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Advertising opportunity for Japan’s 2025 New Zealand Study Guidebook
The KBUNSHA New Zealand Study Guidebook is a trusted publication and is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies of the study guidebook to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ Business Development Manager – Japan, Tomomi Kontani said advertising here is a great opportunity to leverage an increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan” she said.
“This is a great opportunity to showcase what makes New Zealand unique, especially in the regions. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus,” Tomomi added.
The guidebook’s last edition was distributed at the annual student fair and stakeholder focus events hosted by ENZ Japan. The events attracted around 1,000 people. The guidebook remains the main information source ENZ refers to and distributes at upcoming events in 2025.
Advertisement rates for individual providers range from approx. $2,560 NZD to $6,120 NZD for guidebook and or website listings. With the ‘Premier Plan’ and ‘Advertorial Plan’, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $2,200 NZD for a two-page colour advertisement and $3,300 NZD for a four-page colour advertisement).
Bookings must be made by 27 June 2025 directly with KBUNSHA. For more information, visit the KBUNSHA website here. The 2024 guidebook can be viewed here.
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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Allocation priorities for student visa applications
Immigration New Zealand (INZ) has changed the way they allocate international student visa applications from students in New Zealand, so they have more flexibility and can process these applications more efficiently during the summer processing peak.
INZ’s allocation priorities change from time to time to reflect current demands and will be posted on their website. You can view these allocation priorities here.
Tuition fee receipt reminder
When a student is in New Zealand (onshore) and submits an application for a student visa, it is a requirement to provide a tuition fee receipt with the application at the time of submission.
The approval in principle process is not available for students who are in New Zealand. Any onshore application should include evidence a student:
- has paid their tuition fees in full for one year or one programme (whichever is shorter); or
- that they are exempt from paying tuition fees and their education provider has confirmed this.
If the receipt is not provided with the application, then it has an impact on the processing and the application takes longer to be processed. For more information, you can find INZ's Student visa application information sheet for continuing international students here.
International education data
Every year, INZ publish data on the offshore student visa approval rates and application volumes for education agents by market. They also publish the overseas student visa application decision data broken down by country.
Updated data for 2024 has now been published: View this data here
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From the CE: Going for growth
Kia ora koutou,
The month of February has seen several important announcements.
Firstly, we received confirmation that the Minister of Education, Hon Erica Stanford, now has responsibility for international education and Education New Zealand.
Minister Stanford is also Minister of Immigration and the Lead Coordination Minister for the Government’s Response to the Royal Commission’s Report into Historical Abuse in State Care and in the Care of Faith-based Institutions. We are looking forward to working closely with our new Minister to advance her priorities for ENZ and international education.
The Government also announced its economic growth plan, Going for Growth: Unlocking New Zealand’s potential. International education is a key plank in the Government’s economic growth agenda and it is one of New Zealand’s major export revenue generating sectors – one that generates jobs, supports the labour market, attracts and retains global talent, and enhances New Zealand’s international relationships. As a sector, international education contributed $3.34 billion in value to the New Zealand economy to the year ending June 2024.
Continuing that theme, economic growth is the focus of the Prime Minister’s visit to Viet Nam this week. Our brand health research has identified Viet Nam as the fastest growing market for awareness of New Zealand as an education destination. International education is a central feature of the mission, which has strong provider representation. I’m looking forward to participating and will be sharing some insights in my next column.
This month we were delighted to welcome Dr Ron Xavier as ENZ’s new Regional Director Greater China and Counsellor Education. Ron joins us from the Ministry of Business, Innovation and Employment where he was the Science and Innovation Counsellor. Ron has worked in China for over six years and has previously been involved in prime ministerial visits and Chinese ministerial visits to New Zealand. I had the pleasure of meeting Ron when I was in China late last year and know he will be a great addition to our team in Beijing.
Whakapau kaha ki te whai i te ao hurihuri
Be strong in pursuing the ever-changing world.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao -
New Zealand universities showcased to global education leaders at QS India Summit 2025
The initiative was well aligned with ENZ’s goal to build global connections for New Zealand education and explore solid opportunities that will help New Zealand thrive through world-class international education.
Education New Zealand Manapou ki te Ao (ENZ), along with the University of Canterbury, University of Waikato and Massey University made an impactful presence across a range of sessions and workshops.
The summit had the New Zealand contingent showcase the quality of our universities and engage in discussions focused on university-industry collaborations, workforce development, global research leadership, while discussing the importance of building resilient, education institutions that can adapt to a rapidly changing world.
Prof. Neil Quigley, Vice-Chancellor of the University of Waikato, exploring India’s leadership in cost-efficient R&D and its role in supporting global partnerships to address pressing challenges at the QS India Summit 2025.
ENZ’s Director of Engagement, East Asia & India, Jugnu Roy, led a discussion on aligning curricula with emerging job market demands to better prepare students for global careers.
ENZ’s Jugnu Roy discussed how universities could drive social and economic impact beyond their primary roles of teaching and research at the QS India Summit 2025.
Considering how well recognised New Zealand universities are globally, with all eight ranked in the top 2 percent in the 2025 QS World University Rankings, the QS Summit was an opportunity for New Zealand education to strengthen its relationships with key global and Indian education leaders, Jugnu said.
“New Zealand universities are also known for their sustainability stewardship, with our universities ranking first for sustainability stewardship and second for sustainability outreach in the Times Higher Education Impact Rankings 2024.
“Within this context, the summit was a strong platform for us to share best practices and explore new avenues for collaboration between New Zealand and India.
“We look forward to collaborating with global and Indian leaders in education to shape a brighter future together.”
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Update from Immigration New Zealand
Visa processing update
- From 01 January to 31 March 2025, student visas have been processed in 12 days (two and a half weeks) on average, compared to 24 days (five weeks) for the same period in 2024.
- Currently, international student visas are being decided in 10 days (two weeks) on average.
- The tertiary sector’s mid-year intake is almost upon us, and students need to apply for their visas now.
- Latest visa processing times can be found on the INZ website: Student visa wait times | Immigration New Zealand.
Reminders from Immigration New Zealand
The conditions of a student visa state that the visa holder must attend the programme of study at all times, at the place of study endorsed on the visa (unless there are genuine reasons for absences), and that they must make satisfactory progress in the programme of study.
Immigration New Zealand (INZ) receive a number of applications from students in New Zealand, who have poor attendance and/or progress, without any explanation of why.
If students do have poor attendance or progress, it is recommended that an explanation for this is provided up front with the application to avoid the need for INZ to request further information. This will prevent any delays in processing.
- All terminations of enrolment (ToE) must be submitted to INZ. This can be done through the INZ website: https://www.immigration.govt.nz/assist-migrants-and-students/assist-students/student-enrolment-termination
If you are refunding an international student’s fees, then the ToE form should be filled out, regardless of whether or not the student’s visa has been sighted by the provider.
- From 01 January to 31 March 2025, student visas have been processed in 12 days (two and a half weeks) on average, compared to 24 days (five weeks) for the same period in 2024.
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ICEF ANZA returns to New Zealand
We’re pleased to announce that Tākina Wellington Convention and Exhibition Centre will host ANZA from March 4-6, 2026. ICEF ANZA will showcase New Zealand as a study destination to 160+ agents from all over the world, and is open to education providers from both Australia and New Zealand. ICEF ANZA was last in New Zealand in April 2024, where global agents and New Zealand and Australian education providers came together in Christchurch.
ICEF ANZA is an Australasia-focused event that gives education providers from Australia and New Zealand the opportunity to meet with top international student recruitment agents from around the world who have a focus on these key study destinations.
ENZ Group General Manager International and Sector Engagement, Sahinde Pala, said ENZ is excited to welcome ICEF ANZA back to New Zealand at a time when we are well positioned to attract more international students.“We encourage institutions to participate, as well as to invite agents to visit their regions before and after the event, to experience more of our beautiful country first hand," she said.
For more information please visit: https://www.icef.com/events/icef-anza/
Click here to register: https://www.icef.com/provider-registration-form/
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Stronger together: TNZ and ENZ support school sector growth through agent famil
The week-long programme brought eight agents from mainland China, Hong Kong, and Taiwan to Wellington, Marlborough and Canterbury.
The aim was to give agents first-hand experience of New Zealand’s short-term study offerings in schools, strengthen connections with regional education providers, and explore opportunities to develop tailored study tour programmes.
The famil was funded by TNZ, with ENZ collaborating with Schools International Education Business Association of New Zealand (SIEBA) to manage the itinerary and logistics.
ENZ Senior Market Development Manager (China), Felix Ye, and TNZ Trade Development Manager (Greater China), Sandy He, led the delegation of eight agents - providing on-the-ground support and sector insights.
In the year ended December 2024 New Zealand exported $1.29 billion of education related travel to China. This represented 35.8% of all exports of education related travel. For trade in education related travel China, People's Republic of ranked 1 of 140 for highest export value. [1] According to data from Stat NZ, 7.9k Chinese students holding visitor visas came to New Zealand for short-term programmes or study tours - the majority visiting during China’s school holidays in July. [2]
The agents visited St Mark’s School in Wellington, meeting with Erica Harrison, the Acting Principal, and her team.
The agents met with 15 schools across the three cities, including a mix of private, state-integrated, and single-sex schools. The journey began in Wellington with a warm welcome at Rāroa Normal Intermediate, where the group received a traditional mihi whakatau — a first-time experience for many.
Deputy Principal Dave Gillies said it was a great opportunity to showcase the school’s experiential learning focus.
“We’re excited about developing professional relationships with the agents and the opportunities that will grow from this visit,” he said.
Students from Chisnallwood Intermediate School perform a haka to welcome the group to the school.
In the South Island, the group explored a range of school offerings and regional initiatives.
In Blenheim, agents gained insights into the unique characteristics of state-integrated education at Richmond View School, Marlborough Boys' College, and Marlborough Girls' College.
In Methven, Mt Hutt College showcased its tailored short-term programme, featuring sustainability-focused tourism at Ōpuke Thermal Pools and hands-on alpine and agricultural experiences – a creative integration of local resources into learning.
The famil concluded in Christchurch, where SIEBA and Christchurch Educated gave overviews of the New Zealand school system and introduced how their initiatives support the growth of international education across the sector.
ENZ Regional Director of Greater China, Dr Ron Xavier, said study tours are a growing area of interest among Chinese agents.
“This famil gave a genuine sense of what New Zealand schools can offer — from cultural experiences to hands-on learning — and helped connect agents with educators who are eager to host students,” he said.
ENZ and TNZ plan to work closely with participating partners to develop new study tours across different regions for 2026, helping raise awareness of New Zealand as an education destination for Chinese students.
SIEBA Executive Director, John van der Zwan, is looking forward to experiencing the benefits of the study tour famil.
“Study tours have significant potential, we look forward to the outcomes of this famil increasing the exposure of New Zealand’s regional schools in the China market,” he said.
Paddling a waka on the Avon River. Beyond education, the famil also highlighted New Zealand’s unique culture and natural beauty. From visiting Te Papa and Wētā Workshop to paddling a waka on the Avon River in Ōtautahi Christchurch, agents experienced the blend of tradition and innovation that makes New Zealand a compelling destination.
[1] Tourism data | Corporate and Stats NZ
[2] https://tourismnewzealand.com/insights/tourism-data/
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Around the world in five
China
China’s Ministry of Education has approved a slew of new transnational educational partnerships, as the country aims to grow its TNE enrolments from 800,000 to eight million.
Global
Students around the world are more confident about career prospects but are increasingly concerned about a range of other issues, including student diversity and their quality of life, according to the latest Global Student Satisfaction (GSS) Report 2025.
United Kingdom
According to a new report from the All-Party Parliamentary Group (APPG) for International Students, International students contribute more than £41.9 billion annually to the UK economy, with their impact felt in local communities.
Australia
The Australian Centre for Student Equity and Success (ACSES) has released a new report calling for a complete shift in how Australia’s higher education system addresses equity and access issues.
United States of America
An estimated 30% to 40% fewer international students are expected on American college campuses in the fall of 2025, compared with trends in the 2024-2025 academic year, according to NAFSA: Association of International Educators.
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From the CE: Global New Zealand education promotions backed by positive international student experience
Kia ora koutou,
I am delighted to share this update with you from Beijing, where I am attending the China Annual Conference and Expo for International Education (CACIE), which is among the largest and most influential international education conferences in the Asia-Pacific.
New Zealand, as you know, has the proud distinction of being Country of Honour at CACIE 2025. What’s made New Zealand’s presence even more impactful is to have Hon Dr Shane Reti, the Minister for Universities and Minister of Science, Innovation and Technology join us on this visit. It is helping us raise New Zealand’s profile in education, research and innovation space during our short time in Beijing.
With over 25 tertiary education providers from around New Zealand in attendance at the conference, including universities, wānanga, polytechnics and private training establishments, we have a diverse delegation presenting a strong and unified New Zealand education brand in China.
On Wednesday, ENZ hosted the New Zealand Education Friends and Partners Reception and attended the New Zealand-China Education B2B Networking session.
While the reception was a wonderful opportunity that enabled our education providers to extend manaakitanga to their longtime Chinese partners, the B2B networking session was an important one to help them connect with new institutional partners in China.
On Thursday, I am looking forward to attending the CACIE plenary session (attracting over 3,000 people) where Minister Reti will deliver the Country of Honour address, followed by the second New Zealand-China High-Level Education Forum that will see significant government-to-government engagement in education.
I can’t wait to share some significant outcomes from this visit with you soon.
CACIE is, of course, only the latest major opportunity in what has shaped up to be an incredibly impactful promotions season for New Zealand education across the world – from China, India, Europe and Thailand to Viet Nam, Japan and Korea. I am truly proud of the huge collaborative effort that has gone into the successful delivery of these events with the sector.
It’s reassuring that these strong global promotions of New Zealand’s education quality are backed by the stellar results of the 2025 New Zealand International Student Experience Survey that see 87% of international students continue to rate their New Zealand experience positively.
What’s better is that these highly positive satisfaction results come as international student enrolments in New Zealand continue to grow, with 63,610 international students enrolled in the country between January and April 2025, a 16% increase compared to the same period in 2024 (54,690).
It’s a great track for us to stay on!
Poipoia te kākano, kia pūawai
Nurture the seed and it will bloom into a flower
Ngā mihi nui,
Amanda Malu
Chief Executive
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SIT to welcome Indian cricketers
The MOU, signed at the Global Sports Summit in India last month provides the framework for the delivery of a 14-week Level 3 certificate course in Sports Training and Development. The course will provide 16 under-privileged Indian students with a John Wright-SIT scholarship to experience life in New Zealand while developing their passion and skills in cricket, a game much loved in India and New Zealand. The students will travel to New Zealand for three weeks of training once they have successfully completed the online course which starts in December.
Sport is a growing industry in India, and sporting passion is key part of the fabric of the New Zealand-India relationship. Cricket is a highly influential element of this relationship and SIT is to be congratulated on their successful pursuit of this arrangement. FICCI is an integral education partner for New Zealand with a strong business and industry membership in India. We look forward to hearing more when the students arrive in New Zealand.
SIT Chief Executive Penny Simmonds and Dr. Manju Kalra Prakash, Assistant Secretary General, FICCI signed the agreement at the Global Sports Summit in New Delhi. The summit was hosted by the Indian Ministry of Sport and Youth Affairs and FICCI.
