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• Flying Kiwi makes return flight

  Early in the new year, our Santiago-based Market Development Manager Javiera Visedo received a surprise visit from a familiar face – Flying Kiwi Catherine Lee. Catherine was one of the first group of seven Flying Kiwis to study in Santiago in 2013 and she had come back for a three week holiday in Chile to spend time with her host family.

  “Although obviously my visit as one of the Flying Kiwis was very advantageous from a learning perspective, the friendships and bonds I have formed with my host family and classmates transcend language barriers and distance,” said Catherine.

  Flying Kiwis is an ENZ initiative to send New Zealand secondary school students studying Spanish to Santiago for three weeks to attend school alongside Chilean students. The programme was developed in response to the Chilean Government-sponsored scholarship programme Penguins without Borders which sees Chilean students coming to New Zealand to study. 

  Catherine was in year 13 at Northcote College when she was chosen as a Flying Kiwi. At the time, her Spanish was advanced and she gave a speech for the welcome event at the Ambassador’s Residence.

  With one daughter of their own, Catherine’s host family treated her like a second daughter. They loved the experience so much that they hosted another Flying Kiwi last year – they say now they have three daughters.

  These days, Catherine is in her second year at the University of Auckland studying towards a Bachelor of Arts majoring in Spanish.

  “Travelling to a Spanish-speaking country and learning more about the language definitely influenced my decision to study translation and interpreting at a tertiary level. I could see myself having a career as a translator – I knew that was what I wanted to do with my life,” said Catherine.

  “I will definitely have an ongoing connection to Chile – I already miss my friends and host family! One day I would like to do another exchange to a Chilean university, or even live there for a while.

  Several of Catherine’s Chilean schoolmates have plans to travel and study in New Zealand. Her host sister is investigating visas to study and work in New Zealand for a year.

  “Even my host family are considering moving to New Zealand, as they have heard wonderful things about living there.”

  Javiera said that Catherine now speaks beautiful Spanish and her story demonstrates the success of the programme.

  “It’s great to see the long-term results of these initiatives. It makes us appreciate even more what we do and most importantly why we do it,” said Javiera.

  

  Bottom left photo (Left to right): Catherine’s host sister, Javiera Jimenez Ortiz; Catherine; and friend Rubi Ruiz Vallejos
  Bottom right photo (Left to right): Catherine’s host mother, Elena; Javiera Visedo (ENZ Market Development Manager); Catherine; and host sister, Javiera, at the New Zealand Embassy in Santiago

• Christchurch Educated “Owning Our Future”

  Thought-provoking and at times challenging messages were received from Kay Giles, Chief Executive of CPIT (“My view on opportunities in international education”), Michael Prentice, Designworks (“The brand journey”) and Lester Wolfreys, Focus Consulting (“Commercialising opportunities”).

  This event was supported by Education New Zealand and in his opening address, Chief Executive Grant McPherson welcomed the pleasing progress towards recovery in the Canterbury region and encouraged members to work together to continue the momentum for sustainable growth.

  From the conference, Christchurch Educated members gained a greater awareness of the value and potential of our New Zealand and regional brands and participants discussed a range of ideas related to the further development of pathways, student experience and possible models for collaborative market and product development.  These outcomes will form the basis for initiatives that the Board of Christchurch Educated will consider in the coming months.

  To find out more, receive copies of the conference presentations or to make contact with Christchurch Educated, contact Karen Haigh (karen.haigh@enz.govt.nz)

  Below: Christchurch Educated Board Member and Cobham Intermediate School Principal, Scott Thelning MC’s the conference.

  

• Study in New Zealand on Instagram

  Over the next six months we are trialling some social media marketing with 15 scholarship students on Instagram.

  The students from the university and ITP sectors have been challenged to capture one moment each week of their New Zealand study experience. This could be in the form of a photo or a short video.

  Highlights so far include shopping for fruit and vegetables at Wellington’s fresh produce markets, a visit to the Taihape Gumboot, canyoning in Piha and riding a mechanical bull at AUT University. We are looking forward to seeing the ‘inside the classroom’ pictures as the study year gets underway.

  With Instagram it’s very important to be real so we thought the best way to do that was to hand the reins over to the students themselves. While we are working closely with the students to generate the right type of content, our student ambassadors are encouraged to share their education experience as authentically as possible. As we learn how to make the most of this student-led social media channel, we’ll invite new contributors from all markets to increase the amount of content we are generating.

  The 15 scholarship students are competing to be crowned the best contributor with a prize of $200 towards a kiwi adventure of their choice. We’ll also provide each of the 15 students with an official reference for their CV at the end of their six month stay in New Zealand.

  If you’re on Instagram, follow the students’ journey at @studyinnewzealand - http://instagram.com/studyinnewzealand

• New Zealand Cracks Top Five Preferred Overseas Study Destinations for China’s Wealthy

  Rupert Hoogewerf, Founder, Chairman and Chief Researcher of the Hurun Report, noted “New Zealand breaking into the ‘Big 5’ shows how far it has come to building a global education programme, attracting many of China’s most successful families to send their children to study there.  With 80% of these families now looking to send their children to study overseas, New Zealand’s all-round education system is able to compete at the very highest levels in the world”.

  ENZ received a “Best of the Best” award for this achievement.  The awards are based on the annual Chinese Luxury Consumer Survey (CLCS), now in its 11th year.  Between September and November 2014 the Hurun Report surveyed 376 Chinese individuals with at least CNY 10 million (NZD 2 million) personal wealth.  62% surveyed were from the first tier cities of Shanghai, Beijing, Shenzhen and Guangzhou.

  Those surveyed were asked, “what is your preferred overseas study destination?”.  New Zealand followed the US, UK, Australia, and Canada (out of 12 countries), and edged out Switzerland, a popular education destination with the world’s wealthy.   

  “This recognition hasn’t come about by accident”, said Regional Director Alexandra Grace.  “We have made a deliberate effort to connect with the Hurun Report’s readership, and to showcase that New Zealand education is something to which to aspire.  We have done this in various ways, including through Hurun media interviews with our Prime Minister, Hon Steven Joyce, and with leaders such as Auckland Mayor, Len Brown.  The messaging in all has been consistent: New Zealand offers high quality, personalised education in a world-class environment.  Our education system fosters creativity and innovation; ideas are born in our country.  And future leaders across all sectors are developed in our country”.

  This isn’t the only award won recently by ENZ’s China Team.  “We had a very successful year on the awards and recognition front in China last year”, said Alex.  “We are off to a good start this year by also being awarded an “international partner award” from the China Education Association for International Exchange”.

• Added ability for searching New Zealand education organisations

  While there has always been the ability to find education organisations on the site by region and type, users can now also choose to filter organisations by their NZQA assigned provider category.

  Provider categories are either Category 1, 2, 3 or 4 and are reflective of the findings of the institutions most recent External Evaluation and Review.

  The enhancement to the website search function is in response to feedback from the education sector and improves access to information for international students and their agents looking to enrol in courses in New Zealand, as well as students, parents and the public wanting to know more about NZQA-registered tertiary providers.

  The search function is available here and includes descriptions of each of the four provider categories.

• PMSA and beyond

  Diana Tam is one such student, and below is an account of her PMSA-aided  journey  from New Zealand to Hong Kong, and to landing a plum job in her chosen law firm. One of the goals of the PMSA is to strengthen New Zealand’s ability to engage with key Asian trading partners.

  Back in college, I’d always dreamed of going on exchange. I loved the feeling of being in a foreign country and slowly absorbing its culture. Years later, after saving up and finishing my compulsory uni papers, I was finally heading to City University of Hong Kong, as a recipient of the inaugural Prime Minister’s Scholarship for Asia.

  To be truthful, I didn’t give much consideration to the PMSA at the time. I was grateful, but I’d made up my mind to study abroad long ago. Without further thought, I packed my bags and started my new life.

  It’s impossible to describe Hong Kong without relying on the same phrases: frenetic, international, fast-paced. It reminds me of both London and Guangzhou, and yet has this spirit that I don’t imagine any other city can replicate.

  While I was exploring, I was also thinking about my career. After spending time in Hong Kong, I knew I wanted to enter the commercial realm. I applied to Kensington Swan, a law firm I admired for its strategic focus and commitment to gender equity. One Skype interview and several questions about the PMSA later, I was sitting in the Wan Chai Grand Hyatt with Charlotte, a partner in the IP team. It was a pretty novel way to have an employment offer pack delivered.

  I’ve been fortunate: my interests and passions dovetailed with New Zealand’s pivot to the Asia-Pacific, and I’ve met brilliant and inspirational people on the way — many of them in Southeast Asia, a region I visited on my second PMSA! Now I’m settled in at Kensington Swan, in our Financial Services team and aiming to end up working in Asia-NZ trade. It’s a supportive atmosphere, and I’m excited about the future.

• Meet ENZ’s team in South-South east Asia

  The team’s Regional Director, Ziena Jalil, has been working with senior management at ENZ to build the capacity of the team to best contribute to New Zealand’s international education goals.

  The team’s approach to strengthening New Zealand’s presence and engagement in the region has included the recruitment of staff to manage changes but also to fill gaps in experience and skills critical to success in five key markets for ENZ in the SSEA region which are currently India, Indonesia, Malaysia, Thailand and Viet Nam.

  Late last month Jane Goh joined ENZ as Marketing and Strategic Relations Manager, Malaysia, based in Kuala Lumpur. Jane came to ENZ from Mondelez International where she was the Communications Manager, having previously worked for Draft FCB and Taylor’s Education Group also in Kuala Lumpur. While at Taylor’s, Jane led a major project to re-energise alumni relations as well as looking after advertising and promotions across the group, and so she is well placed to boost New Zealand’s education profile, with the right skills to also strengthen important channels.

  In early January ENZ also appointed Marketing and Strategic Relations Managers in Thailand and Indonesia.

  Chortip Pramoolpol is based in Bangkok. Most recently Chortip was Zespri International Limited’s Marketing Manager - Thailand. She oversaw overall sales, marketing, customer relations and operations of the Zespri business in Thailand and drove considerable growth.

  Prior to Zespri, Chortip worked for Grayling Thailand, Keppel Thai Properties and New Zealand Trade and Enterprise in corporate communications, marketing, business development and international investment roles. Chortip has also worked at a marketing research company in Australia and a property company in Singapore. She holds a Master of Business in International Marketing from the University of Technology, Sydney, Australia.

  Karmela Christy is ENZ’s Marketing and Strategic Relations Manager based in Jakarta. Before joining ENZ Karmela worked as a Business Analyst and Marketing Manager for Lloyd Morgan Executive based in Shanghai. She developed marketing, branding, events, PR and communications strategies for five Lloyd Morgan offices across China.

  Prior to Lloyd Morgan, Karmela worked for the Global Supply Chain Council, Essential Group, and the University of Pelita Harapan in events and marketing roles. She holds a Bachelor Degree in Marketing from the University of Pelita Harapan, Indonesia.

  The Marketing and Strategic Relations Managers have responsibility for establishing and managing key relationships in market including those with government and the education industry. They also provide information on market opportunities for New Zealand, lead arrangements of ENZ marketing and promotional activities, and facilitate introductions and discussions with local stakeholders, with a view to growing awareness and student numbers.

  Chortip, Karmela and Jane join the wider SSEA team of:

  • Margaret Low, Education Assistant in Malaysia

  • Dinh Duong, Market Development Manager in Viet Nam

  • The India team in Delhi, Jugnu Roy (Lead Events and Channels SSEA & Marketing and Strategic Relations Manager South Asia), Monika Chaudhary (Market Development Manager) and Shahbuddin Khan (Driver and Administration Assistant) and Mumbai based Shailaja Vora (Market Development Manager).

  • The SSEA Wellington based team of Lead International Market Manager South-South East Asia, Francesca Hilbron, and International Market Manager South East Asia, Johnny Tramoundanas-Can.

  The SSEA team is led by Ziena Jalil, ENZ’s Regional Director South-South East based in New Delhi.

  The SSEA team welcomes collaboration with the New Zealand education industry, to work together on SSEA’s two key goals of growing student numbers and facilitating introductions that will lead to education business. The team sits within ENZ’s wider International team and works closely with ENZ’s Marketing and Business Development teams.

  You can contact us through ENZ’s Business Development team or through the following emails: asean@enz.govt.nz and india@enz.govt.nz

• University of Waikato recognised for offshore delivery activities in China

  The award was presented to Dr Ed Weymes, Pro Vice-Chancellor International at Waikato, while in Beijing.

  "The award recognises the successful 20 year relationship between the University of Waikato and the Shanghai International Studies University (SISU) and the commitment which the University has made since then to support the first New Zealand academic partnership in China," said Dr Weymes.

  Currently the partnership sees students completing two years of study at SISU and transferring to UW to complete an undergraduate degree in the Faculty of Arts and Social Science and Faculty of Management. Each year SISU recruits 120 – 160 students and these students are taught by staff from SISU and by UW staff based at SISU.

  "This gives the students experience in a “Western” classroom environment prior to transferring to New Zealand," said Dr Weymes.

  The first cohort of 28 Chinese students arrived in 2001 and since then Waikato has graduated over 1,000 students in this programme. Graduates from have gone on to complete doctoral study and enter employment with high-profile companies such as Fonterra, Air New Zealand, and Visa International, and with the Ministry of Foreign Affairs and Trade.

  Education New Zealand’s General Manager Business Development, Clive Jones, congratulated the University of Waikato on receiving this award.  “ENZ has a focus on growing the offshore delivery of education. Waikato’s experience is a great example of how a commitment to developing strong relationships with Chinese partners can bring about growth in both offshore delivery and student recruitment”.      

• PM announces widened Game On English in Japan

  Launched by Prime Ministers Abe and Key in July 2014 and piloted with two groups from Japan last year, the programme has now expanded beyond rugby to include rowing and golf.

  Surrounded by past-participants and hopeful future participants of the programme, PM Key noted the importance of building both English language and sporting skills for Japan’s youth in the lead up to the 2019 Rugby World Cup and the 2020 Olympics. Tokyo will be a host city for the RWC and will also host the Olympics and Paralympics.

  Ran Aoki, who participated in last year’s pilot programme, and Shunsuke Hoshitani, a hopeful for this year’s programme, greeted Prime Minister Key in English and welcomed him to Japan. They thanked Governor Masuzoe for the opportunity and said that they both aim to represent Japan at the 2019 RWC and 2020 Olympics.

  Education New Zealand’s Senior Market Development Manager, Fiona Haiko, commented “At the moment there is a real appetite in Japan for fresh ideas and programmes that not only develop English language skills, but also develop a broader skill set, whether it be in sporting or other areas.  Initial feedback and interest in the programme is encouraging.”

  Below: PM Key and Tokyo Governor Masuzoe with (L) Shunsuke Hoshitani and (R) Ran Aoki. Back row: Representatives of the Kanto Super League (KSL) teams who participated in the pilot last year and will participate again this year.

  

• Korea alumni association reinvigorated

  The Association has been energised by the arrival of new members, including recent graduates, and has plans for championing the New Zealand education story with prospective students in Korea and with industry.

  Prime Minister Key met 13 alumni of New Zealand education institutions – both Koreans and New Zealanders now based in Korea – who briefed him on the Association’s future direction and activities, and shared their study experiences in New Zealand. The alumni present at the event hold a wide range of positions including fashion designer, music company executive, children’s book illustrator, attorney, CEO of a technology company, a former professor of design and officers in the Korean military.

  “A New Zealand education provides many Korean students with a platform from which to launch successful careers in business, academia, and a range of other industries in Korea and New Zealand,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.

  “New Zealand education has strong links with industry and business, meaning New Zealand-educated graduates are work-ready, innovative and flexible. The diversity of the local Korean-Kiwi community in Korea shows the range of choices that can open up with a New Zealand education.”

  The Association will organise various activities catering to shared interests and goals of other Korean-Kiwi community such as job opportunities, charitable activities, and a grand networking event in October 2015.

  To find out more and join (or recommend a friend that they join!): https://www.facebook.com/NZAAkorea