan to develop a skilled workforce to meet industry demand, ENZ saw an opportunity to connect RMUT with New Zealand providers.

RMUT has a network of 40 campuses across Thailand, which are most similar to New Zealand ITPs. RMUT has a particular interest in customised, short-course training in New Zealand, and would like to see the establishment of an English language centre in Thailand.

The visit showcased New Zealand’s focus on practical skills and innovation in the classroom, with ENZ setting up meetings with Auckland University of Technology, Unitec, Air New Zealand Aviation Institute, Wintec, Wellington Institute of Technology, Whitireia Institute of Technology, Massey University, Otago Polytechnic and the University of Otago Language Centre.

Jaruwan Pongjaruwat, ENZ Programme Manager – Thailand, said the visit created a comprehensive understanding of New Zealand’s education system and fields of expertise.

“The RMUT group especially enjoyed the unique cultural experience and appreciated the welcoming and friendly New Zealand people.

“We visited some classrooms and they were able to see first-hand the practical learning environment.”

The visit is already showing positive results, with one RMUT president inviting selected New Zealand institutions to visit Thailand for further discussions.

The group of RMUT representatives at Air New Zealand Aviation Institute
ENZ wins gold
ENZ took home Gold at PR Week Asia in the category of South Asia PR campaign of the year – the most prestigious PR category that evaluates a campaign’s overall impact and success.
'From Volume to Value' aimed to enhance New Zealand’s education brand position in the Indian student market, to attract more high-quality students from south India as well as more students overall wanting to study at level seven and above, particularly at graduate and postgraduate level. The campaign supported a 20 percent increase in university enrolments from India, and saw New Zealand move up in preference ranking from seven to three as a study destination for Indian students.
ENZ was nominated alongside Marico Ltd, Star India Pvt. Ltd., The Coca-Cola Company and Team Indus.
John Laxon, ENZ Regional Director – South, South East Asia & the Middle East is delighted with the win.
“It's a big achievement, going up against Coke, Star India and Team Indus to win ENZ's first gold in the South Asia PR Campaign of the year. To give a sense of the calibre of the entrants other category winners included AirBnB, Panasonic, SAP, Huawei, Ford and the World Wildlife Fund.”
“The award is a testament of the hard work and passion put in by the entire team to deliver a high-impact campaign, and to the support and commitment from our New Zealand education industry partners.
"We’d like to thank all of the New Zealand education providers who have invested in attracting high-quality students from the Indian market, and look forward to further strengthening New Zealand’s reputation as a positive learning destination for international students.”
You can find the complete list of winners here.
GP practice for international students
Caring Clinic is focused on meeting the needs of international students and migrants from Asia, providing services in Cantonese and Mandarin as well as English, and offers innovative services including Skype consultations after hours and e-prescriptions.
The new clinic has been welcomed by the Auckland Agency Group (AAG), a cross-agency collaboration of central and local government agencies formed to lead communication with international student groups, ethnic communities and providers in Auckland.
Hayley Shields, ENZ’s Director of Student Experience and Chair of AAG, said the new clinic reflects the shift to make support services more attuned to students’ cultural needs.
“More than 60 per cent of international student enrolments are in Auckland, and it’s important for students to be able to access culturally appropriate healthcare services.
“This is one of the key objectives in the New Zealand International Student Wellbeing Strategy.”
Dr Jessie Liu and Dr Ruoh Sim, the two principal doctors at Caring Clinic, came to New Zealand as teenagers and both studied medicine at Otago University.
Kiwis shine at NAFSA
The New Zealand delegation included all eight universities, four ITPs and an English language school, and to expand global perceptions beyond New Zealand’s tourism offering, it showcased Kiwi innovation and creativity with the campaign line New Ideas Grow Better Here.
Each institution chose an innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie.
As platinum sponsor of the Opening Plenary, New Zealand used its spotlight moment for a performance by Elena, a Maori classical violinist, followed by Sir Richard Taylor, who spoke about New Zealand’s strengths as an education destination.
Lisa Futschek, ENZ’s Regional Director, Americas and Europe, said the well-coordinated presence of the New Zealand institutions was a great example of collaboration.
“That single, clear message – creativity and innovation – definitely caught the attention of NAFSA attendees, and made us stand out against the 300 other booths in the Expo Hall.”
We plan a special E-News next week with more comprehensive coverage of NAFSA’s highlights.
Helen Clark (centre) stopped by the New Zealand booth in the Expo Hall

Showcasing Kiwi innovation and creativity
Further growth for international education
The economic value of the sector in 2016 is now estimated to be $4.5 billion, an increase of $200 million on 2015 student numbers.
ENZ's Acting Chief Executive John Goulter says the findings are a tribute to the continuing hard work and strong collaboration of key players across the industry.
“This growth could not be achieved without our education providers, government bodies and other key industry players working together successfully to attract talented students from around the world.
“It is an impressive outcome, and shows that New Zealand is increasingly seen as a place that offers quality education in a safe, welcoming environment.”
The new figures consolidate international education’s place as New Zealand’s fourth largest export sector, supporting more than 33,000 jobs across New Zealand.
The Minister’s release can be found here.
The International Education Dashboard for 2016 can be found here.
Kiwi spotlight at NAFSA opening plenary
The Opening Plenary is the largest event on the NAFSA programme. Due to the size of the audience, and the seniority of delegates (half of NAFSA attendees are senior/executive-level professionals), it was an unparalleled opportunity to profile New Zealand as an innovative and creative education destination.
ENZ’s sponsorship provided New Zealand with a four-minute speaking slot, the opportunity to show a short video and to provide a giveaway on each of the conference centre seats.
Demonstrating New Zealand’s vibrant cultural diversity was Elena, a classical violinist who performed powerful pieces of music to welcome conference delegates as they entered the hall. Woven through the music was audio of kapa haka and a voiceover telling the story of Elena’s Māori and European cultural and creative heritage. Playing simultaneously was an animation of three graphics by Wellington design duo Fay & Walter illustrating Elena’s journey.
Weta Workshop’s Sir Richard Taylor then took to the stage to emphasise New Zealand’s unique strengths as a study destination to the global audience.
“I was delighted to speak on behalf of New Zealand’s unique educational institutions,” said Sir Richard.
“I spoke of New Zealand’s position in the Asia-Pacific region, the strength of our universities and institutes of technology and polytechnics, and how receiving a New Zealand education helps foster the skills students need to compete in a global market place.
“New Zealand relies on being an open and international country, we thrive on diversity and welcome international students to New Zealand as an opportunity to cross pollinate ideas. We see the benefits of such an approach at Weta Workshop where multiple teams, made up of people from around the world, collaborate every day.”
Kiwi hospitality in Los Angeles
Held at the Unique Space in downtown Los Angeles, the New Zealand networking function welcomed guests including education agents, providers, partner institutions, clients and friends of New Zealand from around the world.
Guests had the chance to meet high profile Kiwis in person, including Sir Richard Taylor and violinist Elena who mixed in with the crowd.
Attendees were even treated to a ‘taste of New Zealand’ with venison, lamb, salmon, fresh mussels and tuatuas prepared by Gwithyen Thomas, a New Zealand-born chef who owns Aroha, a New Zealand-themed restaurant in Los Angeles.
One of the most popular areas at the function was the green screen photo booth, where guests had fun posing with New Zealand-themed props.
Inde Chandra, International Partnerships Advisor at Wintec, said the annual New Zealand reception continues to be a NAFSA highlight.
“New Zealand is renowned for its networking functions at NAFSA. It’s an opportunity for our education institutions to provide hospitality with a distinctly ‘kiwi flavour’ to valued partners and clients from around the world,” said Inde.
“We find quirky spaces, provide great New Zealand food, wine and beer, and there’s a lot of engaging conversation as a result!”
The New Zealand reception welcomed some 300 guests.

Guests posing at the photo booth
Kiwi innovation shines in the Expo Hall
To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.
Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.
Kaylee noticed that innovation was a key word for a number of countries.
“India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.
“By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”
Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.
“Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.
“It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.
“A number of conference delegates said New Zealand set the bar high!”
Other country taglines at NAFSA were:
Spain: “Education, Our Art”
Israel: “Jumpstart your Future”
Germany: “Land of Ideas”
Poland: “Study and be successful”
Russia: “Learn from everyone, copy nobody”
Ireland: “The warmest of welcomes”
Canada: “A world of possibilities”
Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.