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  • Saudi event changes

    The 2016 International Exhibition and Conference on Education (IECHE) – traditionally the key recruitment event for the year – has been cancelled by the organisers.

    To ensure New Zealand continues to be promoted as an education destination to prospective students in 2016, ENZ is considering participating in IGEC’s upcoming International Educational Expertise Forum (IEEF) events in Jeddah and Riyadh on 24 - 27 April 2016.

    These events are expected to attract industry participants from Australia, the United States, the United Kingdom, Ireland, Canada, Turkey and South Africa, as well as New Zealand.

    The IEEF events have received approval from the Saudi Ministry of Education and organisers are able to issue invitations for visas.

    To coincide with the IEEF events, ENZ will host an Agent Seminar at the New Zealand Embassy in Riyadh, and will support in-market networking with key scholarship sponsors.

    IEEF event registration

    Registration for IEEF is made by emailing the registration form directly to the organisers. The form is available on the Saudi events page, accessed via ENZ’s Event Calendar.

    ENZ’s Agent Seminar registration

    Registration for the Agent Seminar can also be done via ENZ’s Event Calendar.

    Please email questions to middleeast@enz.govt.nz.

  • Saudi event for education exporters

    Ta’leem 2016 is a Ministry of Education-sponsored event focused on connecting providers of goods and services solutions to Saudi education buyers. Alongside an exhibition hall is a forum on education. This year’s theme for the event is Investment in Education.

    The event offers providers an opportunity to gain insight into the opportunities available in Saudi Arabia’s education sector, as well as meet potential buyers and distributors of products and services.

    Several New Zealand organisations are already committed to attend Ta’leem. You can find out more at www.iefe.sa

  • Pulling in for a roadmap pit stop

    More than 200 participants from all sectors met across five centres to discuss where we are on the roadmap journey, what’s changed, and where we go next.

    The Strategic Roadmaps were developed in 2014 following extensive discussion and workshops to create a roadmap, or strategic plan, to achieve the 2025 goals for the international education industry.

    “It was good to reconvene and recognise the significant achievements of the past year, as well as look out to future challenges and consider what they could mean for the strategic choices that were identified in 2014,” says Greg Scott, ENZ Business Development Manager.

    “All 2014 strategic choices were put on the table to revisit and reconsider, and we’re working through the wealth of feedback industry gave us.”

    Feedback shows that diversifying markets, balancing growth across New Zealand, as well as strengthening cross-sector collaboration and pathways, continuing market-led product development, and growing capability are common top priorities.

    More detail on the reprioritised strategic choices by sector will be available in early 2016.

    Clive Jones, ENZ General Manager Business Development, says the pit stops showed a bright outlook: “Over 85% of participants indicated that they are more optimistic about their international education business than a year earlier, which is a good way to begin a new year.”

  • Final cut on first sector story

    ENZ is delighted to share, along with Institutes of Technology & Polytechnics (ITPs) and Industry Training Organisations (ITOs), that the Professional and Vocational Education (PAVE) story is now complete and available on the Brand Lab.

    A sector story video, a set of key messages in the form of posters and a photography library was produced in collaboration with a working group of ITPs and ITOs.

    “Building a strong New Zealand education industry and sector brands was prioritised by many during the Strategic Roadmaps development last year. It’s great to see this first sector story coming to fruition, and I’m looking forward to seeing the schools and universities stories next,” says Business Development General Manager Clive Jones.

    The PAVE sector story delivers a message of New Zealand’s applied learning and real-world skills using imagery of hands at work.

    “This concept immediately communicates the style of education in this sector, and demonstrates the huge range of industries, jobs and futures these skills are important for. It highlights the advantages and outcomes of learning from a culture that is inherently hands-on and practical, and connects strongly with our Think New brand,” says Kaylee Donald, International Brand Manager.

    The Professional and Vocational Education (PAVE) story collateral is available in the Sector Stories folder located under the Marketing section on the Brand Lab, and you can check out the story video here.

     

  • Merry Christmas from ENZ

    Earlier this month I was forwarded a message from the proud and grateful parents of a Chilean ‘penguin’ secondary school student. The parents of this student were sharing with his school how energised and enthused their son had returned home, filled with new experiences, friends and knowledge.

    “Our beloved son is back home. His smile remains the same…his enthusiasm and spirit have been renewed. He comes bearing experiences, friends, brothers and sisters, voices and knowledge,” they wrote.

    It was an inspiring and moving letter, and one that reminded me why we are all involved in international education. One of the benefits of this industry is that it can positively change lives, and not only for the students. The three exchange students my own family have hosted this year have also taught me this.

    At ENZ we don’t see or hear of the individual impact studying in New Zealand has on students, their families and our communities as often as you do, and we can’t measure it in the same way as we can their economic contribution. We know it has an impact though, and it was nice to hear of this example.

    I want to wish you, your families and your students a safe and enjoyable summer holiday.

    I’m looking forward to working with you in the New Year. Till then, have a refreshing and well deserved break.

    Grant.

  • Pathway visa announced

    This is great news for our industry and one of the priority actions identified in the international education industry strategic roadmap developed in 2014.  

    The pathway student visa will allow international students to undertake up to three consecutive programmes of study with selected education providers on a single visa that is valid for up to five years. A pathway programme can be offered by a single provider, or by a group of providers. For example, a student could obtain a pathway visa to study for three consecutive years at a school, or obtain a visa to undertake a year of study at an English language institution, progress to a year-long foundation programme, and follow that with a three-year degree programme.

    Over 500 primary, secondary and tertiary institutions have been invited to participate in the 18 month pilot on the basis that they have a student visa application approval rate of 90 percent or higher for the 2014/15 financial year. A list of participating New Zealand education providers is available on the Immigration New Zealand (INZ) website.

    The 18 month pilot period started on 7 December and will enable INZ to evaluate pilot outcomes, such as student transition rates from the first to the second programme of study and how well the arrangements between education providers are working.

    Find out more about the key conditions and features of the pathway visa on the Immigration New Zealand website here.

  • New ENZ appointments in the US

    With the US being an ENZ promote market, and with a number of substantial projects already in train, Amy will certainly hit the ground running. 

    Amy studied in the US herself as an undergraduate student, and has previously worked for the University of Otago in the North American and European markets and as New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad, Butler University. She has been at ENZ for the past three years as Market Manager for China and North America.

    “I am delighted that Amy is taking up this position in the US,” says Lisa Futschek, Regional Director – Americas, Japan and Korea. “Amy brings a unique mix of skills and experience to this role, having both studied and worked in the US and having worked supporting US students during their time studying in New Zealand. She also tells me she’s visited 39 states – more than most Americans – and one of her aims by the end of her time in the US is to get to all 50!”

    “I cannot wait to get to LA to support New Zealand providers’ work in North America,” says Amy. “The US is looking to double the number of students they send overseas by the end of this decade which means there are significant opportunities for New Zealand. Please contact me regarding any work you’re doing in the US, Canada or Mexico.”

    ENZ has also employed Alanna Dick on a six month contract to work as Field Director - North America. Alanna will be on the road promoting New Zealand education from 4 January. Alanna, a dual citizen of New Zealand and the United States, grew up in the US and studied at Smith College for her BA. Alanna earned a Master’s in Special Education from Arizona State University and taught in South Phoenix. After working at ENZ as Agent Travel Coordinator and Support Coordinator for two years, Alanna returned to the States in April this year. She has been working at CIEE as Interim Senior Marketing and Events Coordinator in Portland, Maine. She also volunteers at Abroad with Disabilities.

    Amy’s email address is amy.rutherford@enz.govt.nz. Alanna will be contactable from 4 January at alanna.dick@enz.govt.nz. Lisa Futschek can be reached at lisa.futschek@enz.govt.nz.

  • ENZ's market categorisation

    Click here to download our 2018 Priority Markets

    2018 Priority Markets

  • Educational Publisher Export Growth Strategy

    838040 0013 Studyinnewzealand ThinkNEW 1

    New Zealand is small country that has had a large impact on educational developments worldwide. We are famous for the quality of our teachers, the progressive nature of our education system, and the innovative approach of our publishing sector.

    A proud history of exporting educational success

    New Zealand-designed educational resources have been used in schools around the world for over 40 years. Our curriculum, from early childhood right up to tertiary and vocational study, is valued and often adapted by other countries. Our test results have for many years been among the highest in the OECD nations.

    Dame Marie Clay’s leadership of the Reading Recovery approach led to a new export industry and revenues streams as the Reading Recovery movement spread to other English-speaking countries, notably the USA. With New Zealand publishers and educators in such demand a highly skilled publishing industry began, led by pioneers Wendy Pye and Joy Cowley.

    Over 30 active educational publishers offering you content and expertise.

    Today there are a large group of New Zealand publishers that offer a wide range of topics across early childhood, elementary, high school, tertiary and adult learning. The New Zealand educational publishing industry now serves more than 60 countries, across many languages, and includes much more than literacy publishing – extending to ESOL, science, mathematics, and innovative new digital resources.

    Major multinational publishers regularly commission NZ content creators to design new materials that will be released worldwide under their brand name. As a result, local publishers are highly flexible and customised in their publishing approaches, and able to produce materials that are culturally attuned to the intended market.

    A snap shot of NZ Educational Publishing

    Innovative ideas made in New Zealand
    • A pioneer in the design of effective educational resources
    • Over 30 active educational publishers
    • 30% of revenues gained from exports
    • Major provider of literacy materials to Australia, the USA, Canada, the UK and increasingly Asian markets
    • Many years of developing educational content for major multinationals: Pearson, McGraw-Hill, Houghton Mifflin Harcourt, Scholastic etc
    • Fast-developing digital publishing capability
    • The Big Book used for shared reading
    • The small book (8 and 16-page) used for small group reading
    • Reading Recovery – developed by Dame Marie Clay and her team
    • The Te Kohanga Reo movement developed for the preservation of New Zealand’s indigenous language and culture
    • Award-winning digital resources
    • Resources for disaster recovery

    Support programme

    ENZ partners with the Publishers Association of New Zealand (PANZ) to develop an export growth strategy, support access to markets and develop new markets. Examples include support for New Zealand’s Guest of Honour status at the 2012 Frankfurt Book Fair and the 2015 Taipei International Book Exhibition.  Information on the programme and tools can be found here:

    For more information contact Adele Bryant, Business Development Manager at adele.bryant@enz.govt.nz

  • Strategic Roadmaps

    The Strategic Roadmaps were developed in 2014 by New Zealand's international education industry to guide its future growth and success towards 2025. 

    The six sector specific roadmaps and one overarching industry roadmap reflect the culmination of nine months of industry effort to map out the ‘strategic choices’ and ‘specific actions’ which have been identified by each sector as key enablers of their future success.

    The roadmaps themselves were produced through a consultative industry-led process involving an extensive series of sector workshops, innovation cafes, and in-depth interviews with a large number of industry participants and experts. 

    ENZ was pleased to have been able to work with each sector to both prioritise the most important strategic choices for each sector and to support the implementation of a number of key strategic actions.

    In 2015 ENZ held a number of roadmap ‘pit stop’ workshops in Auckland, Hamilton, Wellington, Christchurch, and Dunedin to provide the opportunity to review the progress that has been made since 2014 towards industry’s international education goals and to re-prioritise future actions to sustain ongoing success. A progress update report was developed to summarise the progress that had been made. You can download a copy of the 2015 Progress Update here.

    Strategic Roadmaps

    The roadmaps contain a number of 'strategic choices' and 'specific actions' which have been identified as key enablers of future success.

    Download a copy of your sector's strategic roadmap below.

    Where to from here?

    A roadmaps analogy was used throughout this process because it was always going to be about the journey as well as the destination. Education New Zealand will continue to support industry to in their international education journey by:

    1. Working with providers, peak bodies, sector groups, regional bodies and other key stakeholders to widely communicate the sector and industry roadmaps.
    2. Working with each sector to develop a joint work plan that will identify what the highest priority projects are and who (industry, ENZ, or jointly) will lead them.
    3. Working with each sector to develop the detail of how each priority sector-focused project will be approached, what costs and benefits can be delivered, and when it can be delivered.
    4. Facilitating the establishment of a cross-sector project steering group to lead a collaborative approach to high priority roadmap projects that require a multi-sector or pan-industry approach.
    5. Working alongside each sector and the cross-sector project steering group to support the implementation of the agreed high priority roadmap projects for future years.

    Further information

    If you have any questions or feedback please email roadmaps@enz.govt.nz

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