25 October 2017
Events season wraps up in the Philippines
ENZ has had a busy fortnight in Manila and Cebu, running school and university roadshows, seminars, fairs, media roundtables, a guidance counsellor training session, an eco-tourism workshop and screenings of the new ‘Think Wow’ video.
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said the events were a fantastic way to sign off on a successful year in the Philippines.
“The market has not been without its challenges in 2017 but we’ve made some great progress in shifting perceptions away from a migration focus on New Zealand to promoting our world-class offering for high-value students,” said Ben.
“Much of that has been achieved through building networks with local and international schools. Our latest series of school roadshows, in which we were joined by a number of New Zealand providers, built some strong partnerships particularly as we look to recruit the new K-12 Filipino graduates into our tertiary system.”
ENZ also co-funded three successful agent-led fairs with Golden Summit Immigration Consultancy (Cebu), IDP (Manila) and Fortrust Education Services (Manila) with more than 25 providers attending. The feedback from all providers was very positive and the events were well attended – particularly the Fortrust fair, which attracted more than 2,200 visitors.
Close to 100 local guidance counsellors and career advisors attended a training session hosted by Unitec, which included a soft-sell presentation on New Zealand’s world-class education offering.
“This growing network of local counsellors and career advisors is proving valuable, as they have a strong influence on prospective students,” said Ben.
“We’ll continue to work with them closely as we focus on recruiting a greater number of Filipino students into our undergraduate programmes.”
ENZ also generated some great media coverage, a highlight being an NZ Inc. media roundtable in Cebu which included David Strachan (the New Zealand Ambassador to the Philippines), Hernando Banal (New Zealand Trade Commissioner), Steven Dixon (Tourism New Zealand’s Regional Director), Catherine Albiston (Immigration Advisors Authority) and ENZ’s own John Laxon, Regional Director – South, South East Asia & the Middle East.