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  • An update from ENZ’s international teams

    Instead, they’ve been taking proactive steps to support and connect with the international education sector safely, in line with local COVID-19 restrictions.

    Communicating with stakeholders

    For ENZ, ensuring the wellbeing of international students who remain in New Zealand over this lockdown period is a key priority. A factsheet outlining New Zealand’s support for international students has been developed and translated into the languages of key priority markets.

    Our teams overseas have been communicating with a range of stakeholders from local government and institutions to providers and agents, and in some cases directly to students and parents to ensure they have the latest information.

    ENZ staff have been recommending students enrol on NauMai NZ and asking international partners to pass SafeTravel information on to New Zealand students they may have on campus.

    The International team is able to tap into these networks for market-specific insights to help inform the New Zealand international education industry’s next steps during this rapidly-evolving and unprecedented situation.

    Anecdotally, the response in New Zealand has been well received overseas. New Zealand’s proactive approach to communications has been noted by partners.

    Doing it digital

    For our teams offshore, fairs, conferences and other international education events have had to be cancelled or postponed. As a result, they’ve ramped up their online activities.

    To share best practice advice and take advantage of the pause in promotional activity, they’ve developed educational webinars for sector stakeholders. 

    1. On 24 March, ENZ Market Development Manager Shelly Xu teamed up with the General Manager of UMS (a China media specialist agency), Jordi Du, to deliver a webinar for New Zealand international education staff on Chinese social media. Over 30 people attended.

    The Chinese digital space looks very different to ours. The platforms WeChat and Weibo rule, rather than Facebook and Twitter. Shelly and Jordi aimed to demystify Chinese platforms by taking providers through the Chinese social landscape and discussing what kind of posts would stand out to their target audiences.

    Watch the Zoom recording.

    2. On 17 March, ENZ Team India delivered a webinar especially for Indian agents and counsellors focused on business courses available in New Zealand.

    An incredible 177 people tuned in to hear from ENZ staff as well as guest speakers: Associate Professor Lincoln Wood from University of Otago; Dr Jens Mueller from Massey University; Ashish Suri from The University of Waikato and Andrea McLeod-Karim from Victoria University of Wellington.

    3. On 16 April, Senior Market Development Manager for Chile and Colombia, Javiera Visedo, was the guest on a Facebook Live session with the Blue Studies agency (who have over 21,000 followers) for the Latin America Spanish-speaking audience.

    She also presented at Colfuturo (a Colombian scholarship-loan non-profit organisation) for a Study in New Zealand webinar on 17 April. This week, she will participate in a virtual fair organised by Colombian agency Estudiar.

     For the chance to attend future webinars, keep an eye on E-News and the ENZ LinkedIn and Twitter pages.

    Beginning to test market sentiment

    As ENZ moves into the next phase of supporting the international sector, a new priority for our international teams is testing market sentiment.

    For example, a survey was sent out to agents in Spanish-speaking markets in March. Of the 18 responses received, most of the agents have English language students in New Zealand and 68 percent are from Colombia. The agents set out their students’ main concerns at the moment: work situation while studying, uncertainty of the global situation, and visa expiration.

    This fits with what we are hearing across all markets – agents and other institutional partners need information about New Zealand’s response to the current situation.

  • Physically distant, digitally connected

    Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.

    Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.

    The campaign takes a three-pronged approach to this through: 

    1. Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
    2. Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks. 
    3. Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.

    Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.

    China channels 

    To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by: 

    New content

    Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.

    As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.

  • An update from ENZ's Events team

    Many of you are working closely with our international teams on in-market initiatives and programmes of work. The following update refers to the events as listed on the events calendar on our corporate website and does not include additional in-market activity.

    If you’ve confirmed to attend any of the upcoming ENZ calendar events for the second half of this year, the team will be in touch as soon as they can to update you on how the event will proceed.

    Events framework

    We are developing an events framework that will initially support events planned until the end of 2020 and look at alternative ways we can deliver events and fairs in New Zealand and overseas. This framework is in response to the current situation and the need to adjust how we do events over the next 12-18 months.

    We are aware delivering events virtually is a high priority, but we also understand that not every event will translate well to virtual delivery, and each market has its own challenges requiring a bespoke approach. The framework will consider each countries’ restrictions. It will also look at the viability of events taking place virtually or whether a hybrid approach could be used and be more effective.

    Virtual events platform

    To assist us in making the right decisions in event delivery, we are undertaking an initial scoping exercise of digital platforms that facilitates the delivery of events, fairs, and conferences online. 

    Our goal is to ensure our education industry has access to ‘best-in-class’ digital events options that align with our student audience needs. In order to align with your recruitment goals we will consult with industry partners to better understand what your requirements are for digital events, and whether an integrated ENZ platform could strengthen our ability to recruit students to New Zealand.

    Attendance at virtual fairs

    We are all receiving invitations to virtual fairs and we are assessing which events we will attend as it is essential New Zealand remains visible during this period. To help inform these decisions, the events team would welcome information on the events you will be participating in through to the end of 2020. Please email them at events@enz.govt.nz with this information, or if you have any further queries.

  • Massey University’s virtual exchange programme a first for New Zealand

    The first virtual exchange with the University of North Georgia (UNG) began in the first semester of 2020. It focuses on Defence and Security Studies courses at both institutions. 

    “Students benefit by being able to take unique courses for no additional fees from an overseas partner while continuing their studies at their home institution,” Massey University’s Manager of Student Mobility, Greg Huff, says. “The universities benefit by being able to expand their offering of courses and subject areas, while also building linkages with other international partners.”

    Massey University worked with the Ministry of Education to create New Zealand’s first virtual exchange scheme in 2019, before the effects of COVID-19 began to be felt in the international education sector.

    Huff says the exchange began as a way to expand and enhance its students’ academic experiences. Massey expects the demand for virtual exchange opportunities to grow as tertiary providers around the globe continue responding to changes brought on by the pandemic.

    “As the demand for virtual learning opportunities increases due to COVID-19, this is a great opportunity for an institution with a proven track record in the virtual learning space to show institutions around the world what Massey and other New Zealand providers have to offer.” ENZ’s Director of Engagement in the US, DuBois Jennings.

    Other New Zealand institutions can also benefit by using the structure approved by the Ministry of Education to set up their own virtual exchanges.

  • How NauMai NZ helps us improve the international student experience

    Background

    NauMai NZ provides a digital home for international students who have chosen to study in New Zealand, and provide real-world information, support and expert resources to better enhance their student experience.

    Since its launch in mid 2019, NauMai NZ has had over 220,000 users and 300,000 separate user sessions with an average bounce rate of 16 percent (very positive by industry standards). The NauMai NZ database has grown to over 8,700 students.

    Our challenge this year has been to ensure NauMai NZ remains fit for purpose in the face of the extraordinary events of the COVID-19 pandemic.

    The COVID-19 response

    The COVID-19 crisis upended our personal and professional lives. International students, far from home had to grapple with a raft of new challenges.

    In response, a dedicated NauMai NZ COVID-19 page was launched eight months ago. Written in plain English, it is regularly reviewed and pulls together government information directly relevant to international students in New Zealand.

    To ensure reach to the large Chinese student cohort in the country, this page was also translated into simplified Chinese.

    An associated Stay well, stay connected page was launched at the same time to support student wellbeing during lockdown and beyond. It provides context for likely emotional responses, provides proactive solutions and links to expert support resources. To date, these pages have been viewed over 60,000 times. 

    Throughout this challenging year, other content has continued to be developed and delivered, including:

    Coming soon! Summer in NZ activities

    New pages will support those international students remaining in New Zealand over the summer.

    These pages will highlight a range of activity and opportunities, including:

    • recreation activity across the country
    • links to summer programmes that have been developed for international students, and
    • information to support wellbeing and connection

    On Saturday 31 October, ENZ will deliver a virtual fair (‘Your Great Kiwi Summer’) for students, providing tasters on a range of summer opportunities and signposting out to further information.

    Subject experts, fellow international students and alumni from our Prime Minister’s Scholarships programmes will present on the day.

    Being online will ensure equity of access to students across the country. Students will be able to register for the fair via the new Summer in NZ NauMai NZ pages.

  • LINK Symposium connects academics

    The second iteration of the LINK Symposium was held on 27 and 28 November. It was originally slated to take place in São Paulo, but was moved online in response to COVID-19.

    LINK invited art and design practitioners to be inspired by research methodologies that centre their practice. Presenters demonstrated the potential of their practical frameworks in a range of design topics, including emergent design, design education, and Pacific-Atlantic design.

    AUT Programme Leader for Communication Design, Prof Marcos Mortensen Steagall, said “the LINK symposium promotes opportunities for academics from Brazil and New Zealand not only to expand their knowledge about state-of-the-art practice-oriented methodologies in design research, but also to establish networks of collaboration and partnerships. For instance, Brazil can benefit from the way New Zealand incorporates Māori knowledge in their research practices, acknowledging their native traditions.

    “New Zealand can learn and benefit from top-level production practices and Brazil's over 150 million users in the gaming market. It starts with academic interests that can potentially be expanded into business opportunities.”

    University Anhembi Morumbi Prof Sergio Nesteriuk, who specialises in game design with interests in animation, film and transmedia, said: “The event exceeded all our expectations both for the quantity, quality and diversity of works presented, as well as for the exchange and engagement of all participants.

    “We were also honoured to have Education New Zealand's support on this issue. This allows us to project new growth for the event next year, consolidating it as one of the main ones in this area worldwide.”

    ENZ Director of Education - Brazil, Ana Azevedo, spoke at the opening.

    “This is a significant development for the academic relations between Brazil and New Zealand and it is very positive to see it happening in areas that are so valuable to our cultures like Art and Design.

    “New Zealand and Brazil have many shared research interests, including an affinity for practice-based modes of enquiry and pedagogy. I am very pleased that the LINK Symposiums have carved out a niche for Brazilian and New Zealand academics to connect,” she said. 

    International academic cooperation is aligned with the goals of the IES and can bring mutual benefits to New Zealand and partners around the world, developing better solutions for common challenges. Education New Zealand has supported other international cooperation activities as the Tripartite Partnership Fund with China and the joint call for research mobility with the São Paulo Research Foundation in Brazil (FAPESP).

  • Health and wellbeing resources for international students and staff working with international students

    These resources can complement your own health and wellbeing resources for students and staff.

    NauMai NZ has a range of health and wellbeing advice and information including:

    The NauMai NZ WeChat mini programme provides the same information in Chinese.

    Study In New Zealand health and wellbeing Instagram Live sessions. Hear from international students and subject experts as they share their advice and experience:

    SIEBA’s resources for mental health and wellbeing. Find information, advice, downloadable resources and links off to expert sites.

    Asian Family Services’ Project Connect; Health, wellbeing and safety resources.

  • Pathway Programme forging valuable connections with Capital students

    The 2020 pilot programme saw graduate alumni working in the Greater Wellington region connect with tertiary students focused on pathways to employment. The 2021 programme now connects secondary students interested in further study with international tertiary students.

    These tertiary students are trained in the fundamentals of mentoring leadership and active listening. They can offer valuable insights into tertiary life to help secondary students make informed choices.

    Through catch ups, students will be able to share their journey including challenges, hints and tips, and a realistic view on transitioning into tertiary education. The connection can be online or face-to-face.

     WellingtonNZ International Education Specialist Sarah Grant is excited to launch the Pathways Connect Programme and wants to see more secondary students take up the opportunity within the Greater Wellington region.

    She says the programme recently had its first match and both mentor and mentee found it to be a rewarding experience.

    “They were able to communicate freely and discussed studying tips for tertiary education, what it was like to study and how a tertiary education differed to secondary.”

    Sarah says the programme has a great cohort of mentors waiting to meet and offer advice to students.

    Keen to know more? Get in touch with sarah.grant@wellingtonnz.com and check out the website.

  • Masterclass opportunity in Japan

    Tokyo Metropolitan Board of Education will be hosting a virtual study abroad event on 23 of September, connecting secondary school students in Tokyo and beyond with tertiary institutions from Australia and New Zealand.

    This half-day event will feature lectures in an interactive format so providers can engage with Japanese students. Selected tertiary institutions will also have an opportunity to work with the Tokyo Metropolitan Board of Education to produce additional content introducing their institutions and programmes to prospective international students. 

    Recordings will be made for the virtual study abroad event and will be shared on the Tokyo English Channel website which will launch in June 2021.

    “This is a great opportunity for Education New Zealand and New Zealand tertiary providers to work with the Tokyo Metropolitan Board of Education to co-develop educational materials for the Japanese secondary school students. The content produced for the event will also be shared at future promotional events hosted by Education New Zealand and the New Zealand Embassy in Tokyo.” ENZ Director of Education – Japan, Misa Kitaoka, says.

    Director at the Tokyo Metropolitan Board of Education, Yuki Sato, looks forward to receiving proposals from the New Zealand providers.

    “We are excited to work with New Zealand tertiary institutions to showcase the virtual study abroad event offering Tokyo secondary school students an opportunity to connect with the world and enhance their communication skills in English. Students can expect of learn new ways of thinking from the lecturers and interact with other participants from around the world, including New Zealand.”   

    Education New Zealand signed a Memorandum of Understanding with the Tokyo Metropolitan Board of Education in 2017 to promote education exchange and cooperation between Tokyo and New Zealand. Since then, a range of projects have been initiated between the two parties including the co-development of online education material for intermediate English learners through the Tokyo Global Studio.

    For further details on the opportunity, please download the proposal by the Tokyo Metropolitan Board of Education. Expression of interest is due on 25 of May and the selected provides will be contacted by Education New Zealand by the 31 of May.  

  • That’s a wrap: Highlights from New Zealand Partners Workshop Week

    The week helped bring together education industry mainstays and influencers from New Zealand and Asia. Together they deliberated on partnership models and discussed ways to prepare and strengthen joint relationships that will navigate the future of the education sector.

    ENZ’s new initiative with FutureLearn was also launched to international education stakeholders this week as an example of how New Zealand is diversifying its education offering for those who can’t travel here. This initiative provides online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide.

    Want to revisit some of the week’s highlights? See a selection of sessions below (available to view until 16 July):

    Held between 14-18 June, NZPWW was ENZ’s first ever large-scale virtual event targeting Asian government stakeholders, education institutes, agents and media. The week contained 23 hours of content including 234 sessions, more than 40 of which were streamed live.

    Minister of Education Hon. Chris Hipkins inaugurated the NZPWW with encouraging words, followed by a musical performance by Aotearoa icon Stan Walker.

    “It’s clear to me that relationships formed through education over the years have kept New Zealand connected with you, with the world when travel has been limited,” Minister Hipkins said.

    “We want to continue to strengthen these partnerships, and to form new ones.”

    The Heads of Mission from India, Vietnam, Malaysia, the Philippines, South Korea and Japan also appeared in a live Q&A session with ENZ CE Grant McPherson.

    If you want to learn more about New Zealand Partners Workshop Week, please contact your Business Development Manager.

    Attention all NZPWW Exhibitors:

    You still have access to the portal. Attendees will still be browsing your booth and have access to your brochures and content until 16 July.

    Thank you to the representatives who have completed the post-event survey.

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