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  • ENZ publishes event calendar 2018

    ENZ is offering a range of events in 20 countries in 2018. Events include commercial fairs, New Zealand-only fairs and agent seminars. They can be found on the events calendar.

    A number of events are open for registration now including China events and South America events (including Mexico), which will be held in March 2018. Viet Nam event dates will be confirmed by 6 November, with registration opening that day.

    Sam Heeney, ENZ’s International Event Manager, notes some key changes to the events for 2018.

    “For the first time, Mexico, ENZ’s new explore market, has been included in the South America roadshow, with an agent seminar and networking event,” said Sam.

    “This will be a great opportunity to bring together agents and institutions to form new relationships.”

    Sam said another event to look out for is ANZA 2018 which will be held in Auckland. This follows the two previous conferences which were held in Australia.

    “ANZA 2018 will be a great opportunity to showcase New Zealand to many agents over the three-day event.

    “We will have a New Zealand pavilion and will present at a number of the seminars.”

    Visit the events page for full details.

    Please note which sectors have been highlighted for each event – these have been identified as focus sectors by our in-market teams.

    Prices for these events remain unchanged (all exclude GST):

    • $2500 for commercial fairs
    • $1500 for NZ-only fairs
    • $250 for agent seminars

    As always, do not book travel until you have registered and received confirmation from the events team.

    Registration for events in second half of 2018 will open in mid-February.

    Please contact events@enz.govt.nz with any questions.

  • How to register for ENZ events

    1. Go to https://enz.govt.nz/events and select the event you want to attend.

    2. Click on the ‘Event info’ button.

    Step 2

    3. Log in if you already have an ENZ Events account, or request a new account by clicking on the link provided. Once you have created a new ENZ Events account, you will need to return to https://enz.govt.nz/events, select the event you want to attend and sign in.

    Step 3

    4. When you have signed in, you will be taken to an Overview page. Please scroll down the page to the ‘Click here to register’ link which will take you to the registration page.

    Step 4

    5. Complete the registration form, making sure you tick the events you want to attend. If you don’t tick an event, you will not be registered.

    Step 5

    6. Once you have submitted your registration form, you will receive an acknowledgement email. Read the email and check the events you registered for are showing correctly. If they are not listed, then you have not registered correctly and need to contact the events team at events@enz.govt.nz.

    Step 6

  • Farm Cove Intermediate and Luoyang International School: Sister Schools

    International education a priority

    At Farm Cove Intermediate (FCI) international education goals are included in our strategic documentation, as this is an area of high priority.  We recognise the importance of our FCI community becoming Asia-equipped with our Asian neighbours now such a significant part of our lives. However, our FCI links with Asia go far beyond obligation and responsibility as we get so much enjoyment from sharing with both students and teachers from other cultures.  Since our first group arrived from Japan 27 years ago, we have experienced the enormous value of celebrating cultural diversity through our hosting of international students from Asia.

    Sister School relationship established

    We’ve particularly enjoyed hosting students and teachers from our sister school, Luoyang International School (LYIS), which is in Luoyang City, Henan Province, China.  Our relationship with LYIS began with a surprise email from their Principal, Jason Tsai, in 2012.  He had visited our school when he was working in Auckland several years ago.  His aim was to connect with an Auckland school and he believed that we would be a good fit to host a group of his students for short visit. We learnt that LYIS was four schools in one, from pre-school to college, and that students boarded five nights a week.  This modern school of 2500 students was built only four years ago and has a focus on English language learning and using a variety of teaching methodologies.  Our planning all came together and, in less than a year, 15 students arrived for a four week stay, accompanied by the principal and a teacher.  The teacher spent her time working alongside our teachers, while the students mixed freely with their classmates and quickly became part of our school.  The visit went so well that they visited us again in 2014, when we signed a sister school agreement to further promote teacher and student exchange and broaden our educational horizons by adding a global perspective. We agreed to join hands as sister schools and seek opportunities for purposeful, genuine and authentic communication.

    Farm20Cove202

     

    Collaborative Poetry- a challenge but fun. Students were given Chinese names by the students.

    Sister school visit enabled

    After an initial scoping visit by four FCI teachers to LYIS, and with the blessing from our Board of Trustees we decided to take a group from FCI to China. Support from ENZ’s New Zealand China Sister Schools Fund enabled us to take two teachers on the visit.

    The trip far exceeded our expectations.  It provided amazing opportunities, was so much fun and changed us all.  There were many high fives, welcome to China hugs, hand-made gifts and songs sung as we mixed with the LYIS students.  They had spent months preparing for us.  We enjoyed lessons in practical science, calligraphy, Chinese music, English, Mandarin and physical education.  A night in homestays allowed our students to get a glimpse into Chinese life; the food was really yummy and the excursions to local points of interest were truly memorable.

    Our trip to LYIS really advanced our sister school relationship.  We have developed life-long friends and deepened our understanding of Chinese culture and the Mandarin language.  Our learning flowed out across our school and the wider community, as we shared our daily experiences through social media while we were on the road, and presented to our whole school on our return.  

    Relationship set to grow

    Planning is underway for a group from LYIS to visit us, and for a larger group from FCI to return to Luoyang in 2017. Short-term teacher exchanges are also being discussed.

    Farm20Cove203

    Students greatly enjoyed learning the art of calligraphy.

    Tips and insights

    If you’re thinking of establishing a sister school relationship in China, here are some things to consider.

    • Do you have the support of your school community for such a venture – including your Boards of Trustees, teachers, parents and the students?  You will need all of these stakeholders to support a successful relationship.

    • Are there good lines of communication between the school in China, or their agent, and your school?  This is essential, so that clear understandings and expectations are established and the potential for any misunderstandings minimised. 

    • How easy is it to travel to the Chinese school from New Zealand and for them to travel to you, and how long will it take to complete the journey? China is vast, and it can take three or more flights plus a lengthy train or coach trip to get to some districts. 

    • How much will it cost each participant?  The cost for families to send their child on the trip, plus the cost of sending the teachers, needs to be calculated. It is important that the group has a clear understanding of what is and is not covered by the trip budget.

    • What sort of preparation is required by students, teachers and parents? Good preparation – especially on the part of the students – is a critical factor as it underpins the success of the trip.  You can support the preparation for Chinese students to come to you by sharing facts, photos, videos and links through social media.  At FCI we put a lot of emphasis on teaching our students to be excellent hosts.  In our experience, students travelling to Chinese schools take about ten weeks of lessons and three family meetings to gain the knowledge and skills that will enable them to have a positive experience.

    • Will your students feel comfortable in the Chinese school environment and vice versa?  China is a very different culture, even more so as you get away from the big cities. Similarly, life in your community is likely to be a totally new experience for the Chinese student.  It is our view that children need to experience cultural differences, but not be challenged to the point where they are overwhelmed. 

    • What does the district around your school and their school offer which would be of interest for the students?  Visiting special points of interest in the local district adds significantly to the experience for the students.

    We really value our sister school relationship with LYIS in China.  By hosting them twice and visiting with both a staff group and later with a student group, we are recognising more and more similarities between our cultures, and learning to appreciate the differences.  Future exchanges will allow us to have more fun, too, as we develop an even greater understanding of one another.

    We are very much looking forward to FCI LYIS China Trip 2017.

    Linda Harvie, Principal - Farm Cove Intermediate School

  • Ask New Anything

    Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything

    nagisa japan school 5

    NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.

    The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.

    The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.

     

    Campaign Strategy

    The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.

    Key markets that will be reached by the campaign are:

    • Brazil
    • Colombia
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Korea
    • Philippines
    • Thailand
    • UK
    • USA
    • Vietnam
    • Indonesia

    The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.

    For more information about ENZ’s target markets and the general digital campaign strategy, New Zealand education providers and ENZ Recognised Agencies can access the 2019 ENZ Digital Marketing Calendar on IntelliLab

    The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy. 

    Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand. 

    A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most. 

    ENZ invites and encourages our New Zealand education sector partners and ENZ Recognised Agencies to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand. 

    The campaign tool kit below provides more information around how your organisation can leverage the campaign. 

    Creative concept

    Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.

    The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.

    We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.

    From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.

    We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.

    All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.

    Technical execution

     A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.

    Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.

    The marketing activity and technology being used in this campaign includes:

    • Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
    • Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
    • Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
    • Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
    • Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
    • Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.

    The campaign in China

    Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China. 

    Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:

    Paid media:

    • WeChat
    • Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.

    Owned media:

    Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.

    On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.

    Messaging and Brand

    The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.

    Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.

    Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.

    Sector representation and localisation

    The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.

    The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.

    In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.

    Toolkit

    Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.

    New Zealand education providers and ENZ Recognised Agencies are encouraged to leverage this campaign activity for your own marketing strategies.

    Here is a toolkit of resources and suggested actions to help you get started:

    • Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
    • Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
    • Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it. 
    • Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
    • Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
    • If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.

     

  • NZ-China education relationship strengthened

    Chief Executive Grant McPherson says the Joint Working Group is a valuable mechanism for maintaining the long-standing education relationship between the countries, which dates back nearly 20 years.

    “Joint initiatives including the innovative Tripartite Partnership, bring together our governments, as well as our researchers, educators and students and leverages New Zealand’s research strengths.”

    The Secretary for Education, Iona Holsted, co-chaired the Joint Working Group meeting and led the New Zealand Delegation, with ENZ Chief Executive Grant McPherson and NZQA Chief Executive Dr Grant Klinkum. The Chinese delegation was led by the Vice-Minister of Education, Tian Xuejun.

    A key outcome of the meeting was the signing of a Strategic Cooperation Arrangement by the New Zealand Qualification Authority’s (NZQA) Chief Executive, Dr Grant Klinkum, and Director General of the Chinese Service Center for Scholarly Exchange (CSCSE), Mr Jiacai Cheng.

    Dr Klinkum commented that: “This refreshed agreement reflects the value both organisations place on mutual cooperation regarding the exchange of information and qualification recognition arrangements.”

    “As part of our future work together, the two agencies have agreed to establish a working group to better understand the opportunities and challenges related to recognising online qualifications.”

    Universities New Zealand representative Rebecca Needham said the Joint Working Group meeting was a timely reminder of the breadth of initiatives that continue to strengthen New Zealand's education links with China during a time of limited international mobility.

    “The meeting was a valuable opportunity to undertake some deeper thinking about areas of longer-term cooperation, while continuing to celebrate the Chinese Scholarship Council students who are able to continue their study in New Zealand following the recent PhD border exceptions,” Needham said.

    Chair of the International Working Group for Te Pūkenga, Tony Gray, said he was pleased to see the “genuine enthusiasm” at the Joint Working Group meeting to further develop tertiary education partnerships.

    “There are many potential opportunities to collaborate with China as it implements its 2019 National Implementation Plan for Vocational Education Reform. There is real interest [from China] in understanding New Zealand's key vocational education and applied higher education practices and pedagogy,” Gray said.

    “The Joint Working Group between China and New Zealand highlights the strength of our strategic education partnership and provides further impetus for key projects that are mutually beneficial,” ENZ Director – Greater China, Miranda Herbert, says. “It is pleasing to see that we’re both heading in the same direction with our internationalisation goals.”

  • Reminder of new data collection requirements

    Private Training Establishments who do not receive SAC and/or Youth Guarantee funding from the Tertiary Education Commission, and are also signatories to the Code of Practice for the Pastoral Care of International Students are reminded that they are required to submit new data on their international students from 31 March 2016.

    The August 2015 change to the Private Training Establishment (PTE) Registration Rules made it a condition of PTE registration to submit specific data to the Ministry of Education.

    Consultation with exempted PTEs

    A temporary exemption was granted to PTEs that provide English Language training only. For further information on the exemption please refer to the NZQA website.

    An independent facilitator, Pania Gray of Kororā Consulting, is consulting with exempted PTEs on their approach to the new data collection requirements. Pania is consulting with exempted PTEs who are members of English New Zealand, via this representative body. Exempted PTEs who are not members of English New Zealand, and who would like to discuss the issues with Pania, are invited to contact her at: pania@kororaconsulting.co.nz.

    Background about the data collection project

    The Ministry of Education, Education New Zealand and the New Zealand Qualifications Authority (NZQA) have been working on a project which will gather better information from Unfunded International Education Providers (UIPs) using an automated data collection system.

    The aim of the data collection project is to provide better market insights and analysis, and more targeted risk assessments, that will to help inform plans and activities relating to international education.

    Good data and in-market intelligence can influence government strategy and policy, and enable informed data-driven decisions to be made. These decisions can work to the benefit of international education providers, international students and the wider international education industry.

    More about the data and how to submit it

    The UIP Data Collection – SMS Specification document explains which providers are required to submit data and how the data must be submitted.

    Further information is available on the Services for Tertiary Organisations (STEO) website.

    If you have any questions, or need clarification on who the exemption applies to, please email UIP.Datacollection@education.govt.nz.

    The rule change took effect on 1 March 2016 and the new data must be submitted from 31 March 2016. If you require assistance with setting up the data return, please email UIP.Datacollection@education.govt.nz.

  • New student registration at Chinese embassy

    In order for a New Zealand qualification to be recognised in China, students previously requested a “Certificate for the Returned Overseas Students or Scholars” from either the education section of Chinese Embassy or Chinese Consulates in Auckland or Christchurch.

    However, from 1 July, students are required to register online with the education section of the Chinese Embassy when they arrive in New Zealand in order to receive their certificate when they complete their qualification. The registration system also allows students in New Zealand to share their contact details with the Embassy in case of an emergency. 

    The education section of the Chinese Embassy has asked Education New Zealand to inform institutions of this change in process, and encourage institutions to tell Chinese students to register online. Students should visit http://www.chinanz-education.org to register.

    Please contact Aaron Zhao (Secondary Secretary, Education Section of the Embassy of the People’s Republic of China in New Zealand) for more information: aaronzl@163.com

  • UIP data collection: go-live 31 March

    There is a temporary exemption from the new requirements for providers that offer only English language training, but any UIP that provides English language training only may still use the UIP data collection system to return data if they wish to do so.

    The new system is an outcome of the recent change to Rule 5.1.3 of the Private Training Establishment Registration Rules 2013, making the requirement to submit information to the Ministry of Education using a new automated data system a condition of PTE registration. 

    For more information about the data and how to submit it, follow these links:

    If you have any questions, please email UIP.Datacollection@education.govt.nz.

  • Miriama Kamo to headline NZIEC 2018

    Miriama will preside over the 27th New Zealand International Education Conference and Expo to be held at Te Papa in Wellington on Thursday 9 and Friday 10 August.

    “The NZIEC conference is always a calendar highlight,” says Miriama.

    “It’s a conference that provides learning and networking opportunities – and a lot of fun. I’m so looking forward to seeing everyone again this year.

    “I really enjoy NZIEC conferences. With over 600 delegates, you’d think it could feel impersonal but somehow this crowd pulls off the personal with aplomb.

    “Always inspiring, always educative, always fun.”

    If you didn’t attend conference last year, you’ll likely recognise Miriama from her role presenting TVNZ 1’s flagship current affairs programme Sunday. She also co-presents current affairs programme Marae, is a regular 1NEWS newsreader and is the host on TVNZ 1’s new lifestyle programme, Kiwi Living.

    As a reporter for Sunday, Miriama won the prestigious Best Current Affairs Reporter gong at the Qantas Media Awards in 2005 for her investigation into alleged abuses at Porirua Hospital in the 1960s and 70s. She has also spent six years fronting TVNZ 2’s current affairs show 20/20.

    Miriama emceed the 2016 and 2017 conferences in Auckland, and we’re delighted to be able to welcome her to the ‘World’s Coolest Little Capital’ later this year as we explore the theme of Inspiring Global Citizens.

    Programme update

    With just over a hundred sleeps to go, we’re working hard behind the scenes to deliver a fantastic NZIEC for the industry.

    After being inundated with breakout presentation submissions, we’re in the final stages of confirming the conference programme and will be in touch with submitters over the coming weeks to advise them of the outcome of their submissions.

    With breakout streams focused on global citizenship, student experience and wellbeing, digital innovation, markets and products, sharing our stories and contribution to New Zealand, the programme will highlight the diversity and expertise of New Zealand’s vibrant international education industry.

    We’re also planning some changes to the conference format – stay tuned to e-news for updates on all our conference announcements.

    Registration to open late May 

    Registration for NZIEC 2018 will open in late May. We expect this year’s event to sell out, so be sure to be in quick to confirm your place at the international education event of the year.

    Find out more about NZIEC at www.nziec.co.nz

  • Event registration update

    Upcoming events in the following markets are open:

    • Europe (EAIE)

    • India

    • Indonesia

    • Korea (inaugural New Zealand fair)

    • Malaysia

    • Thailand (OCSC Fair).

     Registration for ENZ events in Japan and Thailand has now closed.

     For more information and to register, see www.enz.govt.nz/events

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