30 August 2017

Marketing tips for schools

How can you encourage homestay families to attend information evenings?  How can you get Kiwi students engaging with international students, and using the whole school community as a marketing resource? 

marketing tips
Participants listen to Richard and Mary during the session.

These topics and more were discussed during The Crowdsource Café session, led by ENZ Business Development Managers Mary Camp and Richard Kyle. The session tapped in on the wealth of experience in the audience by pooling together practical ideas for improved marketing of schools.

Working in groups, participants shared key tactics they use to nurture meaningful relationships with students, school staff, agents, the local community and alumni.

“Participants all agreed that our industry is built on relationships. They left the session with the challenge of taking away one thing they could action in the next week. No better time than now to get that action going!” Richard said

“It’s also great to remember that the ENZ Skills Lab is a rich resource that schools can use, with many tools that take you step-by-step through marketing projects (including digital marketing and PR),” he said. 

What's in it for me?