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Tauranga-based group visits Korea
E-News caught up with one of the organisers of the visit, Education Tauranga’s Anne Young.
What led to the decision to visit Korea as a group of institutions?
Education Tauranga’s 2013-2017 strategy focuses strongly on collaboration between member institutions. We find that we can make more of an impact in a market as a group, and, with a diverse range of institutions participating in activities, we can demonstrate the pathways that exist within our region to cater for all levels of education.
Korean students are enrolled in the full range of education institutions in Tauranga – from primary right through to tertiary. This is one of the reasons Education Tauranga’s Korean student numbers have continued to rise in 2015, while declining in New Zealand overall. We also attribute our success in Korea to the fact that we have committed local agents, strong local government support, highly effective links with the Korean community in the Western Bay of Plenty and institutions that provide excellent education and care to all international students, including those from Korea.
In choosing Korea as our group visit destination, we were able to further capitalise on our already strong position in that market.
What are the advantages of a group visit such as this?
The main advantage of a group visit is that it’s easier to get noticed and to secure meetings than when you’re an individual institution travelling on your own. Promotional costs can be shared, too. In our case, 21 institutions were pitching in, meaning our advertising dollar went a lot further, resulting greater numbers of prospective students at our fairs and good attendance of officials at other events.
Having trip organisers taking care of all the planning, organising and bookings meant it was a much more efficient process for everybody. It also alleviated stress for some first time travellers to Korea who didn’t have to face many of the challenging ‘unknown factors’ that can pop up when organising your own recruitment trip.
What are the downsides?
I don’t think there are any particular disadvantages to marketing as a group offshore. However, there are challenges in the logistics of dealing with such a large group, such as transport arrangements and getting everyone to where they need to be on time, as well as ensuring that planned activities are of benefit to all institutions from a range of sectors.
What were the highlights?
We attracted over 400 prospective students through our fairs which was a great success for one small region of New Zealand. The students who came along were already pretty well informed about Education Tauranga’s education offerings, demonstrating that the effort that we put into advertising prior to the events hit the mark!
Several alumni families also attended the events, and it was wonderful to see them engaging with prospective students and their families and giving their perspective on what studying in our region is like.
The support of big New Zealand brands such as Zespri was also fantastic; their product promotion at our fair went down really well.
Being hosted at the New Zealand Residence by the Deputy Head of Mission to Korea and Education New Zealand was also a highlight as we were able to recognise the contribution they had made to ensuring our activities were a success.
Are there any outcomes on the horizon or promising connections made?
We’re hoping our visit will result in an increase in student numbers from Korea in 2016. The signs are promising so far, with many new students expressing an interest in coming here. Time will tell however!
We have also strengthened relationships with Tauranga’s ‘friendship city’ of Ansan, with a larger study tour group coming in 2016 than came in 2015.
What would you do differently next time?
The visit to Korea was our second regional group visit (we visited China together as a group in March this year) so we already had experience in what did and didn’t work and were able to iron out any issues prior to this trip.
Any hints and tips for together groups thinking of undertaking this sort of group visit?
I think undertaking a visit of this kind is very effective for regions or groups of institutions. My top tips for making your visit a success are as follows:
Do your research and have a plan. Know exactly what activities you want to do and why
Involve all participating institutions in the planning process
Make sure you have support from local councils and your Economic Development Agency
Enter the market with a strong brand that all participants believe in
Make sure you have translated materials and have translators who know your product/region
The work you do prior to arrival is just as important (if not more than) as the work you will do while in country
Work with ENZ and local Embassy staff
Leverage your alumni
Follow up with the people you met with during the visit!
Event registrations are open – and with a new whizz bang system!
There’s something for everyone among the agent seminars, alumni networking events, New Zealand education fairs and commercial fairs in China, Thailand, Malaysia, Japan, Korea and Viet Nam.
Exciting news is that, in line with our new categorisation of Japan as a ‘promote’ market, we are holding our first New Zealand education fair in Japan in October. Don’t miss out on this opportunity to showcase your education offering to this important market. As well, following on from the success of the agent seminars held in Osaka and Tokyo last year we will again be holding seminars in these cities leading up to the fair.
More exciting news on the event front is that our new event registration platform makes the whole process smoother, and does away with some of the paperwork. All the information you need regarding venues, locations and hotels, as well as some facts and figures about the market are available on the registration page for that event, all making for easier trip planning.
Each event will have an app, so that all the event information will be at your fingertips as you travel.
Registrations for all events close on Wednesday 15 July so check out the event calendar, select your country or countries, and away you go!
Phase two of the event registration improvements will include a meeting planner and appointment scheduler that will enable you to make appointments with agents well ahead of time and ensure you don’t miss out on valuable one-to-one meeting opportunities.
ENZ publishes event calendar 2018
ENZ is offering a range of events in 20 countries in 2018. Events include commercial fairs, New Zealand-only fairs and agent seminars. They can be found on the events calendar.
A number of events are open for registration now including China events and South America events (including Mexico), which will be held in March 2018. Viet Nam event dates will be confirmed by 6 November, with registration opening that day.
Sam Heeney, ENZ’s International Event Manager, notes some key changes to the events for 2018.
“For the first time, Mexico, ENZ’s new explore market, has been included in the South America roadshow, with an agent seminar and networking event,” said Sam.
“This will be a great opportunity to bring together agents and institutions to form new relationships.”
Sam said another event to look out for is ANZA 2018 which will be held in Auckland. This follows the two previous conferences which were held in Australia.
“ANZA 2018 will be a great opportunity to showcase New Zealand to many agents over the three-day event.
“We will have a New Zealand pavilion and will present at a number of the seminars.”
Visit the events page for full details.
Please note which sectors have been highlighted for each event – these have been identified as focus sectors by our in-market teams.
Prices for these events remain unchanged (all exclude GST):
- $2500 for commercial fairs
- $1500 for NZ-only fairs
- $250 for agent seminars
As always, do not book travel until you have registered and received confirmation from the events team.
Registration for events in second half of 2018 will open in mid-February.
Please contact firstname.lastname@example.org with any questions.
How to register for ENZ events
1. Go to https://enz.govt.nz/events and select the event you want to attend.
2. Click on the ‘Event info’ button.
3. Log in if you already have an ENZ Events account, or request a new account by clicking on the link provided. Once you have created a new ENZ Events account, you will need to return to https://enz.govt.nz/events, select the event you want to attend and sign in.
4. When you have signed in, you will be taken to an Overview page. Please scroll down the page to the ‘Click here to register’ link which will take you to the registration page.
5. Complete the registration form, making sure you tick the events you want to attend. If you don’t tick an event, you will not be registered.
6. Once you have submitted your registration form, you will receive an acknowledgement email. Read the email and check the events you registered for are showing correctly. If they are not listed, then you have not registered correctly and need to contact the events team at email@example.com.
ENZ Facebook group connects international students
The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.
ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.
“This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.”
To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.
One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”
How education providers can get involved
Please share the Facebook group details with your international students and encourage them to join up.
If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on firstname.lastname@example.org
ENZ welcomes restart of PM's Scholarships for Asia and Latin America
Education Minister Chris Hipkins today announced that Education New Zealand Manapou ki te Ao (ENZ) is restarting the Prime Minister's Scholarships for Asia and Latin America, initially for group programmes only.
The Prime Minister's Scholarships for Asia and Latin America support New Zealanders to undertake life-changing international learning experiences through study, language and internship opportunities.
Since 2013, the programme has supported more than 2,400 New Zealanders to broaden their horizons and gain experience in Asia or Latin America.
The upcoming round will be open for group applications from 21 March – 2 May 2022. New Zealand universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations are invited to apply on behalf of a group of students.
“After two years of disruption due to COVID-19, we are thrilled to now be in a position to open a group scholarship round", says ENZ's Global Citizens Manager Carla Rey Vasquez.
“For Prime Minister's Scholars, the experience is truly transformational. Recipients develop their global citizenship through growing cultural understanding, developing language skills, learning about culture, business and trade practices in Asia and Latin America, and building lifelong friendships and networks.
“This benefits all New Zealanders, as upon their return the scholars are tasked with building on those reciprocal relationships, sharing the learning, and taking action to strengthen and foster the growth of local and global communities.
“Our scholars come from a wide range of backgrounds and all walks of life, and we see countless examples of alumni who have used their Prime Minister's Scholarship experience to make a positive impact through their careers and communities.”
One of those alumni is Denym Bird, whose Prime Minister's Scholarship for Asia took him in 2014 to study at Hong Kong's prestigious City University. At age 29, Denym is now living in Amsterdam and running his own business. Denym credits his scholarship experience with helping him cultivate international relationships and understand how the world works outside of New Zealand.
Image: Denym Bird, a Prime Minister's Scholarship for Asia recipient, in Hong Kong
“Developing an understanding of other cultures has been super valuable as I’ve developed my career and my business. And travelling at a relatively young age with the scholarship gave me a tremendous amount of confidence. All of this has contributed to me being able to set up business on my own.”
ENZ has chosen to initially open the scholarships to group applications only with the health and safety of participants in mind. Group programmes involve a higher level of oversight and will allow both education providers and government agencies to offer on-the-ground support to participants while on programme in Asia or Latin America.
Group programmes also allow individual participants to be recruited by education providers closer to the time of travel, when there is likely to be greater clarity on travel restrictions and safety. Flexibility will be built into this round, and travel will only take place once it is safe to do so. ENZ anticipates most groups will embark on their programmes in 2023.
"Safety of our participants continues to be our top priority throughout all stages of the scholarship programme", says Carla. “We have robust risk management systems and emergency procedures in place, the ability to monitor the changing global conditions as well as resources and tools to support recipients on programme. We will be working with other government agencies, as well as our own staff located in Asia and Latin America, to ensure that our Prime Minister's Scholars are well looked after throughout their scholarship experience.”
Currently enrolled students who are interested in taking part in a group programme should enquire with their education provider's international office to check if there are opportunities available.
Education providers can also learn more by registering for the following webinars:
Asia Market update
Date: Thursday 24th of March 2:30pm- 4pm NZT
Description: Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.
Latin America Market update
Date: Friday 25th of March, 9am- 10:30am NZT
Description: Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.
Date: Friday 25th of March 12- 1pm NZT
Description: New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.
Farm Cove Intermediate and Luoyang International School: Sister Schools
International education a priority
At Farm Cove Intermediate (FCI) international education goals are included in our strategic documentation, as this is an area of high priority. We recognise the importance of our FCI community becoming Asia-equipped with our Asian neighbours now such a significant part of our lives. However, our FCI links with Asia go far beyond obligation and responsibility as we get so much enjoyment from sharing with both students and teachers from other cultures. Since our first group arrived from Japan 27 years ago, we have experienced the enormous value of celebrating cultural diversity through our hosting of international students from Asia.
Sister School relationship established
We’ve particularly enjoyed hosting students and teachers from our sister school, Luoyang International School (LYIS), which is in Luoyang City, Henan Province, China. Our relationship with LYIS began with a surprise email from their Principal, Jason Tsai, in 2012. He had visited our school when he was working in Auckland several years ago. His aim was to connect with an Auckland school and he believed that we would be a good fit to host a group of his students for short visit. We learnt that LYIS was four schools in one, from pre-school to college, and that students boarded five nights a week. This modern school of 2500 students was built only four years ago and has a focus on English language learning and using a variety of teaching methodologies. Our planning all came together and, in less than a year, 15 students arrived for a four week stay, accompanied by the principal and a teacher. The teacher spent her time working alongside our teachers, while the students mixed freely with their classmates and quickly became part of our school. The visit went so well that they visited us again in 2014, when we signed a sister school agreement to further promote teacher and student exchange and broaden our educational horizons by adding a global perspective. We agreed to join hands as sister schools and seek opportunities for purposeful, genuine and authentic communication.
Collaborative Poetry- a challenge but fun. Students were given Chinese names by the students.
Sister school visit enabled
After an initial scoping visit by four FCI teachers to LYIS, and with the blessing from our Board of Trustees we decided to take a group from FCI to China. Support from ENZ’s New Zealand China Sister Schools Fund enabled us to take two teachers on the visit.
The trip far exceeded our expectations. It provided amazing opportunities, was so much fun and changed us all. There were many high fives, welcome to China hugs, hand-made gifts and songs sung as we mixed with the LYIS students. They had spent months preparing for us. We enjoyed lessons in practical science, calligraphy, Chinese music, English, Mandarin and physical education. A night in homestays allowed our students to get a glimpse into Chinese life; the food was really yummy and the excursions to local points of interest were truly memorable.
Our trip to LYIS really advanced our sister school relationship. We have developed life-long friends and deepened our understanding of Chinese culture and the Mandarin language. Our learning flowed out across our school and the wider community, as we shared our daily experiences through social media while we were on the road, and presented to our whole school on our return.
Relationship set to grow
Planning is underway for a group from LYIS to visit us, and for a larger group from FCI to return to Luoyang in 2017. Short-term teacher exchanges are also being discussed.
Students greatly enjoyed learning the art of calligraphy.
Tips and insights
If you’re thinking of establishing a sister school relationship in China, here are some things to consider.
Do you have the support of your school community for such a venture – including your Boards of Trustees, teachers, parents and the students? You will need all of these stakeholders to support a successful relationship.
Are there good lines of communication between the school in China, or their agent, and your school? This is essential, so that clear understandings and expectations are established and the potential for any misunderstandings minimised.
How easy is it to travel to the Chinese school from New Zealand and for them to travel to you, and how long will it take to complete the journey? China is vast, and it can take three or more flights plus a lengthy train or coach trip to get to some districts.
How much will it cost each participant? The cost for families to send their child on the trip, plus the cost of sending the teachers, needs to be calculated. It is important that the group has a clear understanding of what is and is not covered by the trip budget.
What sort of preparation is required by students, teachers and parents? Good preparation – especially on the part of the students – is a critical factor as it underpins the success of the trip. You can support the preparation for Chinese students to come to you by sharing facts, photos, videos and links through social media. At FCI we put a lot of emphasis on teaching our students to be excellent hosts. In our experience, students travelling to Chinese schools take about ten weeks of lessons and three family meetings to gain the knowledge and skills that will enable them to have a positive experience.
Will your students feel comfortable in the Chinese school environment and vice versa? China is a very different culture, even more so as you get away from the big cities. Similarly, life in your community is likely to be a totally new experience for the Chinese student. It is our view that children need to experience cultural differences, but not be challenged to the point where they are overwhelmed.
What does the district around your school and their school offer which would be of interest for the students? Visiting special points of interest in the local district adds significantly to the experience for the students.
We really value our sister school relationship with LYIS in China. By hosting them twice and visiting with both a staff group and later with a student group, we are recognising more and more similarities between our cultures, and learning to appreciate the differences. Future exchanges will allow us to have more fun, too, as we develop an even greater understanding of one another.
We are very much looking forward to FCI LYIS China Trip 2017.
Linda Harvie, Principal - Farm Cove Intermediate School
Ask New Anything
Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything
NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.
The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.
The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.
- Campaign strategy
- Creative concept
- Technical execution
- The campaign in China
- Messaging and brand
- Sector representation and localisation
- Campaign toolkit
The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.
Key markets that will be reached by the campaign are:
The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.
For more information about ENZ’s target markets and the general digital campaign strategy, New Zealand education providers and ENZ Recognised Agencies can access the 2019 ENZ Digital Marketing Calendar on IntelliLab.
The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy.
Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand.
A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most.
ENZ invites and encourages our New Zealand education sector partners and ENZ Recognised Agencies to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand.
The campaign tool kit below provides more information around how your organisation can leverage the campaign.
Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.
The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.
We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.
From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.
We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.
All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.
A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.
Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.
The marketing activity and technology being used in this campaign includes:
- Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
- Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
- Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
- Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
- Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
- Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.
Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China.
Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:
- Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.
Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.
On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.
The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.
Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.
Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.
The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.
The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.
In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.
Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.
New Zealand education providers and ENZ Recognised Agencies are encouraged to leverage this campaign activity for your own marketing strategies.
Here is a toolkit of resources and suggested actions to help you get started:
- Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
- Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
- Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it.
- Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
- Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
- If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.
NZ-China education relationship strengthened
Chief Executive Grant McPherson says the Joint Working Group is a valuable mechanism for maintaining the long-standing education relationship between the countries, which dates back nearly 20 years.
“Joint initiatives including the innovative Tripartite Partnership, bring together our governments, as well as our researchers, educators and students and leverages New Zealand’s research strengths.”
The Secretary for Education, Iona Holsted, co-chaired the Joint Working Group meeting and led the New Zealand Delegation, with ENZ Chief Executive Grant McPherson and NZQA Chief Executive Dr Grant Klinkum. The Chinese delegation was led by the Vice-Minister of Education, Tian Xuejun.
A key outcome of the meeting was the signing of a Strategic Cooperation Arrangement by the New Zealand Qualification Authority’s (NZQA) Chief Executive, Dr Grant Klinkum, and Director General of the Chinese Service Center for Scholarly Exchange (CSCSE), Mr Jiacai Cheng.
Dr Klinkum commented that: “This refreshed agreement reflects the value both organisations place on mutual cooperation regarding the exchange of information and qualification recognition arrangements.”
“As part of our future work together, the two agencies have agreed to establish a working group to better understand the opportunities and challenges related to recognising online qualifications.”
Universities New Zealand representative Rebecca Needham said the Joint Working Group meeting was a timely reminder of the breadth of initiatives that continue to strengthen New Zealand's education links with China during a time of limited international mobility.
“The meeting was a valuable opportunity to undertake some deeper thinking about areas of longer-term cooperation, while continuing to celebrate the Chinese Scholarship Council students who are able to continue their study in New Zealand following the recent PhD border exceptions,” Needham said.
Chair of the International Working Group for Te Pūkenga, Tony Gray, said he was pleased to see the “genuine enthusiasm” at the Joint Working Group meeting to further develop tertiary education partnerships.
“There are many potential opportunities to collaborate with China as it implements its 2019 National Implementation Plan for Vocational Education Reform. There is real interest [from China] in understanding New Zealand's key vocational education and applied higher education practices and pedagogy,” Gray said.
“The Joint Working Group between China and New Zealand highlights the strength of our strategic education partnership and provides further impetus for key projects that are mutually beneficial,” ENZ Director – Greater China, Miranda Herbert, says. “It is pleasing to see that we’re both heading in the same direction with our internationalisation goals.”
Reminder of new data collection requirements
Private Training Establishments who do not receive SAC and/or Youth Guarantee funding from the Tertiary Education Commission, and are also signatories to the Code of Practice for the Pastoral Care of International Students are reminded that they are required to submit new data on their international students from 31 March 2016.
The August 2015 change to the Private Training Establishment (PTE) Registration Rules made it a condition of PTE registration to submit specific data to the Ministry of Education.
Consultation with exempted PTEs
A temporary exemption was granted to PTEs that provide English Language training only. For further information on the exemption please refer to the NZQA website.
An independent facilitator, Pania Gray of Kororā Consulting, is consulting with exempted PTEs on their approach to the new data collection requirements. Pania is consulting with exempted PTEs who are members of English New Zealand, via this representative body. Exempted PTEs who are not members of English New Zealand, and who would like to discuss the issues with Pania, are invited to contact her at: email@example.com.
Background about the data collection project
The Ministry of Education, Education New Zealand and the New Zealand Qualifications Authority (NZQA) have been working on a project which will gather better information from Unfunded International Education Providers (UIPs) using an automated data collection system.
The aim of the data collection project is to provide better market insights and analysis, and more targeted risk assessments, that will to help inform plans and activities relating to international education.
Good data and in-market intelligence can influence government strategy and policy, and enable informed data-driven decisions to be made. These decisions can work to the benefit of international education providers, international students and the wider international education industry.
More about the data and how to submit it
The UIP Data Collection – SMS Specification document explains which providers are required to submit data and how the data must be submitted.
Further information is available on the Services for Tertiary Organisations (STEO) website.
If you have any questions, or need clarification on who the exemption applies to, please email UIP.Datacollection@education.govt.nz.
The rule change took effect on 1 March 2016 and the new data must be submitted from 31 March 2016. If you require assistance with setting up the data return, please email UIP.Datacollection@education.govt.nz.