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NAFSA applauds Gilman scholarship
The first government-to-government arrangement of its kind, ENZ signed an agreement with the US Department of State Bureau of Educational and Cultural Affairs (ECA) in January to cooperate on the Benjamin A. Gilman International Scholarship (‘the Gilman’).Sir Richard announced the arrangement on ENZ’s behalf in his opening comments at the NAFSA conference.
The Gilman is aimed at students who might otherwise not have the opportunity to study abroad. Since its inception in 2001, more than 78,000 US students have applied for one of the 22,000 Gilman scholarships, making it one of the most prestigious and competitive scholarships for study abroad in the world.
Amy Rutherford, ENZ’s Director of Education, North America, said the partnership will help boost the profile of our institutions among US students.
“The scholarship will see increased promotion of New Zealand as an education destination, and will help to diversify the cohort of US students choosing to study here.
“Additionally, New Zealand institutions receiving Gilman scholars will be seen as supportive and inclusive partners, accepting students of all backgrounds and financial means.”
ENZ has committed to providing US $50,000 over the next two years to support Gilman scholars to study in New Zealand. This funding will be matched by ECA.
For more information about the Gilman scholarship, visit www.gilmanscholarship.org.
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United States to headline NZIEC as Country of Honour
ENZ has joined with the US Embassy in Wellington and US Consulate General in Auckland to bring about the partnership. It will see the US featured in a number of conference sessions as well as in the conference environs.
“The Country of Honour designation is another way in which we can bring the world to NZIEC,” says ENZ Chief Executive Grant McPherson.
“We’re delighted to be delivering this inaugural Country of Honour partnership. Conference delegates will benefit from the range of insights, experiences and connections that this collaboration will deliver.”
We are very excited about this partnership,” says US Chargé d'Affaires Candy Green. “Shared educational experience allows for the collaboration of bright, inquisitive minds from both sides of the Pacific. It ensures that the relationship between our two countries will continue to go from strength to strength.
“Bilateral student mobility between New Zealand and the United States continues to grow, and we’re proud to be able to highlight the many opportunities available with the support of Education New Zealand.”
Weta Workshop's Sir Richard Taylor took to the stage at NAFSA to talk New Zealand education.
America’s presence at NZIEC follows New Zealand’s star turn at this year’s NAFSA conference in Los Angeles. ENZ and the US Department of State announced a partnership to support more US students studying in New Zealand through the Benjamin A. Gilman International Scholarship Program.
Last year, almost 3,000 American students studied in New Zealand. Increasing numbers of Kiwis are also heading to the US for secondary and tertiary education – around 1,600 per year at last count.
The Country of Honour collaboration will see the US featured in a number of conference sessions, including a keynote address by Dr Esther Brimmer, a session on digital marketing by Mitch Gordon from Go Overseas, and a roundtable with nine US study abroad professionals. A number of other Americans will also be presenting in conference sessions during conference.
NZIEC delegates can also look forward to engaging with the team from the US Embassy and Consulate General at the US Lounge in the expo hall. Stay tuned for a few surprises along the way!
With well over half of the available places already sold, make sure you book your ticket for NZIEC soon. Register at www.nziec.co.nz/register
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Visa advice for international graduates
Catherine Albiston, Registrar of the IAA, says that any students seeking immigration advice about their options to stay in New Zealand following their studies must use an Immigration Adviser licensed by the IAA, or an exempt person such as a New Zealand lawyer.
“If students need personalised immigration help, it is important they only seek it from people who can legally give it,” says Catherine.
“Holding an immigration adviser licence means the individual has met competency standards and must be professional.”
The IAA’s register of licensed immigration advisers can be found here.
“Visa applicants need to be honest with Immigration New Zealand and declare any help received when completing a visa application form,” says Catherine.
“If applicants are not honest, the visa application may be declined and Immigration New Zealand may refuse future visa applications.”
For more information, visit the IAA’s website or email info@iaa.govt.nz.
Further visa information is available on the Immigration New Zealand website.
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The rise of services in our economy
Mr Holborow was commenting on a summary report prepared by MFAT of New Zealand’s goods and services trade for the year ended March 2017.
Over the last two years, New Zealand's total exports were up 5.2 per cent ($3.2 billion) – above the global average. But the real star was the services sector which grew 18 per cent ($3.4 billion), more than off-setting a $221 million (-0.5%) decline in goods exports over that period.
“The decline in the value of goods exports can be largely attributed to the declining value of dairy exports (down $1.3 billion from 2015),” the report says.
“Tourism and education travel services have more than compensated for this decline, bringing in an additional $1.8 billion and $916 million respectively over the past two years.
“Growth in the value of other goods exports, namely fruit and logs, also partially counteracted this decline.”
The report noted that New Zealand’s dairy exports have also “recovered somewhat” over the past (March ended) year, increasing for the first time since their peak in 2014.
Mr Holborow said in the face of the soft goods story, the “current glamour kids on the block in the services sector” should be acknowledged.
“The overall goods and services growth [New Zealand] achieved of 5% growth is driven off an 18% increase in services exports over the last two years (up $3.4 billion). This services growth is beginning to emerge as a trend.
“In the last 5 years our services exports, as a percentage of total exports, have increased from 26% to 31%. Today tourism accounts for 13% of our total exports, commercials services 7%, education 5%, air transport 3% and 'other' is 3%.”
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2016 ISB results: PTEs and ELPs
The ISB is a globally benchmarked survey for international students which measures their level of satisfaction across four major dimensions including their arrival experience, the support they receive from their education provider, the quality of education provided, and their living experience in country.
International Student Barometer – PTE sector
The 2016 PTE sector ISB survey had 2,909 participants, a significant increase over the 2,010 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand PTEs increase by 1.8% from the 2014 survey to sit at 89.5%.
New Zealand PTEs significantly outperformed the global benchmark for private education providers globally, being 2.2% above the global overall student satisfaction benchmark of 87.3%.
Within the four major components of the survey, PTEs outperformed the global benchmark on each dimension:
New Zealand PTEs (n=2,909)
Global Benchmark (n=13,145)
Learning Overall
90.3%
87.7%
Living Overall
90.7%
88.8%
Support Overall
88.9%
88.5%
Arrival Overall
92.6%
91.3%
International Student Barometer – English Language Sector
The 2016 English Language sector ISB survey had 3,597 participants, a significant increase over the 1,990 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand English Language providers decrease by 2.2% from the 2014 survey to sit at 86.7%.
New Zealand English Language providers underperformed the global benchmark for English Language providers globally, being 1.0% below the global overall student satisfaction benchmark of 87.7%.
Within the four major components of the survey, English Language Schools underperformed the global benchmark on each dimension:
New Zealand PTEs (n=3,519)
Global Benchmark (n=14,804)
Learning Overall
85.6%
87.5%
Living Overall
89.0%
90.0%
Support Overall
91.3%
91.9%
Arrival Overall
89.8%
90.6%
Each participating education provider in the ISB survey receives a customised report based on their own international student survey results provided to i-Graduate which details their performance in relation to other participants in New Zealand, and an overall global benchmark. Providers use these results to make informed decisions to enhance the international student experience and drive successful recruitment and marketing strategies.
ENZ, who funds the ISB survey, receives overall aggregate results for each education sector, but does not have access to individual provider results. ENZ works with sectors to ensure the experience of international students in New Zealand enhances our reputation as a high quality, safe, and welcoming education destination.
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Farewell to Alexandra Grace
ENZ Chief Executive Grant McPherson said Alex’s tremendous contribution has helped ENZ become the organisation it is today, and made an enormous contribution to the China-New Zealand education relationship.
“The importance of government-to-government relationships with China can’t be stressed enough and Alex’s work has been instrumental in elevating how New Zealand education and ENZ are regarded in this key market.
“There are, no doubt, many people across the education, government and trade sectors – both in China and New Zealand – who value the great work that she has done.”
Alex has been with ENZ since its creation and has helped set up and develop its first China team.
She came on board as Counsellor (Education) in February 2011 and since January 2013 has concurrently held the position of Regional Director – Greater China for ENZ.
Alex’s skills as an international lawyer meant she brought a lot to her role. She has done much to strengthen ENZ’s engagement with the Chinese government and education providers over the last six years, achieving key international education milestones for both countries.
Achieved under Alex’s leadership was the signing of an arrangement to affirm and guide the existing Strategic Education Partnership between China and New Zealand, which recognised ENZ’s role in carrying the bilateral education relationship.
Another major milestone was the increased recognition for New Zealand private training establishments (PTEs) in China, which required close coordination between ENZ and NZQA and robust discussions with the Ministry of Education in China. Nine PTEs were added to the Chinese government’s study abroad website in 2014 after four years of negotiation.
The New Zealand – China Sister Schools programme and the New Zealand – China Vocational Education and Training Model Programme were also launched on her watch.
Alex said she felt much pride in the way that New Zealand's multifaceted relationship with China has both expanded and deepened over the last six and a half years.
“I have greatly valued the opportunity to work in support of New Zealand’s vibrant international education industry.
“The opportunity to work in and help shape a new government agency is not one that comes along very often, and provided me with new experiences and the chance to grow.
“I will maintain a keen interest in this sector.
“Kia kaha and Jia You!”
Alex finishes her term with ENZ on 23 June and will move to London with her family.
Adele Bryant, ENZ’s former Business Development Manager, Industry Development, will take on the Regional Director – Greater China and North Asia role, based in Beijing.
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INZBC Summit 2017
Delegates from New Zealand and India will discuss opportunities in edu-tech in both countries using comprehensive insights from policy makers.
The one-day summit is being held at the Pullman Hotel, Auckland, on 4 August 2017.
INZBC has signed an MOU with the Federation of Indian Chambers of Commerce & Industry (FICCI), the largest and oldest business organisation in India. For the summit, FICCI is leading a delegation to New Zealand with representatives from Manipal University, NMIMS University, CV Raman College of Engineering and AISECT University.
Speakers include:
- CEO of the Bombay Stock Exchange Institute, Ambarish Datta.
- Minister for Tertiary Education, Skills and Employment, Paul Goldsmith.
- Chairman of the FICCI Skills Committee & Chairman of Manipal Global Education, Mohandas Pai.
- Chairman of the FICCI Higher Education Committee & Vice Chancellor of NMIMS University, Mumbai, Dr Rajan Saxena.
- Chief Executive of Weltec and Whitireia, Chris Gosling.
Education New Zealand, along with Weltec and Whitireia, are strategic partners for the event.
To register, click here.
For further information, visit the INZBC website.
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Industry leaders gather for SIEBA hui
In 2016, international student enrolment numbers were 131,609. Of these, approximately 19,000 were enrolled in the New Zealand school sector: 16,390 at secondary level and 2,912 at primary. These numbers are expected to increase with a 16% growth in the primary school sector and 6% growth in secondary.
ENZ Chief Executive Grant McPherson said the hui was a great chance to connect with the school sector, and to update attendees about what’s happening in the wider industry.
“We appreciate the hard work you’re doing on behalf of students. You’re making an important contribution not just to your organisation but also to your region and New Zealand.”
The economic value of New Zealand’s international education industry in 2016 was estimated to be $4.5 billion. The schools sector is valued at $752 million, with $142 million coming from primary schools.
“Of course, it’s not all about economic value – we also know that international students bring cultural diversity and other wider benefits to our communities, classrooms and regions,” said Grant.
The hui was also an opportunity to celebrate leadership in the school sector through SIEBA’s inaugural leadership awards. Five awards were presented and ENZ would like to congratulate and thank those recipients.
Diana Murdoch – Garin CollegeDiana has more than 20 years’ experience in international education working in the tertiary and school sectors. She has led the delivery of international business services to schools through her own company and has been a role model for innovation and thinking ‘outside the box’. She has presented at conferences, led workshops and mentored new directors. She remains enthusiastic and passionate about international education and continues to become involved in projects to support growth whenever she can. Diana is the SIEBA liaison for her region.
Kim Harase – Academic Colleges Group
Kim has a rich history of 33 years in international education in the UK, Australia and New Zealand. In 1999, as Associate Principal & Director of Marketing she led international marketing for a group schools. From 2006, she has focused solely on international marketing, sales and business development. Kim is a regular presenter at conferences, is a member of ATEED’s Futures Group and was a member of ENZ’s School Sector Reference Group. Kim has been a valuable resource for the school sector for many years.
Lee Simeon – Pillans Point SchoolLee has been an international director for the past 8 years and is passionate about international student welfare and creating a family-like environment within the international community at her school. Lee has played a lead role in helping numerous other schools to gain signatory status and is seen as a key resource for other schools going through the application process. In 2016, Lee represented primary schools as a co-author of the school sector Code guidelines and is the SIEBA liaison for her region.
Anne Marie Biggs – Glendowie Primary School
Anne Marie is the Principal of Glendowie Primary since 1995. As well as a string of education firsts to her school’s credit, Anne Marie has built international student numbers to more than 50. The school serves as a model of success for the primary school sector and Anne Marie is the first to offer guidance and share with colleagues and other schools. She has partnered with ENZ on growth projects, is a member of Study Auckland and served as a member of the SIEBA Establishment Board.
Denise Berry – Pakuranga CollegeDenise is Director of International at a leading Auckland high school. She has been a key member of her cluster group since 1996. She has been a mentor for many schools and directors new to international education. She was a leading author of the Code and Guidelines 2010, and also a co-author of the School sector guidelines 2016. Denise has a wealth of knowledge and has become one of the school sector’s go-to people for support and advice.
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One million reasons to follow Study in New Zealand
The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.
“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.
“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”
Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.
To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.
“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.
“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.
“This is a fantastic space to be in and we aim to stay at the top.”
Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.
“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.
If you’re interested in joining a social media working group, please email social@enz.govt.nz.
In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated.
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Connecting institutions to a global audience
SiNZ is a powerful tool to capture the attention of high-quality international students. In the year to June 2017, more than 1.5 million people had more than 2 million sessions on the SiNZ website.
To help increase the number of international students that SiNZ directs to institutions, ENZ’s digital team is working with institutions to better convey their value propositions.
Lucia Alarcon, ENZ’s International Digital Project Manager, says the first step has been contacting institutions to update their contact details on SiNZ.
“We have had a great response so far, with almost half of the institutions we contacted engaging promptly,” said Lucia.
“ENZ referral traffic performs better than other sources of traffic so having SiNZ traffic referred to institutions increases conversion opportunities.”
Lucia said future communications will encourage institutions to update their SiNZ profiles, providing them with tips and advice to make a stronger profile.
“We’ll also keep them updated on our future plans for SiNZ, such as upgrading our search platform so it does an even better job of conveying institutions’ value proposition to international students.”
“We’ll also carry out a survey to find out how we can improve the referral process.”
For information on how to list an institution on SiNZ, email info@studyinnewzealand.govt.nz
