3 February 2016 at 9:00 am
Study in New Zealand wins Weibo award
Great social media news from China! Our Study in New Zealand Weibo account was named International Social Media Influencer in Sina’s 2015 Annual International Exchange Network Charisma Awards.
Sina is one of China’s biggest online media companies, operating four major business lines, including Sina Weibo, a Twitter-like microblogging social network that has over 500 million users worldwide.
The Study in New Zealand Weibo page was launched in August 2014 with the goals of growing brand awareness, attracting prospective students and engaging New Zealand alumni in China. It is managed by a China-based social media agency in partnership with the ENZ’s Marketing and Channel Development team.
On our award, Sina noted: “[Study in New Zealand is] focused on growing student numbers and the public understanding of New Zealand education. [Study in New Zealand’s Weibo account] helps Chinese students easily understand and select the appropriate New Zealand [institutions] so that they enjoy a pleasant study abroad [experience].”
