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• ENZ launches China Savvy

  Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.

  China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources. 

  Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence. 

  ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.

  “We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”

  As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.

  Further enquiries can be directed to Ross.Fisher@enz.govt.nz

  Click here to access China Savvy on Skills Lab. 

• AgentLab

  

   

  If you want to promote New Zealand as a study destination, we’ve got great news - a dedicated online space for education agents.

  Access a wide range of relevant updates for education agents, including a calendar of events, webinars, and resources from across the New Zealand education landscape.

  Learning and resources to support your work 

  You can access AgentLab on your computer, smartphone or tablet. Find all the information you need to help your clients learn about studying and living in New Zealand.

  Visit AgentLab to:

  • learn about New Zealand's education system, immigration requirements and more.

  • receive updates and important news from Education New Zealand

  • help you answer your clients’ questions – check our resources section for relevant information.

  • connect you with the New Zealand education industry – talk to industry experts via our live webinars.

  We’re committed to working with you to promote New Zealand as the ideal study destination.

  Through AgentLab, we’ll offer you ongoing support with all the information and tools you need.

  Click here to register for AgentLab. 

  You can also visit The Brand Lab to download marketing collateral for use in your promotions

• Major engagement for ENZ’s latest marketing campaign

  ENZ’s first marketing campaign for 2019, New Futures Need New Paths, is focussed on expanding prospective international students’ understanding of New Zealand education and sharpening New Zealand’s brand position.

  Because of this, the campaign has been designed to focus on engaging with target audiences, says Patrick Holden, ENZ’s Digital Media Project Manager.

  “Already, we’ve had more than 21 million engagements with our digital paid media. This has come from 38.9 million viewers who have seen ENZ’s paid advertisements through a number of ad placements.

  “We have seen an increased overall engagement rate of 12.60% compared to 8.43% for the previous Future Proof campaign, which is a great improvement! This is because we have tweaked the style and type of campaign content to that which best engages our student audience, including using new ad placements which uses custom-fit content tailored to different channels.”

  The highest engagement has come from Korea, Germany and Japan. In an online website poll, more than 85% of users say they are ‘very likely’ or ‘somewhat likely’ to consider New Zealand as a study destination.

  “While engagement is the campaign’s primary objective, we’re also achieving secondary objectives such as attracting new database leads, as a high volume of our audience are also engaging with our campaign landing page to find out more about studying in New Zealand,” said Patrick.

  The campaign has been integrated with ENZ’s social audiences too. So far, the engagement has been positive.

   

   A screenshot from the Study in New Zealand Facebook page.

   

  Thank you to all our industry partners for collaborating with us on this campaign, in particular by sourcing talent.

  The campaign will run until the end of May.

• Introducing NauMai NZ

  ENZ Chief Executive Grant McPherson is pleased to announce the launch today of a new digital platform, NauMai NZ, to support international students as they transition to a new culture and life in New Zealand. 

  NauMai NZ reflects the Māori concept of manaakitanga, Grant said.

  “Our culture of care and respect for all visitors is incredibly important. We are therefore delighted to launch this first phase of NauMai NZ, which supports the first six months of the international student journey, a time when students need extra help.

  “We are proud that the majority of students have a fantastic, often life-changing, time in New Zealand. We want this to be the case for every student.”

  The content and design of NauMai NZ is the result of research-based insight. It includes advice on working in New Zealand, culture and lifestyle, accommodation, healthcare and wellbeing services. 

  “Students have been telling us that they need to know where to get reliable, up-to-date information about living and studying in New Zealand, and NauMai NZ provides this. 

  “This is a generation that is online 24/7 – and NauMai NZ has been designed to provide useful information at their fingertips.”

  The first phase of NauMai NZ provides a trusted government source of information that students need in a clear and accessible way. Ultimately, the platform will provide personalised support for students throughout their study, extending beyond graduation to work and a career.

  “It is a privilege to host visiting students and we all have a responsibility to look after them.”  

  The New Zealand International Education Strategy 2018-2030 was launched in August 2018. NauMai NZ aligns with an action in the Strategy – to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.

  NauMai NZ also embodies the objectives of New Zealand’s International Student Wellbeing Strategy by providing content connected with the social, cultural, community, health and wellbeing needs of international students.

  The development of NauMai NZ is being led by ENZ in collaboration with Immigration New Zealand, Ministry of Business, Innovation and Employment, Ministry of Education, and the New Zealand Qualifications Authority.

  The platform is fully integrated with ENZ’s wider digital ecosystem, including its platform and analytics capability, providing a new layer of support for the international student journey. 

  Visit NauMai NZ here: https://naumainz.studyinnewzealand.govt.nz/

• ENZRA fairs in India

  To register, select the event you want to attend online, click ‘Contact Us’ and enter your details. An email will go directly to the agent who will provide you with a registration link. Registration for ENZRA fairs will be on a first in first served basis.

  Register here

• Victoria offering New Zealand’s first ethical leadership MOOC

  Ethical Leadership in a Changing World is the latest Massive Open Online Course (MOOC) delivered through VictoriaX, the VUW edX platform.

  The six-week course will teach students the theory and practice of ethical leadership, with a focus on organisations, through the New Zealand perspective.

  Course instructor Professor Karin Lasthuizen, Brian Picot Chair in Ethical Leadership in VUW’s School of Management, says the course will help learners explore the role of ethics in organisational decision making.

  “We focus on organisations in this course: exploring the role of ethics in organisational decision-making, analysing the actions of leaders from an ethical perspective, and helping learners apply these ideas to their own style of leadership,” said Professor Lasthuizen.

  “Drawing on case studies from New Zealand—one of the least corrupt countries in the world, according to Transparency International’s Corruption Perceptions Index (CPI)— the course also features recognised leaders from the country’s public, private and NGO sectors to inform students about the main issues that ethical leadership should address.”

  This is the fourth MOOC for the VUW edX platform, which has a wide global reach. The platform has attracted well over 16,000 international learners to date, ranging in age from 10 to 90-years-old.

  The course follows Antarctica: From Geology to Human History and New Zealand Landscape as Culture: Maunga (Mountains), and Restorative Justice and Practice: Emergence of a Social Movement, launched last year, and New Zealand Landscape as Culture: Islands (Ngā Motu), launched in 2017.

  Ethical Leadership in a Changing World starts 3 July 2019.

• Insights from China

  Session One: It’s all about the relationship: that’s the main message to emerge from a panel discussion between education providers that have partnered with institutions in China.

  Professor Alister Jones is Senior Deputy Vice-Chancellor of the University of Waikato, which has a joint institute to fully deliver its degrees at Zhejiang University City College in Hangzhou.

  “It can take 15 to 25 years to create those relationships so it’s important to maintain your China team,” says Alister.

  Steve Burt, Director of International Education at Kāpiti College, says his school began developing its ties with schools in China by working with a Chinese education bureau eight years ago.

  For the Eastern Institute of Technology (EIT), developing relationships with organisations in China’s provinces help it diversify and build on its strengths in viticulture and wine.

  Fred Koenders, EIT’s Executive Dean for Commerce and Technology, says China is looking to increase its capabilities in vocational education.

  Tips for forming partnerships

  The panel’s tips for partnering with institutions in China include:

  • Do your research.
  • Be prepared to invest time and money into developing the relationship.
  • There is no substitute for face-to-face communication.
  • It’s critical to have a fluent Chinese speaker on your team.
  • Your Chinese partners may become friends for life.

  Session Two: Digital marketing in China

  China has a unique and challenging digital landscape. So how can New Zealand’s education sector use digital marketing to effectively promote themselves in China?

  Euan Howden, ENZ’s Director of Marketing Platforms and Campaigns, and Jordi Du, New Zealand General Manager of digital agency UMS, shared their insights into China’s social media landscape at NZIEC.

  Is WeChat enough?

  Jordi advises education providers adopt an omni-channel approach to digital marketing in China, rather than relying on WeChat.

  He says it’s important to look beyond WeChat because:

  • There are barriers to registering a WeChat official account.
  • It can be expensive to invest in content, media and campaigns.
  • It’s difficult to measure conversion.
  • WeChat isn’t the right channel to target Generation Z (born from the mid-1990s to early 2000s) or possibly Generation Y (born from 1980 to 1994).

  ENZ’s approach

  Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has created bespoke digital technology to share the New Zealand education story with Chinese students.

  We have multiple touchpoints with our Chinese audience, including an official WeChat account, a China-hosted version of our Study in New Zealand website, email, online media and a WeChat mini program to encourage students to use our My StudyNZ tool to connect with New Zealand education providers.

  Creating a content strategy

  When it comes to content strategy, Euan says some things are the same in China as they would be anywhere else.

  “People want relevant content, in the right place, that resonates with them and makes them want to learn more.”

  He advises using your own sources, such as current students, alumni, parents and agents, to create and share content across channels and tools.

  Euan also suggests: 

  • Choosing the right platform by understanding where your target audience is.
  • Developing carefully targeted content in the best possible format.
  • Aligning with ENZ’s campaigns for better brand recall.
  • Exploring and making use of key opinion leaders (KOLs) in China.

• The International Education Strategy – one year on

  Goal one: Delivering an excellent education and student experience

  Progress on goal one includes:

  • Launching NauMai NZ. ENZ has launched NauMai NZ, an online platform providing accurate, relevant information to help international students before they arrive and while they’re studying in New Zealand.
  • Reviewing migrant exploitation. MBIE is leading a cross-agency review of the exploitation of temporary migrant workers and international students.
  • Supporting wellbeing initiatives. MoE administers an annual funding round for international student wellbeing initiatives. Initiatives that have been funded have had very positive outcomes for students.
  • Strengthening English language requirements. NZQA has strengthened English language proficiency requirements for international students.
  • Relaunching ENZRA. The ENZ Recognised Agency programme was relaunched in November 2018.
  • Introducing new protections. MoE has introduced amendments to the Code of Practice including new contract and disciplinary protections, clearer requirements for residential caregiver safety checks, and more detailed requirements for monitoring education agents.

  Goal two: Achieving sustainable growth

   Progress on goal two includes:

  • Forming an innovation-focused group. A new pan-sector working group will inform the development of new education products that support the Strategy’s goals.
  • Refresh of the Think New brand. ENZ has refreshed our Think New brand strategy, including creating the identity ‘I am New’.

  Goal three: Developing global citizens

   Progress on goal three includes:

  • Developing an outbound mobility strategy. MoE has begun work on a new outbound mobility strategy. Objectives include increasing participation in exchange programmes by groups that have been historically underrepresented, including Māori and Pasifika students and students in lower decile schools.
  • Focusing on international graduate employability. A new ENZ report, Employer Perceptions of Hiring International Graduates, found New Zealand SME employers value the keen attitude and positive contribution made by New Zealand-educated international graduates.

• Refresh of ENZ Recognised Agency programme

  The ENZ Recognised Agency is a programme focused on identifying and engaging with proven, committed and ethical education agencies. It was re-launched in late 2018.

  ENZ is dedicated to increasing engagement with quality education agencies that have demonstrated a long-term commitment to promoting New Zealand as an international study destination and are successfully placing students at New Zealand education providers. 

  The Recognised Agency programme intends to allow ENZ to better, and more regularly, interact with high-quality education agents. While it is not a regulatory programme, it is anticipated that education providers and prospective students will have a higher level of confidence in the quality, expertise and commitment of a Recognised Agency.

  Recognised Agencies are able to display the above logo.

  Go to our StudyinNewZealand website to view the refreshed list. For queries regarding education agents, please email: agenthelp@enz.govt.nz.

• BELTA Seal Survey open now

  The online survey, run by the Brazilian Educational Language and Travel Association (BELTA) and co-sponsored by Education New Zealand, is a major review of Brazilian students that have chosen to pursue international education.

  This year’s survey is expected to be conducted with over 600 education agents and close to 5000 students. 

  This large sample offers a deep dive into the Brazilian international education market, indicating new trends, important decision factors for students, and highly rated education destinations.

  The survey is open now and will close on 29 February. You can share it with students and alumni by sharing this link.

  The results will be announced and shared with providers on 23 April.