29 April 2015 at 9:00 am
A million-plus in a month
New Zealand’s education profile reached more than a million people in India this month through a range of events hosted by the Education New Zealand team.
As part of our support for the Christchurch Rebuild Programme, ENZ partnered a delegation of six institutions led by Canterbury Development Corporation (CDC) to promote the region across six Indian cities.
Agent training sessions in each city reinforced the range of opportunities offered by the Canterbury region. ‘Showcase Christchurch’ events in New Delhi and Mumbai, included visits to prominent Indian institutions, a business development round table and networking session. A highlight was announcing the second annual ‘Christchurch Educated Skills Scholarships’ worth more than NZ$100,000 which received an excellent reception from students, agents and Indian media.
Also this month, through partner ENZ Recognised Agents (ENZRA), Think New branded fairs were held in Pune, Kolkata, Ahmedabad and Kochi. More than 20 New Zealand institutions participated in the fairs which collectively attracted some 1000 pre-screened potential students for New Zealand.
“Working with recognised agents on these fairs enables us to have a wider geographical reach and retain two rounds of New Zealand education fairs in India (in April and August). The fairs all comply with ENZ brand guidelines ensuring consistency in messaging and agents also pre-screen students so a quality turnout is assured,” says Ziena Jalil, ENZ Regional Director – South and South East Asia.
Above: The ENZRA fair in Kochi saw a good turnout of quality students
Amidst the fairs and Christchurch Educated events, Stephen Fleming continued to bat for New Zealand education, connecting with more than 2,200 enthusiastic students through high profile institutional visits in Chennai, Mumbai and Bangalore. In addition to raising awareness for New Zealand education the visits opened up a range of engagement opportunities for New Zealand institutions such as student and faculty exchanges and twinning programmes.
Through a variety of media initiatives, Stephen reached 1,702,218 active readers and listeners across India to convey New Zealand education messages.
Building on this momentum, ENZ has launched two student competitions in India, again aimed at targeting high quality students and raising interest and preference for New Zealand as a study destination.
For more information please email: india@enz.govt.nz
