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Export Education Levy projects from 2016/17
The annual report covers the period from 1 July 2016 to 30 June 2017, and can be found on the Education Counts and ENZ website.
The levy is paid by education providers who enrol fee-paying international students in New Zealand.
“In 2003, the Government introduced the Export Education Levy to fund a wide range of development and risk management initiatives for the export education sector. This includes funding the Code of Practice which oversees the wellbeing of our international students while they are studying in New Zealand, as well as marketing, development, quality assurance and research for the sector,” says Belinda Himiona, Group Manager International Education, Ministry of Education.
Activities funded by the levy in 2016/17 include:
- Implementing the International Student Wellbeing Strategy
- supporting promotional activities in ENZ’s priority markets
- expanding the scope and regions in ENZ’s Regional Partnership Programme
Support for promotional activities in ENZ’s priority markets included digital marketing via the Study in New Zealand website, social media campaigns, fairs and events held overseas. It also supported in-bound agent visits and international media familiarisation visits to New Zealand.
Funding also went into expanding the scope of growth activities, and number of regions participating in ENZ’s Regional Partnership Programme, which works with international education providers, local government, regional economic development agencies and communities to encourage regional growth in international education.
Funding was also allocated to administering and monitoring the Code of Practice for the Pastoral Care of International Students. To support the implementation of the new Code of Practice, guidelines and other resources were developed and published on the New Zealand Qualifications Authority’s website. A letter of expectations was sent to all signatories advising them of the new Code of Practice and highlighting their responsibilities
China experts to speak at Business Forum
The second annual South Island Lantern Business Forum will be held on 9 March and is run by ChristchurchNZ, in partnership with Canterbury Employers’ Chamber of Commerce.
The international keynote speaker for 2018 is Duncan Innes-Ker, The Economist Intelligence Unit (EIU) Regional Director, Asia & Australasia. Duncan, who is based in Hong Kong and a frequent commentator for the BBC and CNN, will speak on the way in which key policies and customer trends in China will shape how businesses will interact and engage with the Chinese market.
Also speaking is Dr Bill Liu, successful founder and CEO of Royole Corporation – a Silicon Valley, Hong Kong and Shenzhen-based company that develops rollable displays for smartphones, computers and televisions. His presentation aims to demystify the maze of investor funding and financing options available for companies wanting to make the big leap to manufacturing in China.
Following the forum is a number of workshops, including one on ‘The Future of The China International Education Market’ led by Shelly Xu, ENZ’s Market Development Manager, based in Shanghai.
Shelly will discuss trends in China student mobility, preferred overseas study destinations and subject choices, and trends in technology adoption in the Chinese education system.
“Knowing how to approach agents and students in China, and understanding the trends in international education demand will help education providers engage more effectively in the market” said Shelly.
“This Forum provides an opportunity for education providers and exporters to network and explore opportunities to leverage from each other’s activities in China.”
International students from China are valued at around $1.55 billion to New Zealand. In 2016, 2,923 Chinese students studied in the Canterbury region. This has grown by 82% since 2012, speaking to the quality and relevance of Canterbury’s international education offering for the Chinese market.
For more information or to register, click here.
From Whangaparaoa to Colombia
I love Colombia – the people are some of the friendliest I have ever met and the culture is so vibrant and rich.
I had always planned to study in Medellín since reading Gabriel Garcia Marquez’s novel One Hundred Years of Solitude and learning about the city in my Spanish class at university. Medellín has experienced a period of intense social and urban transformation, and I really wanted to immerse myself in a completely different culture and become fluent in Spanish.
I am studying Political Science on exchange at Universidad EAFIT, an extremely modern and impressive university. It’s been fascinating to study political science during the peace process in Colombia as well and talk to Colombians about their perspectives on the process too.
A lot of degrees are bilingual, with classes in both Spanish and English. I am really proud of my progress so far – I have improved my Spanish so much now that I am fairly fluent, and have learnt a lot about the history and culture of Colombia and the region more generally.
As well as taking Spanish-language classes while teaching English to local children each week. I use New Zealand culture and history as a platform, baking Anzac cookies with them, teaching them some Kiwi slang as well as rugby and kapa haka!
"I truly believe that I am gaining skills that will be valuable for my future."
New Zealand is known as a paradise on the other side of the world. People often don’t know a lot about New Zealand, but they will know Lord of the Rings was filmed there and that our country is beautiful. People know of New Zealand as having a high-quality education system and also a great destination to go to learn English.
Eve with her horse in San Agustin where, during Semana Santa, she enjoyed a 6-day horse trek through the rain forest (despite no previous horse riding experience!)

It sounds cheesy, but I have really come to appreciate the quality of my education in New Zealand! In my classes at EAFIT, even though they are in Spanish, I have received top marks due to my ability to think critically and work independently. These are skills that are emphasised in New Zealand.
It’s also been great to have the opportunity to connect with Kiwis here through the scholarship. I even had dinner with New Zealand’s Ambassador to Chile and New Zealand’s Trade Commissioner for South America.
I truly believe that I am gaining skills that will be valuable for New Zealand in the future, particularly for my future goals of diplomacy and international dispute settlement.
Eve with a view over the entire south of Medellin from the Cristo de Picachu.
Cultural exchange in Colombia
In 2017, I led a group of 12 Māori Studies and Māori Visual Arts students to Medellín, Colombia for LatinoAotearoa, a four-week cultural exchange where we shared food, song, dance and other cultural practices with the indigenous students at the University of Antioquia.
The interactive programme involved weekly history lectures about the native peoples and settlement of Latin America, supported by weekly film viewings that gave a deeper insight into the future of Colombia’s indigenous people. Visits to downtown Medellin, including galleries and museums, parks and other public spaces, also helped our student know the city more intimately.
Most of our students are bilingual speaking both English and Te Reo Māori, but after four weeks, all of them gained the confidence to converse comfortably in Spanish too.
In return, Colombian students had the chance to improve their English skills, as well as learn Te Reo Māori. We also shared toi Māori (art), cooking, waiata (song), kapahaka (dance) and mau rākau (Maori weaponry skills) taught partly by our students. Our lecture on the journey of Te Reo Māori was particularly important, as Antioquia University is now in the first stages of introducing Colombian indigenous languages into their own curriculum.
Colombian students gather for a lesson on the mangōpare artistic pattern.

“Learning about different cultures and history, I have a new outlook on life now.”
For New Zealand to successfully develop trade and business relationships we must first understand the history, culture and language of our partners. By immersing our students in Colombian culture, they gained valuable skills that can be used not only in Colombia but in wider Latin America.
We also taught Colombians about how to work in a New Zealand context, understanding the values of Tangata Whenua and how these values influence New Zealand at a diplomatic, cultural, linguistic and trade level.
Many students have already expressed a desire to return to Colombia and to continue learning Spanish. Māori Visual Arts lecturer Israel Birch said one of our Master’s students wants to return and work with the indigenous communities on her PhD project, and a staff member from the University of Antioquia is now looking at moving to Aotearoa to teach.
Without a doubt, this trip contributed to the intellectual and personal growth of all members of the group. We can’t highlight enough how important this partnership has been.
At the end of their journey, students shared what they enjoyed the most:
“Learning about different cultures and history, I have a new outlook on life now.”
“I am grateful for the time I spent here in Colombia. I’ve had the time of my life and I would recommend to everyone who gets the opportunity to take it.”
“I have really enjoyed how much we have been able to engage with everyday Latin American culture. The parceros (language buddies) have made it possible for us to experience social life with Latino friends. I also really enjoyed the history classes and the field trips which showed the history and development of the cities.”
“I hope this scholarship will continue because this experience has enriched my life and I will return to New Zealand sharing how beautiful, strong, resilient and warm Colombians are.”
“I have absolutely loved this trip, it has been a very amazing and humbling experience. I’m so thankful to have been given this opportunity.”

A piece of Aotearoa in Colombia - a mural painted by Massey and Antioquia students.
Palmerston North goes international
Peter Brooks, Principal of Freyberg High School, sees value for both international students and locals who have the opportunity to mix with people from around the world.
“International students add another dimension to our school and the wider community. It encourages inclusiveness – something that is so important given what’s going in the world at the moment,” said Mr Brooks.
“We hope to show that New Zealand and New Zealanders are different.”
Freyberg’s international students come from China, Viet Nam, Korea, India, Chile, Thailand, Switzerland, Japan, Brazil and Germany. The school runs dozens of events throughout the year to give them a taste of the Kiwi lifestyle, and to help them feel welcome in their new environment.
“International students add another dimension to our school and the wider community."
In a first for the school, the 2016 dux prize was awarded to an international student from China. Mr Brooks said watching her journey having limited English to being named dux was a highlight for the school.
“We surprised her by secretly inviting her mother to the ceremony, all the way from China, to present her with flowers on stage. That brought the whole house down,” said Mr Brooks.
Building on Freyberg’s ‘sister school’ relationships is also an area of focus for the school. In recent years, the school has sent groups of students to Thailand, Viet Nam and China.
“Putting our students in the shoes of their international peers astounded them – classroom hours are different, expectations are different. It really opened their eyes,” said Mr Brooks.
Freyberg organises a number of trips for international students to explore New Zealand.
Personal and professional insights in India
While New Zealand is well structured with standardised practices, I’ve always wanted to know how Supply Chain works in other countries.
After receiving my Graduate Diploma in Supply Chain Management and Logistics through Massey University, I was one step closer to getting my question answered. Along with nine other supply chain fanatics, I was awarded a Prime Ministers Scholarship to study supply chain management in India – an adventure beyond my imagination.
It is hard to put it in words how diverse and rich our experience has been, both personally and professionally. Our journey has taken us to a meditation experience in Aliyar, epic scenery in Kerala, bright green estates in Bangalore, a sandalwood soap factory in Mysore and warehouses in Chennai.
"I will be sad to say goodbye to India, the friends I’ve made, the cherished memories and the experiences and knowledge I’m gaining here."
The trip has given us an insight into a range of industries such as fruit juice canning, tea production, textiles and clothing, warehouse distribution centres, the health sector and more. One of the companies that stood out for us was the ITC Company, which produces paper from recycled household wastage-collection.
Dr Rajkumar, an Indian supply chain lecturer and expert, gave us an in-depth explanation of the traditional supply chains in India which was very impressive. While in New Zealand we have technology, innovation and world-class safety and health standards, seeing the traditional system of supply chain in India, you can’t help but give enormous respect to the people working hard, carrying heavy loads with smiles on their faces. It’s truly jaw dropping to see them working that way, while we tend to complain about the slightest discomforts life throws at us.
As our journey continues I am starting to have mixed feelings! While I will be excited to be back with my family, I will be sad to say goodbye to India, the friends I’ve made, the cherished memories and the experiences and knowledge I’m gaining here.
What's new in IntelliLab
The visa dashboard has a new look, and now uses valid student visas (VSV) as the lead indicator for student numbers, as VSV is less influenced by external factors such as multiple visas for one student. First time student visas (FSV) is the other key indicator, which reveals the number of new students choosing to study in New Zealand.
More in-depth visa information is now available through IVY, the interactive visa tool. IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information.
The interactive enrolments tool TED (The Enrolments Data) has also been updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider’s location. However, the top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
Kiwi coaches train Tokyo students
The GOE Rugby Demo Day was held at the Tokyo Metropolitan Oizumi High School. It was hosted by ENZ in partnership with Tokyo Metropolitan Board of Education and Street Rugby Alliance, a foundation led by Japan’s Ministry of Education, Culture, Sports, Science and Technology, dedicated to the development of rugby in conjunction with Japan’s hosting of the Rugby World Cup in 2019.
Two coaches from the Bay of Plenty Rugby Union came to Tokyo to lead the rugby training: Mike Rogers, CEO of Bay of Plenty Rugby Union and Wayne Brill, International Programme Manager and Campaign Manager for the Bay of Plenty Steamers. Together, they led the enthusiastic high school players in an intensive rugby training session on the field.
The coaches also participated in a series of media interviews including a local TV station and called on government agencies such as Japan Rugby Football Union and the Sports Agency.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the event was a huge success, and contributed enormously to New Zealand-Japan education relations.
“Demo Day provided an excellent opportunity for our government partners to see the actual delivery of the programme and see the quality of New Zealand’s education and sports offerings,” said Misa.
“I can definitely see the heightened interest in rugby in Japan, and it was great timing for ENZ to promote the GOE programme together with Bay of Plenty Rugby Union, an experienced rugby provider that also works closely with Education Tauranga.”
“Students were so enthusiastic that we finished the programme by high-fiving each other and saying ‘kia ora’!”
GOE Rugby was launched in 2014 in response to the Japanese government’s goal to improve the English language skills and sporting capacity of Japan’s young people, in preparation for the 2019 Rugby World Cup and 2020 Olympics.
ENZ looks forward to promoting New Zealand’s sports and English learning package in Japan by leveraging New Zealand’s strong country branding via the 2019 Rugby World Cup.
Representatives from the Sports Agency with Misa (second from left), Wayne, Roger, Ms Yoko Fujie (Japan Sports Agency Director-General) who is holding the Bay of Plenty Rugby Union T-shirt.
US students arrive in New Zealand
Amy Rutherford, ENZ’s Director of Education, North America, said studying in New Zealand will be a life-changing experience for these students, and will hopefully create more Kiwi ambassadors in the US.
“We’re working hard in the US to raise the profile of New Zealand as a high-quality education destination, and authentic stories from students who have studied in New Zealand are a great way to do that,” said Amy.
“We also want to see a more diverse group of US students having overseas experiences, and these scholarships are an excellent first step.”
Taylor Weckstein, one of the recipients of the GSA Awards, is studying at the University of Otago. She chose New Zealand as a way to follow in her grandfather’s tracks – literally. After learning about the great hikes he did in New Zealand many years ago, she wanted to share the experience.
US student Josh Golden, the recipient of the Go Overseas New Zealand scholarship, has also begun his semester at the University of Canterbury. As a marine science major with biology and environmental science minors, he wants to explore the geography and wildlife of New Zealand.
“I am simultaneously excited and nervous. I expect to be mesmerized by New Zealand’s natural beauty and culture. I can’t wait to live as a Kiwi this semester!”
Gilman Scholar Angel Geller has also arrived in New Zealand. Her scholarship came from a partnership between ENZ and the US Department of State, which is aimed at diversifying the kinds of students studying internationally.
Angel will explore Māori culture and tribal politics at the University of Waikato and compare them with her experience growing up with UmonHon, her indigenous tribe in Nebraska.
“I did extensive research to find a host site with indigenous-relevant classes on topics from history to language. The University of Waikato has this, as well as resources on how to connect with community members, and a significant Māori student population who I will have as my peers,” said Angel.
You can follow the study adventures of our Kiwi Ambassadors on the Study in New Zealand Instagram, YouTube and Blog.
For more information on scholarships for US students please contact ENZ’s US team, Amy Rutherford or Alanna Dick.
New assets on the Brand Lab
Want to share scholarship information with your US partners? Visit the Brand Lab and search under "USA" and "Study Abroad" keywords to find two scholarship flyers and education and lifestyle PDFs designed for US students and advisors.
Share your student stories
Do you have interesting student stories or scholarship winners on your campus? ENZ is always looking for student profiles to share through our social and marketing platforms. Please contact Lucy Johnston, ENZ Senior Communications Advisor.
Letter from the Acting CE: the power of being good hosts
Sophie Iwakiri, a Japanese student in Katikati, arrived in New Zealand with limited English skills and low confidence. With the support and encouragement of her host family and her teachers at Katikati College, Sophie graduated in the top five percent of her class.
“The teachers are so great here, they build relationships with you, they motivate you,” she said.
“If it weren’t for them, I wouldn’t be who I am today. I feel like I have everything I need here. My host Mum and my host Dad support me completely.”
Sophie’s story reflects the great work happening in schools and tertiary institutions around New Zealand. We all want to ensure Sophie’s experience is the case for every student. Government agencies have come together in this mission, and the work is gaining momentum.
Welcoming students is really putting into practice Manaakitanga – the Māori value of hospitality, kindness, support, respect and care for others. At the end of the day, people are what make or break a student’s experience studying in our country.
Every day, international education opens us up to the rest of the world and makes our country a better place. In return for the wonderful social, cultural and economic benefits international students bring us, we have a responsibility to work together to ensure their experience here is positive – that they feel a sense of inclusion, that they find it easy to make friends and have access to a wide range of support services.
It is a privilege to host students here in New Zealand. In the spirit of Manaakitanga, let’s start off their experience with a warm welcome.

John Goulter
Acting Chief Executive