19 July 2017 at 9:00 am
Connecting institutions to a global audience
ENZ’s digital team has launched a new drive to increase the number of international students that the Study in New Zealand (SiNZ) website sends directly to education institutions.
SiNZ is a powerful tool to capture the attention of high-quality international students. In the year to June 2017, more than 1.5 million people had more than 2 million sessions on the SiNZ website.
To help increase the number of international students that SiNZ directs to institutions, ENZ’s digital team is working with institutions to better convey their value propositions.
Lucia Alarcon, ENZ’s International Digital Project Manager, says the first step has been contacting institutions to update their contact details on SiNZ.
“We have had a great response so far, with almost half of the institutions we contacted engaging promptly,” said Lucia.
“ENZ referral traffic performs better than other sources of traffic so having SiNZ traffic referred to institutions increases conversion opportunities.”
Lucia said future communications will encourage institutions to update their SiNZ profiles, providing them with tips and advice to make a stronger profile.
“We’ll also keep them updated on our future plans for SiNZ, such as upgrading our search platform so it does an even better job of conveying institutions’ value proposition to international students.”
“We’ll also carry out a survey to find out how we can improve the referral process.”
For information on how to list an institution on SiNZ, email info@studyinnewzealand.govt.nz
