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• Students experience a New Zealand classroom in Thailand

  Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.

  The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.

  A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.

  ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.

  “The simulated classroom experience targeted students aged 11 to 18 years old".

  “With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"

  “The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.

  “We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.

• Evolution of ThinkNew

  Almost four years after the launch of the New Zealand Education story, there is a need to further sharpen our value proposition for growth and impact.

  ENZ Director – Student Experience Kaylee Butters said that while ThinkNew continues to be recognised as a brand leader in the education destination field, the brand awareness of New Zealand education is still low in many of our target markets.

  “It is important that we communicate the distinctive and credible position New Zealand holds as a study abroad destination and Education New Zealand has invested over the past two years in brand research that has helped us to better understand this. 

  “It was a great opportunity to share this research journey with conference delegates at NZIEC and to get feedback on our direction for ThinkNew. We discussed the importance of ensuring we don’t undersell the New Zealand experience, especially for partners such as the English language sector.

  “We also discussed the need to ensure our education story works both here in New Zealand and for partners focussed on offshore delivery.”

  The next step will be the development of a revised brand strategy which will help us move to a distinctive position in the market that reflects our high quality education offering and New Zealand experience. 

• Mapping emerging trends in education

  ENZ General Manager – Student Marketing, Paul Irwin, said attendees really enjoyed tackling these big issues during the Crowdsource Café session. 

  “Our audience uncovered some really interesting themes and thoughts for us all to reflect on. Ideas included focusing less on competition and more on collaboration, for example the opportunity to build your own degree across New Zealand.

  “We also talked about how everyone is the student of the future.  There will be more opportunities for lifelong learning and there will be a greater need to upskill due to automation,” Paul said.

  ENZ Regional Director – South Asia, South East Asia and Middle East, John Laxon said participants also agreed that the learner of the future will prefer personalised, flexible learning.

  “The modes of delivery will change as we move towards students being able to learn anywhere, anytime. 

  “Another theme that came through was a move towards offering shorter programmes, targeting life-long learners.”

  John said there was great discussion about moving towards diversified, individualised learning programmes that are globally recognised.

  “It’s definitely an exciting time to be involved in international education,” he said.

• The regional network – bright partners

  The full-day workshop was a great way to share regional international education developments and aspirations with the network. The programme included speakers from central government agencies such as the Ministry of Business, Innovation and Employment (MBIE) and Tertiary Education Commission (TEC), alongside SIEBA, ICEF as well as presentations from regional representatives.

  Simon Anderson, ChristchurchNZ’s Job Ready Project Manager said the day was highly valuable.

  “I was impressed at the positive and collaborative atmosphere from all participants, leading to meaningful conversation and debate throughout.”

  ENZ Regional Project Manager Sarah Gauthier said the workshop was an effective way to better understand how integral our regions are to supporting better profiling of international education across New Zealand.

  The RPP is a strong promoter and enabler of New Zealand’s variety of regional study locations, “while being the platform from where we engage with real New Zealanders about why and how international education is important to all of our futures,” Sarah said.

  “Our Regional Network works hard to develop and promote their points of difference and service provision to international students – so that students can better understand and choose the location that best suits their identity and ambitions.

   “Our regional partners work closely with their local media and stakeholders to tell compelling student stories and other announcements that help their community to really connect with international education and the benefits it could have for them,” Sarah said.

  Regional initiatives like the ‘work ready’ programmes for international students are key points of difference that can attract the students that can become a region’s future talent force.

  If you haven’t connected with the Regional Network – now’s your chance!

  Head here for more information and details.

• Marketing tips for schools

  These topics and more were discussed during The Crowdsource Café session, led by ENZ Business Development Managers Mary Camp and Richard Kyle. The session tapped in on the wealth of experience in the audience by pooling together practical ideas for improved marketing of schools.

  Working in groups, participants shared key tactics they use to nurture meaningful relationships with students, school staff, agents, the local community and alumni.

  “Participants all agreed that our industry is built on relationships. They left the session with the challenge of taking away one thing they could action in the next week. No better time than now to get that action going!” Richard said

  “It’s also great to remember that the ENZ Skills Lab is a rich resource that schools can use, with many tools that take you step-by-step through marketing projects (including digital marketing and PR),” he said. 

• IntelliLab launched at NZIEC

  Further developments to the portal will provide a more interactive experience, with customised dashboards and searches.

  Providers will be able to use IntelliLab via a single log-in that will also give them access to ENZ’s SkillsLab and BrandLab.

  ENZ’s Intelligence Manager Andrew McPhee described the response from industry users as overwhelmingly positive.  

  “The recently released New Zealand International Education Snapshot (2016 full-year report) is available on IntelliLab and is proving very popular with users,” he said. 

  Interactive tools on the portal include TED (The Enrolments Data), which enables users to access and analyse student numbers over the past five years by market, sector, and region. 

  Shortly, TED will be joined by ELF, a tool that will enable users to sort student numbers by level and field of study.

  All previously available student number resources (visa dashboards and student visa trends) will continue to be offered on IntelliLab under the ‘Student Numbers’ tab without users needing to register.

  You can access Intellilab on this link and either register through the Registration link on the homepage header or be prompted to register when first trying to download a document via the site.

• ISANA NZ professional development and scholarships

  ISANA NZ has four professional development days at the end of September and October, in Auckland, Dunedin, Wellington and Christchurch. The PD days are open to non-members as well as member institutions.

  Topics include:                           

  • Volunteering
  • Cultural intelligence
  • Mental health
  • Building intercultural literacy, skills & intelligence
  • Ensuring well-being in living contexts
  • Self-review
  • Transitions & tools

  Personnel from MBIE (Immigration) and NZQA will be presenting. Further sector updates will also be provided. Click here for more details and to register.

  Scholarships

  All new and renewed memberships of ISANA NZ (as of 30 September 2017) will go into a draw for an ISANA NZ Professional Development Scholarship of $1000 to be used in an ISANA context in 2017/2018, including for the ISANA/ANZSSA Conference.

  Members may also apply for a $1000 scholarship for attending the ISANA/ANZSSA conference in Australia, 5–8 December 2017. Applicants should email isananz@gmail.com, providing information on how this support will help them attend, the value of the conference to them and ideally an endorsement for their application from another member or from their supervisor. Applications must be received by 25 September 2017 with the successful applicant informed by 2 October 2017.

  ISANA NZ is also calling for nominations for its annual awards. Click here for details.

• Register for ASEAN Forum 2017

  Held in October, the ASEAN Forum 2017 marks the 50^th anniversary of the organisation, which comprises of 10 growing markets that work together under the ASEAN economic community.

  The forum will include keynote addresses and breakout sessions on education opportunities and specific markets. A networking function will conclude the forum.

  ENZ is a sponsor of the event, where ENZ Chief Executive Grant McPherson will be speaking.

  The forum will be held on Monday 16 October 2017 at Auckland University of Technology.

  Click here to register.

  For full details, visit the forum website: www.aseanforum2017.co.nz

• ENZ and Go Overseas bring scholarship to Europe

  Ute Haug, ENZ Senior Market Development Manager, Europe, said ENZ decided to launch a pilot campaign with Go Overseas in Europe after seeing its success in the US.

  “Each year, the US campaign generates an increased interest in New Zealand from US study abroad students, along with amplified social media activity around New Zealand.

  “Now in the fourth year, this year’s campaign will see us bring the scholarship to Europe too, helping its students to see that New Zealand institutions offer sought-after qualifications that are well recognised in Europe,” said Ute.

  Both the US and Europe scholarship campaigns will run from 8 September to 13 October.

  Last year’s campaign saw 12 percent of applicants were graduate students. To capture the interest of this applicant pool, three New Zealand institutions – University of Auckland, University of Otago and Victoria University of Wellington – are each offering one postgraduate scholarship for qualified US students.

  While only one winner is selected for each scholarship, ENZ Field Director, North America Alanna Dick said participating New Zealand institutions are still able to follow up with applicants interested in their institution.

  “Since the start of the US campaign in 2014, participating New Zealand universities and ITPs have worked closely with ENZ and Go Overseas to follow up these student leads generated from the applications,” said Alanna

  “For example, in the US last year, the scholarship was shared through a digital campaign with more than 1,500 universities and 2,600 industry professionals, resulting in more than 3,000 student applications.

  To find out more about the scholarship, visit www.gooverseas.com or contact ENZ Field Director, North America Alanna Dick, at Alanna.Dick@enz.govt.nz.

  You can watch a video of 2016 Go Overseas scholarship recipient Alicia Cotsoradis here.

  New Zealand Study Abroad Go Overseas Scholarships

  For students in the US:

  • One Undergraduate Semester Scholarship, worth $15,000 plus roundtrip flight
  • Three Master’s Degree or PhD Scholarships, worth $10,000 each for either University of Auckland, University of Otago, or Victoria University of Wellington.

  For students in Europe:

  One €12,500 Study Abroad Semester Scholarship. Applicants can apply for semester 1, semester 2 or northern hemisphere summer 2018.

  Applications for all scholarships close 13 October.

• Thai study abroad expo a great opportunity

  For the past 15 years, the Thai International Educational Consultants Association (TIECA) has organised the annual fair. TIECA is Thailand’s peak body of educational consultants, with more than 70 members actively working in the education area.

  The 2017 expo will largely focus on the school sector, but will also include language schools, high schools and universities, with participants from educational institutions from around the world.

  Jaruwan Pongjaruwat, ENZ Programme Manager – Thailand, said last year’s fair was very impressive, with more than 900 visitors attending. 

  “Last year, 12 New Zealand providers joined the fair, and it would be great to have even more this year. It’s a great opportunity for providers to interact with Thai students and agents face-to-face.”

  At the fair, institutions have the chance to meet TIECA agent members during a networking event and discuss possibilities of collaborating together in future. There will also be education system seminars throughout the expo to raise awareness of institutions and increase student enrolment.

  New Zealand institutions interested in joining in the event must download and complete an application form from Booth Booking Form and submit to manager@tieca.com