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• New Export Education Levy rates released

  The levy rate for PTEs will increase from 0.45% to 0.89% of international student tuition fees, and from 0.45% to 0.50% for universities, ITPs and private schools (the levy paid by state- and state-integrated schools remains unchanged for 2019).

  The new rates take effect from 1 January 2019. Payments for trimester one 2019 will be at the new rates while payments made in January or February 2019 for trimester three 2018 will be at the old rate.

  The levy is collected from providers to fund a broad range of activities including marketing and promotion. It also funds reimbursements for international students caught out by Private Training Establishment (PTE) programme and provider closures.

  The levy fund almost ran out this year due to pay-outs resulting from closures at PTEs.

  Consultation on proposed changes to raise the EEL rate took place from 18 September to 15 October 2018.

  “We have listened to feedback from the sector and have decided on a balanced approach to address some of the key concerns raised during consultation, including the financial impacts on the sector, while continuing to address the immediate financial pressures on the EELs,” said Education Minister Chris Hipkins.

  “This is the first increase to the EEL in its 15 years. The Ministry of Education is doing its bit by reducing annual expenditure commitments against the levy by $300,000.”

  Further work is being done to investigate ways to address other sector concerns, including recognising quality in the PTE sector. Any changes would be the subject of consultation with the sector.

  For further information, see Mr Hipkins’ announcement on the Beehive website.

• Future Proof 2.0 campaign increases student engagement

  While ENZ’s first Future Proof campaign in March 2018 was designed to raise awareness of New Zealand’s ranking as first in the world for preparing students for the future, Future Proof 2.0 evolved to focus on lead conversion. To do this, ENZ showcased some of the exceptional teachers and academics who make New Zealand’s education system world leading.

  The result was a 42 percent increase in active visits on the Study in New Zealand website and over 9,000 new leads to the ENZ database, which is a 208 percent increase compared with Future Proof 1.0.

  “While the majority of these leads are interested in bachelor’s or master’s degrees, there was an increase in students interested in New Zealand secondary schools too. In fact, it was the biggest interest in schools that we’ve seen from a campaign to date," says Patrick Holden, ENZ’s Digital Media Project Manager.

  “Furthermore, we polled users of the Future Proof landing page asking ‘How likely are you to consider studying abroad in New Zealand’ – over 82% said they were either ‘very likely’ or ‘somewhat likely’ to choose New Zealand. That’s a fantastic result.”

  Thirty-eight percent of users of the Study in New Zealand website said they’re intending to leave to study abroad within 1-6 months, followed by 25% within 6-12 months and 37% one or two years away.

  “As many of these students are still in the consideration/research phase of deciding on a country to study abroad, our database marketing enables us to engage with these students to promote New Zealand.

  ENZ’s Facebook followers were also highly engaged with the campaign content, with an 11.8% engagement rate (nearly double the 6% benchmark). Messenger inquiries from prospective students showed interest in master’s education, praise for New Zealand’s teaching quality and questions about student visa requirements.

  “These specific enquiries indicate the audience is moving through the conversion process, from discovering New Zealand to deciding on a study programme here,” says Patrick.

  “This is a result of having an accurate targeting strategy in place to help attract the right type of student leads.”

• Seeking schools for Digital Lead Research Project

  The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.

  The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.

  Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.

  Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.

  “We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.

  “Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”

  If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.

  *Some terms and conditions will apply.  No upfront or setup costs involved but a success fee may be payable for every international student enrolled.

• Letter from the CE: Updating ENZ's business model

  Since its launch in August by Minister Chris Hipkins, ENZ has been reviewing our operational structure and approach to ensure they’re consistent with both the Strategy’s objectives as well as the Minister’s Letter of Expectations.

  Our review has also been informed by industry surveys and discussions with staff.

  We’re working to maximise international education’s benefit to New Zealand. We need to optimise current opportunities to build a sustainable future for the sector and to create new opportunities for growth.

  Coming out of the review, we have established some new and revised roles at ENZ. We are recruiting (internally and externally) for the following senior positions – please go to ENZ’s Careers page for more information on the roles and how to apply:

  • General Manager Strategy, Insight and Planning – this senior leadership role will be responsible for all strategic projects related to future-focused thinking and implementation, business intelligence and insights, and ENZ planning and performance.

  • General Manager Industry and Students – this senior leadership role will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams.

  • Director, Industry – this role will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry.

  • Director, Greater China – this China-based role will be responsible for managing, leading and supporting ENZ’s China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education.

  With the approach of Christmas and New Zealand’s summer holiday period, we have decided to leave the application period open till 9am, Tuesday 22 January 2019.

  This change process will be ongoing over the next few months and we will keep you informed throughout.

   

  Grant McPherson

  Chief Executive, Education New Zealand

  

   

   

   

   

   

• Introducing International Education Sector Future Directions

  “The challenge sector representatives are seeking to address is to identify a series of priorities and actions in international education that can be worked on collaboratively,” said ENZ Chief Executive Grant McPherson.

  The programme is complementary to the recently launched cross-government International Education Strategy for New Zealand, which was co-developed by ENZ and the Ministry of Education. 

  “Priorities identified through the workshops include more collaboration, facilitating student pathways, joint activation of new markets offshore and prioritising the student when it comes to decision making,” said Grant.   

  The work was initially proposed at September’s International Education Peak Body Forum, attended by representatives of Universities New Zealand, ITP International, Quality Tertiary Institutions, Independent Tertiary Education NZ (ITENZ), English NZ, Schools International Education Business Association of NZ (SIEBA) and Independent Schools NZ.

  Five sub-sector workshops were held in October and November, run by an independent facilitator, with a range of representatives attending each. Areas of common interest were fed into a pan-sector workshop at the end of November. The Peak Body Forum will govern the process from this point.

  “This piece of work is a long-term project – and we plan to keep the sector as updated as possible throughout the process to ensure everyone has the chance to contribute,” said Grant.

  International education providers can find the summary report of work to date in IntelliLab here, which includes information about how to get involved.  

• Consultation on proposed changes to Rule 18

  NZQA is consulting on the following proposed changes to the NZQF Programme Approval and Accreditation Rules 2018:

  1. Removing the student visa decline rate from Rule 18. This would no longer be the measure for when prior schooling with English as the language of instruction could be used as evidence of English proficiency.
  2. To use this provision, international students would need to have either
  • a) completed their schooling in New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the UK or the United States; or
  • b) been awarded an internationally recognised qualification taught in English such as an International Baccalaureate Diploma or Cambridge ‘A’ Levels.

  Dr Grant Klinkum, NZQA Deputy Chief Executive Quality Assurance, says the proposed changes respond to risks that NZQA and Immigration New Zealand have identified in the tertiary education sector.

  “The student visa decline does not reliably reflect English language proficiency, and the countries involved had varying levels of quality within their English medium schooling options.

  “We believe using prior schooling where English was the language of instruction will be a stronger indicator of English proficiency.”

  NZQA is seeking feedback on the proposed changes, including what steps and how long your organisation would need to adapt to these changes, and if there are any other internationally recognised secondary qualifications taught and assessed in English that you would like to see included in Rule 18.

  Consultation closes 11 February 2019.

  To find out more and to complete the consultation survey, click here.

• Chilean students and teachers tour New Zealand

  The programme aims to broaden access to intercultural learning opportunities for Chilean students from disadvantaged backgrounds. It is fully funded by the Chilean Government and administered by AFS Chile and AFS New Zealand.  

  The students – from Cerro Navia, Lo Prado, and Pudahuel, three of the lowest income territories in Chile – had never travelled before. In New Zealand, they participated in English language lessons as well as cultural activities in Auckland and Whitianga. This included visiting a Marae and living with local host families to experience family life in New Zealand.

  AFS National Director, Doris Cuthell, said it was a privilege to welcome the students to New Zealand.

  “The Chilean Government is committed to increasing access to cultural and educational experiences for young people, to help equip them for a more interconnected world,” said Ms Cuthell.

  “Our Global Choice programme was a perfect fit for these students, and the experience life-changing.”

  The students and their teachers finished their trip at a reception in Wellington on 12 December with Wellington Mayor Justin Lester, the Chilean Ambassador to New Zealand Rodrigo Espinosa and AFS New Zealand. Mr Lester spoke to the students about his own life-changing AFS experience during an exchange to Germany.

  “Immersion allows students to experience other cultures and learn English in a way you can’t at home in the classroom,” said Ms Cuthell.

  “From Barrancas to New Zealand is a fantastic initiative – we’re very proud to be involved in a programme that is increasing our capacity to broaden access to intercultural learning for more diverse communities.”

  The Chilean Government is committed to working with AFS New Zealand through the Global Choice programme and will provide From Barrancas to New Zealand scholarships for the next three years.

• Letter from the CE: Rolling out the welcome mat for students

  At ENZ, we’re in planning mode for the year ahead, which involves finishing up projects such as our partnership with Mortal Engines. Our digital and PR campaign for the film, which features New Zealand and international graduates who worked on the Hollywood film, launched in early January. Impressively, the campaign video assets reached more than three million people in the first week alone. This is a promising start, and we expect to see continued interest as we promote New Zealand as a great place to study the creative arts. 

  At this time of year, student support is top of mind with the arrival of new international students, who will feel excited and anxious about life in their new home-away-from-home. 

  New Zealand’s place in the world means that Kiwis intrinsically understand the importance of forming and maintaining global skills and connections, and the leap of faith this often involves.  

  We each have a responsibility to treat others as we would like to be treated ourselves, to wrap a warm welcome around students embarking on a New Zealand education experience – to embody manaakitanga.  

  Offering a helping hand at key points of the student journey and making personal connections will go a long way in ensuring a student’s time in New Zealand is positive and empowering.  

  We all have a role to play here.  

  At ENZ, we’re on a journey ourselves to ensure an excellent student experience is a cornerstone of our work. Student experience is a focus of the International Education Strategy, co-developed with the Ministry of Education, and we have put in place some clear plans for delivering and measuring our progress in this area. We are working on some exciting developments to benefit students and providers. You will hear more from us on this soon.  

  As we know, international education can help prepare the next generation of students to meet the demands and challenges of an increasingly globalised world.  

  For this reason, we should be thinking about how we can ensure domestic students are making the most of opportunities at hand too. The next round of PMSA/LA applications will open shortly, and I urge all tertiary students to consider an international experience.  

  I look forward to hearing about all these success stories in the coming year and seeing how international education benefits New Zealanders and New Zealand communities. For further insights into the benefits of international education for New Zealand, I encourage you to download Beyond the Economic, a 2018 report commissioned and published by ENZ which has been an extremely popular resource.  It is filled with case studies of Kiwis who have experienced first-hand how international education enriches lives.  

  Each of those stories begins here, at the start of the school year and the first welcome to international students.  

   

  Grant McPherson 

  Chief Executive, Education New Zealand

  

   

   

   

   

   

   

• German students discuss sustainability with the Speaker

  Mallard, a former Minister of Education (1999-2005), was eager to engage with students during his trip to Germany in January.  

  Olga Elli, ENZ’s Market Development Manager Europe, said LMU’s strong focus on sustainability research and interest in New Zealand presented a great opportunity for Mallard to discuss areas of mutual interest, and encourage young Germans to look to New Zealand to study. 

  “LMU is very keen to build on their existing links in New Zealand and formally partner with New Zealand universities,” said Olga.  

  “The Faculty of Geography, where Mallard spoke, has many links and relationships with New Zealand institutions and researchers. For Example, New Zealander Gordon Winder, Professor for Economic Geography and Sustainability Research at LMU Munich is Honorary Research Fellow at the School of Environment (The University of Auckland).” 

  During his visit, Mallard gave a presentation on “Sustainability, Conservation & Education in New Zealand” to geography and geology students. They asked lots of questions about sustainability, pollution, climate change, and what New Zealand’s response is to these challenges.  

  “Mallard emphasised that increased collaboration between our countries in areas of environmental research can create solutions to global issues. He also spoke of kaitiakitanga and the sense of responsibility Kiwis feels to protect their environment, which was really interesting to the students.” 

  After the presentation, the students continued the conversation with the Speaker at a reception alongside the New Zealand Ambassador to Germany HE Rupert Holborow and ENZ’s Team Europe. 

  “We will be working closely with LMU to foster relationships with New Zealand providers.” Said Olga.

• Kiwi students become ambassadors in Beijing

  The students represented three cohorts from Massey University and the University Canterbury. Two of the groups were based at Peking University, while the other had been studying in Hangzhou.    

  This marks the second year in a row that PMSA groups have come together at a function at the New Zealand Embassy in Beijing.  

  New Zealand Ambassador to China, Clare Fearnley, welcomed the visitors and provided an update on the China-New Zealand relationship. Other Embassy staff, representing a range of government agencies from the Ministry of Primary Industries to the Ministry of Foreign Affairs and Trade were present to talk to students about their roles and areas of interest. 

  ENZ Regional Director North Asia, Adele Bryant, said it provided a great opportunity to encourage the students to be ambassadors for New Zealand education during their stay in China. 

  “These students are ideally placed to help raise the profile of New Zealand education, as they are great examples of the kind of students we produce – independent thinkers, and creative, innovative and skilled young people.” 

  Massey University’s Head of the School of Humanities, Kerry Taylor, also believes in the value of the programmes to students, both now and in their future. 

  “The PMSA provides an opportunity for our high academic achievers to experience first-hand the dynamism and relevance of China to New Zealand,” said Kerry.  

  “Many will come back to do more study in China or develop business links with China that will contribute to New Zealand’s prosperity.”

  

  A PMSA group from Massey University at the New Zealand Centre, Peking University. The Massey students studied an intensive Chinese Language programme at PKU.