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• Engaging with Italian students and agents

  Italy is New Zealand’s third-largest source of school students in Europe, the sixth-largest European market across all sectors, and our 25th largest market globally. The number of international students coming to New Zealand from Italy has grown steadily in recent years to 617 in 2017.  

  In October, the ENZ team attended bustling student fairs in Rome and Milan, targeting students looking for study abroad opportunities at tertiary level.  

  ENZ’s Market Development Manager Europe, Olga Elli, said it was a great opportunity to talk to students one-on-one – particularly at tertiary level, there is much interest in postgraduate study programmes.   

  “Italian students are really attracted to the idea of New Zealand but their knowledge of our education offering is still fairly low,” said Olga.  

  “Talking to hundreds of students and making presentations at each fair provided an opportunity to promote New Zealand education. There is also a growing focus on vocational training and pathways to employment – which fits well with our current ‘future-proof’ messaging.” 

  Over half of Italian students coming to New Zealand choose to study in Auckland, but education agents who attended an ENZ workshop in Milan were keen to hear more about opportunities in other areas of New Zealand. 

  “Italian agents are very engaged and several of the workshop attendees had recently been on a familiarisation visit to New Zealand, visiting Northland, Tauranga, Wellington and Christchurch.   

  “We are working with regional development agencies to run a series of webinars for agents in Europe to boost their knowledge, so they have the tools to advise their clients about what New Zealand can offer international students.” 

  New Zealand’s profile as an education destination for Italian high school students was boosted this year by ENZ’s Follow the Kiwi scholarship campaign which ran in France, Germany and Italy. Italy led the way in generating digital engagement, with the highest number of visits to the scholarship application page, and a strong showing in completed applications and requests for further information. 

  Building on this engagement, Olga paid a surprise visit to the school of Italian Follow the Kiwi scholar Gaia Leidi, from Busto Arsizio, near Milan, who will use the NZ$15,000 award to study at Kerikeri High School from January to September next year. 

  “Our visit to Gaia’s school generated lots of media attention. She’s a huge rugby fan and was blown away to be invited to the All Blacks vs. Italy game in Rome later this month!  

  “ENZ intends to build on the success of this year’s campaign and will run it again next year – watch this space!” 

  If you would like to get in touch with an ENZ Recognised Education Agent in Italy, please take a look here. 

  

  L-R: Olga Elli engaging with students at the student fair in Milan; and meeting Gaia during a surprise visit to Gaia's school.

• Spring has sprung so let’s refresh your Study in New Zealand profile

  Euan Howden, ENZ’s Student Attraction Director, says an institution’s SiNZ profile is an important digital flag that ENZ can help promote through its digital work programme.

  “Think of your SiNZ profile as the digital shop front that links to your own website. For many schools, and especially smaller providers, this profile is a key way that a prospective student can find you through ENZ’s marketing efforts.

  “We want to make your profile as good as we can. Over the next few months, ENZ will be undertaking a scan of all profiles and where needed we’ll refresh a profile so it’s ready for the new year.

  “We’ll start by looking to see where a profile hasn’t been updated for quite a while or where key information isn’t included. We’ll then refresh profiles with information from your own website and check in with you to ensure you are on board. We’ll also check that we have the correct administrator details so that you can update it in the future.”

  Want to refresh your own profile? Have questions? Email info@studyinnewzealand.govt.nz and we’ll be in touch.

• Update: Developing Viet Nam for the New Zealand school sector

  John Laxon, ENZ Regional Director - South, South East Asia & the Middle East, would like to thank the 87 schools that participated in the webinar (a recording is available on IntelliLab here) and the 56 schools that have expressed interest in participating in a sector-wide initiative for Viet Nam.

  “We’re excited by the overwhelming interest from New Zealand schools in a co-ordinated market development plan for Viet Nam and look forward to partnering with them to grow the numbers of Vietnamese school students in New Zealand.”

  ENZ is now working with SIEBA on how New Zealand schools can be involved in the strategy or broader market development initiatives. This process will include capturing the wide variety of secondary schools including state, integrated and independent schools along with a mix of single sex and co-ed schools.

  Richard Kyle, ENZ Business Development Manager, says the aim is to ensure representation from as many regions as possible to showcase both the variety of the school sector and New Zealand communities.

  “It is challenging but we want to get it right, as selected schools will have priority at the ENZ fairs in Viet Nam in March,” said Richard.

  ENZ hopes to inform all schools of their involvement in the strategy or broader market development initiatives by the week beginning 18 November.

  For any questions, please contact richard.kyle@enz.govt.nz.

• ENZ events for 2019

  All events can be found on the events calendar.

  Registration

  A number of events are now open for pre-registration and others will be opening over the coming weeks.

  Sam Heeney, ENZ’s International Event Manager, notes a key change to registration.

  “In 2019 we will be running a two-stage registration process for our events.  This will ease the pressure caused by the previous first-come-first-served approach previously used, allowing us to ensure we have the right mix of institutions in the market to meet our student needs.”

  Visit the events page for full details.
  
  Pricing

  Prices for these events remain unchanged (all exclude GST):

  • Commercial fairs         $2500
  • New Zealand fairs       $1500
  • Agent seminars           $250

  Please contact events@enz.govt.nz with any questions.

• Kiwis team up at AIEC 2018

  Held 9-12 October at the new International Convention Centre in Sydney, the theme for AIEC 2018 was ‘empowering a new generation’ and featured a diverse range of Australian and international speakers. With some 1,600 attendees, it was the largest AIEC to date.  

  ENZ joined the strong New Zealand contingent there, including 40 representatives from seven New Zealand universities and Ara Institute of Canterbury.

  Greg Scott, ENZ’s General Manager, Industry Development said it was a good opportunity to look at international education approaches across the ditch. 

  “The conference sessions provided valuable insights for participants on approaches from Australia, such as work-integrated learning and employability, internationalisation, transnational education and professional development for international education practitioners.” 

  Hayley Shields, ENZ’s Director Student Experience, noted that many Australian international education representatives were impressed by New Zealand’s approach to the sector. 

  “The industry in Australia is taking a keen interest in the New Zealand government’s strategic approach to sustainable growth, and our student-centred approach to experience and development of global citizens.” 

  As well as presentations from a number of our industry representatives, ENZ provided a New Zealand perspective through a number of sessions: 

  • Hayley appeared on a panel discussing innovative models of social inclusion and community engagement, while Ross Crosson, ENZ’s Student Experience Manager, took a deep dive into work led by ENZ’s Student Experience team, which garnered lots of interest and follow-up questions. 

  • Anna Dekker, ENZ Scholarships, joined Catherine Stephens (University of Auckland Careers team) and Kate Moore (Academic internship Council) to present how the Prime Minister’s scholarships are an enabler for international internship programmes. 

  • ENZ Business Development Managers Richard Kyle and Mary Camp explored the role of SIEBA in the international schools sector and the benefits of a strong and transparent sector/government partnership. 

  • Greg Scott joined Rebecca Hall, International Education leader for Austrade, to facilitate a New Zealand-Australia Roundtable meeting with participation from Austrade, Department of Education and Training, International Education Association Australia (IEAA), New Zealand Ministry of Education, NZQA, Immigration NZ, Universities New Zealand and ENZ. They explored the potential for aligning activity in professional development, research and industry practices in areas of mutual advantage. An action plan is being considered to guide initial priorities during the next year. 

   

• Letter from the CE: Kiwis see the benefits of international education

  The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.

  Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.

  These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.

  This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.

  The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.

  Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.

  I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.

  For more information on the Perceptions research, click here.

  For more information on the economic valuation, click here.

   

  Grant McPherson

  Chief Executive, Education New Zealand

  

   

   

   

• ENZ social platforms gain momentum in China

  ENZ opened its official Weibo (China’s equivalent of Twitter) and Wechat (a quasi-combination of Facebook and WhatsApp) account in August 2014. So far, we have around 60,000 followers on both platforms combined.

  To increase numbers, at the annual China Education Expo in October, ENZ shared QR codes of our social media channels with visitors at the ENZ booths, accumulating 230 followers in two days. A similar approach at the China International Import Expo in November attracted a further 300 new followers.

  ENZ also launched a WeChat mini-programme that helps followers to make use of the My StudyNZ tool to find and match with education providers in New Zealand.

  ENZ’s Regional Director – China & North Asia, Adele Bryant, said these social platforms are a key way to connect with Chinese students. New Zealand Education Minister Chris Hipkins was very supportive of ENZ’s social media efforts during his visit to China in July.

  “Despite his packed schedule, Minister Hipkins filmed a short video promoting New Zealand education to our social media communities, which was shared on the New Zealand Embassy WeChat account and received 750 views and likes.”

  In addition to the social platforms, ENZ has developed a China-based student-facing website which will enable smoother access for Chinese students, parents and agents.

  “The new website means students can find it in the Chinese search engine more easily as it is hosted in Chinese domain,” says Adele.

  “We will launch the new website soon so stay logged on!”

  If you are interested to find out more, search Education New Zealand in Chinese (新西兰教育国际推广局) to follow us on Weibo and WeChat.

• ‘Future Scholarship’ sends Korean students to New Zealand

  The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.

  Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.

  “We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”

  To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.

  The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019. 

  “By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”

  The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.

  “All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”

  Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.

  Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.

  You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.

  You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.

  

  Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.

• Universities India Strategy strengthened through delegation visit

  A University of Auckland (UoA) delegation that visited India in late-November signed two strategic MoUs with tertiary institutions IIT Kharagpur and IIT Bombay.

  The high-powered delegation led by Professor Jenny Dixon, Deputy Vice-Chancellor (Strategic Engagement), reinforced UoA’s long-term commitment to the Indian market.

  The MoUs outline frameworks for joint research in healthcare technologies, new materials, cybersecurity and artificial intelligence, as well as collaboration on joint PhD programmes.

  John Laxon, ENZ’s Regional Director – South and South East Asia, Middle East endorsed UoA’s investment in academic collaboration and in-market representation.

  “The majority of New Zealand universities have in-market offices and institutional partnerships, which are vital in the Indian market. Universities that have invested in these areas are attracting high-quality Indian students, by offering market-relevant qualifications and enrolment processes.”

  The UoA delegation supports the Universities New Zealand (UNZ) India Strategy, announced in 2016. The Strategyhas helped lead to a 19 percent increase in Indian student university enrolments in 2017 and a further 18 percent increase in valid student visas in 2018, making India the fastest-growing university student market.

  During the visit, the UoA delegation also announced four new recipients of New Zealand Excellence Awards 2018/19 (NZEA). The awardees will receive partial scholarships for the Indian students to study their Master’s programme at UoA. NZEA is jointly funded by ENZ and all eight New Zealand universities. This third edition of the awards will support thirty-five scholarships, with the awardees scheduled to arrive for the February 2019 intake.

  Further India market intelligence and ENZ recommendations can be found on IntelliLab.

  

  New Zealand High Commissioner Joanna Kempkers, Deputy Vice Chancellor Professor Jenny Dixon, and successful New Zealand Excellence Award winners with faculty deans Professor Nic Smith (Engineering) and Professor John Hosking (Science).

• Calling all China research specialists

  Since its inception in 2005, the Tripartite Fund has supported the development of strategic research relationships between New Zealand and China. 

  Universities are invited to submit proposals for the latest round, with up to $30,000 available per application to support quality, high-level research and collaboration. The fund seeks to initiate new tripartite partnerships and facilitate the development of existing partnerships between a New Zealand university and two Chinese partner universities.  

  Eligible Tripartite Fund subjects can be drawn from the arts, humanities, social sciences, sciences and applied sciences including agriculture, food safety, conservation, forestry, advanced materials engineering and environmental science. 

  The Tripartite Fund has enabled many high-achieving New Zealand academics to develop relationships with Chinese research partners.

  Since 2009, Auckland University of Technology (AUT) has worked on tripartite collaborative projects with Shanghai Jiao-Tong University (SJTU) and Xinjiang University in China.

  Nikola Kasabov, AUT Professor of Computer Science and Director KEDRI, said that the ‘three brothers’ partners have exchanged multiple visits of both staff members and students.

  “The outcomes have been outstanding, including a large number of joint papers published in international journals and conferences, joint methods and software development in computational intelligence and applications in health, environment protection, and predicting hazardous events.”

  Professor Kasabov was also appointed as Advisory Professor to SJTU, meeting with PhD students and staff on an annual basis.

  “The collaboration helps staff and students to work together on new frontiers of information and computer sciences and technologies along with important applications for both countries.”

  The deadline for applications is 1 March 2019, with a project start date of 1 May 2019, and end 30 April 2020.

  Please complete the application form and submit it to china@enz.govt.nz