7 June 2017
ENZ wins gold
ENZ’s India team has won gold for its campaign ‘From Volume to Value' at the PR Awards Asia 2017.
ENZ took home Gold at PR Week Asia in the category of South Asia PR campaign of the year – the most prestigious PR category that evaluates a campaign’s overall impact and success.
'From Volume to Value' aimed to enhance New Zealand’s education brand position in the Indian student market, to attract more high-quality students from south India as well as more students overall wanting to study at level seven and above, particularly at graduate and postgraduate level. The campaign supported a 20 percent increase in university enrolments from India, and saw New Zealand move up in preference ranking from seven to three as a study destination for Indian students.
ENZ was nominated alongside Marico Ltd, Star India Pvt. Ltd., The Coca-Cola Company and Team Indus.
John Laxon, ENZ Regional Director – South, South East Asia & the Middle East is delighted with the win.
“It's a big achievement, going up against Coke, Star India and Team Indus to win ENZ's first gold in the South Asia PR Campaign of the year. To give a sense of the calibre of the entrants other category winners included AirBnB, Panasonic, SAP, Huawei, Ford and the World Wildlife Fund.”
“The award is a testament of the hard work and passion put in by the entire team to deliver a high-impact campaign, and to the support and commitment from our New Zealand education industry partners.
"We’d like to thank all of the New Zealand education providers who have invested in attracting high-quality students from the Indian market, and look forward to further strengthening New Zealand’s reputation as a positive learning destination for international students.”
You can find the complete list of winners here.
Update from Immigration New Zealand
A brief update as part of ENZ’s joint work programme with Immigration New Zealand.