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New Zealand - the most exciting place to learn a new language
The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.
Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour.
The campaign will run through to June.
Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”
Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.
“Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.
“New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”
The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.
Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.
The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.
Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity.
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Manawatu hosts agents
“A successful famil tour provides a holistic experience for the agents, and gives them first-hand knowledge and experience from which to recommend Palmerston North and Manawatu to prospective students and parents,” said Lesley McDonald, Co-Chair of International Education Manawatu (IEM).
“We decided that we would split the agents into two groups – those focussed on the tertiary sector and those on the secondary sector. That way, the agents in each group could focus on their specific sector and spend more time at the relevant institutions,” said Lesley.
The agent visit was timed to coincide with the Massey University graduation ceremony, demonstrating the successful outcome of study.
To give them a taste of the Manawatu student lifestyle, the agents stayed with homestay families in the region.
“We recognised that international education is more than the study experience – it also includes a safe lifestyle, leisure activities, internship and part-time employment opportunities which lead to residency and employment.”
“The agents saw the Royal New Zealand Ballet perform at the Regent Theatre in Palmerston North and had a trip to Wellington. One agent even stayed on an extra day to take part in a tour of Wairarapa wineries!”
For the visiting agents the visit was an immersion in what it’s like to live and study in Palmerston North and the Manawatu region, and for the education providers it was a chance to showcase the best their institution and the region has to offer.
For both, it was an invaluable relationship-building experience.
“We have received very positive feedback from the visiting agents who wish to build on the relationships with the educational providers that they met and interacted with”, said Lesley.
To fund the agent visit a cross-sector group of education providers – all members of IEM – pooled their resources, with some additional funding was provided by Education New Zealand’s Regional Agent Funding programme.
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US students win NZ study experience
The collaboration is part of Education New Zealand’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the United States who study abroad by 2018,
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
Eleven students were offered the US$500 university or ITP excellence awards to study at the University of Auckland, AUT, Unitec, Massey University, the University of Waikato, Victoria University of Wellington, the University of Canterbury, Otago Polytechnic and the University of Otago, and four students (including one who also received an institute award) were offered the US$2,000 travel awards to study at the University of Auckland, the University of Waikato, Massey University Wellington, and the University of Otago.
As part of the application process, students were required to submit a blog or video explaining why they wanted to study in New Zealand. “The standard of applications received was very high, and their blogs and videos were inventive and entertaining,” said Amy Rutherford, International Market Manager, North America.
“I can’t wait to see what the students get up to during their time in New Zealand!”
You can view the application blogs and videos through the links below.
Phillomena Wong from the University of Southern California, recipient of an AUT University excellence award
Emily Garrett from Park University, recipient of a Massey University excellence award
Allison Cluett from Brown University, recipient of a University of Otago excellence award
Nicole Guinn from the University of Mary Washington, recipient of a University of Otago excellence award
Reese Sun from the University of Texas at Austin, recipient of ENZ travel award, studying at the University of Otago
Zoa Smalley from the Kansas City Art Institute, recipient of an Otago Polytechnic excellence award
Leo Valdez from the University of Central Missouri, recipient of a Unitec excellence award
Sara Lobdell from Franklin and Marshall College, recipient of a University of Auckland excellence award, and an ENZ travel award
Yasaman Sahba from Southern Methodist University, recipient of University of Canterbury excellence award
Abe Levitan from Olin College, recipient of a Victoria University of Wellington excellence award
Logan Coffman from the University of Colorado at Boulder, recipient of a Victoria University of Wellington excellence award
Annalisa Palmer from the University of Nevada, recipient of an ENZ travel award, studying at Massey University Wellington
Kora Nixon from Michigan State University, recipient of a University of Waikato excellence award
Dustin Flores from Utah State University, recipient of ENZ travel award, studying at the University of Waikato.
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Student voices celebrate the NZ-ASEAN relationship
ENZ has been running Student Voice since 2012, providing a platform for international students to share their experiences and views on studying in New Zealand.
This year’s event was jointly run by ENZ and the MFAT, and domestic students were also invited to take part, in recognition of the 40th anniversary of diplomatic relations between New Zealand and ASEAN.
Thirty international students representing all 10 ASEAN countries joined with the 10 New Zealand students who were recipients of the Prime Minister’s Scholarships for Asia, Understanding South East Asia programme. Together, the students took part in an interactive two-day programme aimed at better understanding the student experience. They heard from sector experts including Simon Chu from the University of Otago around the importance of alumni networks; Lester Khoo from Auckland University of Technology on how a New Zealand education can launch careers in ASEAN; and Jimmy Walsh from Beca on the value of ASEAN-NZ links in business.
The students also had the opportunity to talk informally about their experiences. We will share more on this in a later edition of E-news, but here are some of the comments for starters:
“Only when you are out of your comfort zone will you understand and learn many things, not just about your degree, but everything. It’s hard to not fall in love with New Zealand."
“Studying in New Zealand has opened up my soul. The past two years at the University of Otago had a significant impact on my character building. The University of Otago has moulded me into a more expressive, responsible, and confident person. New Zealand has also taught me to seize the opportunities whenever you have a chance because you will never know where that opportunity might lead you.”
My participation in ASEAN Student Voice 2015 only reinforced my belief that studying in NZ gives me that well-rounded academic experience that I can take home to enrich my contribution to Indonesia's development."
A real community has built up around this year’s Student Voice, and participating students set up a Facebook page to keep their connections going.
The programme culminated in an evening reception attended by around 100 people, including Hon Steven Joyce, the students and their host institutions, officials on the English Language Training for Officials programme, Heads of ASEAN missions and government representatives as well as people from ENZ, MFAT and the Asia New Zealand Foundation.
Students from Wainuiomata High School’s Kapa Haka Group, Te Tira Whakaau, brought New Zealand’s powerful cultural history alive with a performance at the reception. Te Tira Whakaau finished first overall in the regional secondary school Te Awakairangi ki Wairarapa Kapa Haka competition last month.
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New Zealand on the road in Viet Nam
The students were all treated to special presentations during the tour, with most walking away with an ENZ bag containing materials promoting New Zealand as an education destination.
The purpose of the Roadshow’s education aspect of the was to raise awareness of New Zealand and drive registrations for the upcoming New Zealand education fairs on 3 – 4 October.
This was very much an NZ Inc. initiative with ENZ, the New Zealand Embassy and Tourism New Zealand all working together to make the roadshow a reality.
A Māori cultural performing group from the New Zealand Māori Arts and Crafts Institute stole the show.
“Māori culture is a fascinating and unique part of New Zealand culture; it’s something that sets us apart from others,” said New Zealand Ambassador HE Haike Manning. “The visit by this performance group was a great opportunity to showcase Māori culture to Vietnamese students to raise their awareness and interest in our country,”
“We took the opportunity to showcase a number of other things we think make New Zealand special – our excellent education system, our beautiful landscapes, our cities, our food – all the things that make New Zealand such a wonderful tourism and study destination! We also showcased our positive and growing relationship with Viet Nam, so that Vietnamese students could gain an appreciation of the cooperation that has being going on between New Zealand and Viet Nam over the past 40 years.”
The Roadshow is the latest in a year-long series of events organised by the New Zealand Embassy as part of the ‘New Zealand – Open to the New’ season, celebrating 40 years of friendship and diplomatic relations between New Zealand and Viet Nam.
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China – NZ TVET relationship strengthened
The Minister for Tertiary Education, Skills and Employment, Steven Joyce, opened the event on behalf of the New Zealand government. The symposium was embedded within the International Forum on Vocational Education at the China Annual Conference for International Education, 2015 (CACIE 2015) where New Zealand featured as the country of honour for 2015. This was an achievement secured by ENZ’s China Team and underpins its strong relationship with organising body, the China Education Association for International Exchange.
The symposium was part of three days of activities that included a joint universities’ alumni event for New Zealand students; a business to business session between New Zealand ITPs and their Chinese counterparts; the CACIE gala dinner, featuring an opening speech by Minister Joyce; the 4th New Zealand – China Higher Education Forum; the opening of the New Zealand Country of Honour Pavilion at the China Education Exhibition (also a part of CACIE) and the full-day symposium itself, on 24 October. Representatives from the Chinese Ministry of Education, the China Education Association for International Exchange and senior representatives from Chinese vocational institutions worked closely with the New Zealand representatives over the three days.
The symposium featured sessions from New Zealand and Chinese speakers on topics including: the reform of TVET in China, student centric approaches to teaching, producing work ready graduates and a roundtable session on the opportunities and challenges of joint programme development between China and New Zealand. The Chief Executives of Unitec, Wintec and Waiariki Institute of Technology, the Director of Business Development and Partnerships at WelTec and the National Director for Ako Aotearoa were among the impressive array of speakers.
The symposium was preceded on 23 October by a session with New Zealand ITPs and over ten Chinese counterparts in a business to business activity to match institutions with potential partners. The opportunity provided by the symposium and the business to business session allowed for new relationships and agreements to be formed and an affirmation of existing relationships.
The Beijing Symposium will be followed by the China – NZ Modern Vocational Education Development Forum to be held at Wintec on 25 and 26 November. The Hamilton forum will discuss how our institutions can satisfy the Chinese and New Zealand authorities that their transnational education programmes meet appropriate quality standards. They will also explore the issue of how to accelerate the development and approval of such programmes.
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How big are our product and service exports?
As part of the valuation process, a short survey will be sent to relevant members of New Zealand’s international education industry this week.
The survey aims to understand more about the companies and organisations that gain export revenues from providing education products and services offshore, including the type of activities they engage in and the associated revenues. Revenue figures will remain confidential to the researchers and will be aggregated so that it will not be possible to associate any particular entity with the published data.
The survey will enable ENZ to update our 2012 estimate of the value of education exports at $104 million. We encourage industry who receive the survey email to take part in this important data gathering exercise so that the value of your business is accurately reflected.
Exports include the offshore delivery of qualifications, consulting, publishing, education technology and industry training. Exporters of education services comprise education organisations and companies, as well as an increasing number of companies whose primary business is not education, but which undertake training overseas.
If you are an active education exporter and have not received an invitation to participate in the survey by 29 February please get in touch with Adele Bryant.
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Regional partners’ workshop goes to Hawke’s Bay
The workshop is an initiative of ENZ’s Regional Partnership Programme (RPP), and drew a group of more than 20 regional coordinators from across the country. The RPP is a part of a strategic focus by ENZ to grow the value of international education across the whole of New Zealand as part of the effort to grow the industry’s value to $5 billion by 2025.
“The aim of the workshop was for participants to share experiences and receive professional development to increase their effectiveness in working with education providers in their regions,” said Greg Scott, ENZ’s Regional Partnership Programme Manager.
Topics included:
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Product development
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Inbound familiarisation planning
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The upcoming regional digital resource
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Increasing awareness of the value of international education in regional communities.
Participants enjoyed a range of presentations including lively show-and-tell sessions from Education Wellington and Education Hawke’s Bay, as well as an update from Karen Chalmers, NZQA’s Director International and Policy.
The day before the workshop, a smaller group of new regional coordinators came together at an ENZ-facilitated orientation session. They learned more about the RPP, contributed to an interactive business plan workshop, and heard some first-hand insights from Education Taranaki’s Rachael Berndt.
Greg said feedback about both days was extremely positive.
“We've seen a good number of regions join the RPP over the last 12 months, and there is a significant increase in regional growth initiatives as a result of the formation and implementation of their strategies.”
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Regional partners’ workshop goes to Hawke’s Bay
The workshop is an initiative of ENZ’s Regional Partnership Programme (RPP), and drew a group of more than 20 regional coordinators from across the country. The RPP is a part of a strategic focus by ENZ to grow the value of international education across the whole of New Zealand as part of the effort to grow the industry’s value to $5 billion by 2025.
“The aim of the workshop was for participants to share experiences and receive professional development to increase their effectiveness in working with education providers in their regions,” said Greg Scott, ENZ’s Regional Partnership Programme Manager.
Topics included:
-
Product development
-
Inbound familiarisation planning
-
The upcoming regional digital resource
-
Increasing awareness of the value of international education in regional communities.
Participants enjoyed a range of presentations including lively show-and-tell sessions from Education Wellington and Education Hawke’s Bay, as well as an update from Karen Chalmers, NZQA’s Director International and Policy.
The day before the workshop, a smaller group of new regional coordinators came together at an ENZ-facilitated orientation session. They learned more about the RPP, contributed to an interactive business plan workshop, and heard some first-hand insights from Education Taranaki’s Rachael Berndt.
Greg said feedback about both days was extremely positive.
“We've seen a good number of regions join the RPP over the last 12 months, and there is a significant increase in regional growth initiatives as a result of the formation and implementation of their strategies.”
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Immigration reminder: Pathway Visa Pilot
Invitations to take part in the pilot were issued to those institutions that have a student visa application approval rate of 90 percent or higher for the 2014/15 financial year.
More detailed information about the pathway visa and the list of providers who have, as at 22 December 2015, signed up to take part, can be found on the Immigration New Zealand website here. The list will be updated on 1 February.
Pathway student visas will allow international students to undertake a progression of up to three consecutive programmes of study with qualifying education providers on a single visa. For example, this may involve three consecutive years at secondary school or an English language course followed by foundation study and then a degree programme.
The 18 month pilot period, which began on 7 December, will enable INZ to evaluate pilot outcomes, such as student transition rates from the first to the second programme of study and how well the arrangements between education providers are working.