6 December 2018 at 9:00 am
Seeking schools for Digital Lead Research Project
ENZ is calling for expressions of interest from up to 20 New Zealand schools wishing to participate in a digital marketing research project.
The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.
The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.
Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.
Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.
“We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.
“Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”
If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.
