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• Alumni Voices showcase NZ education across South East Asia

  The 10 filmed or ‘hero’ interviews have been a large focus, with the clips having premiered at a range of ASEAN 40 events celebrating 40 years of diplomatic relations between New Zealand and ASEAN. They’ve also screened at numerous ENZ events, including some high-profile media events in Vietnam during Minister Joyce’s recent visit, as well as various organised media gatherings across our four target markets in the region.

  Through speaking more closely with these alumni to arrange the 40 interviews, an added bonus is that we’ve been able to really strengthen our relationships with them and have brought a lot of them on as unofficial ENZ ambassadors. We’ve organised plenty of in-market media interviews and as of early September, have achieved over $200,000 worth of PR value with each individual sharing some awesome testimonials of their time spent studying in New Zealand – something that’s proving to be a really powerful message for prospective students.

  The 40 individuals were selected from a range of ASEAN countries and provide a strong mix of age, gender, industry and institutions.

  We have the likes of Dr Mazlan Othman, Project Director of the Mega Science 3.0 project in Malaysia, who became her country’s first astrophysicist after graduating from the University of Otago in 1981 and once held the position as Director of the United Nations Office for Outer Space Affairs.

  There’s Singapore’s Dr William Tan, a Massey and University of Auckland graduate who credits his time in New Zealand for launching his career which has earned him the titles of Paralympian, cancer survivor, marathon runner and neuroscientist.

  Then we have H.E Chea Serey, a Victoria University of Wellington graduate who is currently the Director General of the National Bank of Cambodia.

  Across all interviews, we found a number of common themes: New Zealand’s encouragement for critical thinking, the freedom to choose their own course of study and the warm and welcoming society.

  Click here view the videos.

• Relationship building with sister schools in China

  The visit enabled the school to explore potential sister school relationships with schools in China and gain some understanding of the complexities of working within the Chinese education environment.

  To make sure they got the most out of their visit, Janine joined forces with Terry Holding, Relationship Manager from Belmont Intermediate’s pathway partner on Auckland’s North Shore, Takapuna Grammar. Terry’s depth of experience in China was invaluable to Janine, who was embarking on her a first marketing-focused trip to the country.

  Janine says, “Going on the visit with Terry meant plenty of opportunity to discuss how we might collaborate more, and for me to see how I might use his school’s networks for our own marketing.”

  The Sister Schools’ funding covered Janine’s travel costs, with Belmont Intermediate School paying for accommodation and other expenses.

  “The funding allowed us to accompany Takapuna Grammar on their full marketing trip, which included visits to schools and agencies in Beijing, Xi’an, Kunming and Shanghai.”

  Janine is aware that cultivating relationships takes time and patience, but there are some encouraging early signs, including:

  • Sister school relationship agreed to in principle with Shanghai Far East School.

  • Signed an agreement with an important agency.

  • Visiting the parents of two students currently studying at Belmont Intermediate, thereby elevating the status of the school and reinforcing the school’s brand as trusted partner.

  • Getting a good overview of the full range of Chinese schools – from primary to high school, and both private and government-run.

  • Securing four short-term students for Belmont, all of whom have the potential to become full-time students for the school next year. This effectively paid for the other costs of the trip so as making the venture cost-neutral for the school.

  • Setting tentative dates and sketching out plans for reciprocal school visits.

  • Engaging with several students and parents that may lead to future enrolments.

  • Gaining a deeper understanding of Chinese culture and approach to business.

  • An appreciation of the way the New Zealand primary school curriculum can be adapted and run in parallel to the traditional Chinese curriculum, was just one of the valuable insights Janine gained during her trip. One thing that came as surprise to Janine was the high level of English language competency of many of the students and general population.  

  “The idea of sending intermediate-aged children to New Zealand is a relatively new one for many schools and education bodies in China, and I’ve learned to be comfortable with the fact that it may take several years for some of the relationships to bear fruit.”

  Janine says, “I benefitted enormously from visiting China. There are so many things – big and small – that you just can’t grasp unless you go there. Although I was only able to skim the surface on my short trip, it all contributes to a greater understanding of the cultural and educational environment our Chinese students have come from and our education partners, such as agents, teachers and schools and are operating in.”

• The New Zealand China Sister Schools Fund is open!

  The next round of the fund is now open. Applications must be in by midnight on 12 October 2015.

  The fund is open to all New Zealand schools that are Code of Practice signatories.* Grants of approximately $2,500 per school will be awarded to successful schools to establish new sister school relationships, or to strengthen existing relationships, with a focus on sister cities/provinces.

  All applications must be emailed to ebd@enz.govt.nz

  An application form and more information can be found on our website

  Those eligible are New Zealand;

  • Primary schools

  • Intermediate schools

  • Secondary schools

  • Composite schools

  • School clusters

  Schools must be signatories to the Code of Practice for the Pastoral Care of International Students.

  *Schools that received funding in Round One are not eligible to apply.

  The list of successful applicants for the previous round can be found here.

  For queries please contact ebd@enz.govt.nz

• Tauranga-based group visits Korea

  E-News caught up with one of the organisers of the visit, Education Tauranga’s Anne Young.  

  What led to the decision to visit Korea as a group of institutions?

  Education Tauranga’s 2013-2017 strategy focuses strongly on collaboration between member institutions. We find that we can make more of an impact in a market as a group, and, with a diverse range of institutions participating in activities, we can demonstrate the pathways that exist within our region to cater for all levels of education.

  Korean students are enrolled in the full range of education institutions in Tauranga – from primary right through to tertiary. This is one of the reasons Education Tauranga’s Korean student numbers have continued to rise in 2015, while declining in New Zealand overall. We also attribute our success in Korea to the fact that we have committed local agents, strong local government support, highly effective links with the Korean community in the Western Bay of Plenty and institutions that provide excellent education and care to all international students, including those from Korea.

  In choosing Korea as our group visit destination, we were able to further capitalise on our already strong position in that market.  

  What are the advantages of a group visit such as this?

  The main advantage of a group visit is that it’s easier to get noticed and to secure meetings than when you’re an individual institution travelling on your own. Promotional costs can be shared, too. In our case, 21 institutions were pitching in, meaning our advertising dollar went a lot further, resulting greater numbers of prospective students at our fairs and good attendance of officials at other events.

  Having trip organisers taking care of all the planning, organising and bookings meant it was a much more efficient process for everybody. It also alleviated stress for some first time travellers to Korea who didn’t have to face many of the challenging ‘unknown factors’ that can pop up when organising your own recruitment trip.  

  What are the downsides?

  I don’t think there are any particular disadvantages to marketing as a group offshore. However, there are challenges in the logistics of dealing with such a large group, such as transport arrangements and getting everyone to where they need to be on time, as well as ensuring that planned activities are of benefit to all institutions from a range of sectors.  

  What were the highlights?

  We attracted over 400 prospective students through our fairs which was a great success for one small region of New Zealand. The students who came along were already pretty well informed about Education Tauranga’s education offerings, demonstrating that the effort that we put into advertising prior to the events hit the mark!

  Several alumni families also attended the events, and it was wonderful to see them engaging with prospective students and their families and giving their perspective on what studying in our region is like.

  The support of big New Zealand brands such as Zespri was also fantastic; their product promotion at our fair went down really well.

  Being hosted at the New Zealand Residence by the Deputy Head of Mission to Korea and Education New Zealand was also a highlight as we were able to recognise the contribution they had made to ensuring our activities were a success.  

  Are there any outcomes on the horizon or promising connections made?

  We’re hoping our visit will result in an increase in student numbers from Korea in 2016. The signs are promising so far, with many new students expressing an interest in coming here. Time will tell however!

  We have also strengthened relationships with Tauranga’s ‘friendship city’ of Ansan, with a larger study tour group coming in 2016 than came in 2015.  

  What would you do differently next time?

  The visit to Korea was our second regional group visit (we visited China together as a group in March this year) so we already had experience in what did and didn’t work and were able to iron out any issues prior to this trip.  

  Any hints and tips for together groups thinking of undertaking this sort of group visit?

  I think undertaking a visit of this kind is very effective for regions or groups of institutions. My top tips for making your visit a success are as follows:

  • Do your research and have a plan. Know exactly what activities you want to do and why

  • Involve all participating institutions in the planning process

  • Make sure you have support from local councils and your Economic Development Agency

  • Enter the market with a strong brand that all participants believe in

  • Make sure you have translated materials and have translators who know your product/region

  • The work you do prior to arrival is just as important (if not more than) as the work you will do while in country

  • Work with ENZ and local Embassy staff

  • Leverage your alumni

  • Follow up with the people you met with during the visit!

   

• ENZ’s Performance Improvement Framework review

  What’s the purpose of a PIF?

  The State Services Commission (SSC) runs PIFs to make sure government agencies are working as efficiently and effectively as possible, and that they are on track to achieve their goals in the medium-term future (over the next four years).

  This is a warts and all process; a chance to look at areas which are not working so well as well as areas where ENZ is on track. It is an opportunity to get impartial advice on how we can improve and do even better in the future.

  How will the PIF review operate?

  For ten days from 28 October, two independent reviewers will set up shop in ENZ’s Wellington office. During this time, many of ENZ’s staff will get a chance to have their say about ENZ’s performance.

  Some of you will get the opportunity to contribute to the review as well, as the reviewers will also talk to around 25-30 of ENZ’s stakeholders and customers, including a broad range of industry participants.

  We hope you’ll participate if you are approached.

  Some key questions the reviewers will consider are:

  • Where does this agency need to be in four years’ time to be all it can for New Zealand?

  • What are the challenges in getting there?

  • What are the performance challenges?  

  What happens at the end of the review?

  At the end of the process, ENZ will receive a report on its performance (using a green, amber or red rating system) and a list of recommendations.

  The PIF process is purposefully designed to be as transparent as possible. The report, and ENZ’s response to it, will be publicly available and posted on both the SSC and ENZ websites.

• Li and Dinh are moving on

  Dinh Duong

  Dinh Duong, our Market Development Manager in Ho Chi Minh City, is leaving ENZ after more than two years supporting New Zealand’s international education efforts in Viet Nam.

  Dinh has been the main point of contact for our education events and promotional activities in Viet Nam. She has worked closely with our New Zealand-based teams and the international education industry, as well as with our NZ Inc partners in Viet Nam.

  We wish Dinh all the very best with her new endeavours. ENZ is currently recruiting for a Marketing and Strategic Relations Manager for Viet Nam to drive awareness of New Zealand and to build relationships in the market.  

  Li Zhi

  Li Zhi, one of our long-serving team members in China, has decided to move on and pursue other interests.

  As many of you know, Li has been the main point of contact for events in China. Li set the bar high, running a large number of highly successful events in her time with ENZ.

  We have contracted Stephanie Sun to assist us through the Country of Honor events in October. Rosemary from our Beijing office, who many of you will know, is stepping up to assist as well.

  Regional Director – Greater China, Alex Grace, is very confident that she has the best team in place to ensure a series of successful events and is looking forward to seeing many of you soon.

• Bollywood star Sidharth Malhotra in conversation with Indian international students in Auckland

  The star took time out of his very busy schedule to chat to Indian international students in Auckland.

  Students from AUT University, Massey University, Media Design School, Unitec, and the University of Auckland came into school on a Sunday to ask the star their most burning questions.

  Sidharth’s debut film Student of the Year was about university students, so he relished the opportunity to be back on campus at the University of Auckland’s Business School.

  The students were keen to learn how they, too, could go on to become big successes. He advised them to never lose sight of their career goals.  

   “Always write down your target and keep your focus on it. Be confident, and always say yes to opportunities,” he said.

  The students were particularly inspired by Sidharth as he is not from a Bollywood family and got his foot in the film industry door by working behind the scenes.

  He stressed the importance of working while studying as, for him, this was a key way to build up professional networks as well as learning new skills.

  As a former professional rugby player for the Delhi Hurricanes, Sidharth was very interested to hear from three New Zealand India Sports Scholarships students who were in the crowd.

  Scholarship recipients Surabhi Date and Ketaki Khare have been leading women’s rugby in India for the past five years. Surabhi, a sport and exercise science student at AUT University was the youngest captain in the Asian women’s rugby circuit at just 19 years old and played in the first Indian sevens team. While Ketaki a sports coaching student at Unitec was a founding member of India’s first female rugby squad and the first Indian woman to win an international rugby scholarship.

  Sidharth and the rugby players shared their desire to push rugby as a sport in India, particularly among women, and see more high quality rugby grounds be developed in the country.

  Kritika Bhasin, a sport management student at Unitec, asked Sidharth about the sports he plays in his spare time, apart from rugby (tennis, swimming and basketball for those who are interested!).

  The interaction ended with a raucous applause as Sidharth revealed he would be supporting the All Blacks in the Rugby World Cup. The next day he met with the Prime Minister John Key who gave him an All Blacks jersey.

  

  The event has been picked up extensively in the Indian media and Sidharth has posted about it to his 2.4 million Twitter followers.

  A big thanks to the institutions who pulled out all the stops to make this event happen at very short notice.

• NZ universities sign collaboration agreement with Malaysia’s KYS International College

  The foundation programme will be jointly developed by KYSIC and the Consortium Universities (the University of Otago, Victoria University of Wellington and University of Waikato) but provides Malaysian students with access to all eight New Zealand universities which ranked in the top three percent in the latest QS World Rankings.

  The foundation programme consists of four streams which will cover all undergraduate courses available at the New Zealand universities - Foundation in Commerce, Foundation in Health Science, Foundation in Humanities and Foundation in Science.

  The collaboration agreement was signed on 2 October between representatives from the Consortium Universities and KYSIC, a school established by successful Malaysian entrepreneur and New Zealand-educated alumni, Tan Sri Halim Saad. The agreement, which builds on the strong and warm relationship which exists between the two countries, was signed by the New Zealand universities in the presence of the New Zealand High Commission and Education New Zealand in Kuala Lumpur.

  Stuart McLauchlan, the University of Otago's Pro-Chancellor, has been personally involved in the initiative along with Roger McElwain, the CEO of the University's Foundation Studies Programme.

  “The University of Otago has contributed to previous successful education initiatives with Malaysia and is excited with the latest collaborative venture offering a Foundation Programme in Malaysia,” says Mr. McLauchlan.

  Otago is the lead New Zealand university for the programme.

  Victoria University of Wellington Pro Vice-Chancellor, Professor Roberto Rabel, says this continued collaboration highlights the institution’s commitment to Malaysian students.

  “Victoria University is delighted to be working on another New Zealand Malaysian education initiative involving our distinguished alumnus Tan Sri Halim Saad. We hope it will be as successful as the accounting degree venture we have in co-operation with KYS in Melaka.”

  Ed Weymes, Waikato University’s Pro Vice Chancellor International, says this signing represents a significant milestone in the ever growing partnership between New Zealand and Malaysia.

  “The University of Waikato is thrilled to be a participant in this collaborative venture, offering a Foundation Programme in Malaysia which will be recognised by all New Zealand universities. This signals a new chapter in New Zealand’s international education strategy.” 

• International Student Barometer Results: school sector

  The results of the International Student Barometer (ISB) survey for the school sector are now in, and New Zealand has maintained very high overall student satisfaction.

  ENZ commissioned the ISB survey of students at schools to investigate the decision-making, expectations, perceptions and experiences of over 2,000 international students aged 16+. 

  Unlike the surveys of the other sectors, there is no global benchmark, because New Zealand is the only country which undertakes the ISB survey in the school sector. However, we can compare ourselves with our own performance in 2012, which was also very high.

  Ninety-four percent of school students surveyed were satisfied with their experience. This is on par with the 2012 survey. Students showing the highest satisfaction level were from France, Hong Kong, Germany, and Brazil.

  This is a great result for the NZ school sector – maintaining high satisfaction levels, while growing student numbers.

  Eighty-eight percent are happy with their life in New Zealand. Three out of four students would recommend their school to other students thinking of studying there.

  It’s worth noting that overall satisfaction levels vary noticeably by institution and by nationality. Most participating institutions have received their own results to analyse and help inform the development of services and support for their student cohorts.

  Generally speaking, the areas with lowest student satisfaction are around making friends with locals, and some aspects of arrival support – elements of which are issues for international students globally, not just in New Zealand.

  Education New Zealand will be using this data to identify follow-up actions and deliver professional development support to schools.

  One particular point to note is that, of those students who plan to stay in New Zealand after school (26 percent), two thirds intend to go to university. And, 26 percent of all students don’t yet know what they will do post-school – an opportunity for local tertiary providers.

  A point of comparison is Australia’s International Student Survey 2014, in which 82 percent of school students were satisfied with their overall experience.

  More in-depth results of the New Zealand survey are available in the ISB School Sector Summary Report 2015 and the ISB School Sector Presentation.

• Game On, in Japan

  Among the over 60 guests who attended the event, were New Zealand’s Ambassador to Japan, Mark Sinclair; Senior Adviser to the Ministry of Education, Culture, Sports, Science and Technology, Shinichi Yamanaka; Vice President of the Japan Rugby Football Union, Masayuki Takashima; and Fonterra Japan President, Yasuhiro Saito.

  Those GOE student participants who were present spoke, in English, of how fulfilling an experience it was, and of their desire to come back to New Zealand for further study.

  

  Twelve male high school students from institutions that belong to Kanto Super League spent time in Hamilton from mid-July to early August this year, receiving high level rugby coaching care of the Waikato Rugby Union as well as undergoing an intensive English language programme at the University of Waikato Pathways College.

  Ten female rugby players selected by the Japan Rugby Football Union spent time in Auckland in August, participating in a similar programme run by the Auckland Rugby Union and the New Zealand Language Centres.

  Fonterra Japan sponsored the Hamilton programme while Japan's Ministry of Education, Culture, Sports, Science and Technology provided financial support for the Auckland programme.

  Both groups of students stayed with local families while in New Zealand.

  

  GOE Rugby was launched by Prime Ministers Shinzō Abe and John Key in July 2014 in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

  Led by English New Zealand in partnership with the Essentially Group, GOE Rugby includes five top provincial rugby unions and selected premium English language providers based in locations throughout New Zealand.

  From November, the GOR Rugby will be available to high school groups from across Japan.

  For more information on the details of the programme, please contact Misa Pitt, ENZ Japan.