10 December 2014 at 9:00 am
A day in the life of a Kiwi student
‘A new adventure every day’ is the tagline to ENZ’s latest global marketing campaign, which is sharing a typical day in the life of five international students currently studying around the country.
Going to classes, studying, hanging out with friends, working, shopping and keeping fit are common experiences – shared through videos that are being published around the world.
“These students are so passionate about their lives in New Zealand,” says Hannah Lee-Darboe, new Acting Marketing and Channels General Manager, who has joined ENZ on secondment from New Zealand Trade and Enterprise until June 2015.
“Who better to share the New Zealand study experience, than our current students showing what life is like in New Zealand.”
As well as paid advertising, ENZ are reaching out to prospective students on the Study in New Zealand Facebook page.
“We’ve been busting myths and providing more info about life in New Zealand targeted at students who are pretty certain they’ll study abroad but are still deciding where,” says Hannah.
While the videos provide a slice of student life that could be anywhere in the country, the stars themselves come from Onslow College in Wellington (Yang Xiao from China), Youbee Design School in Christchurch (Anaiss Ramirez from Chile) and Canterbury, Auckland and Waikato universities (featuring Hannah Vu from Viet Nam, Alicia Jauhari from Indonesia and Lucas Castro Oliveira from Brazil).
They won a competition run by Education New Zealand to find local stars by showing on screen their five favourite things about New Zealand they’d share with family and friends back home.
“Hokey pokey icecream and our beautiful environment came up a lot,’ says Hannah. “Along with the education and lifestyle experiences we know makes New Zealand special: the good friends that are made, the ability to work while studying, their relationships with their teachers – and of course the wealth of lifestyle options on your doorstep after class.”
So far the videos have seen 16,000 new likes on Facebook, there are more than 750 conversations underway, and the videos are proving most popular in Indonesia, India and Viet Nam.
The campaign is running on digital and social channels in all ENZ priority markets until mid-December.
