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• Market insights from Japanese media

  The journalists represented a range of Japanese news media with audiences of various interests, ages and social groups:

  • Sachiko Habu, Editor-in-Chief of Nikkei DUAL, a digital magazine for working parents
  • Ryo Fujii, Deputy Editor of CNET Japan, focused on technology and innovation news
  • Yuko Okumura, a freelance journalist for Glolea!, promoting study abroad for Japanese students.

  The journalists visited secondary schools, English language schools, early childhood education (ECE) providers and government agencies involved in technology-focused start-ups.

  Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said New Zealand’s approach to education was considered very forward-thinking in Japan.

  “They realised that education in New Zealand is not about only acquiring knowledge, which is still the case in Japan, but about what one can do with the knowledge in dealing with the uncertainties that come with the accelerated globalisation and digitisation in society.” 

  New Zealand’s world-first education ranking for instilling future skills resonated with the journalists, as did the Government’s push to enable innovation in the private sector, its tertiary qualifications framework for ITPs, and unique ECE curriculum.

  Government-led initiatives such as CreativeHQ were very attractive to the journalists as well.

  “In Japan, it’s usually the private sector that drives innovation so seeing a government-led initiative in New Zealand really made an impression,” said Misa.

  The journalists were interested that some New Zealand schools offered the International Baccalaureate (IB), which could be a pathway to tertiary study options in Japan, New Zealand, US and the UK.

  “IB is a hot topic in Japan at the moment, with the Japanese government promoting international education and introducing international curricula such as the IB diploma to Japanese schools,” said Misa.

  

  The journalists enjoy a Kiwi classic - hokey pokey ice cream.

  The topic of Japanese parents bringing their pre-school children to an English-speaking country like New Zealand for a short-term immersion – the ‘barefeet study abroad’ experience, as one journalist put it – was also of interest. The journalists appreciated the “unique learning environment” offered by the New Zealand ECEs they visited.

  “They were impressed to see children immersed in nature while learning how to be independent and resilient,” said Misa.    

  New Zealand’s high quality of life, healthy work-life balance and the flexibility of “work from home” also made a good impression.

• WREDA brings creative education to Beijing

  John McKinnon, New Zealand’s Ambassador to China, opened the event which included entertainment, a World of Wearable Arts (WOW) model, and Weta senior prosthetics artists.

  The event also saw the signing of a much-anticipated MOU between Victoria University of Wellington (VUW) and Beijing Film Academy.

  VUW Assistant Vice Chancellor Julia Innocente-Jones said the university has expanded its creative and digital programmes, including the establishment of the Miramar Creative Centre in 2017, situated near Weta in Miramar.

  

  Adele Bryant, ENZ’s Regional Director North Asia, said nearly 2,000 Chinese students study in the creative capital each year, with plenty of opportunity for further growth.

  “Creativity is at the heart of Wellington – whether in business, education, the arts, or tech innovations.

  “Events like this help to show that New Zealand is more than just beautiful landscapes, and is home to many lucrative, creative industries.”

  Almost 40 education agents attended the event, taking pictures with the ‘dwarf’ – a New Zealand student transformed by Weta prosthetics artists.

  “The entertainment provided reinforced the relationships between Wellington institutions and the creative industries” said Adele.

  “Agents were dazzled and left with a greater understanding of what the creative capital has to offer their students.”

  You can view the WREDA video about Wellington as the creative capital here. 

• 11 million engagements across channels

  Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.

  “We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.

   New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

  On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

  The first ‘dream’ phase of the campaign focused on awareness.

  “We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.

  “This is the largest qualified audience ENZ has ever achieved in a single campaign.”

  The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.

  The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.

  The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.

• New deal will bring over a million New Zealand books to Chinese schools

  To bring the books to China, Global Education Systems (GES) is working in partnership with a leading Chinese foreign languages publisher, Foreign Language Teaching Research Publishing (FLTRP).

   The series, which includes both hard copy and digital books, will support existing government text books for English language learners in Chinese schools.

   “We aim to equip students in China with a burning desire to become life-long readers and writers in English,” said GES Director Tracy Strudley.

   “The focus of our material is to engage students with meaningful texts that teach in-depth language comprehension and writing.”

   The deal marks the largest print run for an Australasian education publisher to date – totaling 1.632 million books.

  

   The series was developed by author and GES Product Development and Education Director Jill Eggleton QSO. Eggleton was the 2015 recipient of the Storylines Margaret Mahy Medal for lifetime achievement and an outstanding contribution to New Zealand children’s literature and literacy.

   “The Key Links series is well designed and follows many of the requirements in the newly released National Curriculum,” said Zhang Lixin, Director of FLTRP’s Basic Education Publishing Division.

  Eggleton, Strudley and Steve Jones, NZ Trade Commissioner based in Guangzhou, will travel to Shenzhen on 17 April for the launch of the Key Links series at a foreign language teaching conference. Some 400 administrators and teachers across China will receive training in the Key Links Literacy learning approach ahead of a May release into Henan province schools.

  Negotiations between GES and FLTRP began during a trade mission sponsored by Education New Zealand in June 2016.

  Education technology is an important, and growing contributor to the trade relationship between China and New Zealand.

• What’s new on The Brand Lab this month?

  The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education.

  Orientation images and vox pop videos

  ENZ visited one of our local university campuses over orientation to find out how new international students were enjoying their first days of study in New Zealand.

  We asked students to answer three questions about their experience so far. You can find these videos on the Brand Lab by searching “Vox pops”. Or share the videos directly from our Facebook page by following the links below.

  • How do you feel starting your New Zealand study journey?
  • What’s been your biggest challenge in New Zealand so far?
  • Why did you choose to study in New Zealand?

  To find the images from this shoot, go to the Brand Lab and search for “Orientation”.

  

  To find the images from this shoot, go to the Brand Lab and search for “Orientation”.

  Future Proof video

  The Economist Intelligence Unit ranked New Zealand #1 in the world for preparing students for the future. ENZ’s Future Proof Yourself video features international alumni sharing how their New Zealand education helped to prepare them for the future. The video has been very popular across our social media channels and has been viewed more than 30 million times.

  To share the video on your own channels, search “Future Proof” on the Brand Lab or share directly from our Facebook page.

  Register for the Brand Lab

  It is quick and easy to register for the Brand Lab. Simply go to www.thebrandlab.enz.govt.nz and complete the registration form.

  If you haven’t visited the Brand Lab in a while, please note that we migrated to a new website mid-way through 2017. The new Brand Lab is much easier to use with improved search functionality. If you haven’t used the new site yet, you will have to register again. 

• Miriama Kamo to headline NZIEC 2018

  Miriama will preside over the 27^th New Zealand International Education Conference and Expo to be held at Te Papa in Wellington on Thursday 9 and Friday 10 August.

  “The NZIEC conference is always a calendar highlight,” says Miriama.

  “It’s a conference that provides learning and networking opportunities – and a lot of fun. I’m so looking forward to seeing everyone again this year.

  “I really enjoy NZIEC conferences. With over 600 delegates, you’d think it could feel impersonal but somehow this crowd pulls off the personal with aplomb.

  “Always inspiring, always educative, always fun.”

  If you didn’t attend conference last year, you’ll likely recognise Miriama from her role presenting TVNZ 1’s flagship current affairs programme Sunday. She also co-presents current affairs programme Marae, is a regular 1NEWS newsreader and is the host on TVNZ 1’s new lifestyle programme, Kiwi Living.

  As a reporter for Sunday, Miriama won the prestigious Best Current Affairs Reporter gong at the Qantas Media Awards in 2005 for her investigation into alleged abuses at Porirua Hospital in the 1960s and 70s. She has also spent six years fronting TVNZ 2’s current affairs show 20/20.

  Miriama emceed the 2016 and 2017 conferences in Auckland, and we’re delighted to be able to welcome her to the ‘World’s Coolest Little Capital’ later this year as we explore the theme of Inspiring Global Citizens.

  Programme update

  With just over a hundred sleeps to go, we’re working hard behind the scenes to deliver a fantastic NZIEC for the industry.

  After being inundated with breakout presentation submissions, we’re in the final stages of confirming the conference programme and will be in touch with submitters over the coming weeks to advise them of the outcome of their submissions.

  With breakout streams focused on global citizenship, student experience and wellbeing, digital innovation, markets and products, sharing our stories and contribution to New Zealand, the programme will highlight the diversity and expertise of New Zealand’s vibrant international education industry.

  We’re also planning some changes to the conference format – stay tuned to e-news for updates on all our conference announcements.

  Registration to open late May 

  Registration for NZIEC 2018 will open in late May. We expect this year’s event to sell out, so be sure to be in quick to confirm your place at the international education event of the year.

  Find out more about NZIEC at www.nziec.co.nz

• Event registration update

  Upcoming events in the following markets are open:

  • Europe (EAIE)

  • India

  • Indonesia

  • Korea (inaugural New Zealand fair)

  • Malaysia

  • Thailand (OCSC Fair).

   Registration for ENZ events in Japan and Thailand has now closed.

   For more information and to register, see www.enz.govt.nz/events

• SIEBA’s 2018 hui is close to sell-out

  With 320 registered delegates, the second annual SIEBA hui on 17-18 May at Te Papa in Wellington is fully booked on day one, with places still available for the dinner and day two.

  The hui will feature 40 presenters from across the New Zealand school sector as well as a range of external experts.

  Author and television host Nigel Latta is this year’s keynote speaker.

  The hui is open to principals, international directors and managers, international deans, administrators and homestay co-ordinators of SIEBA member schools.

  Jennifer Kirkham, SIEBA Professional Learning & Development Operations Manager, who is managing the hui, said it was “very pleasing” to see the hui generate such strong interest across the sector.

  “It shows how SIEBA is continuing to grow in value to its member schools, government agencies and to wider industry.

  “The hui offers a wide range of seminars focused on building cultural competency, the student experience and running an international student business, which will appeal to the variety of delegates attending the hui.”

  The hui includes sessions on meaningful cross-cultural interaction that enrich the experience of all students, mental health and wellbeing needs of international students, and helping schools grow their international student programmes through effective strategic planning, marketing and budgeting, she said.

  “It's also a wonderful opportunity to celebrate the sector’s success, with five International Education Leadership Awards being presented during the conference dinner,” Kirkham said.

  Richard Kyle, ENZ’s Business Development Manager, said ENZ’s relationship with SIEBA, as the school sector peak body for international education, has proven to be a very important government-industry partnership that continues to drive capability, quality and efficiency to the sector.

  “SIEBA also provides advice and advocacy for its members and the wider sector along with other sector peak bodies on themes such as school-to-tertiary education pathways, which help ensure a thriving sector and sustainable growth for industry,” Kyle said.

  Registrations for day two (18 May) of the 2018 SIEBA Hui can be completed on this link.

• ENZ’s Connect seminar series returns in 2018

  The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.

  ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar. 

  “We want to offer practical support to our industry," Mr McPherson said.

  “To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”

  Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.   

  “ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.

  The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:

  DATE	CITY	VENUE	TIME
  Thursday 14 June	Christchurch	TAIT	0900 - 1130
  Friday 15 June	Dunedin	Dunedin Public Art Gallery	1300 - 1530
  Monday 18 June	Hamilton	Claudelands Arena	0900 - 1130
  Tuesday 19 June	Wellington	Te Wharewaka o Poneke	0900 - 1130
  Wednesday 20 June	Palmerston North	Massey University: Sport and Rugby Institute	1300 - 1530
  Thursday 21 June	Auckland	Cliftons	0900 - 1130
  Thursday 21 June	Auckland	Cliftons	1300 - 1530

   Registration details can be found here. Light refreshments will be served.

   Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.

• Prime Minister makes a cameo appearance in Lifeswap episode

  ENZ had commissioned episode 10 in the Lifeswap animated series, which sheds light on the lives of (German) Jörg and (Kiwi) Duncan and offers a playful look at the cultural misunderstandings that can crop up when they live and study in each other’s country.

  

  Steffen explaining the many Jacinda mouths he had to animate

  The episode has a special cameo from Ms Ardern who voiced a line for the episode. ENZ timed the launch of the episode with her visit to Berlin and nabbed the perfect guest for the launch – none other than Clarke Gayford.

  

  Clarke Gayford chatting to William Connor and Steffen Kreft (slightly hidden) at the Lifeswap launch

  To a cinema full of education agents, alumni and German students, Clarke shared anecdotes about studying overseas, Lifeswap creators and filmmakers Steffen Kreft and William Connor discussed their experience of studying in both countries, and ENZ’s Education Marketing Manager Europe, Olga Elli, spoke about the episode’s genesis. 

  

  A capacity crowd awaiting the episode to play

  Covered in the Tagesspiegel and promoted on Study in New Zealand’s Facebook page (with more than 125,000 views as at 26 April), the animation is striking a chord.

  To give the campaign further legs, the episode will be shown in over 70 university cinemas around Germany over the next two months, screening as a trailer before feature films.

  Ms Ardern also visited the ENZ offices at the New Zealand Embassy in Berlin and agreed to be photographed with a kiwi soft toy (that lived in Olga’s office) to promote ENZ’s “Follow the Kiwi” scholarship aimed at German, French and Italian high school students.

  Ms Ardern gifted this little kiwi to Chancellor Merkel when they met later in the day.