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Tauranga-based group visits Korea
E-News caught up with one of the organisers of the visit, Education Tauranga’s Anne Young.
What led to the decision to visit Korea as a group of institutions?
Education Tauranga’s 2013-2017 strategy focuses strongly on collaboration between member institutions. We find that we can make more of an impact in a market as a group, and, with a diverse range of institutions participating in activities, we can demonstrate the pathways that exist within our region to cater for all levels of education.
Korean students are enrolled in the full range of education institutions in Tauranga – from primary right through to tertiary. This is one of the reasons Education Tauranga’s Korean student numbers have continued to rise in 2015, while declining in New Zealand overall. We also attribute our success in Korea to the fact that we have committed local agents, strong local government support, highly effective links with the Korean community in the Western Bay of Plenty and institutions that provide excellent education and care to all international students, including those from Korea.
In choosing Korea as our group visit destination, we were able to further capitalise on our already strong position in that market.
What are the advantages of a group visit such as this?
The main advantage of a group visit is that it’s easier to get noticed and to secure meetings than when you’re an individual institution travelling on your own. Promotional costs can be shared, too. In our case, 21 institutions were pitching in, meaning our advertising dollar went a lot further, resulting greater numbers of prospective students at our fairs and good attendance of officials at other events.
Having trip organisers taking care of all the planning, organising and bookings meant it was a much more efficient process for everybody. It also alleviated stress for some first time travellers to Korea who didn’t have to face many of the challenging ‘unknown factors’ that can pop up when organising your own recruitment trip.
What are the downsides?
I don’t think there are any particular disadvantages to marketing as a group offshore. However, there are challenges in the logistics of dealing with such a large group, such as transport arrangements and getting everyone to where they need to be on time, as well as ensuring that planned activities are of benefit to all institutions from a range of sectors.
What were the highlights?
We attracted over 400 prospective students through our fairs which was a great success for one small region of New Zealand. The students who came along were already pretty well informed about Education Tauranga’s education offerings, demonstrating that the effort that we put into advertising prior to the events hit the mark!
Several alumni families also attended the events, and it was wonderful to see them engaging with prospective students and their families and giving their perspective on what studying in our region is like.
The support of big New Zealand brands such as Zespri was also fantastic; their product promotion at our fair went down really well.
Being hosted at the New Zealand Residence by the Deputy Head of Mission to Korea and Education New Zealand was also a highlight as we were able to recognise the contribution they had made to ensuring our activities were a success.
Are there any outcomes on the horizon or promising connections made?
We’re hoping our visit will result in an increase in student numbers from Korea in 2016. The signs are promising so far, with many new students expressing an interest in coming here. Time will tell however!
We have also strengthened relationships with Tauranga’s ‘friendship city’ of Ansan, with a larger study tour group coming in 2016 than came in 2015.
What would you do differently next time?
The visit to Korea was our second regional group visit (we visited China together as a group in March this year) so we already had experience in what did and didn’t work and were able to iron out any issues prior to this trip.
Any hints and tips for together groups thinking of undertaking this sort of group visit?
I think undertaking a visit of this kind is very effective for regions or groups of institutions. My top tips for making your visit a success are as follows:
- Do your research and have a plan. Know exactly what activities you want to do and why
- Involve all participating institutions in the planning process
- Make sure you have support from local councils and your Economic Development Agency
- Enter the market with a strong brand that all participants believe in
- Make sure you have translated materials and have translators who know your product/region
- The work you do prior to arrival is just as important (if not more than) as the work you will do while in country
- Work with ENZ and local Embassy staff
- Leverage your alumni
- Follow up with the people you met with during the visit!
Event registrations are open – and with a new whizz bang system!
There’s something for everyone among the agent seminars, alumni networking events, New Zealand education fairs and commercial fairs in China, Thailand, Malaysia, Japan, Korea and Viet Nam.
Exciting news is that, in line with our new categorisation of Japan as a ‘promote’ market, we are holding our first New Zealand education fair in Japan in October. Don’t miss out on this opportunity to showcase your education offering to this important market. As well, following on from the success of the agent seminars held in Osaka and Tokyo last year we will again be holding seminars in these cities leading up to the fair.
More exciting news on the event front is that our new event registration platform makes the whole process smoother, and does away with some of the paperwork. All the information you need regarding venues, locations and hotels, as well as some facts and figures about the market are available on the registration page for that event, all making for easier trip planning.
Each event will have an app, so that all the event information will be at your fingertips as you travel.
Registrations for all events close on Wednesday 15 July so check out the event calendar, select your country or countries, and away you go!
Phase two of the event registration improvements will include a meeting planner and appointment scheduler that will enable you to make appointments with agents well ahead of time and ensure you don’t miss out on valuable one-to-one meeting opportunities.
ENZ publishes event calendar 2018
ENZ is offering a range of events in 20 countries in 2018. Events include commercial fairs, New Zealand-only fairs and agent seminars. They can be found on the events calendar.
A number of events are open for registration now including China events and South America events (including Mexico), which will be held in March 2018. Viet Nam event dates will be confirmed by 6 November, with registration opening that day.
Sam Heeney, ENZ’s International Event Manager, notes some key changes to the events for 2018.
“For the first time, Mexico, ENZ’s new explore market, has been included in the South America roadshow, with an agent seminar and networking event,” said Sam.
“This will be a great opportunity to bring together agents and institutions to form new relationships.”
Sam said another event to look out for is ANZA 2018 which will be held in Auckland. This follows the two previous conferences which were held in Australia.
“ANZA 2018 will be a great opportunity to showcase New Zealand to many agents over the three-day event.
“We will have a New Zealand pavilion and will present at a number of the seminars.”
Visit the events page for full details.
Please note which sectors have been highlighted for each event – these have been identified as focus sectors by our in-market teams.
Prices for these events remain unchanged (all exclude GST):
- $2500 for commercial fairs
- $1500 for NZ-only fairs
- $250 for agent seminars
As always, do not book travel until you have registered and received confirmation from the events team.
Registration for events in second half of 2018 will open in mid-February.
Please contact events@enz.govt.nz with any questions.
How to register for ENZ events
1. Go to https://enz.govt.nz/events and select the event you want to attend.
2. Click on the ‘Event info’ button.
3. Log in if you already have an ENZ Events account, or request a new account by clicking on the link provided. Once you have created a new ENZ Events account, you will need to return to https://enz.govt.nz/events, select the event you want to attend and sign in.
4. When you have signed in, you will be taken to an Overview page. Please scroll down the page to the ‘Click here to register’ link which will take you to the registration page.
5. Complete the registration form, making sure you tick the events you want to attend. If you don’t tick an event, you will not be registered.
6. Once you have submitted your registration form, you will receive an acknowledgement email. Read the email and check the events you registered for are showing correctly. If they are not listed, then you have not registered correctly and need to contact the events team at events@enz.govt.nz.
2024 ENZ Events Calendar confirmed

ENZ is offering a range of 17 events in seven countries in 2024 including commercial fairs, New Zealand fairs, and agent seminars. The events are broken down as follows:
- 2 global events
- 9 agent seminars
- 5 ENZ student events
- 1 commercial event
All events can be found on the events calendar.

Registration

Registration for NAFSA 2024 is currently open. We will be opening events for pre-registration for other 2024 events over the coming weeks.

Pricing

Prices for these events have seen a 10% increase, the first increase since 2015. This is due to an increase in inflation and the resulting rise in event organisation costs. The new prices are as follows (all exclude GST):
- New Zealand fairs $1650
- Agent seminars $275
- Commercial fairs $2750
Please contact events@enz.govt.nz with any questions.
Our team
The ENZ team works together to works to grow awareness of New Zealand as a study destination and to support New Zealand education providers and businesses to take their services and products overseas for enduring social, cultural and economic benefits.
Through development of a world-class international education sector, we will build a thriving and globally connected New Zealand.
We have approximately 100 staff in 18 locations around the world. In New Zealand, we have a head office in Wellington and staff in Auckland and Christchurch.
Our values, Ngā Manapou strive to create a culture of Aroha at ENZ; a place where we all value the beliefs and culture of ENZ staff. This culture of Aroha is underpinned by four values: Manaakitanga, Be one, Kaitiakitanga, Be Bold.
On this page:
Sector Engagement
The Sector Engagement group delivers strategic initiatives in partnership with sector partners and stakeholders, undertakes business development, and designs and delivers new products and services.
Sector Services
The Sector Services group delivers a suite of products and services that support the sector to rebuild and thrive. This includes student experience, global citizenship, global events, and agent engagement, as well as scholarships to support domestic students to have an international education experience, and international students to study in New Zealand.
International
The International group is the face of ENZ around the world. It develops and maintains key relationships with governments, organisations and international stakeholders, and leads ENZ’s engagement globally for enhanced education cooperation.
As in-market experts, the group drives the flow of market intelligence and targeted advice to ENZ’s other teams. They support New Zealand institutions overseas, and work at offshore fairs and events to promote and enhance New Zealand's education brand.
Corporate Services
The Corporate Services group provides insightful analysis to the sector and ENZ, as well as delivering our strategic finance, budgeting and IT services. The group also leads ENZ's business operations' planning and performance.
Government Relations
The Government Relations group engages with the Minister of Education and Government agencies, providing authoritative advice about international education to support and influence Government policy development and implementation.
Marketing and Communications
The Marketing and Communications group leads our creative direction and marketing, acts as custodian of the brand, and provides strategic external communications and PR to support the sector.
We strive to facilitate a digital experience that embodies the Think New / I Am New brand. The ENZ digital eco-system is the first touchpoint for many prospective international students considering study with New Zealand.
People, Culture and Capability
The People, Culture and Capability group focuses on making ENZ a great place to work. From recruitment and induction to safety and wellbeing, it ensures staff have the skills and information needed to do their jobs effectively.
The group works with managers to give staff opportunities for professional development and leads work on ENZ’s culture.

To get in touch with a member of the team, click here.