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• Changes to visa services get underway

  “Online processing is a feature of the recently announced new Immigration New Zealand operating model,” said Celia.

  In early 2018, the change programme will move into full gear. First will be the closure of Hong Kong and the removal of visa processing functions in Dubai. Comprehensive transition plans are being prepared for each of the offices that are closing and for the transfer of work to receiving offices.

  Under the new model, visa processing offices will specialise in particular visa types, thereby increasing the depth of knowledge Immigration Officers will have on the visa type being processed in their office. For the education sector, work in future will be shared between three offices: Mumbai, Palmerston North and Beijing (for Chinese students). 

  In the event that a student needs to be interviewed as part of the application process, this will usually be carried out by the relevant processing office. This process may also utilise the new risk and verification network. 

  INZ is confident that the new model will not lead to a drop in customer service standards. The new model recognises the importance of maintaining market knowledge and will see the implementation of a risk and verification network with a physical presence in Manila, Bangkok, Dubai, Pretoria, Washington DC and London.

  There are many countries in the world where INZ has never had an office yet visa applications, including online visa applications, have been successfully dealt with. 

  As the new model is introduced over the next two years, INZ will be keen to receive feedback on how the implementation is going from the providers’ perspective. Formal checks on the progress of implementation will take place every six months and if further changes are required these will be explored. 

• New Zealand and Viet Nam commit to strategic education partnership

  A refreshed Strategic Engagement Plan on Education was signed this week between Education New Zealand (ENZ) and Viet Nam’s Ministry of Education and Training.

  The signing – ahead of a virtual leaders’ meeting between Prime Minister Jacinda Ardern and Viet Nam Prime Minister Nguyễn Xuân Phúc – marks the elevation of the two countries’ relationship to a ‘strategic partnership’ and heralds a deeper level of education cooperation.

  The renewed Strategic Engagement Plan 2020-2023 will feature initiatives across education sectors in New Zealand and Viet Nam, including joint programmes in the tertiary sector, innovative education models in blended and online delivery, continued collaboration to improve institution-to-institution partnerships for English language training, and alumni engagement.

  Among the refreshed plan’s proposed initiatives are innovative education models in blended and online delivery, which will be particularly relevant to how New Zealand and Viet Nam build on their education relationship in a post COVID-19 environment. 

  New Zealand will continue its commitment to support Viet Nam’s efforts in achieving its 21st century education objectives to produce well-trained, work-ready graduates with the skills necessary to compete in a rapidly changing global market.

  ENZ Chief Executive, Grant McPherson, said the Strategic Engagement Plan’s renewal provides an important opportunity to leverage and build on the longstanding education partnership between New Zealand and Viet Nam.

  “We value the vibrancy and richness that Vietnamese students bring to New Zealand campuses and communities, and we’ve been thrilled to see the growing number of students from Viet Nam choosing to study in New Zealand in recent years.

  “While COVID-19 has presented us with challenges, we are looking forward to welcoming Vietnamese students into New Zealand when it is safe for to do so, including through initiatives such as the New Zealand Schools Scholarships and the New Zealand Scholarships programme for postgraduate students.”

  The New Zealand Ambassador to Viet Nam, Wendy Matthews, said it was fitting to see the re-commitment to the Strategic Engagement Plan in 2020, which marks the 45^th anniversary of diplomatic relations between New Zealand and Viet Nam.

  “The New Zealand-Viet Nam relationship has gone from strength to strength in recent years and education has been an integral part of this growth. I am delighted to see New Zealand institutions embarking on new ventures with education partners in Viet Nam – together they are developing innovative and student centric approaches. As we celebrate 45 years of diplomatic relations in 2020, I’m confident today’s signing will serve as an effective platform to further advance education cooperation between Viet Nam and New Zealand and deliver successful education outcomes for our students.”

• First NZ-India Education Week maintains key education connections

  The schedule of online events included panel discussions, specialist masterclasses, events with alumni, a showcase of New Zealand’s Māori culture, and a daily trivia quiz.

  Attendees included the New Zealand High Commissioner His Excellency David Pine, New Zealand and Indian academics, international staff at education providers, agents, Indian media, and government officials from both countries. ENZ’s India Team saw high audience and student engagement at the events, thanks to the online platform’s Q&A and chat functions.

  The NZ-India Education Week is part of the New Zealand Government’s Recovery Plan for the international education sector under the third stream, ‘Transforming to a more sustainable future state’.  

  “The NZ-India Education Week helped us build relationships with India’s education leaders, and keep a New Zealand education experience in the hearts and minds of our Indian students,” ENZ Regional Director – Asia, John Laxon, says.

  Indian students are the second-largest cohort of New Zealand’s overall international student population, behind only China. Pre COVID,  they had also been the fastest growing international student cohort at New Zealand universities.

  The NZ-India week builds on a number of internationalisation initiatives at a government level that will provide a platform for further growth beyond COVID-19. In February 2020 former Deputy Prime Minister Winston Peters attended the inauguration of the second NZ Centre in the world at Indian Institute of Technology in Delhi, supported by all eight New Zealand universities.

  “We are committed to investing in New Zealand’s education links with India for the long-term,” John says. “Indian students enrich our communities and our education institutions are partnering on world-leading research projects. With all the disruption caused this year by COVID-19, it’s very important to us that we continue to strengthen our bonds with India.”

• From the CE: SWNZ: The new platform for new ways of study

  In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.

  I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.

  Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.

  Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.

  While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success.​ It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.

  The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now. 

  The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.

  Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.

  This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.   

  Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/

  Nā tō rourou, nā taku rourou, ka ora ai te iwi 

  With your food-basket, and my food-basket, the people will be well. 

  Ngā mihi,  

  Grant McPherson  

  Chief Executive Education New Zealand Manapou ki te Ao 

• Wellington honours international student success

  The annual event, hosted by economic development agency WellingtonNZ, recognises the contributions international students make to the region through their academic, creative, sporting, community and online pursuits.

  The awards also celebrate local students who support their international peers, international graduates and locals who give international students opportunities in the workplace.

  Wellington mayor Andy Foster presented awards to 18 international students and graduates from tertiary institutions and high schools in the region.

  Victoria University of Wellington doctoral student Thoa Thi Thu Hoang, from Vietnam, won an academic excellence award for her dissertation, which produced a method for prioritising buildings in the city for seismic retrofit and analysed the residential red zone programme in Christchurch.

  Ehsan Hazaveh of Iran took out a creativity award for his doctoral research at Victoria University of Wellington on using photography to tell the stories of refugees in Wellington. One of Ehsan’s solo exhibitions was opened by Prime Minister Jacinda Ardern at the New Zealand Portrait Gallery, while another was part of the World Refugee Day Festival.

  Malaysian student Nurul Izzati – who plays basketball, netball, frisbee, futsal, athletics and korfball – took out a sports award. She has represented Victoria University of Wellington in ultimate frisbee and korfball and won gold in the 100 metres and 4 x 100 metres relay events in a Malaysian sports tournament, where she was named sportswoman of the year.

  Wellington Girls’ College student Jasmine Yip, from Hong Kong, was recognised for her contribution to the community as an international student representative, Student Volunteer Army ambassador, charity volunteer and climate change activist.

  Giam Li Heng Ronel was recognised for completing his university entrance programme with UP Education online from Singapore due to border restrictions and mentoring other students along the way.

  The event at The Opera House in Wellington on 9 November 2021 also drew a virtual audience of more than 200 others from 37 cities in 13 countries around the world.

  Education New Zealand congratulates all the winners on their outstanding achievements.

• ENZ moves to Study with New Zealand website

  The official government site for advice on how to study with New Zealand has been completely rebuilt and rebranded, in line with ENZ’s new global brand campaign to attract more international students to a New Zealand education.

  The Study with New Zealand website showcases the full range of choices available to international students, from studying in New Zealand to new, flexible options for online and offshore courses, and pathways from these courses to further onshore study or blended learning programmes. It replaces the Study in New Zealand site.

  Students can search for a course, a school, an education agent or a scholarship in a more intuitive and comprehensive way. ENZ will add new functions to the site in early 2022, including more enhancements to the Finder tool.

  The new website is a key part of ENZ’s strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our education offerings and rebuild a more resilient sector.

  Inviting students to study with New Zealand is more than just a subtle shift in language. 

  The website asks students to take a new look at a New Zealand education. It features ENZ’s new brand messages, photographs and videos showing students learning online. All brand and campaign materials are available for use by international education providers and agents on the ENZ Brand Lab.

  We welcome your comments and suggestions on the new site. Get in touch with Study with New Zealand digital project manager Brooke Dyer at feedback@studywithnewzealand.govt.nz

• Diversification of International Education sees six innovative projects receive funding

  Education New Zealand Manapou ki te Ao (ENZ) has today announced the recipients of the International Education Product Innovation Fund.

  Just over $1.6 million in funding has been awarded to six organisations, with support ranging from $200,000 to $300,000 for individual projects over the next 12 months.

  The projects that received funding span a wide range of activity. They include a global course for rugby coaches developed in partnership with The Crusaders, an online indigenous eCommerce programme, English language learning based on original, high quality drama content, global enterprise coaching and peer group learning, an evolution of an NZ financial literacy platform for global audiences, and virtual reality online medical training focused on childbirth simulation.

  Initial response to the Product Innovation Fund saw more than 150 organisations express interest. ENZ designed a rigorous process for submitting and assessing applications, working alongside Creative HQ – a specialist innovation agency. The process involved a clear set of criteria that were communicated to all applicants. A shortlist was prepared, and a final assessment was completed by an independent expert panel comprising external innovation and education experts and senior ENZ staff.

  Commenting on the recipients, ENZ Chief Executive Grant McPherson said the innovation and scope of the applications had been eye-opening.

  “The quality of the entrants was a clear indication of New Zealand ingenuity, market knowledge and cutting-edge innovation,” said Mr McPherson.

  “The sheer variety of fields and technology being utilised shows how advanced the thinking and capability of New Zealand education providers has become. The potential of each of these projects can now be fully explored, and I am confident the lessons learned can be shared for the benefit of our whole education sector, inspiring others to follow their lead.”

  The Product Innovation Fund was launched by ENZ in April to encourage providers to design and develop new education products and services for international learners. It is part of the broader refreshed international education strategy and is intended to fund programmes that deliver new, meaningful, and unique learning experiences from New Zealand with education products and services that set New Zealand apart from other countries.

  Providers will create new products and services aimed at transforming the way international learning is developed, promoted, and delivered. Funding and support from ENZ will help providers fast-track the exploration and development of new ideas, conduct market research, build prototypes, and advance their global market strategy. Lessons learnt from the programme will assist in developing future education products and services for the benefit of the entire international education sector.

  Details of the successful applicants and their projects can be seen here.

   

  Recipient	Funding Amount
  Banqer	$300,000
  BOMA New Zealand	$300,000
  Chasing Time English	$250,000
  Te Kaihau Education	$200,000
  Te Whare Hukahuka	$255,000
  Virtual Medical Coaching	$300,000

  ENDS

• Rebuilding New Zealand education’s visibility in China

  Last month, Lillian spent three weeks in New Zealand in what was her first visit to the country as part of her role at Education New Zealand Manapou ki te Ao.

  The two-pronged purpose of her trip was to provide refreshed marketing insights to education providers in New Zealand and hear from providers on their expectations and the challenges they face when marketing their offering in China.

  Here are Lillian’s takeaways from her visits and interactions in New Zealand –

  Need for storytelling that better highlights New Zealand education’s points of difference

  1. Engaging with education providers and visiting campuses highlighted to me several points of difference for New Zealand education, particularly how it is innovative, how it develops work-ready graduates, as well as how international students are welcomed and valued in New Zealand. Seeing these points of difference in real time made me realise how underrated the New Zealand education story is overseas, and the need to tell that story better. We need to focus on telling a New Zealand education story that is authentic and has concrete examples. A more visual storytelling format would be ideal to deliver the story.
     • Tip: Demonstrate the teaching and student engagement practices your institution delivers using visuals (images or videos).
     • Example: Take photos/videos in the lab, with robotics machines, with the 3D printer, the hands-on experience and student engagement (student hub), self-learning and learning from their peers.
  

  Visit to Middleton Grange Intermediate School to understand the differences between New Zealand and Chinese classrooms

  Demonstrate outcomes of education programmes via successful alumni stories to promote offering

  1. Chinese parents and students are very outcome driven. Institution or programme rankings remain the key consideration, but other indicators and outcomes are becoming increasingly important, including employability, international recognition, and a life-changing experience.

  Demonstrating the outcome of an education programme by leveraging successful student or alumni stories and testimonials can be a critical in activating ‘word-of-mouth’ promotion that influences the decision-making of prospective students and parents.

  • Tip: Highlight successes or outcomes for students through stories. Degree + good experience = happy alumni story. Parents and students want to know if a qualification from a New Zealand institution will be recognised in China, the world or if it could be a pathway to further study.
  • Example: A Chinese student studied a business degree with a New Zealand tertiary provider and then landed a job at a Fortune 500 company or became an industry leader. Or if a Chinese student studied virtual art in a New Zealand PTE, got a job in Weta Digital, which has worked on recent Chinese blockbuster films. We have seen Chinese media are very interested in interviewing and profiling such students in their publications.

  Consider digital content in local language for marketing impact

  1. Research indicates that more Chinese students do their own research online and make their own decisions when choosing an overseas study destination and institution. So having a digital presence on China’s digital platforms is critical. Digital content in local languages also goes a long way in building brand awareness. If resources allow, exploring multiple channels and interacting with your audience in local languages will help you to gain a major advantage in optimising brand awareness and driving results in student recruitment.
     • Tip: Host Chinese language and China specific channels such as an official WeChat account. We understand it isn’t easy to set one up. If you are unable to set up a WeChat account for any reason or don’t have Chinese-speaking staff, having a Chinese language website is the next best option. Having crucial information online in Chinese helps promote the institution as trustworthy. Parents and students will use the Chinese language website to confirm information, even if they rely heavily on agents or school counsellors.
     • Example: ENZ has been working to optimise our digital presence in China, including with our Chinese language website: studywithnewzealand.cn. We recently revamped the storefront of SWNZ.cn to bolster its localisation, ensuring that from a Chinese user point of view, we can keep them interested and engaged in considering a New Zealand education provider. To ensure our digital presence continues to be fit for purpose, we undertake regular work to update and troubleshoot our platform and content.

   

  

  ENZ’s Lillian Zhang presents China Marketing Insights and Strategies session to members of Study Dunedin on 24 February

  With China fully re-opening to the world in January, the tempo of in-person events in the country is at pace already.

  ENZ’s Greater China team is looking forward to supporting New Zealand providers visiting the country for agent seminars in Guangzhou and Beijing in May and other events later in the year.

  If you have any enquiries related to marketing in China, please contact: china@enz.govt.nz 

• Summer holiday fun for Vietnamese students at the 2023 New Zealand Future Skills Camp

  At this year’s camp, in addition to NZ EdTech Code Avengers which specialises in digital skills training, Education New Zealand Manapou ki te Ao (ENZ) also worked with another NZ Ed Tech company Chasing Time English, a digital platform that enhances English language learning through exclusive short films. Three local partners were involved to help promote and deliver training sessions for the students.  

  20 teams were shortlisted for the camps which ran from Saturday 24 June to Sunday 2 July 2023. The teams could participate in a variety of online and in-person group work and interactive activities, learning coding skills together with English skills for an intercultural environment. After the camps, the teams were required to work on a coding project themed “Making a creative and impressive 'Our Future Profile' Webpage introducing your team 15-20 years from now”.

  The top eight teams with the most impressive webpages were then invited to present their products, in English, to a panel of judges on Sunday 16 July. The other teams from the 20 who were shortlisted were also invited to the Awards Ceremony held on Friday 7 July to receive certificates and announcement of the final results either in person or virtually. 

  His Excellency Mr. Scott James, New Zealand Consul General in Ho Chi Minh City, attended the Awards Ceremony. In his remarks, he said “All of the students here are already winners because you have not only surpassed many contestants to come this far, but you have also taken the courage to step out of your comfort zone and embark on this adventure to learn new skills.” 

  Assoc. Prof. Minh Nguyen, Head of Department Computer Science and Software Engineering at Auckland University of Technology, was one of the judges who evaluated the teams’ webpages and then the short-listed presentations. He commented: “It was an absolute pleasure to be a part of such an inspiring event. The creativity and innovation displayed by the teams was truly impressive.” 

  Ms. Karen Kemsley, Production Manager at Chasing Time English who taught students at online sessions, said: “I had a wonderful time with the NZ Future Skills Camp students. Everyone participated enthusiastically which made the classes both fun and engaging. They took every opportunity they could to share creative opinions and ideas while demonstrating excellent English language skills. They were an absolute delight!” 

  The 1st prize winning team, together with two 2nd prize winning teams went on to represent Viet Nam at the New Zealand – Asia Code Camp Day on 5 August with other students from Indonesia, Malaysia, South Korea and Thailand.   

  NZFSC not only provided an exciting and meaningful summer event for the participating students, but also left both students and their parents with a very positive impression of Aotearoa New Zealand as an innovative, welcoming and beautiful destination for their potential international education plans.  

• Meet the Team: Lisa Futschek

  Hi Lisa. Could you please outline your own role and the role of the International team?

  ENZ’s International Team delivers on the strategies our organisation sets to best position New Zealand as an education partner in our key offshore markets. It’s a two-way flow with our skilled offshore teams not only delivering a vast array of in-market initiatives, but also providing crucial market intel contributing to the setting of our core strategies and objectives.

  We ask a lot of our teams. Not only do they bring crucial language skills and a deep understanding of the cultural context, but they are also marketers, event organisers, Government-to-Government experts, relationship managers, skilled communicators and more. They need to be as comfortable talking with a Minister as they are with a student seeking an education in New Zealand.

  My role is to set the direction, to coach, mentor, energise, and to ensure that the output of our team plays its part in realising the overall vision of our organisation.

  How is the COVID-19 pandemic impacting your team’s work?

  The impacts of COVID-19 on the International Team’s work have been wide-ranging.

  The first order of things related to the closed borders and the need to cancel, postpone or re-imagine the large number of in-market events that had been planned.

  At the same time, there was a square focus for both ENZ’s off- and onshore teams to support the experience of those international students who remained in New Zealand or had been unable to get here. This included everything from their access to online learning, accommodation needs, physical and emotional wellbeing, support through hardship, visa queries and connection to repatriation flights.

  Throughout all of this, the offshore teams have been heavily engaged in communicating with a full range of stakeholders – students, parents, agents, industry partners, NZ Inc partners and governements – to keep them abreast of developments and to assist in responding to their wide-ranging information needs. 

  Can you tell me a bit about your own professional background?

  I’ve always been interested in international relations. I spent 18 years as a career diplomat with the Ministry of Foreign Affairs and Trade (MFAT), living and working in Chile, Germany and New York City.

  Through those 18 years at MFAT, I gained an understanding of New Zealand’s place in the world. There is no doubt that we punch above our weight. Positioning our nation globally through diplomacy is highly rewarding but it is also a long game.

  What I have found particularly satisfying since joining Education New Zealand in 2013 is the short gap between effort and result. We get to see very quickly the impact of our work on thousands upon thousands of people whose lives have been transformed by  a New Zealand education. I’m proud to be able to play a part in that.

  People might think that diplomacy is something which happens exclusively at embassies and at a Government level. But in fact, education diplomacy is part of our organisaton’s DNA. And through our alumni we have created an enormous international network of ambassadors for both a New Zealand education as well as everything else our country has to offer.

  What do you do in your spare time? Can you tell us about the choir you sing in?

  Yes! I’ve been in a local choir called the Doubtful Sounds since 2014. It’s wonderful. It’s complete “me time”.  It’s away from work, it’s away from the family, it’s an escape from the normal preoccupations of life. I find it completely joyful.

  I love making music with other people. We’re not too serious; it’s not an auditioned choir and reading music is not a pre-requisite. I love the fact there’s a whole range of people involved. Our choir master Bryan Crump (of RNZ fame) is a brilliant musician and arranger of music, and is very active in getting us in public. We sing at  weddings, flash mobs in the street, the Fringe Festival, slots on RNZ. We sang last year in the Wright’s Hill gun implacement and at this year’s Newtown Fair.