Study in New Zealand on Instagram

Over the next six months we are trialling some social media marketing with 15 scholarship students on Instagram.

The students from the university and ITP sectors have been challenged to capture one moment each week of their New Zealand study experience. This could be in the form of a photo or a short video.

Highlights so far include shopping for fruit and vegetables at Wellington’s fresh produce markets, a visit to the Taihape Gumboot, canyoning in Piha and riding a mechanical bull at AUT University. We are looking forward to seeing the ‘inside the classroom’ pictures as the study year gets underway.

With Instagram it’s very important to be real so we thought the best way to do that was to hand the reins over to the students themselves. While we are working closely with the students to generate the right type of content, our student ambassadors are encouraged to share their education experience as authentically as possible. As we learn how to make the most of this student-led social media channel, we’ll invite new contributors from all markets to increase the amount of content we are generating.

The 15 scholarship students are competing to be crowned the best contributor with a prize of $200 towards a kiwi adventure of their choice. We’ll also provide each of the 15 students with an official reference for their CV at the end of their six month stay in New Zealand.

If you’re on Instagram, follow the students’ journey at @studyinnewzealand - http://instagram.com/studyinnewzealand