11 April 2018 at 9:00 am
11 million engagements across channels
Education New Zealand’s ongoing 'Future Proof' campaign has now reached a whopping 30 million people and has had over 11 million digital and social engagements so far.
Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.
“We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first ‘dream’ phase of the campaign focused on awareness.
“We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.
“This is the largest qualified audience ENZ has ever achieved in a single campaign.”
The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.
The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.