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Wanted: Good news stories
With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.
And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion.
While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.
Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.
Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.
Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.
Email us at media@enz.govt.nz if you have a great story to share.
Take a look at the kind of stories we have worked to profile in China:
- Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.
- China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.
- Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.
- Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.
- Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.
- Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.
- Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students.
Latin America: 3 countries, 5 cities, 10 days
From 21-31 April, Minister Joyce visited Santiago, Bogota, Sao Paulo, Cuiaba and Brasilia undertaking a comprehensive programme focussing on international education but also covering his other portfolio areas of science, innovation and economic development.
Simultaneously, ENZ Chief Executive Grant McPherson led a high-level university delegation comprised of Victoria University of Wellington's Vice Chancellor Grant Guilford, Otago University Deputy Vice Chancellor Richard Blaikie, Lincoln University Deputy Vice Chancellor Jeremy Baker and South America specialist Maria Duter, as well as UNZ Executive Director Chris Whelan.
This was Minister Joyce’s first visit to Latin America, and it was a great opportunity for him to experience the culture of doing business in the region as well as to get a first-hand impression of the opportunities. The Minister particularly valued the chance to speak with New Zealand alumni. His various conversations with Chilean penguins, Brazilian Science without Borders’ students and Colombian Colfuturo scholarship recipients confirmed that the messages we promote on New Zealand’s high quality education, safe and creative learning environment, and the building of lifelong friendships and connections all ring very true.
The visit also confirmed that accessing scholarships funded by the governments of Chile, Colombia and Brazil should remain a priority for us. In all three countries there are question marks over the longevity of some scholarship schemes, so maximising the opportunities to underline our commitment to them while in market was useful.
Overall, the Minister’s bilateral discussions with Ministerial counterparts in the region confirmed a solid interest in developing the government-to-government relationships in regard to international education. As well as increasing student flows, interest was expressed in learning from New Zealand’s experience of developing a qualifications framework, standards and quality assurance measures, pathways policies as well as training teachers of English. NZ/Colombia bilateral education consultations have been approved for the last quarter of 2015 and Brazil has agreed to refreshing our current bilateral MOU into an Education Cooperation Arrangement.
The Minister’s visit generated considerable media interest and was covered by television, radio and press, successfully raising the profile of New Zealand as an education destination. The last word goes to the university delegation which supported one another’s offerings as well as the overall New Zealand education story with a refrain that developed during our journeys: “You can’t make a wrong choice in New Zealand”. A powerful message for prospective students.
Left: Minister Joyce presenting at the Brazil Senate Education Committee. Right: The Minister speaks with the media after lunch with the Governor of Mato Grosso State.
Country insights include:
Chile
During the Minister’s visit, a fresh tranche of 80 Chilean high school Penguins Without Borders were confirmed to arrive in July for two terms. Continuation of this programme is uncertain, with no indication of Chilean government plans to send Penguins in 2016. There’s good news, however, on the tertiary Becas Chile scholarship front, with administrators convinced by New Zealand’s arguments that subject-area rankings (rather than university-wide rankings) should be considered when approving study destinations. This paves the way for increased student flow from Chile.
Brazil
The Brazilian Science Without Borders scheme shows increasing numbers of Brazilian students approved for studies in New Zealand. However, with the Brazilian public service facing severe budget cuts, there is no guarantee that the projected 100,000 Brazilian students will be placed for offshore study between now and 2018.
The Minister's opening address at the international education FAUBAI Conference in Cuiaba hit exactly the right note, reaching around 500 international tertiary education contacts from 26 countries. The strong focus in Brazil is on forging strong institution-to-institution relationships to encourage joint research, as well as student and academic exchange.
Colombia
A highlight of the Bogota programme was an event with scholarship agency Colfuturo, with presentations and interactions between the NZ universities and prospective students in person and online. Executive Director Jeronimo Castro is passionate about New Zealand and prospects for increasing student flow are positive.
To find out more about opportunities in the Lain America region, please contact Lisa Futschek or Cecily Lin.
Above: The Minister’s Twitter feed included this media scrum at Faubai.
Et4e registrations open
The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region.
Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.
The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections. Delegates are often on the lookout for new ideas and partners to collaborate with. An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading.
Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services. Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015. CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.
Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets.
Agent engagement in Thailand
Delivering his welcome speech, H.E. Mr Reuben Levermore, New Zealand’s Ambassador to Thailand, emphasised the niche strengths of New Zealand education; how we can best stand out from crowd and the importance of agents as key partners in raising awareness.
The workshop included speakers from New Zealand Trade and Enterprise and Immigration New Zealand, Thai government partners and local New Zealand alumni, to help give agents a good understanding of the value of New Zealand’s education offering and to provide them with a range of tools to sell New Zealand as an education destination.
Chortip took a new approach to the workshops – presenting on market trends and statistics, while also showcasing niche courses offered in New Zealand such as film, animation and sports management. The workshop topics included: cyber security and health IT in Thailand; labour market information; overseas engineering programme accreditation and approval by the Council of Engineers Thailand; criteria for establishing equivalence for New Zealand education qualifications by the Bureau of Education Testing under the Thai Ministry of Education; and ‘Apply on Behalf’ online visa application training by Immigration New Zealand.
This was the first full day workshop delivered in this style offered to Thai education agents and was well received by participants. ENZ will continue to support agents in Thailand in promoting New Zealand as a study destination, with further activities planned in the coming year.
From forums to fashion shows – building the Viet Nam relationship
With the dust now settled on the ministerial visit, we can look back at three productive days of strategic dialogue with a fashion focus. ENZ’s General Manager, International, Peter Bull, took the opportunity to accompany the Minister on the visit.

“Viet Nam has proved to be a vibrant partner. The visit really re-affirmed the opportunities that exist for New Zealand institutions and for both our governments, to work even more closely together for mutual benefit and to grow the market in both directions,” said Peter.

While the Minister’s presence at the fashion show grabbed headlines, it was the concept of the fashion collaboration that demonstrated true flair and innovation. Ten teams of one Vietnamese and one New Zealand student collaborated online for three months to design fusion concepts. The teams from Otago Polytechnic, Massey University, Whitecliffe College of Arts and Design, AUT University, Ho Chi Minh City School of Architecture, and Ha Noi University of Industrial Arts only came together a few days ahead of the fashion show to finalise their designs.

Minister Joyce was the guest of honour at the fashion show which did a great job of showcasing New Zealand’s creative education sector, and highlighting the growing ties between institutions in both countries. The Minister fronted a pre-show press conference alongside New Zealand officials and institutions, attracting substantial coverage on some of Viet Nam’s most popular media channels.

Enjoying the two-hour show, the Minister tweeted: “Excellent fashion, ex. Promotion 4 NZ in Vietnam. Congrats students @AUTuni @OtagoPolytec @MasseyUni @WhitecliffeArt”

Nicola Luey from AUT University and Chu Khanh Vy from Hanoi’s University of Industrial Fine Arts won first prize worth NZ$2,000.

Minister Joyce’s wider education programme sought to strengthen the New Zealand-Viet Nam relationship and profile New Zealand’s education offering. In meetings with the Vietnamese government including with his counterpart, Minister Luan, and Prime Minister Nguyen Tan Dung, it was clear that education is viewed as a key pillar of the collegial relationship between our two countries. The significant role of Zealand institutions in growing ties and realising opportunities was also very apparent.

The visit included the signing of the renewed New Zealand-Viet Nam Education Cooperation Arrangement and a ceremony celebrating the graduation of students from the Bachelor of Computing and Information Sciences programme jointly delivered by AUT University and the University of Science, Viet Nam National University, Ho Chi Minh City.

The visit coincided with the celebration of 40 years of friendship and diplomatic relations between Viet Nam and New Zealand, providing an opportunity to showcase our commitment to the relationship as well as our education expertise.

Above: Viet Nam AUT graduates

Above: Viet Nam Education Forum audience

Above: Viet Nam Fashion Show catwalk

Above: Viet Nam Fashion Show crowd

Above: Viet Nam Fashion Show winners
Telling the story in Thailand
Sixteen journalists from local print, TV, radio and online outlets heard from New Zealand’s Ambassador to Thailand, His Excellency Reuben Levermore, who underscored the long-standing relationships between the two countries, in education, trade and other areas. “Nearly 4,000 Thais study each year in New Zealand, benefiting from the high-quality education and great lifestyle provided for international students.”
The Ambassador also emphasised that New Zealand communities are diverse, welcoming and tolerant, and that, as a young country, New Zealand is renowned for its creativity and innovation. “We are world class in many areas, including sport, tourism and education,” said the Ambassador.
ENZ’s Marketing and Strategic Relations Manager in Thailand, Chortip Pramoolpol, highlighted New Zealand’s strengths in niche courses such as agribusiness; food and textiles; hospitality; early childhood studies; film, animation, visual effects and gaming; cybersecurity; and sports management.
“These are examples of newer disciplines which are less established in other parts of the world but represent emerging job markets with good career prospects,” said Chortip
Other benefits of choosing New Zealand as an education destination promoted at the event included domestic fees for doctoral students, and the ability for these students to work full-time while studying and then gain open post-study work visas.
The media conference was also designed to promote the New Zealand Education Fair which was held over the weekend in Bangkok, by leveraging experiences of alumni and those connected to study experiences in New Zealand.
The panel included a celebrity host who was a New Zealand alumnus; a parent whose son is currently studying an undergraduate degree in New Zealand; and another alumnus who is now working in a multinational oil and gas company as a Country IT Manager.
Help shape the future of New Zealand education
Much has changed since the current Education Act became law in 1989, and it's time to bring it up to date and reflect New Zealand now, and in the future. This consultation presents ideas for change to help us get there.
Growth in international education relies heavily on having high-performing schools across the country and, as international education providers, your views are important.
Consultation is now open and closes at 5pm on Monday 14 December 2015.
There are three ways to make a submission:
1. Online, via MoE’s Consultation Hub, where you will find a video where Education Minister Hon Hekia Parata talks about the consultation, and a copy of the full discussion document.
2. By emailing your submission to education.update@education.govt.nz
3. By writing to: Education Act Update, Ministry of Education, PO Box 1666, Wellington 6140, New Zealand
World-class fusion cuisine and culinary skills at Viet Nam gala dinner
The three teams, each consisting of two Vietnamese and two New Zealand students, showcased their culinary skills on stage in front of 170 guests, including New Zealand Minister of Tertiary Education, Skills and Employment, Steven Joyce.
The event was the outcome of two months’ hard work for the three teams, who initially worked together online to develop their menus under the guidance of culinary mentor and 2013 MasterChef New Zealand finalist, Vanessa Baxter. The teams met face-to-face in Ho Chi Minh City on 3 June, and then spent the following three days visiting Vietnamese markets to collect their fresh local produce before finalising their menus at the Caravalle Hotel kitchen.
At the gala dinner, the guests were treated to a selection of dishes from the students’ three-course fusion menus. Meanwhile, the three official judges – Haike Manning, New Zealand Ambassador to Viet Nam; Le Xuan Tam, Executive Chef, Caravelle Hotel and Brendon Partridge, Executive Chef, JW Marriott Hanoi – sampled all of the student’s dishes throughout the evening.
Decision making was tough and competition was high. Team 1 narrowly missed coming first, and Team 2 won the guest vote.
Minister Joyce announced Team 3 as the overall winner. Their braised lamb shanks with pickled cabbage, potato rosti and reduced jus proved most popular. This team included Jamin Gibson (Auckland University of Technology), Emma Waser (Otago Polytechnic), Phan Văn Lâm (Viet Giao Tourism School), and Nguyễn Ngọc Quân (VATEL International Business School Hotel & Tourism Management).
“It is so amazing that we won the competition,” said Emma Waser. “We gelled so well as a team throughout the whole competition but we worked especially well together on the night.
“We had to delve into each other’s cultures and traditions to come up with our fusion menu. I have learned how important it is to mix it up – to use different flavours and borrow from other traditions and cuisines.
“It has been amazing to come to Viet Nam and see what else is out there in the world – to find out more about different cultures, different people and different food.”
Said Jamin: “I have really enjoyed the food, the friendliness of the people and their hospitality. I definitely want to return to Viet Nam with my wife.”
Nguyễn Ngọc Quân enjoyed learning how to cook lamb the Kiwi way. “I learned to cook lamb the way that is more traditional in New Zealand. Typically the Vietnamese dislike the smell of lamb but our slow cook method and flavours in the lamb shank proved really popular.
“I admired my New Zealand team mates’ techniques and knowledge as well as their ability to think innovatively and creatively,” he said.
The gala dinner was the result of the New Zealand – Viet Nam Culinary Collaboration, an initiative that came out of the New Zealand – Viet Nam Strategic Plan on Education signed in November 2015. The plan is designed to deepen the level of engagement between the two countries and enrich students’ learning.
“The New Zealand – Viet Nam Culinary Collaboration is yet another example of the growing education relationship between our two countries,” said ENZ Chief Executive, Grant McPherson.
“While it has been fantastic to see the outstanding teamwork between the students, the gala dinner was also an opportunity to showcase New Zealand institutions’ vocational expertise and our education system’s world-renowned practical application of skills which prepare students for the working world.”
Grant emphasised that everyone involved in the collaboration was a winner.
Team 1 included Ryan Prouting (Ara, Institute of Canterbury), Tuainekore Taringa (NZMA), Trịnh Xuân Hoàng (Viet Giao Tourism School), and Nguyen Thuy Tra Giang (VATEL International Business School Hotel & Tourism Management).
Team 2 included Ella Ritson-Jones (Southern Institute of Technology), Jamie Bell (Wellington Institute of Technology), Dương Nhật Huy (Viet Giao Tourism School) and Phan Trong Bao Chau (VATEL International Business School Hotel & Tourism Management).
Magazine opportunity in Japan
Japanese magazine producer Tomorrow Inc. is starting production on volume two of the Study in New Zealand magazine. The magazine is a comprehensive guide to study options across all sectors of the New Zealand education system – from early childhood through to tertiary education, and including English language schools.
The magazine is produced with the support of ENZ, Tourism New Zealand and Air New Zealand. As well as informing people about our education system and institutions, Study in New Zealand is designed to pique readers’ interest in the New Zealand experience as a whole – our education, lifestyle and culture.
The magazine will be published in October 2016, when it will be available in bookstores throughout Japan and Thailand for around $13NZD. Both the Japanese and Thai editions will have a circulation of 10,000 copies each, and will be distributed at education fairs and to Japanese institutions and education agencies.
Study in New Zealand is also available online as an interactive web portal and all institutions and agencies advertising in the magazine will be featured on the web. Advertisers can choose to advertise in either Japan or Thailand, and discounts are available for those who choose to advertise in both editions.
The rate for a full page advertisement in Study in New Zealand is around $2600 NZD, with a variety of other options available. Sample pages form the 2015 addition can be viewed here.
The deadline for bookings is 15 July 2016.
Those interested in finding out more about this promotional opportunity can contact either Fridrik Juliusson or Tom Amano. Fridrik and Tom will be in New Zealand from 29 May to 6 June, visiting institutions around New Zealand. Please contact them if you’d like to set up an appointment or a visit to your institution.
Study in New Zealand wins Weibo award
Sina is one of China’s biggest online media companies, operating four major business lines, including Sina Weibo, a Twitter-like microblogging social network that has over 500 million users worldwide.
The Study in New Zealand Weibo page was launched in August 2014 with the goals of growing brand awareness, attracting prospective students and engaging New Zealand alumni in China. It is managed by a China-based social media agency in partnership with the ENZ’s Marketing and Channel Development team.
On our award, Sina noted: “[Study in New Zealand is] focused on growing student numbers and the public understanding of New Zealand education. [Study in New Zealand’s Weibo account] helps Chinese students easily understand and select the appropriate New Zealand [institutions] so that they enjoy a pleasant study abroad [experience].”