3 July 2019

A Europe market update

ENZ launched a new video featuring a Follow the Kiwi Scholarship recipient from Italy and awarded funds to eight education agencies in Europe as part of the 2019 Agent Promotion Fund to promote New Zealand education.

Gaia1
Above: Gaia Leidi, the Italian recipient of the 2018 Follow the Kiwi Scholarship studying at Kerikeri High School, features in a new Study in New Zealand video aimed at the Europe market.

New video showcases a day in the life of a Follow the Kiwi scholar from Italy

ENZ’s new promotional video for the Italy market features Gaia Leidi, the Italian recipient of the 2018 Follow the Kiwi Scholarship, who is studying at Kerikeri High School.

Sixteen-year-old Gaia is from Busto Arsizio, a small town near Milan. In the video, Gaia talks about how Kiwi schools’ practical approach to creative subjects such as art, design and performing art technologies was the reason she chose a New Zealand school. She talks about her “challenging” maths and science classes in New Zealand – an important aspect for parents used to the rigorous Italian system – and highlights the friendly and supportive relationship she has with her teachers and her “amazing” host family in New Zealand. 

You can watch Gaia’s ‘A Day in the Life’ video on this link.

Gaia’s rich New Zealand education experience made her a great choice to feature in ENZ’s ‘A Day in the Life’ video for the Italy market.

ENZ Market Development Manager – Europe, Olga Elli said Gaia’s video provided another valuable resource to encourage more students from Italy (and elsewhere in Europe) to look at what New Zealand has to offer.

“We will also use it as part of our promotion efforts for the next Follow the Kiwi scholarship campaign, to be launched in September this year,” Olga said.

ENZ’s focus on the high schools sector in Italy over the last two years, working closely with education agents and the Italian Association of Language Consultants and Agents (IALCA), has helped to raise awareness of New Zealand as an education destination, leading to an increase in the number of Italian students in New Zealand high schools to around 370 in 2018.

2019 Agent Promotion Fund awards funds to eight education agencies in Europe

ENZ awarded a total of €16,000 to eight education agencies in France, Germany and Italy in the 2019 Agent Promotion Fund round.

The fund supports creative and innovative projects that promote New Zealand as a world-leading study destination. Applications needed to align with ENZ’s strategic objectives in each of the three markets: from growing university numbers and building research and governmental links in France and Germany; to strengthening promotion of New Zealand’s regions; to focusing on the high schools sector across all three countries.

The fund was a great way for ENZ to tap into the expertise, networks and local knowledge of education agents in each of these markets in Europe, Olga said.

“Education agents play a key role in student recruitment in Europe. The winning proposals – four from Germany, and two each from France and Italy – cover a wide range of promotional activities, including social media and digital campaigns, scholarships, and student recruitment fairs and roadshows.”

Awards of €3,500 each went to:

  • Study Nelson, Germany (New Zealand-based)
  • WEP, Italy

Awards of €1,500 each went to:

  • Astudy, Italy
  • Bildungsberatung Global, Germany
  • ISPA, France
  • NZEE, Germany
  • Overseas Connect, France
  • Travel Works, Germany

What's in it for me?