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Letter from the CE: Welcoming new ENZ whānau
As a result, we have established some new and revised roles at ENZ. Please join me in welcoming them to the ENZ whānau.
International appointments include:• Lisa Futschek – General Manager, International
Lisa will be developing our international operations and integrating the work of all our international staff with the Partnership and Marketing team, in particular. Lisa has been with ENZ since 2013, after an 18-year diplomatic career with MFAT which included postings in Chile and Germany. At ENZ, Lisa has spearheaded initiatives such as the Generation Study Abroad and Go Overseas scholarships and Game on English; has championed the development of local language and tailored marketing materials; and has led the establishment of a permanent ENZ presence in Tokyo, Los Angeles and Bogota.• Amy Rutherford – Regional Director, Americas and Europe (based in Washington DC)
Amy joined ENZ back in April 2013 as the International Market Manager (IMM) for China. She subsequently picked up IMM responsibility for the USA and in that capacity spearheaded ENZ’s approach to North America. Since January 2016, Amy has been ENZ’s Senior Market Development Manager in the US, based initially in Los Angeles and now in Washington, DC. Amy joined ENZ with substantial experience in international education having worked for the International Office at the University of Otago and later for IFSA (a US third-party study abroad provider).• John Laxon – Regional Director – South and South East Asia Regions (based in Singapore).
John’s role has been expanded to encompass all of Asia including China, Japan and Korea. John had previously held responsibility for the South and South East Asian regions and the Middle East and has previously been based in Saudi Arabia. John has been with ENZ since 2014, having previously held roles at the Tertiary Education Commission, The Treasury and as a Ministerial Advisor.• Miranda Herbert – Director, Greater China
This China-based role will be responsible for managing, leading and supporting ENZ’s Greater China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education. Miranda was previously the Deputy Director International at the University of Auckland (UoA) where she led UoA’s internationalisation work. Miranda’s leadership in transnational education projects and understanding of the Chinese student journey will be invaluable as we continue to evolve our ENZ China strategy. Miranda is a fluent Mandarin speaker, having graduated with a BA (Hons) in Chinese from the University of Waikato and spent four years living in China working in the education sector. Miranda will relocate to Beijing in July.
Sector and student-related appointments include:• Paul Irwin – General Manager, Partnerships and Marketing
Paul will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams. Paul was previously General Manager Student Marketing, having joined ENZ from advertising agency FCB Wellington where he led the Wellington office for almost five years. He has extensive experience in marketing strategy, digital marketing, international marketing and team management, honed during the past 15 years in a range of management roles.• Laura Simpson – Director, Industry
Laura will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry. Laura has a breadth of experience in the education and health sectors and is currently at the University of Auckland where she is the Associate Director for the MBA and Post Graduate Diploma programmes. Over her career, Laura has developed strengths in programme development and leading innovation and change in complex organisations, systems and teams. Laura will start on 8 July in our Auckland office.• Dan Smidt – Director, Channel Services & Partnerships
Dan joined ENZ in October 2017 on a two-year contract to revitalise and manage ENZ’s agent programme. This new role includes Dan’s previous responsibility for managing agents and developing our agent strategy, plus assumes responsibility for managing our events team and exploring channel partnership opportunities. A big focus in this role will be how we evolve and optimise our non-digital channels to improve impact and efficiencies while better meeting the changing needs of students, industry and agents. Dan will work closely with digital marketing teams to ensure all our non-digital channels are working efficiently alongside our digital channels and integrated with our data strategy.• Sahinde Pala – Director, Student Experience and Global Citizens
Sahinde will be managing the student experience (SX) and scholarships teams and shaping ENZ’s approach to Student Experience and Global Citizens within ENZ as well as with the education sector and government agency partners. Sahinde has been involved with ENZ’s student experience work for over three years, making important contributions to the development of NauMai NZ and the New Zealand International Education Strategy. From her time in ENZ’s Industry Development team, Sahinde brings great connections with education providers, peak bodies and regional agencies.Grant McPherson
ENZ Chief Executive
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INZ working to improve immigration outcomes for international students
In keeping with New Zealand’s International Education Strategy 2018-2030, Immigration New Zealand (INZ) is placing greater emphasis on striking the right balance between facilitating migration and protecting migrants and New Zealand.
Jeannie Melville, Assistant General Manager, Education and Tourism says, “INZ is committed to ensuring the right level of scrutiny is applied to visa applications to ensure the right decisions are made for New Zealand. INZ is processing visa applications as fast as practicable and we generally do a good job; however, processing times will always depend on the complexity of an application.”
Since the start of the peak student visa processing season in November 2018, INZ has seen an increase in applications from students who require a greater level of assessment and verification. These applications take longer to process and, as a result, people have not received visas within the period of time they expected.
In terms of application numbers, there has also been a noticeable increase in the volume of student visa applications. From India alone, there was a 42 per cent increase over the peak period of November 2018-February 2019, compared to the previous year, and applications from China increased by 21 per cent.
INZ has been engaging regularly with education providers, sector peak bodies and Education New Zealand to update them on processing times and the reasons why some student visa applications are taking longer to process than expected.
“INZ is committed to ensuring that education providers have confidence in our systems and processes. We want to support education providers and students to use the immigration system effectively, efficiently and appropriately,” says Jeannie.“We are taking action to address the increased time required to process some applications. INZ’s Mumbai office is the primary hub for first-time student visa applications, and is boosting processing capacity to manage the increase in volume, with additional staff already recruited.”
INZ will continue working with peak bodies to improve guidance for students around the documentation requirements for student visa applications.
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ENZ working with INZ
John Goulter, General Manager, Stakeholder and Communications, says “ENZ has been continuing to monitor international and domestic market reaction to student visa processing delays being experienced”.
John confirms “ENZ is working with INZ to find ways to help providers through the current situation. Both agencies have developed a joint work programme. High level deliverables have been agreed and detailed planning is underway”.
Priority areas for the work programme include an overarching plan focused on communicating what INZ is doing to address processing pressures and how INZ and ENZ can align activities to help providers deliver on the goals of the International Education Strategy – to attract high quality students – including:
- Information-sharing in relation to ENZ marketing strategies
- Developing visa application checklists to help students provide complete applications.
- Early communication of concerns/issues identified that could affect the sector (e.g. emerging immigration risks identified in markets, where appropriate)
- Co-developing market reports to help the sector with key information about priority markets
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EIT signs MOU with Sunway University in Malaysia
The MOU, signed on 27 May at a ceremony at Sunway University in Selangor, Malaysia, will see the two institutions working together to promote education pathways and short-term student and teacher exchanges.
New Zealand High Commissioner to Malaysia, Hunter Nottage, said he welcomed the new collaboration agreement.
“It’s fantastic to see a New Zealand institution enter into this agreement with a Malaysian university, and I hope this new partnership offers Sunway University students an opportunity to experience a New Zealand education,” Nottage said.
EIT International Marketing Manager, Helen Kemp, said the MOU would pave the way for collaborations between the two institutions, particularly with art and design qualifications.
“This is a great opportunity for bringing together New Zealand and Malaysian cultures and ideas that could benefit the design community as a whole,” Kemp said.
“Sunway students in Malaysia who complete a two-year Diploma in Design will now be able to pathway into the EIT Bachelor of Creative Practice in New Zealand.”
Market Manager – Malaysia and Philippines, Desiree Lee, said the education relationship between Malaysia and New Zealand has continued to develop over the last 70 years.
“The first Malaysian students arrived in New Zealand in the 1950s under the Colombo Plan, and they returned home to make a big impact in Malaysia and on the world stage. Since then, the education relationship between the two countries has continued to develop with a steady growth in the number of Malaysian students in New Zealand,” Lee said.
“International collaborations and academic mobility between New Zealand and Malaysian education institutions are a great way to raise institution profiles but also to strengthen diplomacy and trade links over the long term.”
The MOU signing was followed by a discussion on possible areas of collaboration between Sunway University’s School of Arts and EIT’s IDEAschool, including short-term student and staff exchanges.
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ENZ announces Tripartite Fund awardees
The fund awards each university $30,000 to progress research with university partners in China in areas such as cancer research, national parks and conservation, and media and information.
The New Zealand-China Tripartite Fund is an ENZ-sponsored initiative that has been seeding research collaborations between New Zealand and Chinese universities over the last 15 years.
ENZ’s Regional Director – Asia, John Laxon, said ENZ was committed to showcasing and supporting the reputation of New Zealand universities in China, particularly their high-calibre researchers and postgraduate programmes.
“We look forward to further partnering with New Zealand universities, and to welcoming more Chinese students to study in New Zealand – ranked as the best English-speaking education system in the world by the Economist Intelligence Unit’s Educating for the Future Index 2018”.
2019-20 fund awardee Dr Mingsheng Li, Massey University, said he was excited about using tripartite funding to advance his work on developing media and information literacy (MIL) for students and teachers in China in collaboration with his university colleague, Professor Stephen Croucher and research partners at Shenzhen University and Yunnan Normal University.
The Tripartite Fund has helped cover travel and logistics costs for Associate Professor Mick Abbott of Lincoln University to collaborate with Tsinghua University and Kunming University of Science and Technology in conducing comparative research of Chinese and New Zealand national parks, and conservation and heritage areas.
Dr Abbott said the fund’s ongoing support had been invaluable in its outcomes for numerous staff exchanges and shared research outputs.
“It also enabled Lincoln [University] to work with partners to present an exhibition in Beijing in 2017 on the development of the National Parks in Aotearoa New Zealand, which over 50,000 people attended.”
Associate Professor Jun Lu said AUT was grateful for the Tripartite Fund which enabled them to start a great relationship with two Chinese universities.
“We established collaborative research projects in various health and medicine areas and expanded our research to three Chinese universities.
“The latest round of funding will enable us to consolidate existing ties and expand our collaboration to more Chinese universities and academics in all universities involved.”
New Zealand’s former Ambassador to China, John McKinnon, opening the exhibition on the development of New Zealand's national parks at the Museum of Chinese Gardens and Landscape Architecture in 2017. The project was made possible by the New Zealand-China Tripartite Fund.
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New Zealand alumni mentor prospective students in Korea
On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.
ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.
The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.
“The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.
“The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.
“It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”
Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.
Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.
The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.
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Chinese and Korean education agents visit New Zealand
The famil visit focused on promoting schools in Canterbury and Southland.
ENZ’s Marketing Development Manager – China, Jane Liu, said the famil was successful in developing the agents’ understanding of the study offerings in these South Island regions.
“The agents came away better informed and confident about promoting these regions to students and to their colleagues,” Jane said.
“Most of the agents had never been to New Zealand before. They were strongly impressed by what they saw and experienced. Throughout the trip, they identified key marketing messages for the schools, towns and cities they visited and used social media to share their experiences.”
ENZ’s International Market Manager, Ross Fisher, said the agents shared valuable feedback after the visit and had already started using marketing collateral and information gathered during the visit for student and parent counselling, education events and staff training in their agencies.
“New Zealand appealed to them for the way in which it offers quality education in an open and welcoming environment. One of the agents even commented how it is a place that helps students ‘calm down and focus on study’,” Ross said.
“It was fantastic to have this feedback and to know that they are feeling a lot more confident about promoting New Zealand schools in China and Korea.”
The importance that New Zealand schools place on teaching and respecting Māori culture made an impression on the Korean agents.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said one agent was particularly impressed with how Māori culture is woven through the school curriculum.
“He said New Zealanders’ open and inclusive attitude was one of the key reasons to consider studying in New Zealand.”
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Register for ISANA NZ conference
The conference will be held at Harbourside Function Centre, Wellington, 5-6 September 2019.The theme is ‘Professionalisation of the International Education Sector in New Zealand: Promoting an integrated NZ Inc. approach to student wellbeing.’
The conference’s breakout programme has 26 presentations and workshops. These include sessions on connecting practice, policy and research, looking towards professionalisation in the international education industry, student wellbeing and mental health, enhancing student experience, learning and teaching, intercultural connections and updates from government agencies.
Education New Zealand and the Ministry of Education International Unit are sponsors.
ISANA NZ Awards
ISANA NZ are seeking nominations for the following awards that will be presented at their conference in September:
ISANA NZ Award
Recognises individual contribution to international education in New Zealand in any of the following fields: pastoral care/student support, admissions, student exchange/study abroad, teaching, homestay/accommodation, management.
ISANA NZ Professionalisation Award 2019
Recognises a professional who has exemplified and demonstrated their commitment to the international education profession through integrity and competence.
Tracy Evans Scholarship
Awarded annually to an individual working in New Zealand's School sector (secondary or intermediate) in the field of international education.
Award nominations must be received by 23 August 2019.
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New travel rules for New Zealand from 1 October 2019
The NZeTA (New Zealand Electronic Travel Authority) needs to be granted before traveling to New Zealand. It can take up to 72 hours for an approval to come through, so anyone coming to New Zealand should apply with plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee.
Who needs an NZeTA?
- People visiting or in transit from a visa waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
- People travelling on a passport from a transit visa waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country.
- Permanent residents of Australia.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to apply for an NZeTA if they are coming from a visa waiver country.
International students who need a visa to study will not need to get a NZeTA.
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What Kiwi employers value in New Zealand-educated international graduates
A new research report published by ENZ looks into Kiwi employers from small to medium-sized (SME) businesses to show what they most value in New Zealand-educated international graduates.
The report, Employer Perceptions of Hiring International Graduates, was launched today at the Global Internship Conference, hosted by the University of Auckland.
The research looked into the hiring practices, pressures and opportunities for employers from SME businesses, which make up 97 percent of enterprise in New Zealand.
ENZ Chief Executive Grant McPherson said the research identified two key areas of New Zealand-educated international graduates’ value to Kiwi SMEs.
“One was the keen attitude of international graduates, which is defined as positively contributing to work outputs; and the graduates’ multicultural energy, which is seen as positively contributing to workplace morale,” McPherson said.
Characteristics associated with a keen attitude include perseverance, earned success, drive and willingness to take on tasks, while those associated with multi-cultural energy include an energising effect and the fostering of creativity and innovation.
“Research we have commissioned previously highlighted the importance that international students place on post-study work and career opportunities and outcomes, and how central this is to a successful overall student experience.
“This research showed that some students find New Zealand poses some challenges in this area,” McPherson said.
The research involved in-depth interviews with SME employers from a range of industries across New Zealand from Whangarei to Dunedin, and a further half-day workshop. The focus was on international graduates who have a post-study work rights visa within current immigration settings.
“There are clearly opportunities to improve employment outcomes for New Zealand-educated international graduates,” he said.
“ENZ is planning to re-define the perceived value of New Zealand-educated international graduates in the eyes of New Zealand employers, based on the research findings.”
Employability is a theme that sits across all three of the goals in the New Zealand International Education Strategy 2018-2030, launched in August last year.
For a full version of the report – see here: Employer Perceptions of Hiring International Graduates.