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Support
To help fuel the continuing growth of New Zealand’s international education industry, ENZ offers services such as advice, funding and agent support.
ENZ’s advice focuses on both business and market development, while its funding streams are available to New Zealand students and to education providers.
Tools
ENZ has five sets of tools to assist with international marketing: IntelliLab, Skills Lab, Brand Lab, Agent Lab and the Study with New Zealand website.
Institutions and agents will find everything they need to tell a consistent story about New Zealand’s quality education system and its unique benefits.
NauMai NZ is the official government website for international students who are already in New Zealand or have chosen to study with New Zealand. The site, managed by ENZ, is kept regularly updated with practical information, tips, and advice for living in New Zealand - all in plain English.
Business development
Advice is available to help organisations take advantage of the potential for growth in the international education market.
Organisations can take advantage of the advice and support offered by the following services and support for their sector.
On this page:
SIEBA
The Schools International Education Business Association (SIEBA) aims to provide leadership, increased business capability, greater collaboration and stronger representation for New Zealand schools in the international education sector.
Strategic roadmaps
New Zealand’s international education industry has developed strategic roadmaps to guide its future growth to 2025. The roadmaps contain ‘strategic choices’ and ‘specific actions’ that are key to achieving success.
There are roadmaps for individual sectors as well as an overall roadmap for the industry. Find out more here.
Strategy advice
With extensive experience of teaching, marketing and recruiting international students, ENZ’s business development managers give advice to help organisations shape their international growth strategies.
Executive team
Amanda Malu | Chief Executive

Amanda Malu is the Chief Executive of Education New Zealand Manapou ki te Ao.

Amanda has deep experience in the public sector, education, and marketing, as well as experience across borders and with international education through her past roles. She has held senior leadership roles across education and health sectors.

Prior to ENZ, she was Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading the organisation through extensive change over five years in the role. She has also held senior marketing and communication roles, including at the Tertiary Education Commission and in the vocational education sector.

As ENZ’s Chief Executive, Amanda is responsible for leading ENZ in promoting Aotearoa New Zealand as a study destination and helping our country realise the social, cultural, and economic benefits of international education.

Sahinde Pala l Acting Group General Manager, International Marketing, Brand and Scholarships

Sahinde joined ENZ in 2016 after 18 years working for a multinational group of English language schools. With a career dedicated to international education, she brought extensive private sector experience in international marketing, stakeholder engagement and student experience delivery to the organisation.

Sahinde has held a number of roles at ENZ working with education providers, government stakeholders, regional groups, peak bodies, students’ associations and community groups. She was heavily involved in developing the International Student Wellbeing Strategy.

With a passion for delivering an excellent customer experience, Sahinde will be leading the newly formed Sector Services team to deliver a suite of products and services that support the sector to rebuild and thrive. This includes student experience, global citizenship, global events, and agent engagement, as well as scholarships to support domestic students to have an international education experience, and international students to study in New Zealand.

Sahinde is based in our Auckland office and spends her time outside of work standing on the sidelines of sports fields supporting her young boys.

Di Solomon l Acting Group General Manager Strategy, Capability and Performance

Di is a public sector leader with over 15 years’ experience working across a number of central and local government agencies.

Di leads the Education New Zealand team responsible for governance, accountability and performance, and connecting ENZ to its government agencies partners. Her aim is to ensure New Zealand’s international education sector is resilient, sustainable, globally connected and provides an excellent education experience.

Formerly an international student, Di holds a Masters in Environmental Policy from Lincoln University.
Our team
The ENZ team works together to grow awareness of New Zealand as a study destination and to support New Zealand education providers and businesses to take their services and products overseas for enduring social, cultural and economic benefits.

Through development of a world-class international education sector, we contribute to building a thriving and globally connected New Zealand.

We have approximately 100 staff in 18 locations around the world. In New Zealand, we have offices in Wellington and Auckland.

Our values, Ngā Manapou strive to create a culture of Aroha at ENZ; a place where we all value the beliefs and culture of ENZ staff. This culture of Aroha is underpinned by four values: Manaakitanga, Be one, Kaitiakitanga, Be Bold.

ENZ is structured into three business groups:
- Strategy, Capability & Performance
- International & Sector Engagement
- International Marketing, Brand & Scholarships
To get in touch with a member of the team, click here.
Advice
ENZ’s business development managers provide New Zealand education organisations with advice to help them make the most of international growth opportunities.
The entire ENZ team works to build the profile of New Zealand’s education system in key market with activities such as media visits, public relations and in-market events.
Our people
Education New Zealand Manapou ki te Ao is governed by a Board appointed by the Minister of Education.

A Leadership Team leads ENZ’s 100-plus staff on a mission to take New Zealand’s education experiences to the world, for enduring economic, social and cultural benefits.
Saying it with socks
Back in May, we reported that Lincoln University had committed to providing international students with a parcel of hand-knitted woolly socks, pineapple lumps and a personal letter ahead of their arrival.
These photos show that those socks have been a big hit!
Lincoln’s International and Student Engagement Director Dee Coleman says that the university receives international students from over 60 countries each year, with some coming unprepared for a New Zealand winter down South. To help them stay warm, Lincoln started the project to provide students with handmade woolly socks.
“When we looked at our source countries, we realised that a lot of our students hail from warm climates and although intrigued by a Kiwi winter, can often come unprepared.”
“Our aim is to keep them warm with some good, old-fashioned Kiwi hospitality, and what better way than with some homespun and hand-knitted South Island woolly socks.”
The socks are hand-knitted by a group of Darfield spinning and knitting enthusiasts, headed up by neighbours Pip Anderson and Ruth Buttle. They have committed to producing up to 40 pairs of hand-knitted socks a year for the university, destined for locations all around the world.
Retired from a life of farming in the district, Ruth still spins her own wool despite no longer having a dedicated flock of black sheep for the purpose. She buys wool, cards it and spins it into double ply wool. It takes a minimum of two hours to spin one ball of wool.
Pip says they are aiming to keep the colours neutral, with splashes of colour so that they look natural and hand made.
Ruth says spinning and knitting are still popular pastimes for rural New Zealand women and that projects like this are an excellent opportunity to get together.
A first for Southland Girls’ High
The national news site Stuff ran a charming story last week about a young Thai student, Kamolsiri (Kate) Damrongmanee, who is the first international prefect to be voted in in the 137-year history of Invercargill’s Southland Girls’ High School.
The story covers her life as a busy Year 13 student and prefect. Kate also talks about her love of the southern city’s cold weather and the community’s warm support.
Agent Activity Fund in Colombia takes off
The event was organised by Colombian agency Go Study, Work and Travel and supported by ENZ’s Colombia team, via their Agent Activity Fund. In this inaugural round of the Fund, Colombian agencies were invited to “let their imaginations fly” in proposing ways to promote New Zealand and increase Colombian student numbers to New Zealand.
Five agencies were awarded NZ$2,000 each, with Go Study, Work and Travel's information session being the first cab off the rank.
As an incentive, all participants at the information session went into the draw to receive two 12-week, English-language scholarships donated by EDENZ and New Zealand Language Centres.
The lucky scholarship winners were announced at the event.
A guest speaker at the session was Colombian blogger Maggi Mora who studied English in New Zealand last summer via an English New Zealand International Education Growth Fund project, and raved about her experiences here.
“This was a clear example of the benefits of different agencies working together,” says Lisa Futschek, ENZ Regional Director Americas and Europe.
“An offshore agent, NZ institutions, a former student and ENZ all working together to promote New Zealand is a powerful thing.”
Javiera Visedo, ENZ Market Development Manager in Colombia, says upcoming projects funded by the Agent Activity Fund will focus on promotional activities using social media.
“It was great to see so many agents interested in partnering with us and submitting projects for consideration.
We would like to increase the fund next year because running it for the first time in 2016 has resulted in great exposure for New Zealand.”

Note: If you’re interested in promoting your region to Colombian agents, then check out the ‘Networking starts at home’ story for an opportunity to meet with Colombian (and other) agents in Wellington on Friday 27 May.