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From the CE: The need to connect remains critical
Kia ora tatou,
This month I want to add some colour, and give credit, to the work New Zealand institutions and the Education New Zealand Manapou ki te Ao (ENZ) team have been undertaking offshore in the continuing drive to raise awareness of NZ education options and opportunities.
I have mentioned before how much of this activity is often ‘unseen’ from New Zealand, and yet it is pivotal to our marketing and outreach to potential students, their parents, agents, institutional and government partners. The principle focus of this effort is to engage with students, build awareness, and drive interest and enrolment in New Zealand education providers. But that is not all. These activities and events, play an important role of ensuring the sector and its institutions remain connected to key international counterparts and government agencies, lifting the profile of New Zealand as a destination for international education while building long term resilience for the sector.
Here is a quick update on some of this International activity. Images of some of these interactions are shared in our international photo gallery update here.
China: Massey University and ENZ organised a Massey University friends and alumni reception in the New Zealand Embassy in Beijing on 27 August. About 50 participants attended the event including alumni and partners of Massey University. The event was particularly timely following China being the Country of Honour at NZIEC Ki Tua earlier in the month and highlights the important linkages between government to government and institutional relationships in key markets.
India: ENZ was a gold sponsor of the IC3 Institute annual conference, held in Hyderabad on 23 - 24 August. ENZ was joined at the event by representatives of seven New Zealand universities and saw strong interest among counsellors in New Zealand as a study destination. More than 2,000 delegates attended the two-day event.
Brazil; Colombia - Latin America: Following on from strong interest shown in New Zealand at the first in person expo at the Australian Centre Expo in Sāo Paulo in August, ENZ’s Director of Engagement Latin America, Javiera Visedo, took the opportunity to reconnect with providers and stakeholders across New Zealand after attending NZIEC Ki Tua. In Auckland, she delivered a market insights session to local ELS and PTE sector representatives highlighting opportunities for growth.
Malaysia: The first instalment of the Indigenous People Talk series took place on 13 August with Dr Hazel Abraham from AUT joining Malaysian academics to discuss the importance of education and technology to empower indigenous communities in both countries.
Indonesia: Universities New Zealand signed an arrangement with LPDP (the Indonesian Endowment Fund for Education) on 2 August in Jakarta. The Arrangement was signed by Prof Neil Quigley, University of Waikato Vice Chancellor and Chair of the UNZ International Committee, and Andin Hadiyanto, President director of LPDP. New Zealand Ambassador to Indonesia, HE Kevin Burnett joined representatives of all eight New Zealand universities to witness the ceremony.
South Korea: In three short days from 31 August to 2 September, the ENZ team organised an Agent seminar, a New Zealand Education night reception and the New Zealand Education Fair. All were well attended and interest from attendees was high.
Thailand: Similarly, in a compressed week from 25 - 30 August, the ENZ Thai Team coordinated Agent seminars, the New Zealand Education Fair in Bangkok, and follow-up school visits and agent fairs in the Thai provinces of Chiang Mai, Phuket and Chonburi.
Vietnam: In the lead up to the New Zealand Education Fairs which will take place in October, the ENZ Vietnam team participated in the GSE Education Fair by hosting a ‘Study with New Zealand’ session on 9 September.
If you are interested in learning more about how your school or institution can participate in building connections with international students, contact our international team through this link.
Within New Zealand, we were delighted to welcome the first cohort of students from Ichihara City to undertake a study tour at Waimea College in Nelson from 6 - 20 August. Reinforcing the importance of the study trip, ENZ’s Lisa Futschek joined the Mayor of Ichihara in Wellington to discuss further strengthening of the Education Cooperation Arrangement with Ichihara City that was originally signed in 2020.
Our sector engagement team continued its briefings of key sub-sector peak bodies to outline the ENZ Annual Plan and how it impacts their sector. This included briefings for the SEIBA Board, QTI and ITENZ, and English New Zealand. This followed briefings early in August with international directors of New Zealand universities and Te Pūkenga. Feedback from the bodies was appreciative of the explanation and sharing of the plan, with questions raised at the briefings a key part of the transparent and helpful feedback we received.
The urgency for the international education sector to address challenges and opportunities of the future continued on from the NZIEC Ki Tua conference in mid-August through to the recent ITENZ conference held in Christchurch on 12 and 13 September. The PTE sector has faced some of the most challenging conditions in recent times, but the determination of those attending to identify and take opportunities to regain their previous strength was impressive and bodes well for the sector’s path to a brighter future.
On the marketing front, visits to the Study with New Zealand (SWNZ) website continued to perform well with the total number of active sessions lifting nine percent to 125,203 during August. Of particular interest was the strong interest from Thailand which overtook India in August as the main source of interest with a spike in activity before and during the Education Fair in Bangkok. As we move through the year, other markets are also expected to show lifts in activity associated with local market fairs and promotion.
This week also saw ENZ host the first Tertiary Education Institution Manaaki Scholarship workshop in Auckland since ENZ took over the management of the scholarships programme last November. The workshop was attended by all eight universities and Te Pūkenga, with support and involvement from MFAT, Manaaki alumni and Skills Consulting Group. The scholarships not only benefit the students, but also the sector who gain access to many international students through this unique programme.
As I look back on this month’s review it is obvious to me that to continue the rebuild of the international education sector for New Zealand the need to connect remains a critical part of the recovery. Whether it is happening in other countries or here in New Zealand, it is important to remember we are a ‘people’ business – we need to get out there and connect. Safe connecting.
He aha te mea nui o te ao? He tangata! He tangata! He tangata!
What is the most important thing in the world?
It is people! It is people! It is people!
Ngā mihi,
Grant
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Recognising Manaaki and Prime Minister Scholarship Programme milestones
ENZ took over operational management of the Manaaki New Zealand Scholarships Programme (MNZSP) from the Ministry of Foreign Affairs and Trade on 1 November 2022. The MNZSP is a key pillar of New Zealand’s International Development Cooperation commitments (formerly New Zealand Aid) and is the Government’s single-largest investment in international scholarships. The programme has a 70-year history and approximately 1,100 scholarships are awarded each year, to scholars from 112 developing nations.
Manaaki Scholarships Manager Julia Moore says the first 12 months has had a dual focus on bringing enhancements to the programme and ensuring it has a seamless transition into ENZ for scholars and providers.
“ENZ is working closely with tertiary education providers to understand their needs, build relationships and identify areas for improvement. As part of this mahi, we recently brought together providers for the first ENZ run Tertiary Education Providers workshop. It was a great opportunity for all parties to come together, track progress in the past year and plan for the future” she says.
ENZ is also working jointly with providers to bring the programme forward after disruptions that took place as a result of COVID-19 border closures, including clearing a pipeline of scholars who had been selected pre or during the pandemic and had been unable to start their programmes in New Zealand.
A suite of branded digital collateral and assets has also been developed for partners in the Manaaki Programme with easy-to-use tools and assets for their marketing efforts, which they can find on ENZ’s BrandLab.
Find out more about Manaaki New Zealand Scholarships Programme by visiting the website.
Prime Minister’s Scholarships
In April 2022 ENZ was delighted to award group Prime Minister’s Scholarships for Asia and Latin America (PMSA/PMSLA) to Māori whānau trusts for the first time in the 10-year history of the scheme. This is part of a wider programme of work to ensure the scholarship programme delivers on our Te Tiriti obligations and is more accessible to all New Zealanders over the age of 18.
The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries. The scholarship offers flexible funding to support both short and long-term programmes including study exchange, internships, postgraduate study, and language programmes.
The Erana Kaunga Tuhura Whānau Trust was one of the 2022 group scholarship recipients. The group travelled to Indonesia to learn about sustainable living systems and building techniques, they produced a video to capture their time there.
Director Scholarships Carla Rey Vasquez says she’s humbled to see the video the trust put together.
“It is a great demonstration of how ENZ is effectively partnering with whānau Māori to achieve global citizenship outcomes and transform the way that international education delivers with and for Māori” she says.
ENZ is eager to continue partnering with iwi, marae and whānau groups to raise Māori participation in the Prime Minister’s Scholarship programme. The next round of Prime Minister’s Scholarships will open for group applications at the start of next year.
Find out more about the programme and sign up for updates by visiting the Prime Minister’s Scholarships website.
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International education front and centre during Prime Minister’s trade mission to SEA
From 14 to 20 April, New Zealand Prime Minister Rt Hon Christopher Luxon led a delegation of New Zealand business and government leaders to Singapore, Thailand, and the Philippines. Included in the delegation was Tracey Bridges, Board Chair of Education New Zealand Manapou ki te Ao (ENZ), who joined a small group of education sector representatives, as well as other New Zealand Inc partners, including New Zealand Trade and Enterprise and New Zealand Story.
ENZ’s offshore teams based in Singapore and Thailand played a pivotal role in organising and supporting the international education events, ensuring international education was front and centre throughout the visit.
Tracey said that it was pleasing to see that our sector received significant attention throughout the visit and that it played an important part in the New Zealand export story.
“Being part of this delegation gave ENZ the opportunity to reinforce the significant economic, social, cultural, and diplomatic value that international education brings to New Zealand.
“It was also a wonderful opportunity to underscore the importance of people-to-people links in strengthening bilateral relations. The delegation particularly enjoyed meeting so many New Zealand alumni and hearing how their New Zealand education has had a profound impact on their personal and professional success,” added Tracey.
Positive attention on our sector was achieved from the start when Massey University’s Vice-Chancellor Professor Jan Thomas signed an Enhanced Collaboration Agreement with Singapore’s PSB Academy’s Executive Chairman Viva Sinniah. This collaboration is a first for a New Zealand university and marks a significant expansion beyond traditional offshore teaching partnerships.
From Singapore, the delegation moved on to Thailand, where ENZ facilitated further international education events. Massey University signed a Memorandum of Understanding (MoU) with the Office of the Basic Education Commission (OBEC) under the Thai Ministry of Education. Under the MoU, Massey University in collaboration with ENZ will host in-market English training workshops for more than 100 Thai teachers under the supervision of OBEC in June 2023. This took place during a joint press conference at the Thai Government House, witnessed by the Rt Hon Christopher Luxon and Thai Prime Minister Srettha Thavisin.
ENZ Thailand, in partnership with Rajamagala University of Technology Phra Nakhon (RMUTP), then hosted New Zealand Member of Parliament Mr. Paulo Garcia, along with 27 delegates at the RMUTP campus for several cultural performances and tours. Later that afternoon, the ENZ Thailand team hosted a New Zealand Alumni Network event inviting the education representatives on the delegation, media representatives and 25 alumni who have all made substantial contributions to the bilateral relationship between New Zealand and Thailand.
ENZ’s Regional Director Asia (excluding China), Ben Burrowes said that Prime Minister Luxon engaged enthusiastically with the alumni and was able to see first-hand the role that international education plays in strengthening people-to-people connections around the world.
“During this event Prime Minister Luxon presented the Distinguished Service Awards to acknowledge the New Zealand Alumni Association in Thailand and the invaluable support it gives to international education.
“In addition to this Award, the Prime Minister presented an Eminent Alumni Award to a graduate who has made outstanding contributions to furthering bilateral ties between our two countries,” said Ben.
The Thai leg of the itinerary finished with a cocktail reception commemorating the Prime Minister’s visit. Over 400 guests representing various New Zealand Inc agencies, key local stakeholders from government agencies, educational institutions, private corporations, and education agents attended the event, reinforcing the close education ties between New Zealand and Thailand.
Lastly, the delegation travelled to the Philippines which for many members was their first visit. The time was effectively used here to engage with a number of ENZ’s key stakeholders invited to New Zealand Inc engagements across the programme.
At the close of the trip, Prime Minister Luxon said "the commercial announcements and deals between the delegation on the trip and counterparts in Singapore, Thailand, and the Philippines represent the growth of long-term, strategic partnerships.
"These relationships bind our countries closer together and deliver increased prosperity for all those involved."
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Māori and First Nations people connect during University of Toronto visit
18 indigenous students and two indigenous staff from the University of Toronto’s ‘First Nations House’ were invited to Aotearoa New Zealand for a week-long visit at Tirorangi Marae at the base of Mount Ruapehu in July.
The purpose of the visit was to enhance cross-cultural understanding between Māori and First Nations and Métis peoples and is significant as empowering iwi and hapū in the international education space is an important Te Tiriti obligation for ENZ, as an Aotearoa New Zealand government agency.
The visit took place during the time of ‘Puanga’ which is when the single star rises higher in the sky than the Matariki star cluster and is recognised by iwi and hapū that can’t see the Matariki cluster from their location.
Māori and First Nations and Métis people have ’sharing circles’ as a common way to teach and learn.
The group participated in a wide range of activities in the area while staying at the marae. They were then welcomed to Te Whanganui-a-Tara by the ENZ Wellington office, visiting Te Tiriti o Waitangi at Archives New Zealand Te Rua Mahara o te Kāwanatanga and and Te Herenga Waka — Victoria University of Wellington, before finishing their trip in Whakatū (Nelson) with some adventure tourism activities.
Indigenous students Kieren and Bailey from the University of Toronto sampling Wellington’s outdoors with ENZ's Craig Rofe.
The First Nations and Métis members of the group experienced what living on a marae was like and were also immersed in how a tribe engages with the environment, and how iwi businesses, local council and government agencies such as the Department of Conservation (DOC) operate in the field with iwi partnership.
Iwi people sharing lake Rotokura’s healing power, a wāhi tapu (sacred place) for the local tribe.
Dr Craig Rofe, ENZ’s Kaitohutohu Matua Māori – Senior Advisor Māori, said that during the visit, Māori and First Nations and Métis people were able to compare the similarities and differences of their contexts to grow understand of their respective challenges and successes.
“The First Nations people’s struggles to overcome racism and prejudice resonated with tangata whenua, in particular the intentional elimination of language and the current mechanisms of revitalisation.
“Many stories shared with together showed the everyday trauma that resides in each of us and how, as indigenous people, we try to navigate these obstacles to make a better world for the next generation”, said Dr Rofe.
The trip motivated the students to connect more with their languages and culture upon their return.
Kenzie, from the Mohawk tribe said “when we meet again, I’ll be able to talk to you in my language, I’m declaring it!”.
Katherine from the Eskasoni First Nation tribe said “My experience connecting with the Ngāti Rangi revealed the transformative power of global Indigenous connections. Participating in ceremonies such as Hautapu and visiting Mount Ruapehu was particularly moving. Listening to their stories of ancestral ties to the land and taking part in traditional ceremonies that emphasized community and connection to the environment deepened my own personal understanding. This experience inspired me to initiate conversations with elders in my own community about our traditional land management practices.”
This experience also highlights the important offerings that Māori, and indeed indigenous knowledge, has to offer to international education. In particular, and not exclusively, the deep connection that indigenous peoples have with the environment and therefore natural obligation of care.
First Nation student, Alexis, discovers the origins, medicinal, spiritual and mechanical properties of harakeke (flax).
Sustainable practices and programmes can benefit from indigenous inclusion and perspectives, especially with the large-scale impacts of global warming and general pollution in many countries. The co-governance structure that Ngāti Rangi iwi and DOC work with as part of post Te Tiriti Settlement was used as an example of decolonised solutions within our New Zealand context.
There have been discussions between ENZ, Ngāti Rangi iwi, and the University of Toronto about an ongoing relationship and considering what a reciprocal engagement might look like moving forward.
Nāku te ika i hī, nāku anō i whakatau
Ki te haere, whāia i te Pare-i-te-taitonga, tērā taku ika.
This is a Ngāti Rangi iwi reference to the Ruapehu mountain being the ‘pillar post’ of the ‘Fish’ (North Island).
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International student speakers lay the wero at NZIEC KI TUA
Sean Teow, Aria Ngārimu, Ibuki Nishida, and Albert Lu, each shared stories and insights with NZIEC KI TUA attendees that offered a reminder to those working in international education about why they do what they do.
The students’ speeches laid a worthy wero for the international education sector to continue the good work and keep international students at the centre of our work long after they arrive in New Zealand.
In this context, a wero is a traditional Māori challenge, performed by Māori warriors at a pōwhiri to test the intentions of visitors – by wielding weapons and laying down the challenge, with a token, such as a small branch for visitors to pick up and show they come in peace. Wero can also be used to convey a 'challenge' in other settings besides the traditional usage.
President of the New Zealand International Students' Association (NZISA), Sean Teow (Malaysia), spoke candidly about the full range of his student experience – offering insights on how he came to choose New Zealand to what the international education sector could focus on to better the student experience further.
Sean Teow speaks at NZIEC KI TUA.
Sean spoke about the need to focus on the “level of heart” that New Zealand exudes when interacting with prospective students alongside “bread and butter” attributes such as the high quality of education, lifestyle and beautiful natural environment.
“Be proud of the quality of New Zealand education, but also you as people, there is a level of heart that exudes itself when talking to students. That intention can be felt by a prospective student who may be afraid and anxious to embark on that path, a simple feeling that these people know how to take care of me, and they mean well.
“Don’t forget that the next time you recruit or interact with students for that could make the very difference with students remembering New Zealand and enjoying their time here. Embrace and embody manaakitanga,” Sean urged delegates.
Prime Minister’s Scholarship recipient Aria Ngārimu (Ngāti Porou, Ngāti Kahungunu ki Wairoa, Rongomaiwāhine, Te Whānau-ā-Apanui), a domestic student at Te Herenga Waka - Victoria University of Wellington visited India as part of her scholarship experience.
Aria Ngārimu at the Taj Mahal in Agra, India during her scholarship experience. Photo credit: Aria Ngārimu.
In her address, Aria aptly used an Indian folk tale of five blind men attempting to describe an elephant that they had encountered for the first time to highlight how individual perspectives can be wildly different yet equally accurate. Her speech was a powerful reminder of the need to be open to points of view different from our own.
International representative of the University of Otago Students' Association, Ibuki Nishida (Japan), offered a challenge to the sector to remember that every international student has a story and the importance of staying connected to their experience and story while they were in the country.
Ibuki Nishida laid a wero for the sector to remember that every student has a story.
“Don’t forget about those of us that are already here. I challenge you to not set a “finish line”, but instead learn from, and be a part of, each student’s ongoing story while we are here, that we can take to our loved ones to inspire them back home.
“Do not underestimate the power of word-of-mouth. When looking at growth, it might be one of the most important. And the way you tap into that, is to make sure students have a great experience while they’re here too. And remember that each international student is a story waiting to be told. So help us make it one for the books,” Ibuki said.
Albert Lu spoke about the differences in school life in his native Taiwan and New Zealand and what he likes about studying in Wellington.
Albert Lu (Taiwan), a Year 11 student at Wellington High School, noted the differences in life in Taiwan and New Zealand as he spoke about his experience in New Zealand.
Albert spoke about the NCEA curriculum providing an opportunity to students to enjoy a good balanced lifestyle, how confidence was the key to settling into life in New Zealand and importantly, ‘another way to improve language faster is to hang out with friends whose first language is not my first language’. Albert does this through joining student groups, attending church and generally being proactive about life here in New Zealand.
“Everyone is friendly, I love it,” Albert said.
*Wero: In this context, a wero is a traditional Māori challenge, performed by Māori warriors at a pōwhiri to test the intentions of visitors – by wielding weapons and laying down the challenge, with a token, such as a small branch for visitors to pick up and show they come in peace. Wero can also be used to convey a 'challenge' in other settings besides the traditional usage.
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From the CE: Ki te Ao - To the World
Tēnā koutou katoa
This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive.
It has been a privilege to lead ENZ since November 2023. Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.
It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade. We are working alongside our major export agencies, and collectively working to find solutions.
The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand. Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.
Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.
I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.
Kei ōu ringaringa te ao.
The world is yours.
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao -
Winners of KIWI Challenge announced
This year was the first where university students were able to enter a new category alongside the schools' challenge.
The winning teams from Petra Christian University and USG Education headed off strong competition from eight other finalists, drawing praise from the judges for their solutions to support youth-led Small and Medium Enterprises (SMEs).
Finalists presented to a panel of judges from University of Otago – Ōtākou Whakaihu Waka and Education New Zealand Manapou ki te Ao (ENZ), who were cohosting the initiative.
Both winning teams received a voucher valued at 10,000,000 Indonesian Rupiah (approximately 1,000NZD) as well as virtual internships from the University of Otago – Ōtākou Whakaihu Waka commencing in semester one, 2025.
Tech-led solutions
A team from Petra Christian University developed an app ‘Partify’ which connects emerging small businesses and keen part-time workers. Businesses post part-time jobs, and workers swipe to find flexible gigs nearby, with AI matching candidates based on skills, location, and availability.
Partify university winner – ENZ market manager Naluri Bella and University of Otago Regional Market Manager Sarah Ewing present the award for First Place in the University category to team members from Petra Christian University for their app ‘Partify’.
In the high school category, a team from USG Education took the top prize with ‘LAW4MSME’, a platform allowing small businesses to access legal information and advice.
LAW4MSME High school winner - ENZ market manager Naluri Bella and University of Otago Regional Market Manager Sarah Ewing present the award for First Place in the University category to team members from USG Education for their platform “LAW4MSME’.
Explaining the group’s business idea, team leader for LAW4MSME, David Francis said the students found that Indonesian youth-led SMEs lack knowledge of the laws and regulations needed to run their businesses.
“To address this, we developed an AI bot that educates SME owners on these regulations, helping them navigate legal requirements more effectively,” David said.
The KIWI Challenge competition aims to inspire youth across Indonesia to engage in entrepreneurial activities and help resolve societal issues. Over the five years the competition has run, 1000 Indonesian youth have participated. This year, Education New Zealand Manapou ki te Ao (ENZ) partnered with University of Otago to co-host the initiative.
This year’s competition included 49 teams with a total of 221 student participants.
Mentorship key
Mentorship is a key element of the competition. The finalists attended a workshop run by Associate Professor Dr Conor O’Kane, Head of the Bachelor of Entrepreneurship programme at Otago Business School. This assisted entrants to develop their ideas and refine business plans.
ENZ Acting General Manager International Ben Burrowes said he’s delighted to see the continued development of the KIWI Challenge.
“Inviting university students for the first time has given us the opportunity to include a whole new cohort of talented young entrepreneurs, and we have been very impressed with the quality and creativity of their submissions,” Ben said.
“The competition has also benefitted from the enthusiasm and expertise of our colleagues at the University of Otago, and we are grateful for their willingness to partner with us for the KIWI challenge’s fifth year.”
Dr O’Kane said it was inspiring to witness the quality of entrepreneurial thinking among Indonesian students.
“These students have very bright futures. The concepts and programmes the finalists presented were remarkable and captured the impressive ability of the teams to identify tangible business problems and visualise and communicate a solution to these challenges,” Dr O’Kane said.
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Growing visibility of New Zealand education in Latin America
From 12 -21 March, Education New Zealand Manapou ki te Ao (ENZ) held its first in-market, in-person roadshow in Latin America since before the Covid-19 pandemic. A total of 18 New Zealand education providers took part in the activities held in Colombia (Bogotá), Brazil (São Paulo), and Chile (Santiago), which brought together 143 representatives from 97 education agencies.
Representatives from institutions across New Zealand’s education sector (universities, English language schools, PTEs, and secondary schools) had the opportunity to network with agents and recruit students directly, strengthening connections with strategic partners and raising the profile of New Zealand in Colombia, Brazil, and Chile.
ENZ’s Director of Engagement for Latin America, Javiera Visedo, and Brazil Market Development Manager, Bruna de Natale, led the activities in all three countries. They provided full support to the New Zealand delegation, offering strategic information to maximise the professionals' time with Latin American partners, as well as sharing insights about the New Zealand institutions with local agents.
Through institutional presentations, one-on-one meetings with agents from the three countries, and collaborative discussion panels, where all shared best practices and ideas for continuing partnerships and New Zealand institutions were able to advance their business relationships with local partners.
This was also the perfect opportunity to launch the Spanish and Portuguese versions of ENZ’s Learn New Everyday marketing campaign, that was well received by agents as it provided them new assets and videos to use in local languages.
During the South America Roadshow, some New Zealand institutions also took part in parallel events in Bogotá and Santiago, organised by ENZ in collaboration with local partners. This included a student fair and a dedicated session with private and International Baccalaureate schools, reflecting the growing interest from students and families in pursuing undergraduate studies in New Zealand.
ENZ's Director of Engagement Latin America Javiera Visedo (pictured fourth from left, bottom row) and Coordinator Simone Cocco (to Javiera's right) with roadshow participants at one of the events in Bogota.
ENZ's Market Development Manager Bruna de Natale (pictured second from right, bottom row), Director of Engagement Latin America Javiera Visedo (pictured fifth from left, bottom row) and Coordinator Simone Cocco (pictured second from right, bottom row) with roadshow participants at one of the events in Santiago.
Director of Engagement Latin America, Javiera Visedo, said engagement between New Zealand institutions and the Latin America market advanced significantly during the roadshow.
“There is no substitute for the connections and momentum we build when we meet face-to-face, and the trusted relationships we build,” she said.
“Engagements like these are key to ensuring the sustainable growth of students from Chile, Colombia, and Brazil to New Zealand,” Javiera added.
Feedback from education sector participants was positive. Director of Mount Maunganui Language Centre, Geoff Butler, said he wouldn’t hesitate to get involved in these events again.
“Post-pandemic, we were keen to have official events to reconnect with these markets - the events didn’t disappoint,” he said.
“There were excellent opportunities throughout each event day to engage with agents not only at our desks, but informally too,” Geoff added.
If you’re a New Zealand education provider and are interested in learning more about the Latin America market, reach out to the team via email: latinamerica@enz.govt.nz.
Attendees of the São Paulo ENZ agent event.
Attendees of the Bogotá ENZ agent event.
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Response to student visa fraud allegations
Immigration New Zealand (INZ) have become more aware of risk and fraud in some markets including India and measures are in place to identify and manage the fraud. The high visa decline rates are evidence of a significant effort by INZ to manage students who submit false and misleading information.
India is the second largest source of international students to New Zealand. India is and will continue to form a large part of the international education industry. The vast majority of students who study in New Zealand make a very valuable contribution to our campuses, our workplaces and our society.
Every day Indian students, alongside other international students, are helping New Zealand to build its research capability and global linkages, to fill skill shortages and enrich our culture. The actions of a small minority must not damage the reputation of a whole nation and undermine the significant contribution the vast majority of international students make to New Zealand society.
If there are cases of the rules being flouted, we urge people to report those cases so they can be investigated and addressed fully.
ENZ works closely with our fellow agencies including INZ, New Zealand Qualifications Authority and the Ministry of Education top ensure that New Zealand continues to have a high quality education system which delivers for New Zealand and international students.
