16 April 2025 at 10:00 am
Growing visibility of New Zealand education in Latin America
ENZ ramps up the promotion of New Zealand’s study offering in South America with 18 New Zealand educational institutions participating in a roadshow, raising visibility and connecting with key partners in the region.
From 12 -21 March, Education New Zealand Manapou ki te Ao (ENZ) held its first in-market, in-person roadshow in Latin America since before the Covid-19 pandemic. A total of 18 New Zealand education providers took part in the activities held in Colombia (Bogotá), Brazil (São Paulo), and Chile (Santiago), which brought together 143 representatives from 97 education agencies.
Representatives from institutions across New Zealand’s education sector (universities, English language schools, PTEs, and secondary schools) had the opportunity to network with agents and recruit students directly, strengthening connections with strategic partners and raising the profile of New Zealand in Colombia, Brazil, and Chile.
ENZ’s Director of Engagement for Latin America, Javiera Visedo, and Brazil Market Development Manager, Bruna de Natale, led the activities in all three countries. They provided full support to the New Zealand delegation, offering strategic information to maximise the professionals' time with Latin American partners, as well as sharing insights about the New Zealand institutions with local agents.
Through institutional presentations, one-on-one meetings with agents from the three countries, and collaborative discussion panels, where all shared best practices and ideas for continuing partnerships and New Zealand institutions were able to advance their business relationships with local partners.
This was also the perfect opportunity to launch the Spanish and Portuguese versions of ENZ’s Learn New Everyday marketing campaign, that was well received by agents as it provided them new assets and videos to use in local languages.
During the South America Roadshow, some New Zealand institutions also took part in parallel events in Bogotá and Santiago, organised by ENZ in collaboration with local partners. This included a student fair and a dedicated session with private and International Baccalaureate schools, reflecting the growing interest from students and families in pursuing undergraduate studies in New Zealand.
ENZ's Director of Engagement Latin America Javiera Visedo (pictured fourth from left, bottom row) and Coordinator Simone Cocco (to Javiera's right) with roadshow participants at one of the events in Bogota.
ENZ's Market Development Manager Bruna de Natale (pictured second from right, bottom row), Director of Engagement Latin America Javiera Visedo (pictured fifth from left, bottom row) and Coordinator Simone Cocco (pictured second from right, bottom row) with roadshow participants at one of the events in Santiago.
Director of Engagement Latin America, Javiera Visedo, said engagement between New Zealand institutions and the Latin America market advanced significantly during the roadshow.
“There is no substitute for the connections and momentum we build when we meet face-to-face, and the trusted relationships we build,” she said.
“Engagements like these are key to ensuring the sustainable growth of students from Chile, Colombia, and Brazil to New Zealand,” Javiera added.
Feedback from education sector participants was positive. Director of Mount Maunganui Language Centre, Geoff Butler, said he wouldn’t hesitate to get involved in these events again.
“Post-pandemic, we were keen to have official events to reconnect with these markets - the events didn’t disappoint,” he said.
“There were excellent opportunities throughout each event day to engage with agents not only at our desks, but informally too,” Geoff added.
If you’re a New Zealand education provider and are interested in learning more about the Latin America market, reach out to the team via email: latinamerica@enz.govt.nz.
Attendees of the São Paulo ENZ agent event.
Attendees of the Bogotá ENZ agent event.
