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  • From the CE: Steady progress continues

    Since New Zealand’s borders reopened at the end of July I am pleased to note that we are making steady progress, although this can’t yet be fully quantified. The number of students with valid student visas who are in New Zealand is heading in the right direction, reaching 16,515 as at 16 October 2022. It’s important to note that these statistics are only part of the story. Students who travel to New Zealand for short courses of study from visa waiver countries or on working holiday visas aren’t included. It will be some time before reliable statistics are available on the total number of international students enrolled with New Zealand education providers this year. Anecdotally, though, we are hearing from schools, and from English language providers and others across the sector, that they are seeing gradually increasing numbers of international students enrolling or applying to them, which is good news.  

    Study Abroad Month has just drawn to a close in the United States and attracted a high level of interest and positive feedback, including some commitments for study abroad enrolments at New Zealand universities from the start of 2023. In the US we also recently signed our first ever education cooperation arrangement to be written in both te reo Māori and English, with the Louis Stokes Alliance for Minority Participation. You can read more about these and our other recent activities around the world in this issue of E-News. 

    In the Asia region, we are heading into our busiest season of international education events during October and November: 

    • Seoul: Study Abroad Fair 2022 COEX, the largest event of its kind in South Korea, including an agent seminar and a Kiwi Alumni event, on 20-23 October 
    • Tokyo: Japan partner reconnecting series on 25-26 October 
    • Hanoi and Ho Chi Minh City: Agent seminars and New Zealand Fair on 28-31 October 
    • Bangkok: Agent seminar and New Zealand Fair on 4-5 November
    • Beijing: China Education Expo, the leading international education event in China, on 11-12 November. 

    Education Minister Chris Hipkins, accompanied by a small education delegation from New Zealand, was in Seoul promoting New Zealand as an international education destination in time to attend the study abroad fair and associated events, before continuing on to Indonesia and is now in Singapore – we will cover these activities in a future issue of E-News. 

    As we work to raise interest in studying with New Zealand and ensure positive experiences for international students, ENZ is working closely with other NZ Inc agencies. In this month’s E-News, we are pleased to publish the first in a series of regular updates from Immigration New Zealand, to provide timely access to the latest infomation on changes and trends.  

    Our partnership with the Ministry of Foreign Affairs and Trade (MFAT), that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme, comes into effect on 1 November 2022. A transition team is in place, which will include several key staff members coming across to ENZ from MFAT, to support a successful handover for this important scholarship programme.  

    Whangaia ka tupu ka puāwai – that which is nurtured will blossom and grow. 

     

    Kia ora

    Grant McPherson

  • From the CE: Promoting New Zealand’s education in Asia

    The visit by Education Minister Chris Hipkins to South Korea, Indonesia and Singapore in October 2022 was an opportunity to reaffirm the Government’s strong commitment to international education. Representatives from the university sector, Te Pūkenga, schools, as well as the PTE and EdTech sectors, and ENZ were part of the accompanying delegation. Bilateral meetings were held with key Ministers in each country, and there were opportunities to meet with alumni, agents local school children and others. You can read more about this trip in this edition of E-News. 

    This month, Prime Minister Jacinda Ardern’s visit to Asia also included a significant international education component, particularly in Viet Nam. Education was highlighted as an important pillar of partnership in all bilateral meetings, and we were delighted to help arrange and participate in an education forum in Hanoi. We will report on this trip in more detail next month. 

    Our recent international education events have featured a mixture of ENZ-run events and commercial and global events. The key aim has been to raise the awareness and profile of New Zealand education, and provide a platform for New Zealand education providers to engage directly with prospective students and their families, with education agencies and other key stakeholders, particularly within Asia. Recent events have included a Korean agent seminar, COEX Fair and New Zealand education night reception in Seoul, a reconnecting series with Japanese partners in Tokyo, Viet Nam agent seminars and fairs in Hanoi and Ho Chi Minh City, and a Thai agent seminar and fair in Bangkok. Looking ahead to next year’s events, ENZ’s international event calendar for the first half of 2023 is now on our website here. 

    The second phase of New Zealand’s successful international marketing campaign, I AM NEW, is now underway with a primary focus on China, India, South Korea, Japan, USA, Brazil, Viet Nam, Thailand and Germany. While the initial campaign aimed to raise awareness that New Zealand has reopened for international education, this second phase is focussed on reigniting interest in a New Zealand study experience, and transforming that interest into a commitment to study with New Zealand. A Spanish version of the I AM NEW campaign has also just been launched yesterday in Bogotá, Colombia, to reach this important segment of the Latin America market. 

    As we work with our partners and stakeholders within New Zealand and offshore to promote New Zealand education in the lead up to the 2023 student intake, we are hearing about a shortage of homestay accommodation that it would be good to resolve. More families are needed to welcome international students into their homes. This can be an enormously rewarding experience for everyone involved, one that builds lasting friendships and a deeper understanding of people from another language and culture. We will be talking with the sector to agree the best approach to addressing this challenge.  

    Finally, if you are looking to contact our Auckland-based team, please note that we have moved out of our office on Quay Street, and will be in a new office at 191 Queen Street from 5 December 2022.  

    He rau ringa e oti ai – Many hands make light work. 

  • Introducing Sharon-May McCrostie, ENZ’s new Director Sector Engagement

    Can you tell us about your professional background including the role you had prior to joining ENZ?

    After graduating from the University of Waikato with a Bachelor of Management Studies specialising in Japanese and International Business, I joined the primary export sector. I held a range of sales, marketing and business development roles in the seafood and horticultural sectors with a focus on Asian markets, including with ENZA (the NZ Apple and Pear Marketing Board) in Singapore. My first job was in Bluff, exporting live lobster!

    Prior to joining ENZ, I spent 20 years with New Zealand Trade and Enterprise in a range of roles supporting NZ exporters to realise their international growth ambitions. In my last role there, I was Customer Director where I led a team of customer managers supporting digital technology and services exporters across the central New Zealand region.

    What are your thoughts on your new role so far?

    I feel I have joined ENZ at the perfect time as the team here comes together to co-create next year’s business plan. Early in the role, I was catapulted into focus groups with sub-sectors to understand their priorities and ensure we focus on the right opportunities and challenges to enable the international education sector to flourish. Providers were generous in sharing insights and setting expectations for ENZ, providing important input into the business planning process.

    As we work through the process, I have been incredibly impressed with the knowledge of my team and the wider  ENZ team, and admire the depth of passion and ambition to ensure we make a difference to the sector.

    What do you see as the challenges and potential opportunities for our sector?

    The market for international learners is hyper competitive, and our main competitors are driving hard to win market share in the face of ongoing global uncertainty.  New Zealand has an excellent reputation for education, but we must be smarter and nimbler to maintain an edge over our competitors and attract quality learners to NZ. 

    We must continue to build brand awareness and enable agents and providers to provide a compelling case for choosing a NZ education. As the sector shifts from recovery to rebuild, it is an opportunity to think differently about how we partner with the sector to co-create a robust, resilient, and innovative sector that meets the needs of the future learner:  I am excited to be part of that conversation.

    Outside of work, what do you like to do?

    Wellington is blessed with rolling hills that embrace the harbour, and I love running its trails and taking in the soaring views. I also love to swim – mostly in a pool, with the occasional plunge in the ocean. Otherwise, I love to read, rummage through op shops for vintage china and linen, and hang out with my daughters who are my biggest teachers.

     

  • Learn more about global edtech opportunities

    Are you interested in making connections or forming partnerships with education publishers, game developers, ICT companies and educationalists?

    Do you want to showcase your edtech tool and learn about how and why teachers and their students are using technology in the classroom?

    If the answer is yes, then register now for the Education Technology Summit on 5-6 July at Massey University’s innovation hub in Albany, Auckland. 

    For those of you from edtech companies outside of Auckland we have 20 heavily discounted tickets to give away. The money you save will get you to Auckland!

    Just tell us how much you think educational exports ($ million) contribute to GDP by 31 May.  The closest answers will get you a ticket to the two day summit for just $100 – a prize valued at $295. Send your answer to adele.bryant@enz.govt.nz.

    Following feedback from previous annual Edtech for Export (et4e) conferences, this year ENZ is supporting the New Zealand Technology Industry Association in bringing educators and edtech businesses together at the same event.

    This year’s more collaborative approach – bringing creators and users together – will provide a platform for the growth and development of sustainable and relevant edtech tools for the domestic and export markets.

    The Education Technology Summit programme offers separate Edtech for Export and Tech and Pedagogy streams, and plenty of opportunity for interaction between the two. 

    The programme includes export capability building sessions as well as the chance to hear from local and international speakers on global edtech trends and tips for exporting.

    Presenters include:

    • Betsy Corcoran, CEO of EdSurge, an award-winning US news and information source on edtech, will speak on “Mind sets and the future of educational technology”. 

    • Dan Milward of Gamefroot, a provider of online game creation software that teaches programming code in a fun and interactive way

    • Graeme Cosslett, CEO of the New Zealand Council for Educational Research (NZCER)    

    And, if you’re still wondering whether or not to make the Summit a ‘must attend’ event in your calendar, here’s a success story that had its beginnings in the et4e conference in 2013: 

    Gamefroot and NZCER are a great example of the power of deep collaboration between educational researchers and game makers.  Gamefroot’s Dan Milward and Rachel Bolstad of NZCER worked in the same Wellington building but did not realise they shared a common interest in educational games until they met at et4e 2013.  Since then, they have worked together to develop and launch a unique online game for teachers and policy makers called Curriculum for the Future: the Digital Game. 

    If you have any queries about the Education Technology Summit, contact Business Development Manager, Adele Bryant at adele.bryant@enz.govt.nz.

    Otherwise, see you in Auckland in July!   

  • Symposium on offshore delivery, Wellington, Thursday 9 June

    Do you deliver education products and services offshore? Are you considering venturing in to this aspect of international education and want to know more? Then come along to a one-day symposium in Wellington on Thursday 9 June to explore the opportunities, challenges and value offshore delivery presents.

    Jointly hosted by Education New Zealand and Victoria University of Wellington, the symposium will be an opportunity to learn from local and international presenters about their experiences, and engage and share with colleagues in this specialised field. The programme will cover critical success factors, sustainable and collaborative models, quality assurance, explore markets and partners, and consider an online future.

    Offshore delivery is a broad church, and includes the delivery of education through offshore campuses or partners, or via online courses.

    Global opportunities for offshore education delivery abound, and a good number of New Zealand institutions and businesses are committed to developing their offshore ventures, especially in markets and niches where New Zealand is well-regarded. 

    In spite of this, it is estimated that only 3 percent of international students enrolled at New Zealand institutions are offshore, compared to 30 percent for Australia and over 50 percent for the UK.

    If you are interested in coming along to the symposium please contact Business Development Manager Adele Bryant for a programme and registration details at: adele.bryant@enz.govt.nz or phone (04) 830 0810. 

  • New student registration at Chinese embassy

    In order for a New Zealand qualification to be recognised in China, students previously requested a “Certificate for the Returned Overseas Students or Scholars” from either the education section of Chinese Embassy or Chinese Consulates in Auckland or Christchurch.

    However, from 1 July, students are required to register online with the education section of the Chinese Embassy when they arrive in New Zealand in order to receive their certificate when they complete their qualification. The registration system also allows students in New Zealand to share their contact details with the Embassy in case of an emergency. 

    The education section of the Chinese Embassy has asked Education New Zealand to inform institutions of this change in process, and encourage institutions to tell Chinese students to register online. Students should visit http://www.chinanz-education.org to register.

    Please contact Aaron Zhao (Secondary Secretary, Education Section of the Embassy of the People’s Republic of China in New Zealand) for more information: aaronzl@163.com

  • ENZ hosts agents and alumni in Japan

    There are many New Zealand providers and agents who are working hard in Japan, and we know that there are more who would like to make forays in to this market. In line with these activities and initiatives, ENZ is making a concerted effort to re-enage with Japan – changing its status from a Tier Three to a Tier Two priority market, and ensuring it receives additional marketing support and investment.

    New Zealand and Japan have a long history of education cooperation – Japan is New Zealand’s fourth largest source country for international students, with 9,563 Japanese students in 2012.

    There is plenty of opportunity to grow from this strong base, and New Zealand is more committed than ever to engage at all levels – including government, as demonstrated by the visit in the same week by the Minster for Tertiary Education Skills and Employment, Hon. Steven Joyce to strengthen our education relationship.

    New Zealand is an ideal partner for Japan in its bid to internationalise its education system and its workforce, providing a prime destination for Japanese students to learn English – formally and informally – in a world-class education system within a multicultural environment.

    The agent networking events held in Tokyo, Osaka and Fukuoka and were designed to give New Zealand education providers the opportunity to reconnect with their existing Japanese agents and expand their network of education agent contacts in Japan. It was also an opportnity to promote ENZ’s new online agent e-learning programme which provides agents with current and relevant information on New Zealand and New Zealand education.

    The events featured a presentation from ENZ on New Zealand’s unique study benefits and an update from Immigration New Zealand on their new Immigration ONLINE visa processing, scheduled for launch in the first quarter of 2014, plus, of course, an opportunity to network and socialise afterwards.

    It is hoped that the agents left these events with a clear sense that they are very much valued as promoters and sellers of New Zealand education to Japanese students and their families.

    190913 ENZ collateral Japan

    The purpose of the alumni networking event in Tokyo was to help keep the alumni connected with New Zealand and with one another, and affirm their roles as willing ambassadors for New Zealand education.

    The alumni networking reception was held at the New Zealand Embassy in Toyko, and it proved to be the perfect venue for hosting the approximately 40 alumni and the New Zealand education providers who were in town for the agent events.

    The networking function included speeches from New Zealand’s Ambassador to Japan, Mark Sinclair, Minister Joyce and invited Japanese alumni, and included a performance from Tomitsuyu (stage name) a geisha in training. 

    The event also included a classic kiwi BBQ and a yes/no game much loved by the Japanese.

    A nice moment recalled by the two ENZ staff who attended was of alumni taking photos of themselves eating pavlova to post on their Facebook pages.

    The activities in Japan supported ENZ’s recently launched ‘Study in New Zealand’ school campaign in which showcases to prospective school students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.

  • Investment in international education provides boost

    Over $600,000 of co-funding was awarded in the third round of International Education Growth Fund grants to a mix of projects across the international education sector aimed at growing New Zealand’s international education industry.

    The University of Waikato received co-funding to partner with law schools in China to enable Chinese students to complete their Chinese LLB and undertake a LLM at Waikato, as well as to enable Waikato students to obtain LLM qualifications that are recognised in China.

    Study Applied Sciences – a marketing alliance of Christchurch Polytechnic Institute of Technology (CPIT), Eastern Institute of Technology (EIT), Universal College of Learning (UCOL) and Otago Polytechnic (OP) – received co-funding to create print and digital material to raise awareness in Germany of applied science at New Zealand institutes of technology and polytechnics.

    Other successful initiatives include a collaboration of four high schools from Auckland and Tauranga to attract more students from Mexico and a project by Hamilton-based Online Education Ltd to translate its ‘Code Avengers’ online computer programming and web development courses for new markets.

    “A common theme across this round’s participants is collaboration, an imperative for the industry if we are to achieve our goal of increasing the value of international education to New Zealand to $5 billion by 2025,” says Grant McPherson, Chief Executive of Education New Zealand.

    The IEGF offers co-funding to new and innovative projects targeted at international markets. Education New Zealand invests between $10,000 and $50,000 per project to match successful applicants' funding.

    “Over three funding rounds we have invested just over $2 million in 59 growth projects that have helped develop new education products, opened the door to new markets, and facilitated contacts that will lead to new business or investment.

    “International education brings social and cultural benefits to New Zealand, as well as contributing to economic growth, and we welcome opportunities to develop the market offshore for our world-class education programmes, products and services,” says Mr McPherson.

    Applications for round four of the International Growth Fund open on 1 September 2014.

  • Immigration ONLINE-Student goes live

    The new service is available to full fee paying, scholarship, exchange and English language students. Students will find the login box here: 

    Student applicants will still need to provide passports, either through Visa Application Centres offshore or, if the applicant is already in New Zealand, through the INZ Palmerston North office.

    Once label-less visas (e-visas) become widely available in 2015, most applicants will no longer need to send in their passports along with their applications.  

    Next year, INZ’s third party partners such as immigration advisers, education agents and education providers will be able to apply for visas on behalf of their student clients.

    Until then, all current application methods will remain available. Advisers and providers can help students complete the form, but for now, the student must submit it until ‘apply on behalf ‘becomes available.

    Further information about INZ’s Immigration ONLINE project can be found here.

  • NZ universities feature on Chinese TV

    Through Education New Zealand’s (ENZ) strong relationship with the International Channel Shanghai (ICS) the documentary All About Going Abroad was filmed at the University of Auckland, AUT, Massey University and Victoria University of Wellington.

    The first season of the programme focused on the United States and we were excited to be chosen as the destination country for the second season.

    Five episodes were produced on New Zealand university study options and include our own Regional Director Alexandra Grace and Guangzhou-based Education Manager Felix Ye.

    ICS is available in nine million cable TV households in Shanghai, and reaches an even wider audience through its website www.ICShanghai.com, which makes programmes available online and on apps for mobile devices.

    The show premiered on 20 September and will be broadcast every Saturday at 6pm until 18 October. You can watch online at www.icshanghai.com or www.iqiyi.com after it is aired on TV.

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