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IDP Education opens in Auckland
Located on Lorne Street, the centre is staffed by a team of counsellors and offers international students free events, support and advice.
James Cauchy, IDP Regional Director Australasia, said the new centre extends the level of support IDP can provide to students in New Zealand.
“Over the last eight years, we have partnered with New Zealand’s universities and education institutions to assist students from around the world to study [here]. This has given us deep insights into the perceptions and expectations international students have when they arrive in New Zealand,” said James.
“Our New Zealand student services launch supports our vision of creating a truly connected community, combining face-to-face, personalised services with our latest technology platforms in an engaging and welcoming environment.”
IDP has helped international students study in English-speaking countries for almost 50 years, with offices in more than 30 countries.
The Auckland centre will also be home to an IELTS English language test centre, making it one of the first places in New Zealand where customers can take IELTS on a computer.
Computer-delivered IELTS will be available in New Zealand from August.
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Sign up for ENZ's market intelligence webinars
These free interactive sessions will provide New Zealand education providers with useful information for some of New Zealand’s key markets, including market trends and intelligence, tips for converting students for your organisation, and a Q&A session with ENZ’s in-market teams.
The webinars would be useful for anyone who is recruiting or planning to recruit from these markets.
Register for this webinar here
- Indonesia and the Philippines– 25 July, 2pm NZST
Register for this webinar here
- Viet Nam – 2 August, 3pm NZST
Register for this webinar here
Please note: the webinars are only open to New Zealand education providers.
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Six million students look to NZ's teachers in digital campaign
On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.
Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.
“Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.
“By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”
The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.
“These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.
“Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”
Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.
Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.
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Kiwi educational publishers promote NZ at Frankfurt fair
Running over five days in early October, the Frankfurt Book Fair saw publishers, agents and authors from all over the world converge to deal in rights and talk books, with many opportunities to forge new publishing relationships.
This year, nine publishers from commercial and educational areas of New Zealand publishing shared the collective stand under the PANZ (Publishers Association of New Zealand) banner, with ENZ proudly sponsoring Dame Wendy Pye, Sunshine Publishing; Tracy Strudley, Global Education Systems Ltd; and Nicola Smith, Essential Resources.
New Zealand publishers have steadily cemented a firm and respected place at the fair, riding high on the back of being Guest of Honour in 2012.
PANZ President and Publisher at Oratia Media, Peter Dowling said the support from Creative New Zealand and Education New Zealand has helped them to promote New Zealand literature and educational publishing internationally.
“With help from these two agencies, we’ve worked hard to expand New Zealand’s global presence over the last year, adding two new book fairs to our roster alongside Frankfurt — the Bologna Children’s Book Fair in March, and the Guadalajara International Book Fair in November.”
For many educational publishers, these fairs are key platforms to launch globally. To help educational publishers prepare for these opportunities PANZ, supported by ENZ, will host a free networking lunch and workshop in Auckland focussing on export rights. This will be a valuable opportunity for educational publishers interested in extending their international reach, and is open to non-PANZ Members.
If you’re interested in the global opportunities for educational publishing, please connect with PANZ at admin@publishers.org.nz or with ENZ’s Business Development Manager Annabel Robertson at Annabel.Robertson@enz.govt.nz
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What’s new on IntelliLab?
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments to help industry make informed decisions.
It also includes exclusive content – the reports and insights are only available to registered international education providers and New Zealand government officials.
The latest publications include:
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ENZ’s Regional Activity Plans 2019
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2018 December Visa Summary
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2018 December IV (interactive visa tool)
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2018 November Visa Summary
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2018 November IV
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2018 October Visa Summary
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2018 October IV
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2017 Sector Fact Sheets (overview of 2017 student numbers, value, fields and levels of study)
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Report on International Education Sector: Future Directions (a sector-led programme of work)
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China Skinny’s City Tier Calculator (identifies opportunities specific to China’s cities and regions)
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China Outlook Workshop Webinar and Presentation
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China FSV Decline – November Update
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International Student Average Student Value Factsheet (highlights the total economic value and average student value by market or region)
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Statement from Grant McPherson, ENZ Chief Executive
New Zealand authorities and emergency services are working together to respond to the terrorist incident in Christchurch yesterday.
Education New Zealand is working with providers and students to ensure they have the support and information they need.
ENZ endorses this statement from New Zealand Prime Minister Jacinda Ardern on the event:
Our thoughts and our prayers are with those who have been impacted today. Christchurch was their home. For many, this may not have been the place they were born, in fact for many, New Zealand was their choice.
The place they actively came to, and committed to. The place they were raising their families. Where they were parts of communities that they loved and who loved them in return. It was a place that many came to for its safety. A place where they were free to practice their culture and their religion.
For those of you who are watching at home tonight, and questioning how this could have happened here.
We, New Zealand, we were not a target because we are a safe harbour for those who hate.
We were not chosen for this act of violence because we condone racism, because we are an enclave for extremism.
We were chosen for the very fact that we are none of those things.
Because we represent diversity, kindness, compassion. A home for those who share our values. Refuge for those who needs it. And those values will not and cannot be shaken by this attack.
We are a proud nation of more than 200 ethnicities, 160 languages. And amongst that diversity we share common values. And the one that we place the currency on right now is our compassion and support for the community of those directly affected by this tragedy.
You can access updates from the New Zealand Government at www.beehive.govt.nz
Police information about the event is available at https://www.police.govt.nz/major-events/christchurch-mosque-shooting
The Restoring Family Links Website is a tool where people can register so family and friends know they are safe. It is at https://familylinks.icrc.org/new-zealand/en/Pages/Home.aspx
Christchurch education providers are focused on supporting their students. The University of Canterbury website is a comprehensive example of services that are available: https://www.canterbury.ac.nz/support/emergency/alerts/details/index.php?id=4
Grant McPherson
Chief Executive, Education New Zealand
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New Futures Need New Paths
New Futures Need New Paths launches on 15 April and runs for eight weeks.
This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year.
We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.
Campaign strategy
The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.
New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.
The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.
The campaign will focus on three strategic objectives:
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Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.
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Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.
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Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.
Campaign messaging
The three key messages underpinning the campaign story and campaign content are:
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New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.
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New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.
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New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.
Campaign content
ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.
Our three “hero” campaign videos feature international students all working towards their vision of a better future:
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Alexandra Lischka | Germany | AUT
Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.
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Enzo Rodriguez-Reyes | Ecuador | Massey University
Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.
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Soheil Mohseni | Iran | Victoria University of Wellington
Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.
How can New Futures Need New Skills help you?
The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.
A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.
These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download.
As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.
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ISANA NZ: Upcoming workshops
Register now for ISANA NZ's upcoming workshops.
Professional development workshops
ISANA NZ is offering two professional development workshops this spring:
- In Dunedin on 23 October. Click here to register.
- In Auckland on 5 November. Click here to register.
Mental health first aid workshops
In addition, ISANA NZ is offering two workshops in Dunedin and Auckland to help education professionals become more confident assisting students in the area of mental health.
- Dunedin: 23-24 October at the University of Otago. For more information, click here.
- Auckland: 5-6 November at Sorrento in the Park. For more information, click here.
The workshops are limited to 15 places only, so be in quick to register here.
Furthermore, Wintec is hosting free Mental Health First Aid Training for students. These events will be held in Hamilton but students from any area of New Zealand are welcome. For more information and to register, email info@iamher.org.nz or phone 021 100 7363.
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New resource to support international student wellbeing
A mental health resource to assist staff working with international secondary school students has been created by the Schools International Education Business Association (SIEBA).
In response to the Government's International Student Wellbeing Strategy, SIEBA undertook a review of the mental health and wellbeing resources for international students last year. Acknowledging that this can be a sensitive and complex topic, they identified the need for a go-to resource to help front-line school staff with issues that may affect international students.
This free resource, on the SIEBA website, is available to all New Zealand providers and includes information on common mental health issues, barriers that may prevent international students from seeking support and downloadable resources. It is designed to complement work currently undertaken in schools and elsewhere.
SIEBA Executive Director, John van der Zwan, says the support for mental health and wellbeing is important for all students and those moving countries and cultures may face extra challenges.
“This resource will build capacity and capability in the sector, helping staff support international students and ensuring they have an excellent educational experience in New Zealand.”
SIEBA developed the content in close consultation with a range of health care providers. It is not intended to replace professional medical advice but to assist school staff to identify possible issues and enable them to direct students to the appropriate professional services.
While initially designed for secondary school staff, SIEBA plans to expand the resource and share it on other platforms in the future. Click here to browse SIEBA's mental health resource kit.
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Insights from Europe's biggest international education conference
EAIE is the main annual international education conference in Europe, and September’s event in Helsinki was the largest to date, attracting 6,200 higher education professionals from 95 countries.
ENZ Senior Advisor – Special Projects, Bronwyn Shanks, sees unique opportunities in the Europe market. “New Zealand education offers a contrast to the traditional, theoretically-based learning we often see in European systems,’’ she says. “New Zealand’s natural environment is already a big drawcard, and our practical, hands-on approach also attracts European students to New Zealand’s ITPs and PTEs.’’
European students willing to pay for education like to see a clearly defined return on their investment, she says. This means gaining skills for the future of work, learning to think critically, collaboratively and globally.
In areas of Europe where youth employment is high — it’s over 20 percent in France and above 30 percent in Italy and Spain — the focus is also work preparedness and employability.
ENZ’s focus markets in Europe are Germany, France, the UK and Scandinavia, as well as Italy at secondary school level only. Each market has its own nuances, but all have strong bilateral ties and research links with New Zealand, so it makes sense for ENZ to work with other New Zealand government agencies and institutions to build on those relationships.
Outside the UK, European students are used to a free public university system, which makes this a price-sensitive market. On the other hand, there are policies in place to encourage international student mobility and provide funding, for example through Germany’s Academic Exchange Service (DAAD), generous government funding programmes in Scandinavia, and EU programmes such as Erasmus+.
“To realise the opportunities Europe offers – especially if we’re being realistic about the resources we have – we need to focus on enhancing international engagement. This means partnering with education agents and building both institution-to-institution links and government-to-government relationships to expand our reach.”
