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• Study in New Zealand website delivers greater value

  Euan Howden, ENZ’s Student Attraction Director, says prospective students are increasingly using StudyinNewZealand.govt.nz (SiNZ) to search for study options, with new statistics showing use of SiNZ’s search widgets (stand-alone applications) surged 117% from last year.

  “The addition of the ‘Find a course’ search widget last year, alongside existing widgets for institutions/schools, scholarships and agents, has considerably improved engagement.

  “This shows the site is delivering value to prospective students as well as New Zealand providers who want to attract students to their unique education offerings.”

  Those using the new search widgets are finding what they are looking for much quicker and are spending more time reading the results, an average of 4.22 minutes, which combined with a bounce rate (people who leave without reading further) of 5.9% is an outstanding result – the industry bounce rate average is 40%.

  “The recent improvements to the search widgets have significantly increased our target audience’s exposure to content about why they should choose New Zealand, and we’re very pleased with results to date,” says Euan.

  

  
  The SINZ search widgets allow prospective students to search for courses, institutions, scholarships and agents.

  This improved search performance coincides with a suite of other initiatives designed to improve site performance and deliver greater value to students.

  Other updates include:

  • Default search results are now randomised if a user has not used any search filters. This is a change from the previous approach of presenting results in alphabetical order and means preference won’t be given to institutions with names beginning with ‘A’.
  • The start date refinement filter has been removed due to inconsistencies in the data available from institutions, which led to inconsistent search results.
  • Keyword search will be enabled in the search widgets to allow for more intuitive search results for users.

  These changes are in addition to the launch of My StudyNZ, which helps to connect students to New Zealand study options.

  In the last year, more than one million users visited the SiNZ website. To maximise the potential of SINZ for your institution, ensure your institution’s profile is complete and up-to-date.

• Focus on Viet Nam visa processing

  Since April, Mumbai has processed 129 student visa applications from Viet Nam. The approval rate is 72%, which is in line with the approval rates recorded when processing was done in Ho Chi Minh City.  

  INZ Sector Relationship Manager (Education), Celia Coombes, said that some education providers have expressed concern that INZ processes have changed since Mumbai began processing. 

  “We would like to take the opportunity to advise that this is not the case. 

  “The Mumbai office is doing some further work on understanding how particular sub-sectors interact with the Vietnamese market so staff can have the most up-to-date information. 

  “An INZ staff member will also accompany ENZ’s Agent Manager, Dan Smidt, to Viet Nam early next month so that both agencies can connect directly with education agents in market and nurture those key relationships.”  

  Celia said that if providers or students have any questions about visa decisions or processes relating to any of the three student visa processing offices (Beijing, Mumbai, or Palmerston North), please contact that office directly to discuss.  

  She said that declines could be the result of incorrect documentation, or the agent not responding to a request for further information. The relevant processing office was best placed to provide clarity, she said.  

  New Zealand education providers with general feedback on the INZ system or policies can email this to INZ on IEengagement@mbie.govt.nz.  

  “At INZ, we realise that for many providers and agents, the closure of a local office can be a daunting time. Please be assured that INZ staff in Mumbai, Beijing and Palmerston North are ready and prepared to take over the work from other markets.  

  “We value your feedback and look forward to working with you constructively.” 

• 2017 student enrolments show focus on value

  ENZ has today released a summary of international student enrolment information for the full year to 31 December 2017.

  New Zealand institutions received 125,392 student enrolments last year, a decline of five percent (6,217 enrolments) on 2016.

  The overall decrease was driven by a drop in international student enrolments in private training establishments (PTE), which were down 22 percent on 2016 figures. However, this was partially offset by increases in universities (seven percent), secondary schools (six percent), primary schools (29 percent) and intermediate schools (14 percent).

  Further, there was strong growth in many regions and more students coming from a broader mix of countries including Colombia, Brazil, Indonesia, Thailand and Viet Nam.

  ENZ Chief Executive Grant McPherson is pleased with the figures which he says reflect the recent work undertaken by government agencies to focus on quality over quantity in the sector.

  “Considerable work has gone into rebalancing the sector, with increased emphasis on attracting international students to high-quality courses at New Zealand institutions in all parts of the country.

  “This is reflected especially in the enrolment growth at postgraduate level. Since 2013, the number of postgraduate international students has grown consistently, with 63 percent more postgraduate international students in 2017 than in 2013.

  “For this reason, despite the decline in student numbers, the 2017 economic value of the sector remained stable.”

  He said that ENZ was committed to ensuring that “international students have a high-quality experience while studying here and return home as great advocates for New Zealand”.

  The decline in the PTE subsector was due to a 28 percent reduction in students from India. This drove the nine percent decrease (7,661 fewer students) in Auckland from 2016, while growth in the university and secondary school subsectors supported the increased number of international students in other regions of New Zealand.

  “While Auckland continues to be an important destination for international students with 60 percent of all enrolments, we want to ensure that the benefits of international education flow into the regions, not just our big cities,” says Grant.

  “International students are increasingly aware of the high-quality education offering outside Auckland, with the Waikato region in particular seeing growth of eight percent in 2017. Enrolments in the Manawatu-Whanganui, Wellington, Nelson, Canterbury, Otago and Southland regions are growing too.”

  The 2017 economic value of the sector is similar to the published 2016 economic value of $4.5 billion. ENZ is currently undertaking a report to calculate the economic value of international students to New Zealand for 2017. This will be published later this year.

  An infographic summary of the full-year 2017 international student enrolment data can be found here.

• ENZ Facebook group connects international students

  The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.

  ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.

  “This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.” 

  To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.

  One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”

  How education providers can get involved

  Please share the Facebook group details with your international students and encourage them to join up.

  If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on olivia.silverwood@enz.govt.nz

• NZIEC 2018 nearing capacity

  New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.

  We also have a broad array of partners joining us for this year’s event.

  ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand / OKNZ will be joining NZIEC as our Premium Partners.

  Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.

  Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.

  Other partners joining us at conference are:

  • IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
  • QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.

  “We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.

  “We encourage conference delegates to connect with them in the Expo Hall during conference.” 

  Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz  

• Explore women’s leadership journeys at NZIEC

  In a Q&A format, the lunchtime session will see panellists sharing lessons on what they have learned during their career pathways to senior leadership positions, including the challenges they have faced and the opportunities they have created and seized. They will also aim to impart strategies for other women to follow in their steps.

  The panel is supported by the Global Leadership League (GLL), an organisation focussed on advancing women’s leadership skills, knowledge and connection in international education.

  Dawn Hewitt, Director, Global Groups (Australasia) for the GLL, says that regardless of their professional positions and experience, women in the industry have lots to offer.

  “The GLL is underpinned by the notion that when women support each other, incredible things happen. Whatever your goal, the GLL is focused on helping everyone rise to their potential.”

  One of the panellists, Ainslie Moore, Deputy Director Operations at the University of Auckland, says one the topics they’ll discuss is the importance of supportive networks.

  “Every major decision on ‘where to next’ in my career was informed by the support of a network of strong women in international education.

  “One of the ambitions of the GLL is to give the next generation of women in international education access to a network of peers and senior women; not just for career progression, but also for sharing knowledge to bring more balance to work and life.”

  Panel chair and ENZ’s Regional Director for Europe and the Americas, Lisa Futschek, says that in addition to engaging with the panellists, attendees will have the opportunity to connect with fellow delegates before and after the lunch.  

  “We hope attendees will leave inspired and equipped with a range of strategies and approaches to support women leaders in our industry – now and in the future,” says Lisa.

  Attendance at this panel is not restricted to women. Indeed, men are encouraged to attend to hear more about the experiences of women within our industry and learn approaches and strategies that can support women leaders.

  Numbers for the lunch panel are restricted to 100 places. Details on how you can confirm your place will be advised to conference delegates separately.  

  With only a handful of spots left remaining for NZIEC 2018, register today at www.nziec.co.nz.

• Māori perspective in internationalisation

  Having seen how international education creates long-term relationships and influences worldviews, in 2018, the University of Otago has established Tūrangawaewae Pōkai Whenua.This is an indigenous exchange programme connecting Māori with indigenous communities in Australia, Canada and the US.

  Jason Cushen, Director International at the University of Otago, said the programme uses a network of partner universities to connect Māori students with other indigenous communities.

  “International education is a lifechanging experience for students but for indigenous students in particular it can be a unique opportunity to connect with indigenous peers around the world, to share experiences and customs, and discuss the role cultural identity plays in education.

  Jason and Tuari Potiki, Director of the Office of Maori Development, will present at NZIEC outlining how the programme will operate, and its place within broader mobility and diversity initiatives at the University of Otago.

  A similar programme is being developed in Auckland, thanks to a partnership between Study Auckland and the hapū of Ngāti Whātua Ōrākei. Together, they have created the Rukuhia Leadership Programme, a cultural immersion experience designed especially for international students.

  Students spend a day on a marae participating in workshops that focus on leadership, values, the connection of people, place and environment, and they learn about the work Ngāti Whātua Ōrākei does in the community. They experience a pōwhiri, meet iwi leaders, and learn te reo Māori greetings and pronunciation, waiata and haka.

  Henry Matthews, Head of International Education at Study Auckland says the pilot programme emphasises the appeal of a uniquely New Zealand study experience.

  “The leaders of Ngāti Whātua Ōrākei incorporate their values of Manaakitanga, Kaitiakitanga, Whanaunagatanga and Tino Rangatiratanga into the programme, which provides students with a powerful sense of belonging, connection and empowerment.

  “It is an unforgettable international student experience, and something that can be easily replicated across other parts of New Zealand.”

  Find out more about the programme at NZIEC, where Henry will lead an interactive session where you can hear first-hand from international students about how they found the experience.

  NZIEC 2018 will be held on Thursday 9 and Friday 10 August at Te Papa Tongarewa in Wellington.

  Tūrangawaewae Pōkai Whenua: A Place to Stand, a World to Explore, 1.30-2.10pm, Thu 9 Aug

  Rukuhia Leadership Programme: A partnership with hapūto create unforgettable international student experiences, 11-11.40am, Fri 10 Aug

• Latin American agents tour New Zealand

  The trip was organised by Carlos Robles, Director of IEP’s New Zealand Choice Schools, a consortium of 14 New Zealand secondary schools. It began in the north with a visit to Kerikeri, and covered schools right through to Dunedin – hitting Auckland, Te Puke, Napier, Rotorua, Wellington and Queenstown in between.

  Carlos said the diverse range of schools and settings gave the agents useful insights into what New Zealand offers as a study destination. 

  “At Kerikeri High School, the agents participated in a Sailing Academy with the students, while in Queenstown they witnessed the modern facilities and collaborative learning approach at Wakatipu High School,” said Carlos.

  “It showed agents the range of education experiences that Latin American students can have in New Zealand and that often aren’t available in their home countries.”

  In Napier, the group visited Taradale High School and William Colenso College before hitting Western Heights High School in Rotorua where the students performed a haka. The whirlwind trip ended at Te Puke High School. 

  ENZ’s Senior Market Development Manager Brazil, Ana Azevedo, said the agents returned to Mexico and Brazil with a deeper knowledge of the secondary school possibilities they can share with their students.

  “It reinforces that experiencing a Kiwi classroom first-hand is a great way to inspire agents to promote the variety of high-quality education offerings in New Zealand.”

  The agents also had some time for adventures including taking in the sights in Queenstown and Milford Sound, spending an afternoon at Te Papa in Wellington, cycling through the vineyards in Napier and relaxing in the hot pools of Rotorua.

  

   

• ENZ Europe connects with students

  European students ‘Follow the Kiwi’ to New Zealand

  

  L-R: The Follow the Kiwi Scholarship recipients Ellen, Gabriel and Gaia.

  Three high school students from Germany, France and Italy have received Follow the Kiwi scholarships valued at $15,000 towards study at a New Zealand high school in 2018/2019: Ellen Mamier (Germany), Gabriel Zerguit (France) and Gaia Leidi (Italy).

  They were chosen from nearly 200 students who applied for the scholarship, each submitting a motivational letter, video or photo collage saying why and what they want to study in New Zealand.

  Olga Elli, ENZ’s Market Development Manager for Europe, is pleased with the response from both students and agents in Europe.

  “There’s a real interest in New Zealand’s education offerings. Across all applications, we saw students wanting to try their hand at subjects like design, sciences, music, theatre, Māori culture or to learn some Kiwi sports like rugby!

  “While many of the applicants are already enrolled and preparing for their Kiwi study experience, we hope the unsuccessful candidates who are still in the decision process will ‘follow the kiwi’ anyway. ENZ will refer these applicants to New Zealand providers, working with their agents to encourage them to study in a New Zealand high school.”

  Kiwi Cup in Hamburg

  

  Nearly 300 teenagers from Northern Germany and Denmark descended on Hamburg for the Kiwi Cup tournament – a two-day hockey competition that profiled New Zealand sporting expertise and education.

  Twenty teams of German and Danish students aged 11-14 competed in the event, organised by THK Rissen (a Hamburg-based sports club) and Hausch & Partner, one of Germany’s largest student exchange agencies sending students to New Zealand.

  To support the event, ENZ and 30 New Zealand schools provided promotional material and prizes such as hockey bags, shirts and fluffy Kiwis all the way from New Zealand. Rupert Holborow, New Zealand Ambassador in Germany, handed the trophies to the winners at the award ceremony.

  Olga Elli said the tournament promoted student exchanges to New Zealand to around 300 high school students and has no doubt sparked an interest in many of them.

  “This kind of partnership between the agency, New Zealand schools and ENZ is a great example of working together to highlight the New Zealand school system, where students also get to enjoy the lifestyle and sports outside the classroom.”

  Lifeswap screens at German universities

  

  Following its premiere in April, the ENZ-commissioned episode of Lifeswap has reached a broad audience of students after screening in nearly 90 university cinemas around Germany.

  Olga said the university screenings have been well received and are a great opportunity to connect with students, particularly those open to study abroad options.

  She joined Lifeswap creators Steffen Kreft and William Connor at a screening at the Technische Universität in Berlin.

  “The episode was a great talking point – we could share our experience of making the episode and also give information about New Zealand as a study destination.

  “Steffen was an international student himself, so can authentically talk to students about his experience at Massey studying animation and filmmaking.

  “The episode got a huge applause and the students liked the jokes and blend of German and Kiwi humour.”

  Lifeswap is an animated series that follows the lives of Jörg (a German) and Duncan (a Kiwi) and the cultural misunderstandings that crop up as they live and study in each other’s country.

  The episode features a cameo from Prime Minister Jacinda Ardern who voiced a line of dialogue. It premiered in April during Ms Ardern’s visit to Berlin.

• Indian students look to Kiwi universities

  The third round of the New Zealand Excellence Awards (NZEA) was announced earlier this month at a student and media event, with John Laxon, ENZ Regional Director for SSEA and actress Kriti Sanon, ENZ’s Brand Ambassador for India, on hand to present.

  This round of NZEA is the biggest yet, with 34 scholarships together valued at $215,000 NZD. The scholarships are jointly funded by ENZ and all eight New Zealand universities, offering deserving Indian students partial scholarships to study at New Zealand universities.

  On the back of the awards, ENZ also partnered with Universities New Zealand to launch the New Zealand Master’s campaign in India, promoting industry-linked 18-month taught Master’s qualifications for Indian students, with flexible options to suit a student’s career trajectory.

  A dedicated microsite to help students explore options is now live.

  ENZ’s Country Manager for India, Jugnu Roy, says both initiatives show there’s a growing interest among Indian students for tertiary qualifications in New Zealand universities.

  “In particular, they are drawn to the flexible nature of the way New Zealand courses are structured and the fact that all our universities rank in top 3% of the world globally (QS world rankings).

  “That they can access these ‘Future-proof’ programmes that help prepare students to enter the global marketplace is what makes us stand out as a study destination compared to other countries.

  “Both of our announcements were well received by students and media – ENZ’s scholarship team saw a surge of high quality applications coming in for the 2018/19 round of NZEA.”

  To amplify both announcements, ENZ and some New Zealand universities are organising a Counsellor Training Webinar later in the month to equip agents to help promote these initiatives to prospective students.