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Register now for ENZ’s East Asia/Japan/Korea market sentiment webinar series
For the past few months, Education New Zealand’s East Asia team has been conducting research to develop ‘Market Sentiment’ findings for each of the region’s seven focus markets.
The research has been developed through interviews and surveys with key in-market stakeholders such as agents, students/parents, local institutions and local government partners. We’ve also conducted desktop research and leveraged reports from external research agencies.
Based on the findings, ENZ has developed activities and identified opportunities in which we can now work collaboratively with industry and other government agencies to realise.
Some of the key insights have been distilled into individual one-page market updates which can be found on ENZ’s IntelliLab platform:
To deliver the full research insights, we will be hosting a series of webinars for our New Zealand industry colleagues (including Q&A sessions) on the following dates:
Tuesday, 28 July (3pm NZ time)
Vietnam/Philippines
Wednesday, 29 July (3pm NZ time)
Japan/Thailand/South Korea
Thursday, 30 July (3pm NZ time)
Indonesia/Malaysia
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Introducing Team AMEE
The Americas, Middle East and Europe team (AMEE) will be led by Regional Director Amy Rutherford.
Bronwyn Shanks has now taken on the role of Special Adviser – Special Projects, Europe and the Middle East. Suzan Mozher remains in her role as Market Manager/Deputy Education Attaché, based at the New Zealand Embassy in Riyadh, Saudi Arabia.
The re-allocation of the Middle East was for pragmatic reasons – primarily, to even out the workload between our two international teams. There is also only a one-hour time difference between Suzan in Riyadh and Vienna, where Bronwyn is based.
“I’m looking forward to working with our partners in the Middle East,” Amy says. “Please contact either me, Bronwyn or Suzan if you’d like to discuss any development ideas or issues to do with the region.”
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MyStudy NZ WeChat mini programme gets a refresh
MyStudy NZ is our intelligent matching tool which matches prospective students to courses and institutions in New Zealand based on a set of questions and areas of interest. It can be found on www.studyinnewzealand.govt.nz for our western markets.
However, for our China market who predominantly use WeChat, we developed a mini programme for them in November 2018.
The new version of the mini programme continues the original smart matching, but is more user-friendly and personalised, making it easy for students to obtain official information about application.
How is 2.0 better than 1.0? We believe it’s better in eight different ways:
- Social sharing enabled – Prospective students who come across their dream school can now share it to a WeChat friend or group chat immediately. The recipient can open the mini programme and view the details of the school as well.
- One-click authorisation – Students won’t have to fill in all the details to become a member anymore. With one click, prospective students can authorise their WeChat accounts to become registered MyStudy NZ members.
- Clear living costs displayed – Once prospective students get a match, they can expand and view the annual living costs in a pop-up window.
- You can see the latest content with added filter – Without registering, students can view the latest OA articles and filter based on views or posting date.
- UX (user experience) optimisation – Users can now choose paths when entering the mini programme.
- Complete UI (user interface) update – To remain consistent with the refreshed ‘I am New’ brand.
- New notifications – Push notifications will be sent to remind students to register, do course matching, bookmark favourite schools and talk to them.
- Speed optimisation and no more errors – We have done some coding optimisations and upgraded our server so the mini programme will load faster and users shouldn’t receive any more error messages.
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English New Zealand announces new chair
Darren, who is the managing director and co-owner of Languages International, previously served as English New Zealand’s chair from June 2012 to 2015.
English New Zealand chair Darren Conway.
“I was planning for something much more relaxing than stepping back into the chair’s role at English New Zealand,” he said.
“But these are unprecedented times and I’m happy to take up the challenge. I hope that my experience and advocacy can help English New Zealand lead the sector out of the current crisis. We can make a useful contribution to the recovery of the New Zealand economy, but we need both judicious and timely support and clear communication from the government, and that’s where our initial focus will be.”
English New Zealand say they greatly appreciate the contributions that Wayne, also the group principal for ICL Education, has made during his tenure.
“It has been a privilege to represent the 22 members schools and I have appreciated the opportunity to engage with government and non-government stakeholders, raising the awareness of what we do and advocating on members’ behalf,” Wayne said.
“We have long argued that our quality and experience be recognised by government agencies in a meaningful way - in the way the export education levy is determined, in the way our sector is quality assured, and in the way our English language courses are categorised.
“To that end, I was very pleased by the recent cabinet paper proposing legislative changes allowing for recognition of ELT as a separate sub-sector and opening the door to achieving these goals.”
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Registrations open for ENZ Market Update Webinar – China
ENZ's team in China has organised an industry webinar to introduce new team members, and offer local market updates and insights from external experts, including one of China’s largest education agencies.
The team will share information around the initiatives they are progressing in-market and opportunities for New Zealand institutions to be involved.
This is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and hear from Chinese education agents.
ENZ Market Update Webinar – China
When: Monday 28 September 2020, 3pm New Zealand time/10am Beijing time
Please register at the link below:
https://enz.zoom.us/webinar/register/WN_m2v3xniOTz2eNp7j6tN_Qw
And email any questions you’d like covered in the webinar to the ENZ China team at china@enz.govt.nz.
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New initiatives to keep New Zealand education dream alive in Viet Nam
Earlier this year, ENZ asked study providers how we can support the visibility of New Zealand schools who usually operate in the Vietnamese market.
Two proposals have now been selected.
The first will fund Year 10 students from five Manawatū schools to undertake a customised version of AFS’ Global Competence Certificate (GCC).
AFS is partnering with Massey University to facilitate the programme and each New Zealand school will partner with a Vietnamese school from TTC Education, ENZ’s private school network partner with over 18,000 students.
Students from both countries will join weekly virtual workshops facilitated by Massey University – in the last four weeks of New Zealand’s school year – focused on developing the students’ lifelong global ‘power skills’ and providing them with an opportunity to interact and connect directly with their overseas student counterparts.
CEDA and Palmerston North City Council will offer scholarships for up to 25 Manawatū students to participate in the Vietnam GCC, while ENZ will fund the same number of students to participate in Viet Nam.
The second initiative will support the development and implementation of a digital marketing strategy for 14 New Zealand schools. This initiative, which is being delivered by Lightpath Consulting Group, will include dedicated in-market representation, market advice, agent engagement support and a customised Vietnamese website.
The activities will help build a strong, in-market sector presence while borders are closed. They will enable the schools and ENZ to engage through tailored digital marketing programmes to boost the reputation of New Zealand schools with Vietnamese audiences.
Viet Nam is an important market for New Zealand schools. In 2018, it was one of our only source markets to record student growth on the year before, with 39 percent more Vietnamese students choosing to study here.
“Education New Zealand remains committed to supporting New Zealand schools’ activity in Viet Nam and given the current challenges presented by COVID-19, we believe that supporting in-market representation models will maintain visibility in a market which has demonstrated continued growth for the sector,” ENZ Regional Director – Asia, John Laxon, says.
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The first step towards student re-entry
Work is well underway to put in place a new system to allow this cohort of students to enter New Zealand.
For students, there is no rush to apply for these limited spaces. PhD and postgraduate students who hold or held a visa for 2020 will be selected by education providers and offered a place in this first cohort.
The initial student selection process is being finalised by education providers and government agencies, who are also planning the support students will require on their journey to resume their study in New Zealand. Students are expected to start arriving from November, with most arriving after Christmas.
Eligible students will hold or have held a visa to study in 2020 but have been unable to enter New Zealand due to COVID-19, with priority given first to those who must be in New Zealand to complete practical components of their research and study.
Students will need to comply with New Zealand’s COVID-19 regulations, including a 14-day managed isolation period, and payment of the isolation charges. Their arrival remains subject to the availability of these facilities, to avoid preventing New Zealand citizens and residents from returning home, or essential skilled workers from entering the country.
Education New Zealand has been working with the Ministry of Education and other Government agencies and the education sector in building the student re-entry approach.
In announcing this decision on 12 October, Minister Chris Hipkins emphasised the importance of international education to New Zealand’s recovery and rebuild from the pandemic.
“We have been glad to see this initial announcement has been well-received by both the New Zealand public and the education sector,” ENZ General Manager – Stakeholders & Communications, John Goulter, says. “This group of 250 represents only a fraction of our usual international student intake. By keeping this first cohort of international students small, we can all work to make sure students have a great experience – and that they are welcomed and supported by New Zealanders.”
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ENZ’s WeChat mini programme supports Chinese students
There are currently more than 12,000 Chinese international students studying in New Zealand, and over 2,000 studying in China with New Zealand providers. Together, these groups make up 36 percent of NZ’s overall international student population.
NauMai NZ was launched in May 2019. Since then, the digital platform has had more than 9,000 students sign up, and it continues to support our international students as a key source of timely information during the COVID-19 pandemic.
NauMai is a valuable tool for international students, but analysing usage over the past 12 months reveals most Chinese students are not engaging with the platform. These students instead prefer to interact within WeChat, a Chinese social media platform with over a billion daily users.
To better support our international Chinese students while they are in New Zealand, ENZ has launched an alternative “mini programme” within the WeChat environment.
ENZ Student Experience Advisor Faymie Li explains how it will make it easier for Chinese students to engage with NauMai’s content. “The NauMai NZ WeChat mini programme will better serve our Chinese student population in New Zealand for two simple reasons: it’s on a platform that they are more familiar with and frequently use, and it’s in their language."
As well as providing students with useful information, the mini programme will also provide a platform for students to engage with each other. Students will be able to share their New Zealand life and study experience and provide peer support to others.
ENZ is hosting our first mini programme livestream with the theme ‘how to spend your summer in New Zealand’ on 28 October.
Know students who use WeChat? They can sign up for our first livestream and start exploring the mini programme by searching ‘新西兰留学生活指南NauMai NZ’ or by scanning the QR code below.
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From the CE: Manaakitanga in the time of coronavirus
New Zealand was the first country in the world to introduce the Code for the Pastoral Care of International Students. Regulated by NZQA, the code requires all signatories to ensure international students at their place of study are well-informed, safe and healthy.
New Zealand’s education providers have exceeded the expectations of this important responsibility in 2020. Everyone from teachers to international offices to homestay parents have done their bit to make sure our international students, so far away from home, were looked after during the COVID-19 lockdowns and beyond.
New Zealand has a well-deserved reputation for being a warm and welcoming destination. It is crucial that we continue this responsibility of care over the coming summer break when many students would have returned home, under normal circumstances.
To support this goal, ENZ has launched a new programme of activity: Tū Ngātahi, which calls for us to ‘stand together’. ENZ has created the programme to enable our international education community to express support for our international students.
The central imagery of Tū Ngātahi is the pounamu (greenstone) carved into a pikorua (twist). This design is a symbol of cultures joining in friendship and supporting one another.
You may have heard ENZ’s Paul Irwin, General Manager – Partnerships and Marketing, speaking with Radio New Zealand about Tū Ngātahi this week. The story also included perspectives from international students currently in New Zealand, who plan to make the most of their stay over summer.
We encourage New Zealand’s education providers, student associations and more to show their support for international students with the Tū Ngātahi resources (video, graphics, email footers and more), which you can find on the ENZ BrandLab.
Alongside Tū Ngātahi, ENZ is currently running the Summer in NZ campaign. Aimed at international students currently in New Zealand, this campaign will assist students who, given current border settings, must make tough decisions as the end of the academic year nears. You can explore this campaign on the new Summer in NZ NauMai NZ pages.
On Saturday, 31 October, the team will present the inaugural ‘Your Great Kiwi Summer’ virtual fair, where education providers and regional development agencies will share tips and information on how to make the most of the summer break. There is still time for students to register, so please encourage your students to sign up if they haven’t already.
Thank you again to everyone who has supported an international student this year. Our manaakitanga is what these students will remember in the years to come.
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive
Education New Zealand Manapou ki te Ao
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ISANA NZ Awards 2020
Nominations for the ISANA NZ Awards for 2020 are now being sought now and must be submitted by 5pm on 4 December. The three awards include:
- The ISANA NZ Professionalisation Award recognises a practitioner who has exemplified an outstanding professional commitment to their international education work.
- The ISANA NZ Award recognises an individual for their resourcefulness and outstanding commitment to international student welfare.
- The Tracy Evans Scholarship recognises the outstanding work of an individual working in the New Zealand schools international education sector.
Visit the Awards and Scholarships page on the ISANA NZ website.
Nominations to be sent to: contact@isana.nz by 5pm, 4 December.
Click here to register for the ISANA NZ Awards Ceremony at 11am, 9 December.
