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New Zealand to be Country of Honour at China Annual Conference for International Education and China Education Expo 2025
CACIE is the largest international education conference in China connecting professionals, researchers and international education stakeholders. The 2023 Expo hosted 18 national pavilions, attracting 364 institutions from 34 countries and regions with a total of 28,980 visitors, including prospective students. New Zealand has participated in CACIE for 19 consecutive years.
The Expo is scheduled for late October 2025 in Beijing, China.
Michael Zhang, Regional Director Greater China, ENZ said, “Being Country of Honour is not only a privilege, it is a significant opportunity to raise awareness of New Zealand’s education offerings to China and a wide audience, including government leaders and officials, education providers, agents and students.”
The invitation builds on the momentum from high-level education engagements with China in the past two years since the borders reopened, including Premier Li’s visit to New Zealand in June 2024, and two visits to New Zealand by Education Minister Huai Jinpeng in 2023 and 2024.
China is New Zealand’s largest source country of international students accounting for 35 per cent of enrolments in 2023, and a top destination for New Zealanders on the Prime Minister’s Scholarship for Asia.
Zhang said, “Education links are an important part of New Zealand’s relationship with China. Being Country of Honour is an opportunity to support our international education sector to strengthen their links with Chinese counterparts and build new connections. This will help enhance student mobility, academic and research collaboration, and people-to-people links.”
Education New Zealand leads New Zealand’s education engagement with China and supports our providers in-market. This includes managing bilateral education cooperation initiatives such as high-level dialogues, sectoral forums, student mobility channels, national-level education events and research programmes such as the long-standing Tripartite Partnership Programme.
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From the CE: Introducing The Insight Story
We are planning to release The Insight Story quarterly as a useful and timely snapshot for members of the international education sector.
Overall, the data tells us New Zealand is well-positioned for change – despite the ongoing, devastating impact of COVID-19.
This first issue covers four broad topics that have been top of mind for international education practitioners over the past year: how New Zealand is moving from volume to value, perceptions of international education, the transformation of international education, and the current operating climate.
It shows good progress towards two key goals under the 2018 New Zealand International Education Strategy, which was developed with the sector.
In particular, it is heartening to see that from 2013 to 2019, we can see a real shift from a volume model of student attraction to one of value – the courses and levels of study are changing, and the type of education providers students are choosing is broader, too.
We’re also beginning to see more international students choosing to study in regional New Zealand, and particularly outside of Auckland city.
The majority of the data has already been released by the Government, including ENZ. However, this is the first ENZ publication to bring together the many strands of international education to paint a picture of this complex sector.
To read The Insight Story, head to MaiENZ. MaiENZ is a new way to access ENZ's digital services and was developed to give our industry partners easy, centralised access to our tools and services. It is free and quick to register for MaiENZ – it has a single sign-on, so one account gives you access to multiple tools.
Ehara taku toa I te toa takitahi, engari he toa takitini.
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Register now for NZIEC 2022
You can register on the NZIEC website.
Registration is free, sign up now and tell a colleague to register too!
A new format
We’re delivering NZIEC 2022 in a virtual format so we can reach as many international education practitioners as possible during this critical time for the industry’s rebuild. The virtual format means we have eliminated participation costs and the prospect of Covid blues for all. Join from the comfort of your favourite workstation! And while it means we won’t be able to connect in-person, we are offering a range of new ways to network and connect during conference – stay tuned for further information following registration!
The virtual format means we can offer a wider range of keynote speakers than in our usual two-day in-person format. We hope you’ll enjoy insights from our bumper line-up of ten keynote speakers from a range of industries and perspectives. That’s right, ten!
We’re also able to offer content in a more flexible manner. We’ll be delivering content in bite-sized chunks each morning and afternoon during the week (except for Friday afternoon). Don’t worry if you can’t attend a session – all sessions will be recorded and available to view later if you have registered.
A varied programme
NZIEC 2022’s theme is Towards Recovery: Reflect, Reconnect and Renew. We will be exploring this theme across the conference week; we’ll start by Reflecting on the shared experience we’ve had these past two years, before we focus on Reconnecting New Zealand and then turn to Renewal of our industry for the future.
The full programme will launch shortly, but here’s a taste of what we have in store:
- On Monday morning, join international students and practitioners as we Reflect on our collective experiences over the past two years. Hear from 2021 New Zealander of the Year, Dr Siouxsie Wiles, about her experiences through the pandemic and her advice for the future. Gain insights from our first-ever international student-led panel as they discuss their experiences during the pandemic – and their hopes and expectations for the future. And join our Board Chair, Steve Maharey, as he provides an update on ENZ’s vision and direction.
- On Monday afternoon, learn how providers across Aotearoa worked through the pandemic to enhance international student wellbeing – and what lessons this experience provides for our current offering. Pick and choose from a cornucopia of sessions that explore New Zealand’s commitment to manaakitanga, including advice from the New Zealand International Students’ Association.
- Tuesday sees us shift focus to Reconnect. Join us in the morning for an address from the Minister of Education, Hon Chris Hipkins, when he’ll provide an update on the Government’s strategy for international education. You will have an opportunity to ask questions. After the Minister’s address, get up to speed with updates from a range of New Zealand government agencies.
- On Tuesday afternoon, we continue our Reconnect focus with a keynote address from New Zealand’s leading trade negotiator, Vangelis Vitalis. He’ll speak about New Zealand’s Trade Recovery Strategy and the role of international education within that. Then take a trip ‘Around the World’ with international market insights from ENZ’s global network and sessions led by industry representatives.
- On Wednesday morning, the centrepiece of our conference week, we explore how international education relates to Te Ao Māori. Gain perspectives on traditional Māori knowledge and wisdom from our keynote speaker, Sharlene Maoate-Davis, as she explores Te Māramatanga o te Maramataka – or renewed Rongoā perspectives from traditional Māori knowledge and wisdom. Then learn how Te Tiriti is being implemented in practice across the international education sector.
- On Wednesday afternoon, we turn our attention to global citizenship. A range of industry-led sessions examine the concept and its application. Then be inspired by the journey of Abbas Nazari, who fled Afghanistan as a refugee and found himself aboard the Tampa, before gaining a new home in Aotearoa and eventually travelling to the United States on a Fulbright scholarship. Abbas’ story is a powerful tale of the importance of education – and humanity.
- And as we aim to shrug off mid-week blues, don’t miss the opportunity to find your Inner Superhero! Tapahia Heke and Pita Mei are a Superhero Dream Team who will amaze with their abilities to read – and draw – the Inner Superhero in any of us. Tune into this session if you want your superhero abilities unleashed.
- Thursday sees us in search of Renewal with the morning devoted to exploring innovation and diversification in international education. Join us in the morning as we explore the do’s and don’ts of innovation within the international education sector. Melissa Clark-Reynolds, our Renew Keynote speaker will talk about the innovation game and how to beat your organisation’s immune system.
- On Thursday afternoon, we’ll discuss the challenges and opportunities regarding sustainability and international education. Several industry practitioners will outline the approaches they have embraced to address the sustainability imperative. And René de Monchy will provide insights from the tourism industry that speaks to the challenge of rebuilding while keeping sustainability concerns front of mind.
- Finally, we ease into Friday morning with a late start and an early finish to wrap up our conference week. Grab a cuppa to join a Kōrero Kawhe with some inspiring New Zealand alumni and hear how they are making their way in the world and improving the lives of their communities. Then join clinical psychologist Nigel Latta as he shares the bare essentials for the rebuild job ahead. Finally, don’t miss our conference wrap, including an announcement as to how we’ll be celebrating 30 years of NZIEC in 2023!
Register now
You can register to attend NZIEC 2022 here.
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Around the world in five
Chile
Māori and Mapuche concert at UAHC
China
Build a strong security line during study abroad-China Overseas Chinese Network
India
University Of Auckland: University Earns Double Top Ranking for Sustainability
University of Waikato Announces Scholarships Worth NZ$ 500K for Indian Students
Indonesia
New Zealand Education Minister shares tips when facing the pressures of studying abroad
Third Year, KIWI Challenge 2022 Entrepreneurial Competition is back
South Korea
Right time to elevate New Zealand-Korea educational partnership: minister
Thailand
New Zealand Education Guidance with Scholarships Free Registration 5 Nov 2022
United States
Outbound US study abroad down 91%
Viet Nam
PM Ardern meets Prime Minister of Viet Nam for Prime Ministers’ Summit
More learning opportunities for students with New Zealand Schools
Vietnam, New Zealand Agreed to Expand Cooperation
Nearly 1,000 students participated in the New Zealand Education Fair 2022
ENZ: Connection through education
How has New Zealand's advanced education changed young people?
Things I wish I knew before studying in New Zealand
International
Agents: demand set to ‘exceed’ pre-pandemic level
Immigrants and international students boost exports
It is a wonderful time to be international students
Australian visa grants to Indian subcontinent students plummet
Survey shows growth in climate-related university courses
New Zealand
International student opens up on loneliness of studying in NZ
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From the CE: 12 months on from the borders reopening
Kia ora tātou,
Twelve months ago, New Zealand’s borders reopened to international students. From a standing start the international education sector has, alongside Education New Zealand Manapou ki te Ao (ENZ) and our New Zealand Inc partners in government, worked enormously hard.
The first challenge was to get New Zealand back “on the map” as a high-quality international education destination. One of our ENZ teams tells me that we were involved in a minimum of 27 events including NAFSA, ANZA, EAIE, agent and student fairs over the last 12 months. There have been at least 11 senior ministerial and sector delegations covering China, India, Viet Nam, Japan, South Korea, US, Canada, Chile, Brazil, and Thailand. This is only the tip of the iceberg of all the effort expended by New Zealand providers, with our partner agents, providers and Government agencies – offshore and onshore.
And as students started to apply for their visas and arrive in New Zealand, we cannot underestimate the amount of effort that has been required to get the infrastructure that supports the sector up and running. Reviewing applications, delivering offers of place, processing visas, finding accommodation, pastoral care; the list goes on. Lots of unseen and unheralded effort that goes on behind the scenes to ensure international students receive a high-quality experience.
Yet this is just one part of what we do. Onshore and offshore, the sector has also supported the Prime Minister’s and Manaaki Scholarships, and worked closely with ENZ to explore opportunities to innovate and make the sector more resilient.
It isn’t easy and while we all know that there is more to do on all fronts, it is worth taking a moment to acknowledge just what has been achieved together.
Turning our attention to the next 12 months, in June the ENZ Board approved our business plan for this financial year (1 July 2023 to 30 June 2024). The plan has four clear priorities:
- Grow inbound student mobility for Aotearoa New Zealand
- Support sector capability development
- Build global connections
- Encourage and support innovation in the sector
Within these priorities, close to 75% of our discretionary budget is focused on the first one. This is completely aligned with Focus Area 1 of the New Zealand International Education Strategy, which is to help providers of international education to build back onshore offerings. We know there is more to do and over the next 12 months the priority is to build on the good start we have made and cement the recovery and rebuilding of the sector.
That’s not to say we aren’t investing in the other areas; we are. We will continue to build global connections. These connections go hand-in-hand with our first priority and in some countries, they are essential to achieving it.
We will also build on the lessons of the past 12 months around innovation. In the first week of August, we organised a series of events facilitated by Professor Martin Bean, a recognised leader in discussions around the future of education. His brief was to provoke and encourage discussion on what the future could look like and what it might take to get there. You can read more about his visit in our E-News story here.
And when it comes to building sector capability this week’s NEW ZEALAND INTERNATIONAL EDUCATION CONFERENCE KI TUA is an immediate opportunity to listen, learn, discuss, contribute, and network with specialists and colleagues. It will be great to be able to meet in person for the first time in close to three years and to celebrate the 30th time that we have joined together as a sector. I look forward to meeting and talking with many of you over the next few days.
Mauri tū, mauri ora, an active soul is a healthy soul.
Ngā mihi
Grant
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From the Acting CE: Forward together
Tēnā koutou katoa
Last week we took time internally to reflect on our work over the 2023/24 financial year. So much excellent work has happened over the past twelve months – it was wonderful to come together virtually as an organisation to celebrate the achievements.
There are good reasons to celebrate. International students are returning to New Zealand. The latest enrolment figures show that there were 69,135 international student enrolments with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
This is positive news for our education sector and good for our communities.
A key part of our strategy is to partner and connect and to be an enabler of international education for New Zealand, so I thought I would share with you some recent engagements with that in mind.
This past month I had the pleasure of speaking at the opening plenary session of the annual SIEBA (Schools International Education Business Association) conference in Auckland. The theme of the hui was Global Threads Local Ties. The school sector is very important to New Zealand’s international education offering. It is the second largest sub sector after universities, representing about 20 percent of the value of our entire industry and it is where we find the highest economic value and the greatest opportunity to pathway through to other New Zealand providers.
Likewise, in early August I was pleased to welcome to our Wellington office a delegation of twenty indigenous students visiting from the University of Toronto. Canada is one of New Zealand’s closest and longstanding international partners and it is pleasing to see indigenous-to-indigenous cooperation between both countries increasing. We are really noticing growing interest in this overseas as you will read in this article here. - Indigenous Internationalisation a hot topic
Turning our attention to the next 12 months, in June the ENZ Board approved our business plan for this financial year (1 July 2024 to 30 June 2025). The plan has four clear priorities:
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To grow and diversify the number and value of international students studying with New Zealand
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Partner and connect to be the trusted voice and enabler of international education for New Zealand
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To deliver sector growth through services that are valued by the sector, international students and New Zealand Inc partners, and
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Optimise ENZ to be a more efficient and effective Crown Agency.
When it comes to delivering valued sector services, the upcoming New Zealand International Education Conference (NZIEC KI TUA) in August will be provide an excellent opportunity to come together as a sector to listen, learn, discuss, contribute, and network with specialists and colleagues.
If you haven’t yet registered, I encourage you to check out the conference website. This year it will be held from 6 to 8 August 2024 at Tākina Convention Centre in Wellington.
We have a stellar line up of speakers and it promises to be an engaging and informative event.
Whaowhia te kete mātauranga
Fill the basket of knowledge.
Ngā mihi nui,
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao
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Digital skills and global citizenship at #NZAsiaTech Code Camp
A team of six students from Te Kura Māori o Porirua, a predominantly te reo Māori medium school in Porirua, interacted with school students in Japan, South Korea, Thailand, Viet Nam, Philippines, Malaysia, and Indonesia.
The overall theme was tourism, seen through the lens of the United Nations Sustainable Development Goals (SDG) - a theme that is highly relevant for the Asia-Pacific region. Students were given the task of profiling their home country’s SDG initiatives, with a focus on sustainable tourism.
Team Enterprise 12 from Viet Nam work on building website project during #NZAsiaTech Code Camp
The North Asia Centre of Asia-Pacific Excellence partnered with educational coding programme Code Avengers and Education New Zealand Manapou ki te Ao to deliver the event.
“With New Zealand’s borders having been closed for more than two years, it’s crucial that the next generation of students still have opportunities to build cultural competencies and make connections across the globe,” says Education New Zealand’s Regional Director for Asia, Ben Burrowes.
“The #NZAsiaTech Code Camp was an opportunity for Kiwi students to re-establish connections with students in other countries, while gaining critical digital skills to prepare them for the future.
“It also also gave a taste of New Zealand’s education offering to prospective international students from the Asia region, who might consider enrolling in high school or tertiary study in New Zealand in the future.”
Code Camps can help to generate subsequent visits by interested students to New Zealand. For example, the Code Camp held at Waseda Jitsugyo School in 2021 and at Waseda University Junior and Senior High School in 2022 has led to Waseda’s group students’ programme sending around 50 students from three schools to New Zealand for three weeks in March 2023. Code Camp served as a great opportunity for students and teachers from Waseda University affiliated schools to experience our world-class digital education first-hand.
Honam Jeon, the Education Manager at Gangwon International Education Institute said the programme helped increase awareness of New Zealand:
“South Korea is very interested in international engagement and exchange programmes for school students. The #NZAsiaTech Code Camp was a perfect example we want to continue to join. Thanks so much again to ENZ for organising the well-structured programme.”
The online programme included team building exercises, English learning, HTML coding lessons, and the creation of a website by student teams, to demonstrate their understanding of the importance of sustainable tourism.
“As our students look to enter an increasingly globalised word, developing cultural connections and transferable skills is so important,” says Te Kura Māori o Porirua school principal, Whāea Evelyn Wharehinga.
“The Code Camp has been an exciting growth experience for our students, who have extended their digital literacy skills while having the chance to connect with students of different ethnicities and cultures across the Asia-Pacific region.”
Team Indonesia was the winning team after presenting their newly developed website on Sustainable Tourism to a virtual panel of judges.
The students presented their sustainable tourism-themed websites to a panel of expert judges at the awards ceremony on 2 July 2022, with students from Indonesia winning the top prize.
Steve Budd of Code Avengers, a global edtech company based in New Zealand, said it was a great programme to participate in.
“It was a privilege to gift all participants a one-year free subscription to the Code Avengers site as part of our mission to build lasting digital capabilities for educators and young people, and bridge the digital divide,” says Budd.
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Indigenous Peoples Talk Series 2023: final event
The third and final event of the Indigenous Peoples Talk Series will be held online on 29 October 2023, at 10am in Kuala Lumpur, Malaysia (2pm NZDT).
This event, jointly organised by The Tuyang Initiative, a Malaysian Social Enterprise, and Education New Zealand Manapou ki te Ao, is focused on Arts and Culture, specifically the expectations of authenticity in indigenous arts and culture and what this means. Taking part in the discussion are several brilliant indigenous academics, artists, and cultural practitioners from Malaysia and Aotearoa New Zealand, including Nichola Te Kiri, contemporary designer and founder of Nichola – Design from Aotearoa.
Information on the Tuyang Initiative was shared in a previous E-News here. You can register for this free event via this form: https://forms.gle/5f3SW5iCteZTHyC98
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ENZ Agent Seminars in China make a strong impact for rebuilding connections
China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.
Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.
In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.
Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.
Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.
To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.
Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
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The key drivers of the consumer
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China’s media/digital/social media landscape
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The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
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ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.
ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.
Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.
Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.
87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”
The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
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Korean students study in New Zealand under English scholarship programme
From mid-July, a group of 150 Korean students will attend intermediate and high schools in the Waikato, Nelson-Marlborough, Manawatu and Canterbury regions over eight weeks as part of a Korea-New Zealand English Scholarship Programme.
The scholarship programme is an outcome of a three-year education cooperation agreement (2016-2018), which is part of the Korea New Zealand Free Trade Agreement (FTA) that was signed in December 2015. Earlier this year, the two governments agreed to extend the programme for one more year to 2019.
Since the scholarship programme’s launch in 2016, 449 Korean students have visited New Zealand. The programme is operated by the Schools International Education Business Association (SIEBA) on ENZ’s behalf.
On 29 June, Korean students attended a pre-departure orientation session in Daejeon, where New Zealand Ambassador to the Republic of Korea, Philip Turner, congratulated the students and gave them an overview of school life in New Zealand.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said it was fantastic to think that at its conclusion the programme will have supported 599 Korean students to experience life in regional New Zealand.
ENZ’s Business Development Manager, Richard Kyle, said: “The scholarship programme is a great opportunity for Korean students to immerse themselves in a new culture, new language, and new experiences in New Zealand, and equally for Kiwi children to learn about the culture and lives of their Korean classmates.”
During their stay with Kiwi homestay families, the visiting students will be encouraged to share photos, study experiences and visit impressions through a mobile app as part of a Study in New Zealand competition.
